big bazaar synopsis

8/13/2019 Big Bazaar Synopsis

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SYNOPSIS

Name: PARDEEP KUMAR JAIN

Area of Specialization: MARKETING

Title of the Project: MARKETING STRATEGIES OF IG A!AAR

Statement of the pro"lem: The first step while conducting research is careful definition of

Research Prole!" #To ERR I$ T%E %UMAN& is a pro'er

which indicates that no one is perfect in this world" E'er(

researcher has to face !an( prole!s which conducting an(

research that)s wh( prole! state!ent is defined to *now

which t(pe of prole!s a researcher has to face while

conducting an( stud(" It is said that+ #Prole! well defined isprole! half sol'ed"& ,asicall(+ a prole! state!ent refers to

so!e difficult(+ which researcher e-periences in the conte-t of

either a theoretical or practical situation and wants to otain

the solution for the sa!e"

O"jecti#e$ of the $t%&': To get an e!pirical 'iew of the ,ig ,a.aar"

To stud( the procedure of custo!er co!plaints in ,ig

,a.aar

To get an insight of all the co!petitors"

To stud( the 'arious products offered"

To stud( the custo!er)s preference and perception

regarding ,ig ,a.aar

Metho&olo(': Pri!ar( Data

)ompan' Name: ,IG ,A/AAR

)ompan' Profile: In 011230114+ !ore Indians disco'ered the 'alue of shopping

in ,ig ,a.aar" And with the launch of each store+ wedisco'ered !ore 'alue in ter!s of operational efficienc(" ,ig

,aa.aar launched 04 new stores in 00 cities+ co'ering o'er

5"61 !illion s7uare feet" As of June 0114+ there were 82 ,ig

,a.aar stores across 69 cities" :hile ,ig ,a.aar continued to

e-pand in the large cities+ it also tapped consu!ption potential

in s!aller cities li*e Agra+ Allahaad+ ;oi!atore+ $urat+


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Panipat+ Pala**ad+ Kanpur and olhapur"

The (ear under re'iew also witnessed realigning of usiness

tea!s with shared

e-perience in categor( !anage!ent+ sourcing+ front3end

operations and usiness planning" In addition+ separate tea!s

ha'e een for!ed to loo* into all aspects of new store

launches and to !anage !ature stores" This pro'ides !ore

fle-iilit( and focus in e-pansion plans"

The increase in $KUs in e-isting categories and the

introduction of new categories encouraged the opening of

larger stores or $uper ;entres+ !easuring 511+111 s7uare feet

or !ore" There are now 8 ,ig ,a.aar $uper ;entres"

;onsidering this scale of e-pansion+ technolog( pla(s a

significant facilitating role" The introduction of $AP in 01183

12 and its roll out during the (ear+ positi'el( i!pacted the

usiness"

,ig ,a.aar has initiated the process of Auto Replenish!ents$(ste!s+ thus i!pro'ing operational efficiencies and

producti'it(" The co!pan( has also rationali.ed nearl( 081

'endors through etter 'endor !anage!ent in ter!s of

potential to e-pand+ and for inclusion and upgradation to the

online ,0, platfor!" The co!pan( plans to open o'er 21

stores across India in + and the opening of the 511th

,ig ,a.aar store will !ar* the fasteste'er e-pansion ( a

h(per!ar*et for!at"

*%e$tionnaire

5" %ow do (ou rate ,ig ,a.aar Prices?

0" %ow do (ou rate 7ualit( @ 'ariet( of product?

9" %ow do (ou rate our offers @ discounts?


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6" %ow do (ou rate staff)s eha'ior?

8" %ow do (ou rate store)s a!ience @ cleanliness?

2" %ow do (ou rate our custo!er ser'ice des* @ in3store announce!ents?

4" %ow was (our illing e-perience?

>" %ow do (ou rate securit()s eha'ior?

" %ow was (our o'erall e-perience in store?

:ould (ou li*e to pro'ide an( suggestions 3

N%m"er of re$pon&ent$: 81

Area of $t%&': New Delhi

Metho& 'o% +ill %$e to cla$$if' &ata: oth pri!ar( @ secondar(

Metho& 'o% +ill %$e to pre$ent &ata: A" Pri!ar( $ourcesB It includes aC $tructured

7uestionnaire was ad!inistered to the sa!ple

respondents" C Personal inter'iews were held with

the officer and non3officer staff with special focus

on the pre'ailing %RD functions+ their 'iews and

suggestions" cC The stud( of written circulars

through which %RD policies ha'e een circulated"

," $econdar( $ourcesB secondar( data collected

with the help of oo*s a'ailale in the lirar(+ few

ournals and internet" ,an*)s Annual Report and

'arious other pulished !aterials such as

!aga.ines+ !anuals and polic( state!ents were

also referred" Reference was also !ade to ,an*)s

we site #www"radisson"co!B&

Reference$: 5" ;"R Kothari + # Research Methodolog(& +

ishwa Pulication + New Delhi + II Edition

0" :illia! G" /i*!und + #,usiness Research

Methods + 0119 Edition

)hapterization Scheme:

5" INTRFDU;TIFN

0" RE$EAR;% MET%FDFFG=

9" ;FN;EPTUA DI$;U$$IFN


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6" DATA ANA=$I$

8" " ANNEHURE$

big bazaar synopsis

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