big data innovation lab infographic - sas institute · pdf file 2016-03-11 · sas...
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Innovation through SAS Big Data Innovation LabExperimentation
The data balance has shifted...
cost to store
cost to make decision to discard
Since the cost of storing data has become less than the cost of making the decision to throw it away, attitudes to analytics have changed
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... and a new approach has emerged that sees the opportunity to
EXPERIMENT to create new INSIGHT by being able to analyse existing
and new data types
ap er Data Storage
Existing & New Da ta
D ata Driven Insights fo
r B us
What is stopping you from analysing all of your data?
What if you could have as much data as you want?
What would you want and what would you do with it?
What answers could you get from the text data that you hold?
If you could analyse all of your clickstream data what could it tell you?
How would sensor data help you improve e�ciency?
What open data could you analyse alongside your internal data?
What if there was a way of visualising all of your data rather than just some of it?
What skills do I have? What skills do I need?
What hardware do I need to assemble?
How do I analyse text and customer data together
How do I prototype new models?
but business urgency can be inhibited by technical complexity and a lack of skills
SAS Big Data Innovation Lab
Agility Time to Value
a persistent environment for experimentation and innovation from data
focused on delivering outcomes to be used in business operations
Marketing & Promotions Analysis Churn Prediction Customer Lifetime Management Rating & Pricing Optimisation Price Optimisation & Elasticity Analysis New Product Forecasting Imminent Customer Departure Fraud Detection Risk Management
Hig h Pe
ESS O U
Cloudera Ho rton
- Manipulate - Cleanse - Visualise - Develop - Dep loy
Structured Data Unstructured Data Clickstream Data Sensor Data Data Warehouse
in fact any data type
ALL DATA TYPES
WHEEL IT IN... SWITCH IT ON...
4% improvement in redemption
of personalised o�ers through analysis of clickstream and text data
2% uplift in the profitability
of premiums written
Leading UK Insurer
20% reduction in churn rate
and more than $500,000 savings in productivity annually.
Leading Retail Chain