big data and analytics do you need it? what is hype and what is fact?
TRANSCRIPT
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BIG DATA AND ANALYTICSDO YOU NEED IT? WHAT IS HYPE AND WHAT IS FACT?
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OVERVIEW
• Introduction
• What is Big Data
• What is the Big Data Stack
• Advanced Analytics Landscape
• Visual Tools, Cloud, Staffing
• Unified Data Platform, Machine Learning, Decision Management Platform
• External Data, Data Streams, Rich Media
• Outlook for 2015 and beyond
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WHAT IS BIG DATA?
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WHAT IS THE CLOUD?
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STAFFING FOR BIG DATA
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UNIFIED DATA ARCHITECTURE
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MACHINE LEARNING
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STREAMING DATA/IOT
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DECISION MANAGEMENT
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• Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video , downloaded applet s (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:
• An ad for a Hollywood movie that includes a streaming video sample of a scene from the movie
• A mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)
• A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - all simply by interacting with an ad on an online publisher's Web page
• Advertiser servers of rich media ads that use Java applets or components may also serve regular GIF images to people whose browsers don't support Java well.
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NOW WHAT?
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