big data innovation lab infographic - sas institute · pdf file 2016-03-11 · sas...

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  • Innovation through SAS Big Data Innovation LabExperimentation

    The data balance has shifted...

    £ £

    cost to store

    cost to make decision to discard

    ? ?

    Since the cost of storing data has become less than the cost of making the decision to throw it away, attitudes to analytics have changed

    SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2015 SAS Institute Inc. Cary, NC, USA. All rights reserved. 1115496UK0215

    ... and a new approach has emerged that sees the opportunity to

    EXPERIMENT to create new INSIGHT by being able to analyse existing

    and new data types

    C he

    ap er Data Storage


    Existing & New Da ta

    Ty pe



    V O

    LU M


    Big ger

    Data Volumes

    VA LU


    Bu sin

    ess Outcomes

    D ata Driven Insights fo

    r B us

    in es


    What is stopping you from analysing all of your data?

    What if you could have as much data as you want?

    What would you want and what would you do with it?

    What answers could you get from the text data that you hold?

    If you could analyse all of your clickstream data what could it tell you?

    How would sensor data help you improve e�ciency?

    What open data could you analyse alongside your internal data?

    What if there was a way of visualising all of your data rather than just some of it?

    What skills do I have? What skills do I need?

    What hardware do I need to assemble?

    How do I analyse text and customer data together

    How do I prototype new models?

    but business urgency can be inhibited by technical complexity and a lack of skills

    SAS Big Data Innovation Lab

    Agility Time to Value

    a persistent environment for experimentation and innovation from data

    focused on delivering outcomes to be used in business operations

    Marketing & Promotions Analysis Churn Prediction Customer Lifetime Management Rating & Pricing Optimisation Price Optimisation & Elasticity Analysis New Product Forecasting Imminent Customer Departure Fraud Detection Risk Management

    Hig h Pe

    rformance Analytics

    BU SIN

    ESS O U

    TC O

    M ES

    Cloudera Ho rton

    wo rks

    Ing est

    - Manipulate - Cleanse - Visualise - Develop - Dep loy

    Structured Data Unstructured Data Clickstream Data Sensor Data Data Warehouse

    in fact any data type



    4% improvement in redemption

    of personalised o�ers through analysis of clickstream and text data

    Telecoms Operator

    2% uplift in the profitability

    of premiums written

    Leading UK Insurer

    20% reduction in churn rate

    and more than $500,000 savings in productivity annually.

    Leading Retail Chain