big cabal media cabal media kit june 2018.pdf · supports text, images, video zikoko creates...

Big Cabal Media(BCM)

INTRODUCTION TECHCABAL RADAR RATE CARDSZIKOKO

Big Cabal Media DeckJUNE 2018 . 01

Big Cabal Media (BCM) is a digital media company creating super-engaging content that youth audiences love. We lead the most engaging conversations around culture, innovation, entrepreneurship, entertainment and all the things that matter to the youth today.

Our audience consists of young, socially-inclined, mobile-dependent and brand-savvy individuals ranging from school leavers to upwardly mobile professionals.For brands that want to connect deeply with Africa's young and growing digital audience, Big Cabalputs you in the conversation with a fresh and authentic voice.

For brands that want to connect deeply with Africa's young and growing digital audience, BCM puts you in the conversation.

TechCabal provides unmatched analysis and insight into technology, startups, mobile, internet and innovation in Nigeria and on the African continent. You can explore TechCabal’s website here: https://techcabal.com/

Zikoko is Africa’s capital of Joy! We create timeless original content around the most relatable elements of Nigerian and African youth Culture.Our content is fun, addictive and super-engaging.

Audiences don’t just like Zikoko, they love us. Our listicles, memes and stories are attention grabbing and viral in nature, offering brands a strong way to connect to youth and millenial audiences.

You can explore Zikoko here: https://www.zikoko.com/

Radar is a forum where African Tech enthusiasts and influencers gather to have the smartest conversations around start-ups and innovation in the space. You can explore Radar here: https://radar.techcabal.com/

OurPublications




Daily Digest – A daily newsletter wrapping up the most important tech news of the day. Goes out daily to an influential and growing list of decision makers across the continent.

Techcabal.com Our Flagship website, filled with articles, stories and interviews providing unparalleled insight into startups, innovation and technology on the continent. Optimized for desktopand mobile.

TechCabal


TC ADVERTISING PRODUCTS

Newsletter sponsorshipDisplay Advertising (Banner ads)Sponsored postsEvent coverageTwitter threads and chats

facebook.com/TechCabal

twitter.com/TechCabal

instagram.com/techcabal

TechCabal’s Traffic

(Web & Social Media)



MONTHLY PAGE VIEWS

150K+

EMAIL SUBSCRIBERS

6K

MONTHLY UNIQUE VISITS

70K+

5K+ REGISTERED

RADAR USERS

6.2K+LIKES

22.7K+ FOLLOWERS

1.2K+FOLLOWERS



TechCabal’s Traffic

(Technology &Age Distribution)

61%

2.7%

TECHNOLOGY DISTRIBUTION

GENDER DISTRIBUTION

AGE DISTRIBUTION

36.3% 18.3%

20.8%

7%

4.3%

49.6%

Tablet

55 - 64+

25 - 34

35 - 4418 - 24

45 - 54

Mobile

Desktop



TC DisplayAdvertising

IAB-compliant ad sizes for maximum brand impact. Suitable for broad based campaigns.

*Yellow areas signifyadvertising inventory



TC NewsletterSponsorship

Eye-catching creative with clear brand mes-sage and Call-to-Action featured in our daily digest newsletters

Short Blurb driving the attention of the readers to your brand’s offering



TC SponsoredPost Use sponsored posts to

inform, inspire and educate your target audience with text, images, slides, infographics, interactive web apps and other forms of multimedia. Stir the narrative around your brand, create touch points for potential customers in the "Information search" phase of the buyers' journey


Radar.com Radar is where the most knowledgeable people in the Nigerian technology place come to share ideas and debate the future of the industry.

Radar


RADAR ADVERTISING PRODUCTS

Display advertising (banner ads)Sponsored Posts



Radar DisplayAdvertising

Radar Feed Page Banner*Billboard also goes here(970 x 250)

Sponsored posts feed directly into the users page

INTRODUCTION TECHCABAL RADAR RATE CARDZIKOKO

Zikoko.com –Our flagship site, where belly laughs and the best contemporary African youth content can be found. Optimized for desktop and mobile.

The most engaging videos around youth culture and interests live here: www.youtube.com/c/Zikokomag

Zikoko


ZIKOKO ADVERTISING PRODUCTS

Custom Video CreationSponsored ListiclesDisplay Ads (Banner advertising)

facebook.com/TechCabal

twitter.com/TechCabal

instagram.com/techcabal


Zikoko’sTraffic

(Web & Social Media)


MONTHLY PAGE VIEWS

500K+

READERS PER ARTICLE MONTHLY

10K+

MONTHLY UNIQUE VISITS

100K+

2.1K+FOLLOWERS

6.9K+ FOLLOWERS

262K+LIKES

1.1K+ SUBSCRIBERS



63.5%

4.2%

GENDER DISTRIBUTION

TECHNOLOGY DISTRIBUTION AGE DISTRIBUTION

32.3% 17.6%

21.3%

8.6%

5.5%

47%

Tablet

55 - 64+

25 - 34

35 - 4418 - 24

45 - 54

Zikoko’s Traffic

(Technology &Age Distribution)

Mobile

Desktop



Custom VideoContent

Our videos have a reputation for being ridiculously funny, without losing the core message we’re trying to pass. This one explains it. We create custom video content but brands can also sponsor existing Zikoko video series.



Zikoko DisplayAdvertising

IAB-compliant ad sizes for maximum brand impact. Suitable for broad based campaigns.

*Yellow areas signifyadvertising inventory



Zikoko DisplayAdvertising

Interesting stories and designs that resonates with the audience on Zikoko deployed, integrated directly into the article feed and shared across all socials to ensure robust engagement

Brand partnericon

Branded content



Rate cardTechCabal & Radar

(Display)

Billboard Supports most formatsHTML5, gif, jpeg, png (<60kb)

970 x 250 N 800TechCabal

Large Leaderboard

Supports most formatsHTML5, gif, jpeg, png (<60kb)

970 x 90 N 700TechCabal & Radar

Leaderboard Supports most formatsHTML5, gif, jpeg, png (<60kb)

728 x 90 N 500TechCabal & Radar

MPU Supports most formatsHTML5, gif, jpeg, png (<60kb)

300 x 250 N 450TechCabal

PUBLICATION AD UNIT DESCRIPTION DIMENSIONS CPM RATE

All prices include a 5% VAT charge. For inquiries and custom packages, please email [email protected]



Rate cardTechCabal & Radar

(Content)

Sponsored Post N 52,500TechCabal

Sponsored Post N 26,250 Radar

Sponsored Event Coverage

Tweet Thread/Chat

N 157,500

N 105,000

TechCabal

TechCabal

PUBLICATION UNIT DESCRIPTION SPOT PRICE

PUBLICATION UNIT DESCRIPTION MONTHLY RATEWEEKLY RATE

Press releases, announcements and more, supports text, images, video

Press releases, announcements and more, supports text, images

Newsletter Sponsorship

N 262,500 N 840,000TechCabal Prominent introductory message at the top and image/gif with CTA URL

TC reporter attends and covers event. Live tweeting at the event & 1 sponsored event re-cap published on TechCabal

TC reporter attends and covers event. Live tweeting at the event & 1 sponsored event re-cap published on TechCabal





Rate cardZikoko

(Display)

Billboard Supports most formatsHTML5, gif, jpeg, png (<60kb)

970 x 250 N 800Zikiko

Large Leaderboard

Supports most formatsHTML5, gif, jpeg, png (<60kb)

970 x 90 N 700Zikiko

Leaderboard Supports most formatsHTML5, gif, jpeg, png (<60kb)

728 x 90 N 500Zikiko

MPU Supports most formatsHTML5, gif, jpeg, png (<60kb)

300 x 250 N 450Zikiko

PUBLICATION AD UNIT DESCRIPTION DIMENSIONS CPM RATE




Rate cardZikoko

(Content)

Sponsored Post N 52,500Zikoko

Sponsored Listicle

N 262,500Zikoko

Sponsored Event Coverage

Zikoko

Social Media Post

N105,000

N 210,000

Zikoko

PUBLICATION UNIT DESCRIPTION SPOT PRICE

Press releases, announcements and more, supports text, images, video

Zikoko creates branded content which could include images/memes/gifs and publish on the website

Zikoko reporter attends and covers event. Live Facebook at the event and a sponsored post after the event

One post each to Zikoko’s Facebook, Twitter and Instagram community with branded messaging/ads/campaigns




Rate cardZikoko

(Advert Unit Bundles)

2 Posts 5 PostsSponsored Posts

SOLUTION SME BUNDLE STANDARD BUNDLE MEGA BUNDLE

4 Posts

1 Posts

-

5 Posts

1 Listicle

Social Media Posts across all channels(Facebook, Twitter & Instagram)

Sponsored Listicles

2 Posts

-

45,000 Impressions 23,000 ImpressionsMPU -

- 100,000 ImpressionsLeaderboard 100,000 Impressions

N262,500 N1,050,000Rate N525,000


THANK YOUFor more information, please contact: Biodun Mudele Tomiwa Aladekomo [email protected] [email protected] [email protected] +2348122159132 +2348098800265

Big Cabal Media . JUNE 2018 . 22

big cabal media cabal media kit june 2018.pdf · supports text, images, video zikoko creates...

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