big data: big deal or big brother?

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Big Data: Big Deal or Big Brother? John D. Johnson, Global Security Strategist

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A slide deck presented at IQPC in Tampa Florida, March 10, 2013.

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Page 1: Big Data: Big Deal or Big Brother?

Big Data: Big Deal or Big Brother?

John D. Johnson, Global Security Strategist

Page 2: Big Data: Big Deal or Big Brother?

AgendaWhat is Big Data?

How can it benefit:Companies?Consumers?Society?

Data Models and Predictive Analytics

Being responsible stewards of Big Data in the Enterprise, throughout the data life cycle

Page 3: Big Data: Big Deal or Big Brother?

http://bit.ly/D9Sa

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Lots of disparate data sources with mixed structure

Requires lots of storage, computing capacity and fast/reliable connectivity

Aggregate data sets can be mined for business value

These data sets are complex and require experts

Big Data should be a part of your business strategy

Page 6: Big Data: Big Deal or Big Brother?
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iPhone Growth Outpaces Humanity

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SummaryLarge, Complex and Dynamic

Structured and Unstructured

Application, Transaction, Sensor& Human Data Types

Real-Time and Historical

Processed to add valueData mining for what you know you want to know

Uncovering hidden trends and patterns may fuel innovation and provide competitive advantage

Volume, Velocity, Variety & Value

Page 11: Big Data: Big Deal or Big Brother?

© Gartner, 2012

Page 12: Big Data: Big Deal or Big Brother?

http://www.hortonworks.com

Page 13: Big Data: Big Deal or Big Brother?

http://www.datasciencecentral.com

Page 14: Big Data: Big Deal or Big Brother?

http://www.wipro.com

Page 15: Big Data: Big Deal or Big Brother?

http://www.biztechmagazine.com

Page 16: Big Data: Big Deal or Big Brother?
Page 17: Big Data: Big Deal or Big Brother?

http://www.wipro.com

Page 18: Big Data: Big Deal or Big Brother?

Source: http://fcw.com/microsites/2012/download-big-data/01-leveraging-big-data-government-applications.aspx

Page 19: Big Data: Big Deal or Big Brother?

http://www.wipro.com

Page 20: Big Data: Big Deal or Big Brother?

http://zettaforce.wordpress.com/2011/01/31/big-data-2011-preview/

Business Value

Page 21: Big Data: Big Deal or Big Brother?

ExamplesBusiness:

Healthcare, Agriculture, Transportation, Logistics, Manufacturing, Banking,

Consumer:Health, Communication, Travel, Retail, Family

SocietyPublic Safety, Secure Critical Infrastructure, Address Inequities, Better Governance

Information AssuranceEvidence-based Risk Management, Anomaly Detection, Better Ability to Anticipate/Detect/React

Page 22: Big Data: Big Deal or Big Brother?

Global Corporations

They have a lot of data

They operate in a lot of jurisdictions and are subject to different laws, cultures and trade restrictions

Encryption isn’t global and the type of encryption may vary

Lots of people may have access to data

Develop a data-centric approach to protecting the most important so it doesn’t end up in the cloud or on someone’s iPhone

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Agronomic Data

©2012 John Deere

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©2012 John Deere

Farm Forward

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Consumer DataPersonal health monitoring

Social Media

Retail

Finance

Mobile

Cloud

Monitoring & managing home security and Grid 2.0

Page 30: Big Data: Big Deal or Big Brother?

The Human Face of Big Data

Source: ABC News/Yahoo!

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Benefiting SocietyDisease control and eradication

Transportation

Big science

Predicting the weather, natural disasters, climate change

Combat hunger, provide clean water

Evidence-based economic and social models

Reducing the threat of terrorism

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Big Brother?

Source: CBS, Person of Interest (2012)

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Page 34: Big Data: Big Deal or Big Brother?

ModelsThe value extracted from data depends on:

Taxonomy

Ability to keep up with data in real-time

Ability to maintain integrity as data is reduced and processed

Ability of models to improve with feedback(it’s called evidence-based science!)

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http://modussoftware.com

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Big Data Framework

Source: RSA Conference 2013, DSP-F41, B.Williams, J.Rader

Page 37: Big Data: Big Deal or Big Brother?

Data StewardshipDisclose data use policy

Brand protection & reputation

Legal & regulatory requirementseDiscovery

Privacy

Disclosure laws

Data security (if security professionals don’t step up and offer solutions, ill-fitting regulatory rules will be applied)

Cultural sensitivity

Managing data ethicallyHow it is used

Who has access to it

Sharing it with third-parties

Page 38: Big Data: Big Deal or Big Brother?

Risk & Value of Data

Protect data throughout its life cycle

Consider the value to the organization, competition

Consider the cost if data is lost

Information reaches a peak value and eventually becomes a liability

Utilize legal and security controls to protect data

Page 39: Big Data: Big Deal or Big Brother?

Privacy Considerations

Source: http://www.deere.com

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Customer Data Privacy

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http://searchSecurity.techtarget.com/magazineFeature/0,296894,sid14_gci1321706,00.html

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Questions

Dr. John D. Johnson, CISSPJohn Deere, Global Security Strategist

[email protected]

http://www.johndjohnson.com

http://www.linkedin.com/in/nullsession/

Page 44: Big Data: Big Deal or Big Brother?

Links

John Deere Electronic Solutions, http://youtu.be/Ym23k1YOYNk

John Deere, Farm Forward, http://youtu.be/jEh5-zZ9jUg

How “Big Data” Can Predict Your Divorce, ABC News, http://youtu.be/DS310JMdu2s

Telematics, Introducing the Connected Car, http://youtu.be/KWxUgwHrJPE

TomTom's CEO Harold Goddijn on Data Privacy, http://youtu.be/Zc_cGepf1qg

EMC, The Power of Trust, http://youtu.be/vBXIDNi-WSQ

EMC, Art Coviello, Jr., Big Data, http://media.rsaconference.com/rsaconference/2013/us/webcasts/keynotes/webcast_player.html?cast=1-1&543211

Explaining Big Data, http://youtu.be/7D1CQ_LOizA