big content - and how to avoid the social media black hole - #etas15
TRANSCRIPT
@andrevankets
#BigContentAnd… How to avoid the social media black hole
#2
Too Costly
Organic post reachfor brands
40%after Facebook’s EdgeRank update
http://techcrunch.com/2014/04/03/the-filtered-feed-problem/http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/
#3
BrowseMode
http://www.thejournal.ie/mobile-phone-while-driving-1858807-Dec2014/
#4
InfiniteScroll
http://www.thejournal.ie/mobile-phone-while-driving-1858807-Dec2014/
https://medium.com/@griffinshea/the-hard-knock-school-of-travel-blogging-5e4f1ea77513Griffin Shea
http://fitnessblackandwhite.com/brad-pitt-fight-club-workout/
You are not special.
You're not a beautiful or unique snowflake.
You're the same decaying organic matter as everything else.
You are not special.
You're not a beautiful or unique snowflake.
You're the same decaying organic matter as everything else.
Infographics
http
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grap
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•Launched March 2012•20k verified users•1,728 published users•3,703 photo galleries•2,156 journals •842 videos•1,208 discussions threads•30k-60k visitors per month
www.drivesouthafrica.co.za/child-visa-checklist/
www.drivesouthafrica.co.za/child-visa-checklist/
http://www.enca.com/herdtracker-helps-visitors-track-wilderbeest-migration
- 1.1k Email subscribers- 1.6k Twitter followers- 4.7k Facebook shares
Travellers + Industry
Community
#8Engage press
http://www.okdork.com/2014/08/12/how-to-do-pr-for-your-startup-without-spending-any-money/
http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
Keep Reading
1. http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/2. http://techcrunch.com/2014/04/03/the-filtered-feed-problem/ 3. https://medium.com/@griffinshea/the-hard-knock-school-of-travel-blogging-5e4f1ea775134. http://www.theatlantic.com/technology/archive/2013/12/2013-the-year-the-stream-crested/282202/5. http://www.okdork.com/2014/08/12/how-to-do-pr-for-your-startup-without-spending-any-money/6. http://en.wikipedia.org/wiki/SMART_criteria7. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
8. http://moz.com/blog/why-big-content-is-worth-the-risk/9. http://www.fastcompany.com/3008494/big-data-comes-big-content10.http://www.convinceandconvert.com/content-marketing/3-strategies-to-make-big-content-work-for-
your-brand/11.http://www.slideshare.net/randfish/how-will-links-influence-seo-in-the-future
• https://travelmassive.com/• https://www.safarious.com• http://www.drivesouthafrica.co.za/child-visa-checklist/• http://www.discoverafrica.com/herdtracker/
bit.ly/bigcontent-blackhole
@andrevankets
Thank you