big data of everyday things
TRANSCRIPT
THE BIG DATA OF EVERYDAY
THINGSGerard Dwan@gerarddwan
O P E ND A T AS C I E N C EC O N F E R E N C E_
BOSTON 2015@opendatasci
Everyday Examples for Extraordinary Technology
Gerard Dwan | @gerarddwan
PRESENTER INTRODUCTION Informationist @ Knowledgent Work with clients to develop data and analytics solutions Specialize in Big Data in the Financial Services Industry
Studied Computer Science at WPI Wrote an introduction to MapReduce (with others)
Comic Book and Lego Nerd
Gerard Dwan | @gerarddwan
WHAT IS BIG DATA?
WHAT IS BIG DATA? NOT JUST TOOLS
GERARD DWAN | @GERARDDWAN
Wikipedia: Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate.
The Reality is Big Data has been Around for a Long Time The tools haven’t been Technology allows us to move beyond using sample
set and into using whole data sets!
Gerard Dwan | @gerarddwan
…AND DATA SCIENCE?
Gerard Dwan | @gerarddwan
…AND DATA SCIENCE?
Combination of Skilled Knowledge Workers Data (in All Forms) Tools and Technologies to Leverage
Data Understanding of Business
NOT JUST TOOLS Wikipedia: Data Science is the extraction of
knowledge from data, which is a continuation of the field data mining and predictive analytics, also known as knowledge discovery and data mining (KDD).
Gerard Dwan | @gerarddwan
INSPIRATION The Big Data of Everyday Things is inspired, in part, by The Design of Everyday Things by Donald A. Norman. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.
Gerard Dwan | @gerarddwan
THE GOOD STUFF Directions Roadways/Pavement Fitness Tracking Theme Parks
Gerard Dwan | @gerarddwan
DIRECTIONS
Gerard Dwan | @gerarddwan
DIRECTIONS Global Positioning System (GPS) units and Navigation Systems for Vehicles become widely available Broadcast model
Updating GPS units is an issue, additional fees required for traffic
Smartphones begin providing the same functionality as a GPS unit
Gerard Dwan | @gerarddwan
DIRECTIONS – WAZE, GOOGLE Waze A project was started to create a community driven map of Israel. It evolved to include community driven traffic, points-of-interest, and local events. They were acquired by Google in 2013.
Bring together data from all drivers on similar routes to determine which is best
GERARD DWAN | @GERARDDWAN
Gerard Dwan | @gerarddwan
ROADWAYS/PAVEMENT Highways, freeways, streets, driveways, parks, and more need to be repaved often
In snowy areas, snow and ice cause traffic jams and accidents Adding salt to the roads to help melt ice causes corrosion
Lack of visibility and the inability to be proactive cause major accidents and lead to serious injuries
Gerard Dwan | @gerarddwan
SOLAR ROADWAYS (AND PAVEMENT)
Gerard Dwan | @gerarddwan
SOLAR ROADWAYS (AND PAVEMENT)
SOLAR ROADWAYS (AND PAVEMENT) Connected network of solar panels They work together to collect sunlight (and data) to warn drivers, divert traffic, and power the entire country!
Data collected can determine trends in Weather Driving Patterns (e.g. aggressive driving v. time of day, etc) Understand Wild-life Activity … Anything else?
GERARD DWAN | @GERARDDWAN
GERARD DWAN | @GERARDDWAN
FITNESS TRACKING People (generally) have been tracking physical activity for a while Cardio – walking, biking, running Weight Training
With traditional methods, it is difficult to Observe Long Term Trends Compete
See How Others are performing Maintain Consistency
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ENTER FITNESS APPS AND TRACKERS
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GERARD DWAN | @GERARDDWAN
Gerard Dwan | @gerarddwan
THEME PARKS Walt Disney Parks and Resorts numbers fall in mid-2000s
Survey results for “intent to return” are largely “no”
Lost children at Disney World a large part of anecdotal conversation
Gerard Dwan | @gerarddwan
THEME PARKS – MYMAGIC+ MagicBand
Hotel Room key, for guests staying at on-site Disney resorts
Theme and water park ticket (with valid park admission and biometric validation)
Food, Beverage, and Merchandise Payment
FastPass+ distribution, redemption, and exchanges
Connect Disney Memory Maker or PhotoPass images to your account
Contain a 2.4GHz transmitter for longer range wireless communication which will be used to track the band's location within Walt Disney World`
THEME PARKS – DATA USE Measure Ride Popularity Success of new attractions
Recommend People who rode this ride also visited this restaurant
Better Vendor Cart Placement
Anything else?
GERARD DWAN | @GERARDDWAN
OTHERS? Sales and Marketing Prospect/Client Segmentation
Personalized Messaging Advanced “Recommendations”
Portfolio Investing
Operations In-depth view of Customers/Clients Process Improvement
Manufacturing
Strategy Planning
GERARD DWAN | @GERARDDWAN
Thank You!
Gerard Dwan@gerarddwan