big data & automated closed-loop marketing
DESCRIPTION
How big data is impacting sales and marketing functions in digitally engaged organisationsTRANSCRIPT
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Big Data & Automated Closed-Loop Marketing
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Big DataOriginated in the ‘Back Office’ is now ‘Front of House’ & part of the modern CMO’s budget & IT spend
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Everything In Our Lives Now Generates Data What you receive, open, click, contribute, like, buy, ignore is tracked & stored somewhere including when & where you were.
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Organisations Collect DataTo create a meaningful relationship with you - for future product/service development, to make a sale, to sort out your problems, to become a better business.
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Automated MarketingIs an efficient & effective way to streamline repetitive manual marketing activities to keep up with rising demand created by high availability – 24 x 7.
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Automated Closed-Loop MarketingAutomated Marketing plus Analytics integrated to create business information for decision-making.
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Consumers Have ControlAutomated Closed-Loop Marketing means you get to do smarter other things until they’re ready for you.
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Have A Digital StrategyIt’s complex – there’s Big Data, Analytics, Automated Marketing & a long to-do list… so you need a strategy.
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Start Herehttp://www.semantia.com.au/services/digital-strategy/