big data integration & analytics data flows with aws data pipeline (bdt207) | aws re:invent 2013

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Anthony Accardi (Head of Engineering, Swipely)

November 14, 2013

Orchestrating Big Data Integrationand Analytics Data Flows withAWS Data PipelineJon Einkauf (Sr. Product Manager, AWS)

Friday, November 15, 13

What are some of the challenges in dealing with data?


1. Data is stored in different formats andlocations, making it hard to integrate

Amazon Redshift

Amazon S3

Amazon EMRAmazon DynamoDB

Amazon RDS

On-Premises


2. Data workflows require complexdependencies

Input Data Ready? Run…

No

Yes

• For example, a data processing step may depend on:• Input data being ready • Prior step completing• Time of day• Etc.


3. Things go wrong - you must handle exceptions

• For example, do you want to:

• Retry in the case of failure?

• Wait if a dependent step is taking longer than expected?

• Be notified if something goes wrong?


4. Existing tools are not a good fit

• Expensive upfront licenses• Scaling issues• Don’t support scheduling• Not designed for the cloud• Don’t support newer data stores (e.g., Amazon DynamoDB)


Introducing AWS Data Pipeline


A simple pipeline

Input DataNode with PreCondition check

Activity with failure & delay notifications

Output DataNode


Amazon Redshift

Amazon S3


Amazon RDS

Activities

Manages scheduled data movement andprocessing across AWS services

• Copy• MapReduce• Hive• Pig (New)• SQL (New)• Shell command


Amazon Redshift

Amazon S3


Amazon RDS

On-Premises

Facilitates periodic data movement to/from AWS


Supports dependencies (Preconditions)

• Amazon DynamoDB table exists/has data• Amazon S3 key exists• Amazon S3 prefix is not empty• Success of custom Unix/Linux shell command• Success of other pipeline tasks

S3 key exists? Copy…

No

Yes


Alerting and exception handling

• Notification• On failure• On delay

• Automatic retry logic

Task 1

Success Failure

Alert

Task 2

Success Failure

Alert


Flexible scheduling

• Choose a schedule• Run every: 15 minutes, hour, day, week, etc.• User defined

• Backfill support• Start pipeline on past date• Rapidly backfills to present day


Massively scalable

• Creates and terminates AWS resources (Amazon EC2 and Amazon EMR) to process data

• Manage resources in multiple regions


Easy to get started

• Templates for common use cases

• Graphical interface• Natively understands

CSV and TSV• Automatically

configures Amazon EMR clusters


Inexpensive

• Free tier• Pay per activity/precondition• No commitment• Simple pricing:


An ETL example (1 of 2)• Combine logs in Amazon S3 with customer data in Amazon RDS• Process using Hive on Amazon EMR• Put output in Amazon S3• Load into Amazon Redshift• Run SQL query and load table for BI tools


An ETL example (2 of 2)• Run on a schedule (e.g. hourly)• Use a precondition to make Hive activity depend on Amazon S3 logs being available• Set up Amazon SNS notification on failure• Change default retry logic


Swipely


1 TB

How big is your data?



Do you have a big data problem?




Don’t use Hadoop: your data isn’t that big.




Don’t use Hadoop: your data isn’t that big.

Keep your data smalland manageable.


Get ahead of your Big Datadon’t wait for data to become a problem



Build novel product featureswith a batch architecture




Decrease development timeby easily backfilling data




Decrease development timeby easily backfilling data

Vastly simplify operationswith scalable on-demand services


must innovateby making payments data actionable



and rapidly iteratedeploying multiple times a day



and rapidly iteratedeploying multiple times a day

with a lean team.we have 2 ops engineers


Swipely uses AWS Data Pipeline to

build batch analytics,

backfilling all our data,

using resources efficiently.






Fast, dynamic reportsby mashing up datafrom facts.


Generate fast, dynamic reports


insert

AWS Data Pipeline orchestratesbuilding of documents from facts

TransactionFacts

IntermediateS3 Bucket

Sales by DayDocuments

EMR


insert


TransactionFacts


EMR Data Transformer

Data Post-Processor


EMR


insert


TransactionFacts



Data Post-Processor


EMR

AWS Data Pipeline


Mash up data for efficient processing

Cafe 3/30 4980 $72

Spa 5/11 8278 $140

Cafe 5/11 2472 $57

Cafe 5/10: $4030

Cafe 5/11: $5432

Cafe 5/12: $6292

Transactions Sales by Day

EMR



Cafe 3/30 4980 $72

Spa 5/11 8278 $140

Cafe 5/11 2472 $57

Cafe 5/10: $4030 60 new

Cafe 5/11: $5432 80 new

Cafe 5/12: $6292 135 new

Cafe 2472 5/11: $57 0 new

Cafe 4980 3/30: $72 1 new

Cafe 4980 5/11: $49 0 new

VisitsTransactions Sales by Day

EMR EMR



Cafe 3/30 4980 $72

Spa 5/11 8278 $140

Cafe 5/11 2472 $57

Cafe 5/10: $4030 60 new

Cafe 5/11: $5432 80 new

Cafe 5/12: $6292 135 new

Cafe 2472 5/11: $57 0 new

Cafe 4980 3/30: $72 1 new

Cafe 4980 5/11: $49 0 new

Mary 5/11: $309

4980 5/11: $218

Bob 5/11: $198

2472 Bob

8278 Mary

Customer SpendCard Opt-In

VisitsTransactions Sales by Day

EMR EMR

Hive (EMR)


insert


TransactionFacts



Data Post-Processor


EMR

AWS Data Pipeline






Regularly rebuildto rapidly iterate,using agile process.


Regularly rebuild to avoid backfilling

web service

transactionscard opt-in

AnalyticsDocuments

FactStore

daily


Regularly rebuild to avoid backfilling

web service

transactionscard opt-in

AnalyticsDocuments

FactStore

daily

RecentActivity


Minor changes require little work


Minor changes require little work

change accounting ruleswithout a migration


Rapidly iterate your product


Rapidly iterate your product

redefine “best”


Leverage agile development process

Wrap pipeline definition

Quickly diagnose failures

Automate common tasks

Reduce variability


Wrap pipeline definition {

"id": "GenerateSalesByDay",

"type": "EmrActivity",

"onFail": { "ref": "FailureNotify" },

"schedule": { "ref": "Nightly" },

"runsOn": { "ref": "SalesByDayEMRCluster" },

"dependsOn": { "ref": "GenerateIndexedSwipes" },

"step": "/.../hadoop-streaming.jar,

-input, s3n://<%= s3_data_path %>/indexed_swipes.csv,

-output, s3://<%= s3_data_path %>/sales_by_day,

-mapper, s3n://<%= s3_code_path %>/sales_by_day_mapper.rb,

-reducer,s3n://<%= s3_code_path %>/sales_by_day_reducer.rb"

}


{

"id": "GenerateSalesByDay",

"type": "EmrActivity",

"onFail": { "ref": "FailureNotify" },

"schedule": { "ref": "Nightly" },

"runsOn": { "ref": "SalesByDayEMRCluster" },

"dependsOn": { "ref": "GenerateIndexedSwipes" },

"step": "<%= streaming_hadoop_step(

input: '/indexed_swipes.csv',

output: '/sales_by_day',

mapper: '/sales_by_day_mapper.rb',

reducer: '/sales_by_day_reducer.rb'

) %>"

}

Wrap pipeline definition


Reduce variability

No small instances "coreInstanceType": "m1.large"

Lock versions "installHive": "0.8.1.8"

Security groups by database "securityGroups": [ "customerdb" ]


Turn on logging "enableDebugging", "logUri", "emrLogUri"

Namespace your logs "s3://#{LOGS_BUCKET}/#{@s3prefix}/#{START_TIME}/SalesByDayEMRLogs"

Log into dev instances "keyPair"

Quickly diagnose failures


Clean up "terminateAfter": "6 hours"

Bootstrap your environment

Automate common tasks

{

"id": "BootstrapEnvironment",

"type": "ShellCommandActivity",

"scriptUri": ".../bootstrap_ec2.sh",

"runsOn": { "ref": "SalesByDayEC2Resource" }

}





using resources efficiently.Scale horizontally,backfilling in 50 min,storing all your data.


Scale Amazon EMR pipelines horizontally


Cost vs latency sweet spot at 50 min


Cost vs latency sweet spot at 50 minUse smallest capable on-demand instance typefixed hourly cost, no idle time



Scale EMR-heavy jobs horizontally cost ( 1 instance, N hours ) = cost ( N instances, 1 hour )




Target < 1 hour~10 min runtime variability




Target < 1 hour~10 min runtime variability

Crunch 50 GB facts in 50 minusing 40 instances for < $10


Store all your data - it’s cheap



Store all your facts in Amazon S3your source of truth: 50 GB, $5 / month


Store your analytics documents in Amazon RDS for indexed queries: 20 GB, $250 / month




Store your analytics documents in Amazon RDS for indexed queries: 20 GB, $250 / month



Retain intermediate data in Amazon S3for diagnosis: 1.1 TB (60 days), $100 / month


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big data integration & analytics data flows with aws data pipeline (bdt207) | aws re:invent 2013

Technology

data isnt

big data dont

customer data

data workflows

data small

big data problem

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