big data and marketing automation yotam aner - oracle - dig-it marketing 2015

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Page 1: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015
Page 2: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Big Data for Marketing

Yotam AnerMarketing Technology LeaderOracleJune 29, 2015

Page 3: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

marketing BIG data

Page 4: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

DMPSEM

SEO

CPMPPC

MQLSQL

DSP ATL

BTL

TTL

Page 5: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Page 6: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Source: http://cdns2.freepik.com/free-photo/_318-38698.jpg

Page 7: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Page 8: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

https://myaccount.google.com/http://bluekai.com/registry/

Take a Look - What They Know About You….

Page 9: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Oracle CXComplete Customer Experience Platform

Oracle Marketing

Integrated Customer Experience Foundation

Social Network Mobile Integrations

Oracle Sales

Oracle CPQ

Oracle Commerce

Oracle Service

Oracle Social

Analytic KPIs & Dashboards

Predictive Analytics

Page 10: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

In God we trust. All others must bring data.

W. Edwards Deming, statistician, professor, author, lecturer, and consultant.

Page 11: Big data and marketing automation   yotam aner - oracle - Dig-it Marketing 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

https://il.linkedin.com/in/yotamaner

[email protected]

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Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

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