big data innovation lab infographic - sas institute · pdf file 2016-03-11 · sas...

Innovation through SAS Big Data Innovation LabExperimentation

The data balance has shifted...

£ £

cost to store

cost to make decision to discard

? ?

Since the cost of storing data has become less than the cost of making the decision to throw it away, attitudes to analytics have changed

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... and a new approach has emerged that sees the opportunity to

EXPERIMENT to create new INSIGHT by being able to analyse existing

and new data types

C he

ap er Data Storage

£

Existing & New Da ta

Ty pe

s

VARIETY

V O

LU M

E

Big ger

Data Volumes

VA LU

E

Bu sin

ess Outcomes

D ata Driven Insights fo

r B us

in es

s

What is stopping you from analysing all of your data?

What if you could have as much data as you want?

What would you want and what would you do with it?

What answers could you get from the text data that you hold?

If you could analyse all of your clickstream data what could it tell you?

How would sensor data help you improve e�ciency?

What open data could you analyse alongside your internal data?

What if there was a way of visualising all of your data rather than just some of it?

What skills do I have? What skills do I need?

What hardware do I need to assemble?

How do I analyse text and customer data together

How do I prototype new models?

but business urgency can be inhibited by technical complexity and a lack of skills

SAS Big Data Innovation Lab

Agility Time to Value

a persistent environment for experimentation and innovation from data

focused on delivering outcomes to be used in business operations

Marketing & Promotions Analysis Churn Prediction Customer Lifetime Management Rating & Pricing Optimisation Price Optimisation & Elasticity Analysis New Product Forecasting Imminent Customer Departure Fraud Detection Risk Management

Hig h Pe

rformance Analytics

BU SIN

ESS O U

TC O

M ES

Cloudera Ho rton

wo rks

Ing est

- Manipulate - Cleanse - Visualise - Develop - Dep loy

Structured Data Unstructured Data Clickstream Data Sensor Data Data Warehouse

in fact any data type

ALL DATA TYPES

WHEEL IT IN... SWITCH IT ON...

4% improvement in redemption

of personalised o�ers through analysis of clickstream and text data

Telecoms Operator

2% uplift in the profitability

of premiums written

Leading UK Insurer

20% reduction in churn rate

and more than $500,000 savings in productivity annually.

Leading Retail Chain