big data and brand marketing
TRANSCRIPT
We are equally familiar with Big Data and Brand Marketing
But the connection between the two is not always acknowledged.
Beware of this antediluvian perspective as it could create unpropitious circumstances for your business in future.
The Quintessence of Branding
Impressing your customers
Proper understanding of customers’
behavior Effectively communicating with
the customers
The Challenge with Big Data?
More data does not imply better marketing unless your data analysis and branding strategies are effective and in accordance with each other.
Need for scientific methodology
The marketers must adopt
scientific methods and analytics to understand the huge amount of structured and
unstructured data.
The Reverse StrategyIn clueless situations, what not to do with the data could help the marketers get insights into what can be done.
Noise Reduction in Data
The marketers have to weed out the unnecessary data in order to get proper insights out of theavailable ones.
Stop Hallucinating
Analyzing big data unscientifically can evoke our propensity to observe patterns and our business will have to pay a heavy price in the end.
More Data or Better Analysis?
Better analysis of available data can provide better insights as compared to huge volumes of useless data
Marketers should try to draw mutually supporting inferences from various data sets such as behavioral, demographic and transactional
Integrate to see the big picture
Overlooking the Human PerspectiveThe marketers often forget
to take into account the truth that live human
beings are behind all the data and every person will
have a different perspective.
Tracking to Foresee
It is recommended to use analytical tools that track their real-time content interactions before they engage with your brand.
By doing so, we get insights into the customers’ behavior and understand their needs.
Personalization Benefits
Understanding each customer lets you personalize your content to meet the interests and needs of every customer which provides remarkable competitive advantage.
Venturing into New GroundsRobust experimentation on actual customers to test innovative and flexible ideas can make your brand marketing more colorful and intriguing.
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Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.