big data innovation lab infographic - sas institute · 2016-03-11 · sas big data innovation lab...

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Innovation through SAS Big Data Innovation Lab Experimentation The data balance has shifted... £ £ cost to store cost to make decision to discard ? ? Since the cost of storing data has become less than the cost of making the decision to throw it away, attitudes to analytics have changed SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2015 SAS Institute Inc. Cary, NC, USA. All rights reserved. 1115496UK0215 ... and a new approach has emerged that sees the opportunity to EXPERIMENT to create new INSIGHT by being able to analyse existing and new data types C h e a p e r D a t a S t o r a g e £ E x i s t i n g & N e w D a t a T y p e s VARIETY VOLUME B i g g e r D a t a V o l u m e s VALUE B u s i ne s s O u t c o m e s D a t a D r i v e n I n s i g h t s f o r B u s i n e s s What is stopping you from analysing all of your data? What if you could have as much data as you want? What would you want and what would you do with it? What answers could you get from the text data that you hold? If you could analyse all of your clickstream data what could it tell you? How would sensor data help you improve efficiency? What open data could you analyse alongside your internal data? What if there was a way of visualising all of your data rather than just some of it? What skills do I have? What skills do I need? What hardware do I need to assemble? How do I analyse text and customer data together How do I prototype new models? but business urgency can be inhibited by technical complexity and a lack of skills SAS Big Data Innovation Lab Agility Time to Value a persistent environment for experimentation and innovation from data focused on delivering outcomes to be used in business operations Marketing & Promotions Analysis Churn Prediction Customer Lifetime Management Rating & Pricing Optimisation Price Optimisation & Elasticity Analysis New Product Forecasting Imminent Customer Departure Fraud Detection Risk Management H i g h P e r f o r m a n c e A n a l y t i c s B U S I N E S S O U T C O M E S C l o u d e r a H o r t o n w o r k s I n g e s t - M a n i p u l a t e - C l e a n s e - V i s u a l i s e - D e v e l o p - D e p l o y Structured Data Unstructured Data Clickstream Data Sensor Data Data Warehouse in fact any data type ALL DATA TYPES WHEEL IT IN... SWITCH IT ON... 4% improvement in redemption of personalised offers through analysis of clickstream and text data Telecoms Operator 2% uplift in the profitability of premiums written Leading UK Insurer 20% reduction in churn rate and more than $500,000 savings in productivity annually. Leading Retail Chain

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Page 1: Big Data Innovation Lab Infographic - Sas Institute · 2016-03-11 · SAS Big Data Innovation Lab Agility Time to Value ... Structured Data Unstructured Data Clickstream Data Sensor

Innovation through SAS Big Data Innovation LabExperimentation

The data balance has shifted...

££

cost to store

cost to makedecision to discard

? ?

Since the cost of storing data has become less than the cost of makingthe decision to throw it away, attitudes to analytics have changed

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2015 SAS Institute Inc. Cary, NC, USA. All rights reserved. 1115496UK0215

... and a new approach has emergedthat sees the opportunity to

EXPERIMENT to create new INSIGHTby being able to analyse existing

and new data types

Che

aper Data Storage

£

Existing & New Data Types

VARIETY

VO

LUM

E

Bigger Data Volumes

VALU

E

Business Outcomes

Data Driven Insights for B

usines

s

What is stopping you fromanalysing all of your data?

What if you could have as much data as you want?

What would you want andwhat would you do with it?

What answers could you get from the text data that you hold?

If you could analyse all of yourclickstream data what could it tell you?

How would sensor data help you improve e�ciency?

What open data could you analyse alongside your internal data?

What if there was a way ofvisualising all of your datarather than just some of it?

What skills do I have? What skills do I need?

What hardware do I needto assemble?

How do I analyse text andcustomer data together

How do I prototype new models?

but business urgencycan be inhibited by technicalcomplexity and a lackof skills

SAS Big Data Innovation Lab

Agility Time to Value

a persistent environment for experimentation and innovation from data

focused on delivering outcomes to be used in business operations

Marketing & Promotions AnalysisChurn PredictionCustomer Lifetime ManagementRating & Pricing OptimisationPrice Optimisation & Elasticity AnalysisNew Product ForecastingImminent Customer DepartureFraud DetectionRisk Management

High Performance Analytics

BUSIN

ESS OU

TCO

MES

Cloudera Hortonworks

Ingest - Manipulate - Cleanse - Visualise - Develop - Deploy

Structured DataUnstructured DataClickstream DataSensor DataData Warehouse

in fact any data type

ALL DATATYPES

WHEEL IT IN... SWITCH IT ON...

4% improvement in redemption

of personalised o�ers through analysis of clickstream and text data

Telecoms Operator

2%

uplift in the profitabilityof premiums written

Leading UK Insurer

20%

reduction in churn rateand more than $500,000 savings

in productivity annually.

Leading Retail Chain