big data? - simple culture! - eyefortravel2014 analytics ams

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Big data? – Simple Culture! @simplicityscout

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Big data? – Simple Culture!@simplicityscout

Usual suspects

Top 10 actions

to simplify your culture and get

started with “big data“ right now

More Data

Heavier Algorithms

More Differentiation

Data clouds

Error bars

Uncertainty

Organizational band width

1.

Go for hypotheses and

best guesses – crowd

sourced from within

2. Bring analytics into all teams

3. Stop asking for reports –

actionable insights only!

4. Run cross functional

focus workshops

5. Picture your

customer

Mktg. Capa-

city

Anx.

Rev.

PricingSales

+/- 30pts

Integrated Steer on “Fluid profit drivers“

+/- 5pts

6. Use infographs

$

IMPROVE

7. Act Chief Declutter Officer

8. Get insight carriers to the

decision table – stop cascading!

9. Formulate your

“Stop Doing“ strategy

10. Put systems second,

manual workarounds first

Big data? – Simple culture!

1. Go for hypotheses and best guesses

2. Bring analytics into all teams

3. Stop asking for reports – actionable insights only!

4. Run cross functional focus workshops

5. Picture your customer

6. Use infographs

7. Act Chief Declutter Officer

8. Get insight carriers to the decision table

9. Formulate your “Stop Doing“ strategy

10. Put systems second, manual workarounds first