big data startups - top visualization and data analytics startups

Wale Ayeni, 2013

[email protected]

Big Data Analytics and Visualization landscape

Confidential. No part of this publication may be reproduced, stored in a retrieval system or

transmitted in any form or by any means without the prior written permission of the publisher

About the author

Wale Ayeni, 2013

[email protected]

Confidential. No part of this publication may be reproduced, stored in a retrieval system or

transmitted in any form or by any means without the prior written permission of the publisher

Professional

With about 10-years of domain expertise in technology spanning roles from chip design engineering, consulting, investment banking and

venture capital, Wale has always had a passion for science and technology. Currently working in a consultancy capacity with EchoVC

Partners, an early stage technology-focused Venture Capital firm in California, and before that, most recently was a Sr. Associate with

J.P. Morgan Investment Banking group covering technology, media and telecommunication companies (TMT) in San Francisco where he

was involved in strategic and financial advisory for leading public and private companies. He was a pivotal member of teams that

successfully closed deals valued at over $4 billion. His role also entailed researching and analyzing various technology trends, and

developing strategic alternatives for companies in the TMT space; in consumer internet and digital media, payments, semiconductor and

software. In addition, he was nominated to a leadership position and served on the “Analyst and Associate Council” of the firm interfacing

with the Executive Committee of JPMorgan Investment Bank on company wide efficiency and transformative initiatives.

Prior to J.P. Morgan Wale was a Chip Design Engineer working at the frontier of high-technology developing next-generation chipsets,

communication platforms and microprocessors at Fortune 100 companies – Motorola, Intel Corporation, and Qualcomm Inc. In his first 2

years at Intel Wale received the honor of being awarded “block design” ownership, a distinction rarely granted to new Engineers. In this

role he led critical aspects of Intel’s “QuickPath” chip design, which resulted in the biggest change in PC platform architecture in Intel’s

history. For Qualcomm he led “Bus protocol” verification of state-of-the-art mobile HDTV chipsets for wireless multimedia ecosystem

enabling the first mobile devices capable of high definition content in the market.

In Wale’s consulting roles he developed strategic growth alternatives into China for a US automation client, worked on branding strategy

for Adimab, a startup backed by Google ventures, and regularly mentors startup entrepreneurs in the developing world.

Education Summary

Wale has an MBA from Dartmouth College – Tuck School of Business – where he served as the Co-Chair of the Finance club and was an

MBA fellow with the Center for Private Equity and Entrepreneurship. He has a Masters in Electrical Engineering from University of

Maryland, College Park and was a national merit recipient earning his B.Eng under academic scholarship in Moscow, Russia, at

“Moskovskij Energeticeskij Institut,” graduating with the prestigious “red diploma” (summa cum laude) . He is also a Kauffman “Venture

Capital” fellow. The society of Kauffman fellows is a pre-eminent world-wide network of innovation investors who provide smart,

connected capital to fuel entrepreneurial change.

Personal

Wale enjoys international travel and has been to over 25 countries. In addition to his native English he speaks Russian, Yoruba, and

Hausa fluently and speaks several other languages passively. In his free time he enjoys playing and watching soccer; and proudly took

the Tuck soccer team to the MBA World Cup. His other pastimes include career mentoring, watching movies, reading and defending

Formula 1 as a superior sport to NASCAR

Big Data opportunity driven by people and devices

Connecting people

500 million users

145 billion/day

Over 1 billion accounts

4 billion views/day

More mobile connected

devices than people

on the planet1

More than 50 billion

connected devices

by 20202

Twitter

Facebook

YouTube

E-mail

2

Variety

90% of data in the world today was created in the last 2 years alone3

Volume Velocity

Unstructured

+

Structured data

5 exabytes of data

created every 48 hours

From Terabytes of data

to Petabytes of data

BIG DATA

Connecting devices

Source: 1CISCO VNI; 2Ericsson; 3IBM

Explosive growth in digital data is creating massive ~$100bn Big Data opportunity

Growing share of enterprise data is unstructured Volume of digital information created and replicated (ZB)

Structured data

64%

Unstructured data

36% Structured data

23%

Unstructured data

77%

Source: IDC, Wall Street research

2006 2015E

1,800

7,900

2011A 2015E

Source: IDC

Relational database

$27

Hadoop

$14

Business intelligence

$13

Server for DB

$12

Industry applications

$12

Storage of DB

$9

Unstructured data

$6

Enterprise applications

$5

Data integration and quality

$4 NoSQL

$2

Total addressable market for Big Data = $100bn

Massive ~$100bn TAM ($bn)

Source: Garter, IDC, BofA Merrill Lynch Global Research

3

The scale is tipping towards Big Data

Control

Consistency

Data management and planning

Predefined, structured data

Terabytes or petabyte range

Enforced by the database

management system

Mature standards

Traditional methods Big Data

Tolerating chaos

Agility

Data discovery

Diverse

Petabyte scale at relatively reasonable cost

Programmer and application dependent

Largely nonexistent standards

4

Key trends in information management

Data

warehousing

Data

integration

Analytical

solutions

Search and

discovery

Growth in the data warehousing market due to replacement of performance-constrained environments and the value-add of emerging applications

(e.g., performance management and advanced analytics)

Significant consolidation as incumbents pick up smaller vendors with compelling technologies and large IT vendors seek to add data warehousing technologies to

centralize their presence within clients’ data ecosystem

Warehouses continue to evolve from pure-play data repositories to comprehensive information platforms that leverage multiple technologies

(e.g., Hadoop, MapReduce) to handle real-time, unstructured data

Addressing increased demand–particularly from marketers–for access to third-party consumer data and real-time pricing information

Leading vendors offer sophisticated products with a high level of service and perceived high value, but at a high cost

Vendors with less brand recognition offer less mature products, but may be positioned to gain share as capabilities expand

SaaS and cloud models are becoming more sought after to capitalize on cost and ease of deployment features

General data integration as a service is available, but most common with synchronization

Organizations increasingly layer large volumes of data from external parties (e.g., offline customer data, market research) onto internal structured data, driving

demand for automated integration services in Big Data offerings

Pure-play suppliers of other Big Data solutions continue adding analytical capabilities to support growing demand for real-time analysis of operational and

corporate performance

Specialized offerings from vendors like Splunk and broad offerings from vendors like Palantir are expanding the analytics use case, driving adoption across the

enterprise

Vendors like Tableau are developing a new market of business users who demand access to information with graphical interfaces to access data real-time

Despite growth of vendors that target specific industries, there remains high demand for customer-focused solutions (marketing, sales, service and social

dimensions), driving growth of cross-industry functional offerings like marketing automation

Large vendors–who are developing and acquiring search services to layer into existing applications–represent default choices for customers, forcing independent

vendors to specialize in particular business problems

Oracle's 2011 acquisition of Endeca and IBM’s 2012 acquisition of Vivisimo are prime examples

Increasing popularity of appliances due to simplicity, speed and compliance

Search and discovery prove particularly beneficial to marketing teams, which increasingly leverage external market context (e.g., product reviews) in

campaign development

Adoption of search-based discovery is likely to increase in the near term with growing deployment of Big Data solutions

Content

management

Businesses are increasingly focused on content management due to the growth in volume and complexity of data–particularly user–generated social, video and

mobile content

Enterprise adoption of cloud collaboration and filing tools (e.g., Box) is increasing as security concerns are addressed

Open source vendors and competitive “stack” offerings have driven price per seat down, stimulating demand

Point purchases are common, as no single person controls the budget for all of an organization’s content management needs

Innovation in the management of contextual content–current customer location, mobile device in-use, etc.–will give enterprises the ability to more effectively target

audiences in marketing campaigns

Source: Gartner, Forrester, IDC

5

Big Data is not a vertical, it is a competency that cuts across industries

Analyze

+

Visualize

Industry Key themes

Manufacturing

Retail and

transportation

Utilities

Healthcare

Oil and gas

Government and

research

Financial

Surveillance

Sensors

RFID

RFID

Marketing/Branding

Merchandizing

Smart meters

Smart grids

Massive digitization

Medical imaging

Demographics–baby boomers

Digital oil fields

Sensors

Seismic and geographical devices

Climate research

Seismology

Environmental modeling

Payments

Fraud detection

Capital markets / Trading

Generate data

Capture data

Store data

Search data

6

Evolution of next generation data analytics and visualization

Data warehouse

GBs of Data

Tra

din

g

HR

G

L

Web L

ogs

Mobile

S

ensors

Datamart

OLAP

cubes

Data

Sets

Next

generation

analytics and

visualization

Interactive

development

environment

TBs of Data

Big

Da

ta a

na

lyti

cs

Tra

dit

ion

al

an

aly

tic

s

TBs of Data

PBs of Data

7

Demand for next-generation analytical solutions is driving a revolution and significant value shift

Note: Represents illustrative portion of information management expenditures 1 As of 2011. Source: IDC, June 2012 2 As of 2011. Includes Business-to-Business Middleware, Enterprise Service Business and Connectivity Middleware, Event-Driven Middleware, Other Integration and Process Automation

Middleware, Process Automation Middleware, Data Integration and Access Software, Database Development and Management Tools. Source: IDC, May 2012 3 As of 2011. Includes relational database, non-relational database, data warehouse generation and management, search and discovery, open-source and Hadoop markets.

Sources: IDC, Gartner

Database

Integration

BI

Database

Integration

BI

Today Future

Data analytics

in action

Data

infrastructure

$10bn1

$17bn2

$43bn3

Waves of change

Big Data

Internet of everything

Mobility

Real time

Social

Cloud

8

Incumbents and other large players invest and acquire heavily in Big Data

Greenplum acquisition provides a suite of Big Data management and analysis tools; Greenplum HD enables even easier

Hadoop deployments

Strong storage solutions support Big Data deployments; Atmos cloud storage platform enables distributed storage for

Big Data analytics

Acquisition of Autonomy and announced restructuring of business in August 2011 demonstrated the importance of information

management software to HP

Acquired Vertica in early 2011

Released Vertica 5.0 in June 2011, including a software development kit enabling users to implement MapReduce like analytic jobs

and user-defined functions through standard SQL queries

Big Data viewed as key to its SmartPlanet and SmartEnterprise initiatives

Most of recent acquisitions (DemandTec, Q1 Labs, i2) positioned under its definition of Big Data and analytics

Expanding market reach with new Netezza High Capacity Appliance

New Biglnsights 1.1 release reflects its significant investment in Hadoop

Big Data strategy largely based on its Exadata platform

Acquisition of Endeca viewed as response to HP’s acquisition of Autonomy

Recently announced plan for its Hadoop-based “Big Data accelerator”

Acquisition of SuccessFactors helps extend its Big Data initiatives into the cloud

HANA platform enables analytics across SAP’s broad set of applications and customer base

Acquisitions of Sybase and Business Objects viewed as successes and encouragement for additional deals

Aster Data acquisition significantly expanded its Big Data capabilities

Addressing clients’ Hadoop needs via recent partnership with Hortonworks

Acquired Aprimo to enable event-based marketing together with its data solutions

Strong track record in enterprise data warehousing helps its Big Data initiatives

Source: Company information, Factiva, CapitalIQ

9

Big data landscape Emerging players : Data Analytics and Visualization

Marketing and e-Commerce

Social

Location/future events Market places

Analytics and visualization

Machine data

Statistical

10

http://quid.com/

http://www.pentaho.com/

https://karmasphere.com/index.php

http://www.platfora.com/

http://www.alteryx.com/

http://www.cirro.com/

http://www.skytreecorp.com/

http://www.revolutionanalytics.com/

http://www.dataminr.com/index.php

//upload.wikimedia.org/wikipedia/commons/e/ef/Bluefin_Labs_Logo.png

http://www.crimsonhexagon.com/

http://www.generalsentiment.com/home.html

https://www.custora.com/

http://www.fliptop.com/

http://www.quantivo.com/

http://bimeanalytics.com/

http://www.domo.com/

http://1010data.com/

http://www.loqate.com/

http://www.jaspersoft.com/

http://spacecurve.com/

http://www.bloomreach.com/

http://www.ayasdi.com/

Profiles


Machine data

Marketing and e-commerce

Social

Market places

Location/future events

Statistical

11

71

65

61

52

44

39

11

1010Data - Company overview

Management

Name Designation Prior experience

Sandy Steier CEO and Co-founder UBS, Lehman Brothers,

Joel Kaplan CTO and Co-founder UBS, Morgan Stanley

Greg Munves Executive VP

Adam Jacobs VP and Chief Scientist Weill Cornell Medical College, UCLA

T.C Fleming Director of finance Duff & Phelps, Deloitte

Recent news

May 14, 2012: Announced that the nation’s largest chain of drive-in

restaurants SONIC, will be using Big Data Warehouse to enable critical

business decisions ranging from operations to marketing

Feb 28, 2012: Launched Micro Segmentation Wizard tool to enable

companies to model and predict individual consumer behavior and social

network relationships

Sep 16, 2011: Received Safe Harbor Certification for its cloud based big data

analytics platform

Feb 7, 2011: Partnered with American Securitization Forum and launched

Agency MBS Market Review reports

Business overview

Provides cloud based analytical platform for Big Data

Solutions include analytics, business intelligence, data publishing and

warehousing services

Value proposition includes ultra fast database technology, scalability, easy to

use interface, powerful analytics-on-demand data integration and access

through web interface

Raised first institutional round of funding in 2010 by selling minority stake to

Norwest Venture Partners for $35mm

200+ customers across financial services, retail, consumer packaged goods,

telecom and healthcare

More than 5trn records in 1010Data cloud

Revenue for year 2011A was $30mm of which 83% was Big Data revenue

Founded in 1999

Headquartered in New York

Data warehouse 3.0

Combines technological innovations in data storage, parallel processing and

network communications

Benefits include speed, scalability, simplicity and interactive interface

Provides cloud base for lower cost of ownership, effortless data access and

easier monetization of information

Key customers

Key partners

Source: Company information, Capital IQ

12

Analytics and Visualization

Marketing & e-commerce

Social

Market places

Machine data

Location/events

Statistical

http://www.fitchratings.com/web/en/dynamic/fitch-home.jsp

http://www.altosresearch.com/

http://www.bbxlogic.com/

http://www.corelogic.com/

http://www.equifax.com/home/en_us

http://www.lewtan.com/

http://www.mbsdata.com/

http://www.1010data.com/media/4652/moodys.png

http://www.standardandpoors.com/home/en/us

http://www.transunion.com/

http://www.trepp.com/main.cgi

http://www.lpsvcs.com/Pages/default.aspx

http://www.secondmarket.com/

http://mortgagemaxx.us/

http://www.economy.com/default.asp

1010Data - Solutions overview

Interface

Trillion row

spreadsheet

Application

program

interfaces

Ten Do

Command line tool that provides direct access to 1010

data system

Executes queries, stores results and performs

data manipulation

Allows users to analyze data in easy to use

spreadsheets

External applications can query trillion row spreadsheet

by ODBC, an XML API, SDK’s

Data is stored in the cloud which solves processing

and RAM problem

Users can analyze and access data by 1010 browser based interface or by client side applications

Customer application running on user’s machine can access data on 1010 data database servers

Power loader

Allows customers to upload data themselves in

two ways

Browser based user interface to upload simple

tables with one megabyte of data each

For larger datasets Power Loader Application

program interface is used where applications

running on user’s machine can upload data to

1010 data

Excel add in

Combines Excel’s input and output presentation

capabilities with power of 1010 data back end

Enables users to create spread sheets that

automatically access 1010 platform

Financial

services

Retail and CPG

Telecom

Users can load, search and analyze large amount of

data using simple interactive browser interface

Provides insight on churn rates, value added services

and offering rates, customer segmentation, behavior

and service usage

Combines high performing back end database with

web based front end user interface and provides tools

to analyze, manage and present data

Sub categories include

Mortgage asset backed securities: Provides

solutions to analyze loan and deal level data for

prepayment, delinquency, default

ASF Market Review: Releases reports providing

statistics of loans securitized into US MBS

guaranteed by FNMA and issued by

private institutions

Exchanges: Helps to analyze multi terabyte

databases including trade, quote and limit

order information

Hosted databases: Host various databases like

Agency MBS Pool Data, NOAA Weather Data, Core

Logic Prime

Allows to analyze billions of sales and inventory transactions and gain insight

Prepares customized reports, can download entire range of retailer datasets including POS transactions, inventory, product characteristic

Allows external interfaces and other tools could be connected to 1010 data platform using ODBC driver or through custom add ins

Industries


13



Social

Market places

Machine data

Location/events

Statistical

Name Title Affiliations/experience

Dean Stoecker Chairman & CEO Integration Technologies, Donnelly

Marketing Information Services

George Mathew President & Chief

Operating Officer

SAP, salesforce.com, Fort Point

Partners

Gary Acord CFO KPMG, KACE

Total capital raised: $6.0mm

Last round: Series A, $6.0mm

Alteryx overview

Investors

Business overview

Management

Provides an easy-to-use analytics platform for enterprise companies making critical

decisions that drive their business strategy and growth

Humanizes Big Data by enabling business analysts and Data Artisans to combine Big

Data with market knowledge, location insight and business intelligence

Performs predictive and spatial analytics and produces analytic apps that can be

shared via the private cloud or the Alteryx Analytics Gallery public cloud

End markets: Automotive, commercial real estate, restaurants and entertainment, fast

moving consumer goods, retail franchising and telecommunications

Has 250+ customers and 200,000+ users worldwide

Founded in 1997

Headquartered in Irvine, CA

Also has offices in Boulder and Silicon Valley

Key customers

Products overview

Point-and-click UI: Builds analytics with no coding

Personal ETL: Pulls data from internal, Big Data, or cloud

Data quality tools: Builds clean and credible data sets for analysis

Predictive Analytics: Pre-built R tool makes predictive accessible to all

Agile database: Takes on structured, un-structured and spatial data

Single-click publishing: Shares analytic apps iPrivate Cloud or Alteryx

Analytic Gallery

Ad hoc analysis in minutes: Designs and redesign scenarios on the fly

Provides interactive charts and maps

Offers spatial analysis

Apps builder: Creates and shares analytic apps with a drag-and-

drop wizard

Integrates Alteryx data, insights and applications into other systems with

open API and SDK

Publishes and shares analytic applications with full control over access,

visibility and sharing

Enables scheduled, event-triggered and ad-hoc analysis to support

critical decisions across companies

Des

ign

er

de

sk

top

A

na

lyti

c a

pp

s

Clo

ud

se

rve

r

Provides consumerization of Big Data Analytics A

PI


14



Social

Market places

Machine data

Location/events

Statistical

http://www.alteryx.com/

http://www.alteryx.com/resources/comcast-spotlight

http://www.alteryx.com/resources/att

http://www.alteryx.com/resources/experian-marketing-services


Gurjeet Singh CEO Stanford University (PhD)

Gunnar Carlsson Co-Founder Stanford, Harvard

Harlan Sexton Co-Founder and VP Stanford, Oracle, Lucid

Ayasdi overview


Business overview

Utilizes topological data analysis to provide insight from disparate

and complex data sources

Insight discovery platform allows users, not just data scientists, to

discover useful insight from complex data without the need for

queries

Applying topological data analysis to business problems after a

decade of research at Stanford, DARPA and NSF

Product is highly scalable, can deal with distributed work loads and

includes powerful visualization and integration API

End markets include life Sciences, Oil & Gas, Public sector,

Financial services, Manufacturing, Retail, Telecom, Sports

Founded in 2008

Headquartered in Palo Alto, California

Product : Insight discovery without queries

Management

Key customers

15



Social

Market places

Machine data

Location/events

Statistical

Investors



http://www.ayasdi.com/


Atanu Basu CEO N/A

Ayata overview


Business overview

Provides analytics delivered through SaaS model

Predicts future outcomes of critical business processes and also

prescribes decision options and shows the impact of each option

Elements used in Ayata software

Data: Takes both structured and unstructured big data

Rules: Defines the business process and includes constraints,

preferences, policies, best practices and boundaries

Models: Comprises of techniques derived from mathematical

sciences and related disciplines including applied statistics,

machine learning, operations research and natural language

processing

End markets

Oil & gas: Prescriptive Analytics software accurately predicts

production issues by modeling numerous internal and external

variables simultaneously

Healthcare: Helps providers and payer organizations to identify the

best candidates for Telehealth services by combining patient data

with external data

High tech: Helps technology firms make major investments in

customer service by predicting the key metrics invloved

Telecom & cable: Enables telecom and cable providers to

dramatically improve effectiveness and efficiency of field

service operations

Founded in 2003

Headquartered in Austin, TX

Prescriptive analytics

Management

Key customers

Accounts for 80% of all business analytics

Describes the phases of analysis completely

Uses historical data combined with rules, algorithms

external data to predict future outcomes

Also gives details of how the user will benefit from

the prediction

Automatically synthesizes big data, mathematical sciences,

business rules and machine learning to suggest decision

options to take advantage of the predictions

Shows the decision-maker the implications of each

decision option

Descri

pti

ve

P

red

icti

ve

Pre

scri

pti

ve

16



Social

Market places

Machine data

Location/events

Statistical


Last round: Series D(May 2012), $26.0mm

Birst overview

Products overview

Birst

discovery

edition

Empowers business analysts to intuitively explore data and build reports in minutes without the need for data modeling

Well suited for projects that require flexible data-discovery and analytics without a data warehouse

Birst

professional

edition

Builds on the data discovery capabilities of the Discovery Edition with operational reporting, mobile BI and support for SAP R3 and BW

Well suited for multi-developer projects that integrate enterprise data sources and publish operational reports

Birst

enterprise

edition

Includes data discovery, analytics, Mobile BI and operational reports with support for all enterprise data sources

Also includes integrated ETL and an automated multidimensional data warehouse

Recent news

Nov 15, 2012: Announced a business intelligence replacement program,

“Birst4BOBJ,” for SAP customers

Oct 17, 2012: Announced Birst Big Data Services, end-to-end solution to

turn large volumes of unstructured data into analytic applications

Customers

Management

End-to-end BI solution that supports interactive dashboards, ad-hoc analysis

and visualization to pixel-perfect and report writing

Provides data integration from on-premise databases, flat and structured

files, operational and cloud applications

Supports organizations of various sizes, from individuals to groups and

companies worldwide

Used in finance, operations, sales, HR, marketing, service analytics, supply

chain functional areas, sales analytics, wealth management and insurance

applications

Formerly known as Success Metrics

Founded in 2005 and headquartered in San Francisco, CA

Additional offices in India

Business overview


Management

Brad Peters CEO & Co-Founder Siebel Systems, Morgan Stanley

Paul Staelin VP, Customer Success & Co-Founder

Siebel Systems, emPower Corporation, Sun Microsystems

David Kaplan CFO Arcot Systems

Rick Spickelmier CTO &VP, Engineering Geac, Extensity, Objectivity Board of Directors

Douglas Leone Board member Sequoia Capital

John Hummer Board member Hummer Winblad

Young Chung Board member DAG Ventures

Doug Merritt Board member Cisco, Baynote, SAP

Investors

Source: Company information, Capital IQ, Crunchbase

17



Social

Market places

Machine data

Location/events

Statistical

Centrifuge overview


Smita Bose CEO Booz Allen Hamilton, Novak Biddle

Venture Partners

Brian Daum CFO Arc Second, Sandbox.com, Multimedia

Medical Systems

Prashanth Boccasam Executive

Chairman

Copiun, Approva, Appfluent, Appian,

Entevo

Business overview

Management

Provides Visual Network Analytics (VNA) solutions that help organizations

discover insights, patterns and relationships hidden in public, cloud,

enterprise data and social network

VNA solutions enable analysts to identity fraud which is used in cyber-

security, counter-terrorism, homeland defense, retail theft and financial

services

Offers training support and consulting services

Formerly known as Tildenwoods Corporation

End markets: Government, financial services, pharmaceuticals, retail

Founded in 2007

Headquartered in McLean, VA

Investors


Last round: Series A2, $2.0mm

Key partners

Products overview

Enables business users to visualize patterns in big data that help

them uncover complex fraud, loss and leakage

Gives power and flexibility to connect, visualize and collaborate

without complex data integration, costly services or a data

science degree

Allows analysts to integrate data, show hidden connections using

relationship maps and dynamically explore data in a highly

interactive way

Provides flexible data ingestion, sophisticated link and temporal

analysis and interactive and collaborative discovery

Browser-Based Client: Provides a seamless and interactive

interface regardless of complexity

Server Side Processing: Used for complex patterns, link and

temporal analysis

Vis

ua

l n

etw

ork

an

aly

tic

s

Oct 18, 2012: Appointed Ben Shneiderman to its Advisory Board

Apr 30, 2012: Appointed Tony Ayaz as its Senior VP of Field Operations


Recent news

18



Social

Market places

Machine data

Location/events

Statistical

http://www.crunchbase.com/company/centrifuge-systems

http://www.iviewsystems.com/

http://www.netezza.com/

http://www.acxiom.com/

http://www.kycnet.com/

http://www.safe-banking.com/

http://www.carahsoft.com/

http://brightplanet.com/

http://www.saic.com/

http://www.boeing.com/

Chart.io overview


Dave Fowler Founder & CEO IBM

Justin Davis CTO & Engineer GE, Splunk

Caleb Poterbin Design & Marketing Splunk

Praveen Gollakota Engineer Micron Technologies, Veenome

Mark Shirley Engineer Cisco

Business overview

Management

Provides enterprise analytics tools for small and medium businesses

Enables the creation of intuitive charts and dashboards from the client’s data

Explores and presents web analytics and the data stored in client’s

database–systems

Builds support for the SQL databases and offers a chart creation tool and

live reports

Provides simple, secure connections to the popular data sources such as

MySQL, PostgreSQL, Oracle, Amazon web services, Heroku,

Google Analytics

Founded in 2010

Headquartered in San Francisco, CA

Investors



Key customers

Security overview

Controlled Servers: Accesses data through controlled servers, which are

protected by industry-standard security measures, both physical

and electronic

Read-only Access: Has read-only access to database and an extra layer of

security that prevents violent database queries from coming through like drop

or insert

Trusted Services: Works with data services like Google Analytics directly

from their trusted API and does not store data

SSL Encryption: Transfers only SSL encrypted data

Permission Users: Helps administrators to add data, creators to build charts

and also provides interactions with dashboards

Nov 14, 2012: Launched analytics dashboard to connect and compare data

sources

Oct 31, 2012: Raised $3.2mm in a Series A funding led by Avalon Ventures

with Bullpen Capital participating. This round brings the company’s total

funding to $4.4mm

Recent news


19



Social

Market places

Machine data

Location/events

Statistical

http://www.crunchbase.com/financial-organization/avalon-ventures

http://www.crunchbase.com/financial-organization/bullpen-capital

ClearStory Data overview



Sharmila Shahani-

Mulligan

Founder & CEO Netscape, Kiva Software, AOL,

Opsware, Aster Data

Vaibhav Nivargi Founder Aster Data

Douglas VanderMolen Chief UX Architect Google, MeasureMap

Business overview

Management

Harmonizes relationships between disparate sources including low latency

data while processing at scale

Offers technology that makes users gather, diverse and disperse data for

intuitive insights

Derives data from ecosystem on big-data repositories, including Hadoop,

relational databases, data warehouses and external sources

Creates self-driven data exploration tool

Also provides data processing, analytics and visualization services

Founded in 2011

Proven management team; operated in stealth mode initially

Headquartered in Palo Alto, CA

Investors

20

Dec 05, 2012: Raised $9mm in Series A funding lean by Kleiner Perkins

Caufield and Byers joined by previous seed round investors Andressen

Horowitz and Google Ventures

Recent news



Social

Market places

Machine data

Location/events

Statistical

Cirro overview



Stuart Frost Chairman Select Software Tools

Mark Theissen CEO Microsoft, Meta Group, Brio

Technology

Bill Guerry CFO Ernst & Young

Dave Salch Chief Technology

Officer

8e6 Technologies

Cliff Currie VP, Business

Development

DATAllegro, Oracle

Don Howren VP, Marketing Epicor, Sage, Accruent

Business overview

Management

Solves issues around Big Data and provides ability to combine Big Data with

other types of data

Provides an easy-to-implement, highly scalable, cloud-based data store for

the staging, processing and persistence of data

Deploys products in Cloud and servers

In Cloud products can run on public, virtual private and on-premise cloud

environments

Founded in 2010

Headquartered in San Juan Capistrano, CA

Investors

Key customers

Products overview

Provides a single point of entry for accessing data of any type on

any platform in any environment

Delivers all of the benefits of data virtualization solutions without

the overhead, management and administration typically associated

with those solutions

Delivers the power of the Cirro Data Hub to the desktop of typical

excel users

Allows business analyst to use Cirro Analyst to access and

process big data along with any other type of data

Consists of Cirro Function Library that contains more than 100

building block functions that are used by the Cirro Data Hub for

both SQL and MapReduce processing of data

Provides an easily deployable data store for use as a staging

area, workspace or datamart

Includes a Hadoop cluster and a tightly integrated

relational database

Data

hu

b

An

aly

st

for

excel

Mu

lti s

tore

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Social

Market places

Machine data

Location/events

Statistical

Name Position Affiliations and past experience

Management

Stefan Groschupf Co-founder

and CEO

Scale Unlimited, 101tec, Thinglink

Tom Leep CFO Polaris Wireless, Apptera, SS8 Networks

Board of Directors

Kirk Bowman Director Accel

Jeff Miller Director JAMM Ventures, Documentum, Redpoint

Ventures, Intel

Ellen Pao Director Kleiner Perkins

Shawn Price Director Zuora

John Walecka Director Redpoint Ventures

Datameer - Company overview

Source: Company filings, Wall Street research, CrunchBase, Capital IQ

Business overview

Management and Board of Directors

Provides analytics solution built on Hadoop that helps business users access,

analyze and use massive amounts of data

No ETL, no static schemas

Wizard-based data integration of structured and unstructured data with

20+ connectors

Familiar spreadsheet interface including 200 built-in analytic functions

Drag and drop visualization, reporting and dashboarding

Scalability and cost-effectiveness of Hadoop

Scales petabytes of data and is available for all major Hadoop distributions

including Apache, Cloudera, EMC, Hortonworks, IBM, MapR, Windows Azure,

Yahoo! and Amazon

Funding to date: $12mm from KPCB and Redpoint Ventures

Founded: 2009

Headquarters: San Mateo, CA

Products and solutions

Recent news

Feb 28, 2012: Announced a relationship with Microsoft Corporation to support

Datameer on the Apache Hadoop-based service on Windows Azure

Jan 25, 2012: Shawn Price joins Board

Oct 5, 2011: Launches new desktop trial edition

Sep 21, 2012: DataSift selects Datameer to power new social

analytics offering

Customers

22



Social

Market places

Machine data

Location/events

Statistical

http://www.nurago.com/

http://www.datameer.com/learn/index.html

Dataspora overview


Michael Driscoll Chairman & Founder CustomInk.com

Bartev Vartanian N/A Group One Trading, Cutler Group

Suman Ganguli Expert, Mathematics and Computer science N/A

Antonio Piccolboni Data Scientist N/A

Susanne Lehman Database Specialist IBM Global Services

Management

Combines next generation machine-learning platform with the power of

massively parallel super-computing to develop probabilistic causal models

and other predictive analytics tools

Models customer churn, optimizes online advertisements and builds product

recommendation engines

End markets: Telecommunication, retail, healthcare, quantitative trading

Founded in 2008


Business overview

News

Mar 4, 2011: Via Science acquired Dataspora to create and provide

actionable information for their clients

Solutions overview

Detects high-risk subscribers

Connects with customers promptly and provides them with the

right resources

Offers for free or discounted products, or services at the right time

to potentially prevent churn

Aids telecommunications providers lower churn rates

Allows clients to optimally allocate their budget, so that only the

product features that significantly drive revenue receive more

resources

Predicts commercial success from product attributes

Enables users to observe billions of transactions to accurately

identify fraudulent behavior and eliminate false positives

Pre

dic

tive

cu

sto

me

r

ch

urn

mo

de

lin

g

Pre

dic

tio

n

Fra

ud

de

tec

tio

n

Leverages both proprietary and open-source tools to extract knowledge from

high dimensional datasets

Creates causal network models to solve the toughest Big Data challenges

Network models capture causal relationships and correlations from massive

data sets

Technology


23



Social

Market places

Machine data

Location/events

Statistical

http://www.crunchbase.com/company/dataspora

Domo overview

Source: Company information, Capital IQ, Factiva, Cruncbase

Investors


Josh James Founder, CEO and

Chairman

Omniture, Demand Media,

Rakuten, InsideSales.com

Chris Harrington President, Director Omniture, Allegience and Lyris

Daren Thayne Chief Technology Officer Ancestry.com, Interbank FX

Heather Zynczak Chief Marketing Officer SAP, Oracle, Accenture, The

Boston Consulting Group

Steve Wellen COO Omniture

Scott Lindeman VP, Finance Otix Global, SIRVA, Global

Crossing, KPMG

Business overview

Provides an executive management platform as a software-as-a-service

solution for managers and executives to run their business

Also provides builder solutions for organizations to customize the platform for

their own needs and various developer tools

Offers customized software tools for business operations, customer

relationship management, human resources and financial reporting

Founded in 2010

Headquartered in American Fork, UT

Customers



Recent news

Oct 01, 2012: Domo was named “Startup of the Year for 2012” by “The

Business Intelligence Group”, hosts of the 2012 BIG Awards

Sep 19, 2012: Announced appointment of Chris Harrington as company’s

president effective immediately

Aug 27, 2012: Announced appointment of Steve Wellen as company’s COO

Apr 07, 2012: Announced appointment of Deason Zynczak as Chief

Marketing Officer

Feb 03, 2012: Raised $20.0mm of Series A2 funding from Institutional

Venture Partners

Management

24



Social

Market places

Machine data

Location/events

Statistical

http://www.domo.com/

Jaspersoft overview

Provides open source business intelligence software worldwide

Specializes in training, jump-start and pilot programs, production audits,

support packages and support policies

Over 175,000 production deployments for 100,000 data-driven applications

spanning 14,000 commercial customers

End markets: Aerospace, communications, education, entertainment,

financial services, government, healthcare, manufacturing, printing, real

estate, retail, software, systems integration, transportation and travel

industries

Key Competitors: Actuate Corporation, Business Objects, Cognos, Hyperion

Solutions, Information Builders, Microsoft Corporation, Qlik Technologies

Founded in 2001


Business overview Products

Management

Name Designation Past Experience

Brian Gentile CEO & Chairman Informatica Corporation, Brio Software

Jim Johnson CFO & Senior VP, Finance & Operations

MSC Software, VGH, Veritas

Jim Bell Chief Marketing Officer SmartTurn, Electric Cloud and Actuate Corporation, Vantive

Clive Harrison Senior VP, Worldwide Field Operations

Pilot Software, Oracle, Information Resources, Informatica

Joseph Rozenfeld

VP, Engineering & Chief Technology Officer

Skytide, Chaincast, Media Guarantee

Karl Van den Bergh

VP, Product and Alliances Kickfire, ASG

Investors


Last round: Series F, $11.0mm

Source: Company information, Capital IQ, Factiva, Cruncbase

JasperReports

Library

Combines data sources and produces pixel-perfect

documents that can be viewed, printed or exported into a

variety of document formats

iReport

Designer

Builds interactive reports from any data source, formats

the look for print or on-screen reading and exports to a

wide range of formats

Jaspersoft

ETL

Extracts data from various sources, transforms the data

based on defined business rules and loads into a

centralized data warehouse or data mart

JasperReports

Server

Generates, organizes, secures and delivers interactive

reports and dashboards to users

Jaspersoft

OLAP

Analyses large data sets and performs complex queries

Customers

25



Social

Market places

Machine data

Location/events

Statistical

http://www.jaspersoft.com/

ISS overview

Provides software development and systems analysis services for

government, state and corporate customers in the US

Offers service oriented architecture, cloud computing, data analysis and

visualization, machine learning and command and control solutions

Specific domain strengths include: Command & Control, Special Operations,

Intelligence Analysis, Counter-Drug, Counter-Terrorism, Counter-IED,

Homeland Security and Defense

Also offers mobile and multi-touch interaction, geospatial intelligence, geo-

temporal analysis and semantic data processing solutions

Revenues 2010A: $122mm

Acquired Xpect Software, provider of commercial software solutions to the

government and military sectors, to expand its reach

End market: Space, air, maritime, intelligence, research and development

and land-based warfare

Employees: ~500

Founded in 1997

Headquartered in Colorado Springs, CO

Has additional offices in WA, NY, VA, MA and FL

Business overview Solutions overview

Management


Jay Jesse President & Co-Founder

GTE Government Systems, Department of Defense organizations and intelligence agencies

Nikki Herman CFO N/A

Lisa Jesse SVP & Co-Founder Northrop Grumman, GTE Government Systems, Logicon,Texas Instruments

Jesse Miller SVP, Co-Founder & Chief Architect

GTE Government Systems

Helps not only to integrate and share data but also bridge processes,

tasks and services

Offers data access and visibility by taking an open source, standards

based architectural approach to cloud creation and data sharing

Provides GeoStratus which helps professionals quickly augment the

globe by converting their existing spatial data into Google Earth

viewable Keyhole Markup Language (KML)

Offers Resero which aggregates different sources of geo-referenced

data into a single view so that users can participate in live, online

collaboration and construct queries on the fly

SO

A

Clo

ud

G

eo

sp

ati

al

inte

llig

en

ce

Converts information overload into information advantage

Provides with crisp planning, command decisions and

successful missions Data

Vis

ua

liza

tio

n

Provides a single, temporal data structure and supporting applications

for managing and interacting with that data structure C2

Allows warfighters in both theater and homeland security settings to

view, manipulate and share critical on several different platforms M

ob

ile

Key customers


26



Social

Market places

Machine data

Location/events

Statistical

http://en.wikipedia.org/wiki/File:U.S._Military_Academy_COA.png


Last round: Series B(September 2011), $6.0mm


Management Gail Ennis CEO Omniture, BEA Systems, Oracle

Martin Hall Founder, Chairman & EVP Corporate Dev.

Aventail, Stardust

Rich Guth VP, Marketing & CMO NeXT Software, Apple, Sybase

Daniel Moskowitz VP & CFO Zend Technologies, Intel, Intuit

Board of Directors

Ann Winblad Board member Hummer Winblad Venture Partners

David Liddle Board member US Venture Partners

Shun Aramaki Board member Presidio Ventures

Debby Meredith Board member Jafco Ventures

Karmasphere overview

Operates as a data intelligence software company

Helps equip companies to unlock the power of Big Data in Hadoop

Integrates with diverse sources of multi-structured data and turns it into

native Hive tables–making it easy to gather the assets and input you need

Offers the ability to run regular and ad-hoc SQL queries against data through

a self-service interface that provides immediate access to valuable insights

Also provides cluster monitoring, job monitoring and file system

management services

Founded in 2005 and headquartered in Cupertino, CA


Management

Recent news

Investors


Karmasphere

2.0

A web-based social interface to provide users with self-

service access to ingest Big Data for analysis, visually

explore the data for patterns and trends, analyze the data

using familiar queries, visualizations and skills and to

easily publish the insights

Karmasphere

Analyst

Software for data professionals working with massive

data sets

Allows users to perform exploratory analysis, run ad-hoc

SQL (HQL) queries and generate insights from their big

data on Hadoop

Karmasphere

Analytics

A graphical solution for data analysts and their business

user colleagues to analyze any data on Amazon S3

powered by Amazon Elastic MapReduce

Provides support for Multiple AWS Account, Multiple Job

Flow Configurations, S3 File Browser

Nov 15, 2012: Announced a partnership with Tableau to provide a rich,

collaborative, social, end-to-end Big Data analytics solution for Hadoop

Recent news

Key partners

27



Social

Market places

Machine data

Location/events

Statistical

https://karmasphere.com/index.php

LexisNexis overview

Provides content-enabled workflow solutions designed specifically for

professionals in legal, risk management, corporate governance, law

enforcement and academia

Provides customers with access to billions of searchable documents and

records from 45,000+ legal, news and business sources

Helps professionals verify identity, prevent fraud, comply with legislation,

facilitate and secure commerce, conduct background screening and support

law enforcement and homeland security initiatives

End market: Legal, risk management, corporate, government, law,

accounting, academics

Serves customers in 100+ countries

Employees: 15,000+ worldwide

Founded in 1973

Headquartered in NY, US

Has operations in UK, Canada, Africa, Australia, New Zealand and

Latin America


Management


Mike Walsh CEO, Legal &

Professional Global

Home Depot, Weil, Gotshal and

Manges, Infirmation.com

James Peck CEO, Risk Solutions Celera Genomics

Shawn Clark CEO, Asia N/A

Phil Livingston CEO, Marketing &

Business Solutions

World Wrestling Entertainment,

Catalina Marketing, Financial

Executives International

Rick Trainor CEO, Business Services Seisint, Diveo Broadband Networks

Analytics: Allows carriers to maximize the value of customer base

by revealing unseen information patterns and quickly evaluating the

effectiveness of customer strategies

Claims & Fraud Management: Improves claims outcomes by

reducing cycle time using the comprehensive, data-driven claims

solutions in the industry

Data Solutions: Improves value of customer base and

increases profitability

Protects against money-laundering, fraud and non-compliance

Provides information and tools to efficiently manage regulatory

changes, policies, training and compliance matters

Helps hospitals and health systems to reduce rejected claims,

prevent fraud, support compliance efforts and reduce the cost-to-

collect

Ins

ura

nc

e

Fin

an

cia

l

Se

rvic

es

H

ea

lth

ca

re

Helps retailers identify fraud and increase efficiencies in the manual

order review process

Reta

il

Key customers


28



Social

Market places

Machine data

Location/events

Statistical

http://www.fanniemae.com/

http://www.tveyes.com/


Jonathan Gosier Founder & Director, Product SwiftRiver, Appfrica

Matthew Griffiths Founder & Director, Platform Appfrica, SwiftRiver

Christopher Burrage Director, Business Development Deloitte Consulting

Rich Schumacher VP, Engineering Digg

MetaLayer overview

Provides creative data analysis and visualization products to help

organizations interpret complex issues and enable better decision making

Visualizing real-time emotion (sentiment) of people todistress e.g.

during Hurricane Irene

Analyzing social media channels to monitor health trends in online

discussions

Helps to make information easy to use, visualize and share

Offers products that enable the drag and drop creation of infographics and

data mashups

Adds layers of context to collections and streams of information to help make

it easier to organize

Founded in 2011

Headquartered in Philadelphia, PA

Business overview

Management

Solutions overview

Source: Company information, Capital IQ, Factset, Crunchbase

Investors

Data Discovery platform: Allows journalists, project sponsors and the

general public to explore the answers to over three million questions

submitted by users from 40+ countries

Social Media Monitoring platform: Allows current trends to be surfaced

TED Globe: Interactive, geo-located 3D visualization to support its stand at

TED 2012

Multilingual Social Engagement Platform: Designed to drive community

involvement through social engagement

Recent news

Oct 2, 2012: Launched The Human Face of Big Data, an app that maps

personal beliefs and attitudes across the world

Mar 2, 2012: Launched community to make better infographics

Key competitors

29



Social

Market places

Machine data

Location/events

Statistical

Metamarkets overview

Data “Science” as a service provider

Cloud-based solution that delivers powerful data analytics dashboards to

business users and accelerates their discovery efforts

Optimized to run beautifully on popular mobile devices such as the iPhone

and iPad

Always available without requiring downtime to load and process new data

Founded in 2010


Business overview

Management

Products overview

Source: Company information, Capital IQ, Factiva, Crunchbase

Customers

Druid

SaaS offering that enables ongoing analysis of streaming

big data

First open source, distributed, analytical data store

designed to scale horizontally

Supports arbitrary Boolean filters, time series roll-ups,

aggregation functions and regular expression searches

Metamarkets

platform

Provides :

Real-time reporting

Filtering and drill-downs by audience, context and

advertiser attributes

Comparison to relevant market benchmarks

Integration with advertising servers and order systems

Built on a big data stack for processing, querying and

visualizing high volume, high frequency event streams

Name Designation Past experience/Current affiliation

Michael Driscoll CEO CustomInk.com, Dataspora

Roger Ehrenberg Board member IA Ventures

Jeff Epstein Board member Oak Hill Capital Partners


Last round: Series B (April 2012), $15.0mm

Investors

30



Social

Market places

Machine data

Location/events

Statistical


Management Alexander C. Karp CEO RoboteX

Nathan Dale Gettings CTO RoboteX

Joseph Lonsdale Executive Vice President Addepar

Bob McGrew Engineering Director N/A

Shyam Sankar Director-Global Business N/A

Board of Directors

Peter A. Thiel Chairman Founders Fund Management, Facebook

Stephen Cohen Director TraceSecurity

Palantir overview

Designs and delivers platforms for integrating, visualizing and analyzing

information

Connects data, technologies, humans and environments

Supports many kinds of data including structured, unstructured, relational,

temporal and geospatial

Builds products for real analysis with a focus on security, scalability, ease of

use and collaboration

Key competitors: Raytheon, Lockheed Martin, Northrop Grumman and IBM

Key investors: Founders Fund, Glynn Capital Management, In-Q-Tel, Reed

Elsevier Ventures

Markets include Governments, Intelligence, Law Enforcement, Capital

markets, Anti-Fraud, Commercial, Insurance Analytics, Healthcare

Funding to date: $301mm

Founded in 2004; Headquartered in Palo Alto, CA

Business overview

Management

Customers

Solutions overview

Source: Company information, Factiva, 451 group, Capital IQ

Fraud

Detection

Detects and eliminates criminal activities

Cyber

Understands network activity, limits exposure and provides

securities against cyber threats

Defence Synchronizes multi-INT data for analysis

Accountability

Leverages data to prevent rogue activity, ensure

compliance with complex regulations and monitor

system risk

Capital Markets

Interacts with unified data in customized environment to

conduct more in-depth analysis and to discover more

valuable insights

Intelligence

Provides efficient and secure way to exploit and analyze

data to drive better operational planning and strategic

decision making

Pharma Accelerates biomedical research by integrating disparate

data and building detailed visualization

Recent news

May 16, 2012: Raised $56mm in funding commitments, bringing its total fund

raising to date to $301mm

Sep 8, 2011: Raised $68mm in a private offering of equity and warrants

Aug 4, 2011: Won a $752,082 federal contract from the General Services

Administration's Federal Acquisition Service for Palantir’s Cloud software

license

31



Social

Market places

Machine data

Location/events

Statistical

http://en.wikipedia.org/wiki/File:Logo_image_300.jpg


Carl Palmstierna Chairman of

the Board

ABG Sundal Collier, Momail, MyFc, Qbrick,

Viewserve, AlltforForaldrar, Elekta

Emmeli Höglund CFO

Tragard & Falkenborn, Institute

of Technology

Willem De Geer MD Brunswick Direct, KMOC

Panopticon overview

Provides visual data monitoring and analysis software tools for monitoring

and analysis of real-time data

Operates as a subsidiary of Edenmore Investments

Offers solutions for risk analysis, trade analysis, compliance monitoring, fraud

detection, client profitability analysis, data latency monitoring and portfolio

performance and attribution applications

End markets: Capital markets, telecommunication, energy, utility companies,

corporate and government entities

Founded in 1999

Headquartered in Stockholm, Sweden

Has additional offices in NY, SF, New Delhi

Business overview

Management

Investors

Solutions overview

Key customers


Allows administrators to add new connectors for new data sources

with minimal coding

Helps to connect to real-time message-oriented middleware

Enterprise Deployment: Allows business users to design and

publish sophisticated real-time dashboards in minutes

Embed Panopticon: Offers range of features that make it easier to

build, publish and embed comprehensive dashboards into

applications

QlikView Integration: Leverages the latest advances in computing

power to consolidate large, disparate data sets in memory and

present data to users in a fluid interface within seconds

Dep

loym

en

t O

pti

on

s

Data

Co

nn

ec

tor

Data

Vis

ua

liza

tio

ns

Supports fast, efficient visual analysis of real-time and historical

time series data as well as very large data sets stored in standard

relational databases

Helps user to see multi-leveled hierarchies, interconnections and

details on individual objects in order to solve problems, understand

complex relationships or identify areas of concern

Various data visualization tools include: Tree maps, heat maps, bar

graphs, dot plots, pie charts, tables, etc.

32



Social

Market places

Machine data

Location/events

Statistical


Management

Ben Werther Founder & CEO Greenplum

Peter Schlampp VP, Product & Marketing Solera, IronPort Systems, Cisco

John Schuster VP, Engineering SnapLogic, Cisco, IronPort

John Eshleman VP, Technology Greenplum

Board of Directors

Scott Weiss Board member Andreessen Horowitz

Mike Speiser Board member Sutter Hill Ventures

Platfora overview

Transforms Apache Hadoop from a batch engine into interactive exploratory

BI and analytics platform designed for business analysts

Encourages business users to discover data and build visualizations using

that data

Contains a framework for future predictive analytics operations on datasets

Makes it easy to predict future events with accuracy and precision

Develops data management software based on Hadoop

Founded in 2011

Headquartered in Palo Alto, CA

Business overview

Management

Investors

Products overview

Recent news


Last round: Series B (November 2011), $20.0mm


Platfora Lenses: Compressed-columnar representation of the

underlying data, organized and aggregated for high performance

Automatically transforms massive datasets into highly

responsive lenses

Makes access to big data fast and scales-out to terabytes of

in-memory data

Allows analysts to drill details or dimensions only available in raw

data without the IT friction and complexity of traditional solutions

Built on HTML5 accessible from anywhere

Un

bo

un

de

d

Ex

plo

rato

ry B

I In

-Me

mo

ry L

en

se

s

Had

oo

p D

ata

Refi

ne

ry

Synthesizes specialized MapReduce jobs that automatically extract

details, perform calculations and downstream analysis, building

lenses efficiently and on demand

Allows to read raw data in Handoop

Nov 13, 2012: Raised a $20mm Series B round from Battery Ventures along

with Andreessen Horowitz and Sutter Hill Ventures

Nov 2, 2011: Raised $5.7mm in Series A funding from Andreessen Horowitz

and In-Q-Tel

33



Social

Market places

Machine data

Location/events

Statistical

http://www.platfora.com/


Quentin Gallivan Chairman & CEO Aster Data, Pivot Link, Postini

Richard Daley Founder & Chief

Strategy Officer

IBM, AppSource, Keyola

Doug Johnson Chief Operating Officer

& Execuive VP

Fusion Systems, Discreet Logic,

THINQ Learning Solutions, Black

Duck Software

Pentaho overview

Provides business analytics solutions for data access, integration, discovery,

analysis, visualization and mining applications

Offers consulting, training, OEM support and technical support services

Big data sales increased by 340% in 2Q 2012 over 1Q 2012

Enables flexible deployment options (on-premise, cloud and mobile)

End markets: Retail, supply chain, healthcare, education, financial,

government, telecommunication, consumer and business services

Founded in 2004

Headquartered in Orlando, FL

Also has offices in CA and Europe

Business overview

Management


Investors

Products overview

Point and Click Access: Provides a web-based interface for business

users to access any data for dashboards, interactive reporting,

visualization, analysis and predictive analytics

Reporting: Offers self-service interactive reporting and high-volume,

highly-formatted enterprise reporting

Data Discovery, Analysis and Visualization: Helps to explore and visualize

business data by multiple dimensions such as product, geography and

customer

Data Integration: Delivers powerful data preparation capabilities including

extract, transform and load

Centralized Management: Includes all of the management tools needed

to easily and efficiently develop, deploy and manage a business

analytics platform

Predictive Analytics

Allows import of third-party models using Predictive Modeling

Markup Language

Allows storing and versioning of models using the Pentaho repository

Provides the ideal solution for any data integration, business analytics or

big data project

Broad Connectivity: Offers broad connectivity to a variety of diverse data

including all popular structured, unstructured and semi-structured data

sources

Data Profiling and Data Quality: These capabilities help organizations to

Identify data that fails to comply with business rules and standards

De-duplicate and cleanse inconsistent and redundant data

Validate, standardize and correct name, address, email and

telephone data

Bu

sin

es

s A

na

lyti

cs

D

ata

In

teg

rati

on

Key customers


Last round: Series C4, $23.0mm

34



Social

Market places

Machine data

Location/events

Statistical

http://www.pentaho.com/about/leadership/bio.php?bio=nea

http://www.pentaho.com/about/leadership/bio.php?bio=benchmark_capital

http://www.pentaho.com/about/leadership/bio.php?bio=dag_ventures

http://www.pentaho.com/about/leadership/bio.php?bio=index_ventures

http://www.lattearborea.com/

http://www.pentaho.com/customers/36/accession-media/

http://www.pentaho.com/customers/53/banelco/

http://www.pentaho.com/customers/42/bizintel/

http://www.pentaho.com/customers/79/cairnis/

http://www.pentaho.com/customers/45/cognitive-match/

http://www.pentaho.com/customers/46/controlpay/

http://www.pentaho.com/customers/24/coopservice/

http://www.pentaho.com/customers/52/delta-dental-of-virginia/

http://www.pentaho.com/customers/63/exacttarget/

http://www.pentaho.com/customers/31/harris-computer-systems/

http://www.pentaho.com/customers/73/infocamere/

http://www.pentaho.com/customers/50/mainzer-volksbank-eg/

http://www.pentaho.com/customers/22/national-health-service-islington/

http://www.pentaho.com/customers/72/pharos-resources/

http://www.pentaho.com/customers/68/shareable-ink/

http://www.pentaho.com/customers/87/stream/

http://www.pentaho.com/customers/62/union-investment/


Last round: Series C, $10.0mm

Name Titles Affiliations/experience

Kevin Freedman CEO Google, Slide, eBay

Bob Goodson Co-Fonder & CRO Yelp.com, Midtown Doornail,

Tim Heath VP, Engineering Greenplum/EMC, Yahoo, Oracle

Quid overview

Designs and develops decision making optimization solutions

Focuses on data and information capturing and management

Builds software product that augments human intelligence, transforming

complex global information into actionable insight that helps companies and

governments make more informed decisions

Provides competitive advantage to users by helping them identify

acquisition targets, competitive threats and general shifts in the business

and technological landscape well before the researched companies

become public

Founded in 2009


Business overview

Management


Investors

Products overview

Provides Quid software licenses

Offers in-person training

Also offers training and support services

Monitors changes and developments in technology

Provides timeline animations and 3D visualizations

Provides insights to inform the user about its product development,

acquisitions and investment decisions

Delivers quick and low cost insights

Performs thorough analysis about the insights

Qu

id S

oft

wa

re

Qu

id E

ng

ag

em

en

t Key customers

35



Social

Market places

Machine data

Location/events

Statistical

http://www.crunchbase.com/company/quid


Amit Bendov CEO Panaya, ClickSoftware

Elad Israeli Co-Founder and CPO Ness Technologies, Anysoft

Eldad Farkash Co-Founder and CTO Gilon Systems

SiSense overview


Business overview

Provides data analytics for business intelligence, reporting, dash

boarding, and analytics

Product attributes include functionality, scalability, manageability,

flexibility, governance, collaboration and ease of use

Provides enterprise –grade data analytics to both small and large

scale enterprises

SiSense product has won many awards, including “Hot Product to

See at Dreamforce”, and “Must See at Hadoop World

Competitive advantage in in-memory data analytics

Customers across in 40 countries across multiple end markets

Founded in Israel in 2004

Headquartered in California, USA

Product – Prism : Big data solutions for small budgets

Management

Key customers

36



Social

Market places

Machine data

Location/events

Statistical

Investors

Recent news

Feb 2013: Sisense won the Audience Choice Awards at Strata 2013.

Feb 2013: SiSense broke the 10x10x10 challenge crunching 10

terabytes of data with a $10k server in 10seconds.


Last round: Series B, $10.0mm


Christian Chabot CEO, Chairman & Co-Founder

Softbank, BeeLine Software, Cornerstone

Tom walker CFO N/A

Chris Stolte CDO, Director & Co- founder

Stanford University, BeeLine Systems

Pat Hanrahan Director & co founder Pixar, Stanford University

Tableau overview

Business intelligence company providing analytics and data virtualization

software solutions

Provides solutions for internet marketing, mapping, game design, business

dashboards, human resources, time series analysis, sales management,

supply chain management

Global leader in rapid fire business intelligence software and world’s fastest

growing business intelligence, performance and analytics software vendor

based on year over year revenue growth of 113.5% in 20101

Revenues 2011A: ~$62mm

Has a customer base of 7,000+ organizations

Key competitors: Actuate, Micro Strategy, SAS Institute, Tibco, Qlik

Technologies

End markets: Banking, media, education, government, healthcare, high tech,

insurance, securities and investments ,manufacturing, oil and gas, real

estate, retail, science, and telecom

Founded in 2003

Headquartered in Seattle, WA

Business overview

Management

Source: Company information, Capital IQ 1 Market Share Analysis: Business Intelligence, Analytics and Performance Mgmt., Worldwide, 2010

Investors

Products overview

Helps in combining multiple views into dashboards, and highlights

and filters related information

Connects directly to databases, cubes, data warehouses, files

and spreadsheets

Business intelligence application that provides easy to learn and use

browser based analytics

Provides mobile business intelligence to get data anywhere

Provides high speed and helps in blending disparate data

Helps in sharing interactive content on public websites

Helps in customer engagement, embeds live visualizations and

requires no programming of any kind

Supports the academic community to teach skills around data

analysis, informatics and data visualization

Free service that allows one to create and share data visualizations

on the web

Requires no programming language, no plug ins, no flash and

connects to several data sources

Ta

ble

au

Des

kto

p

Ta

ble

au

Se

rve

r

Ta

ble

au

Dig

ita

l

Ta

ble

au

Pu

bli

c

Recent news

Oct 25, 2012: Partnered with Next Bridge to bring visual analytics to Norway

Oct 24, 2012: Partnered With Cloudera To Run Real-time Big Data Queries

With Cloudera Impala

Sep 05, 2012: Appointed Ren Jurgensen to Board of Directors

Jul 02, 2012: Partnered with Bytes to simplify Business Analytics

Recent news

37



Social

Market places

Machine data

Location/events

Statistical

http://www.google.com.hk/imgres?q=bank+of+america+logo&um=1&hl=en&biw=1280&bih=844&tbm=isch&tbnid=kvYT0r5IipG0_M:&imgrefurl=http://www.ciskopicks.com/2011/03/bank-of-america-checking-account/&docid=Msyg5X30PJ3SQM&imgurl=http://www.ciskopicks.com/wp-content/uploads/2011/03/bank_of_america-logo.gif&w=470&h=207&ei=3XyGT-3xFNCfiAfG47zfBw&zoom=1&iact=hc&dur=187&sig=107233887957886885805&page=1&tbnh=85&tbnw=194&start=0&ndsp=21&ved=1t:429,r:1,s:0,i:122&tx=143&ty=95&vpx=396&vpy=210&hovh=149&hovw=339

Visual.ly overview

Owns and operates an online platform that enables to explore and share

web-based infographics and data visualizations

Provides solutions for agencies, brands, organizations and businesses

Has a community of 35,000+ designers

Founded in 2011


Business overview

Management



Stew Langille CEO Mint.com, iKobo

Tal Siach Chief Marketing Officer Walyou

Adam Breckler VP, Product SaveBrite.com

Investors


Last round: Seed Round

Key customers

38



Social

Market places

Machine data

Location/events

Statistical

http://www.crunchbase.com/financial-organization/anthemis-group


Machine data


Social

Market places


Statistical

39

71

65

61

52

44

39

11

Profiles


Olivier Pomel CEO N/A

Alexis Lê-Quôc President N/A

Amit Agarwal VP, Products N/A

Datadog overview

Provides cloud-based services that bring metrics and events into one

convenient place by collecting performance data from systems, applications

and cloud providers

Helps software developers and web ops understand their IT Data by putting it

all in context

Services include

Interactive dashboards: Collects performance data from customer servers,

applications and even cloud-based services

Real-time events: Provides real-time alerts, source commits and

software builds

Social DNA: Helps to share data

Headquartered in NY, US

Business overview Products overview

Management

Investors

Aggregates metrics and events across the full Dev/Ops stack for SaaS

and cloud providers

Provides apps for automation, monitoring, instrumentation, source

control and bug tracking

Inte

gra

tio

n

Builds real-time interactive dash boards which offer metrics and events

for manipulation and graphing

Helps to see graphs across various sources in real-time

Also helps to compute rates, ratios, averages or integrals

Das

hb

oa

rds

Supports full-text structured search over all the event data integrated

Helps to overlay metrics and events across disparate sources

Co

rre

lati

on

Uses HTTP status codes to indicate the success or failure of a request

Captures events and metrics from applications using Datadog’s

client libraries

Tags servers or query Datadog in command-line

Generates and uploads JSON-formatted dashboards

AP

I

Key customers




Notifies performance problems

Provides alert notification via e-mail and PagerDuty

Me

tric

Ale

rts

40



Social

Market places

Machine data

Location/events

Statistical

http://www.rre.com/

http://www.datadoghq.com/2012/03/were-number-two/42-revision-2/


Charlie Oppenheimer CEO & Chief Enthusiasm

Officer

Apple, Digital Fountain, Aptiva

Jonathan Gifford Founder and Chief Search

Officer

N/A

Jim Nisbet Chief Technology Officer &

VP, Engineering

DataTools, Tablus

Loggly overview

Provides a log management and data analytics platform for developers and

operation engineers

Provides log aggregation, storage, search, alerting and reporting in a SaaS

model for companies who maintain web based applications

Enables users to monitor, debug and troubleshoot their IT infrastructure,

applications and business processes

100% cloud-based log management service which in turn eliminates the

need for any hardware or software

Has 2500+ customers

Founded in 2009


Business overview Services overview

Management

Investors

Provides deployment, performance and application monitoring

Helps system engineers to monitor application vulnerability, report risks

to SLAs and measure network performance impacts from SQL hacking

Provides root cause analysis, which improves overall

application availability Ap

pli

ca

tio

n

Deb

ug

gin

g

Makes troubleshooting easy with a powerful search-based query

language and simple to use browser-based interface

Investigates and resolves issues quickly by searching across multiple

deployments and narrowing down on specific issues

Dep

loym

en

t

Mo

nit

ori

ng

Provides Alert Birds which help to eliminate problems before they start by

allowing user to monitor for specific events and errors

Alert Birds uses Loggly’s powerful RESTful APIs which are available to

create custom application

Ale

rtin

g a

nd

Tro

ub

les

ho

oti

ng

APIs and oAuth support enables developers to build custom applications

using valuable log data

Helps to build dashboards and innovative visualizations

RESTFUL APIs allow users to build custom applications to visualize and

graph their log data and turn it into actions for relevant business

decisions across the entire organization A

PI

Key customers




41



Social

Market places

Machine data

Location/events

Statistical

http://www.crunchbase.com/company/loggly

http://aws.amazon.com/

http://engineyard.com/

http://www.heroku.com/

http://www.logicmonitor.com/

http://scalr.com/

Splunk overview

Provides real-time operational intelligence

Collects, indexes and harnesses machine data generated by physical, virtual

or in the cloud IT infrastructure

Enables network engineers, system administrators, security and compliance

analysts, developers, customer support and help desk staff to understand

their IT infrastructures

Revenues of ~45mm as of Jul 31, 2012

Has 4,400 customers in 80+ countries

Key competitors: Adobe, Blackstratus, BMC Software, EMC, Google,

Microsoft, Oracle, Sap, Sensage

End markets: Government, online services, education, financial services,

healthcare, retail, telecommunication

Employees: 600+

Founded in 2005

Headquarters: San Francisco, CA

Business overview Product overview

Management

Name Position Prior experience

Godfrey Sullivan Chairman & CEO Hyperion, Citrix

David Conte CFO IronKey, Opsware

Erik Swan CTO & Co-Founder CommerceFlow, Disney Internet Group

S

ec

uri

ty

Resolves problems faster and reduces downtime

Helps to gain end-to-end operational visibility

Delivers new insights from machine data to help the business make

better decisions

Ap

pli

ca

tio

n

Ma

na

ge

me

nt

Collects and indexes all the data generated by IT infrastructures such

as networks, server and guest OS, hypervisors, database audit trails

and message queues

Correlates events across all layers of infrastructure

IT O

pe

rati

on

s

Ma

na

ge

me

nt

Turns machine generated Big Data into real- time insights

Splunk Hadoop Connect: Deploys Splunk Enterprise quickly for real-

time collection, indexing, analysis and visualizations and then

forwards events to Hadoop for long-term archiving and additional

batch analytics

Big

Data

An

aly

tic

s

Harnesses machine data generated by cloud applications such as

logs, events and metrics to provide unique insights about application

performance to cloud customers

Collects and indexes all the machine data generated by cloud or

managed service infrastructure such as networks, server and guest

OS, hypervisors, database audit trails and message queues

Clo

ud

So

luti

on

s

Investigates security incidents in record time by searching and

analyzing all security-relevant data from one place

Improves security by quickly filtering out false positives and visualize

security information for situational awareness

Key customers

Source: Company website, Fillings, Capital IQ

42



Social

Market places

Machine data

Location/events

Statistical


Vance Loiselle President & CEO BladeLogic, Breakaway

Solutions, Eggrock Partners

Christian Beedgen Co-Founder & CTO ArcSight, Gigaton

Kumar Saurabh Co-Founder & VP,

Analytics

Mint, ArcSight


Last round: Series B, $15.0mm

Sumo Logic overview

Log management and analytics company that leverages Big Data for

real-time IT insights

Provides cloud-based service with real-time interactive analytics at

petabyte scale

Also provides application management, IT operation and security &

compliance solutions

Offers solutions to deliver search results from terabytes of log data

and to detect trends and changes in system, application, user and

network behaviors

Company competes directly with Splunk which recently completed its IPO

Employees: ~30

Founded in 2010

Headquartered in Mountain View, CA


Investors


Management

Ensures that critical production applications and online properties

achieve and maintain optimal performance and uptime

Delivers application analytics to help enterprises better

understand how distributed applications behave under constantly

changing conditions

Generates immediate insights that reveal how users respond to new

application features and capabilities

Actively monitors application performance

Enables development operation teams to identify changing behavior

of applications between releases

Collects, indexes, searches and analyzes all log data with near zero

latency and diagnoses problems with high speed and accuracy

Analyzes data and proactively notifies users operations team about

anomalous conditions before they impact users business

Helps organizations to separate critical events from noise

Uncovers activity from log data like:

Policy violations such as accessing remote systems over SSH

Data leakage such as emailing confidential documents

Insider abuse such as low and slow attempts to gain access to

sensitive systems

A

pp

lic

ati

on

s L

og

Ma

na

ge

me

nt

IT

Op

era

tio

ns

Lo

g D

ata

Se

cu

rity

+ C

om

pli

an

ce

Key customers

43



Social

Market places

Machine data

Location/events

Statistical


Machine data


Social

Market places


Statistical

44

71

65

61

52

44

39

11

Profiles

Bime overview

Provides cloud-based business intelligence solution

Provides a dashboard that can read data from multiple sources such as

Google BigQuery, Google Analytics, Google spreadsheets, Salesforce, SQL

databases, Facebook, Excel spreadsheets, Amazon DB, SAP HANA and

XML webservices

Key features include

Advanced visualizations

High-Interactivity Dashboards

Advanced cross-platform and cross-rendering charting frameworks

Fast, distributed and parallel column-store in-memory engine

On-demand data warehouse

Available in 3 versions

Enterprise: starts at $180 per month

Premium: starts at $360 per month

Big Data: starts at $720 per month

Headquartered in Montpellier, France

Business overview Partners

Recent news

Jun 01, 2012: Announced a partnership with China Mobile to provide SaaS

business intelligence solutions to Chinese enterprises and government

agencies

Sep 15, 2011: Announced the launch of version 3.0 for its BI service.

Updates to the solution include the addition of QueryBlender, a feature

designed to help SMEs mine big data more effectively

Ac

ad

em

ic a

nd

ins

titu

tio

na

l

pa

rtn

ers

Te

ch

no

log

y

Pa

rtn

ers

Bu

sin

es

s

Pa

rtn

ers

Customers


45



Social

Market places

Machine data

Location/events

Statistical

http://bimeanalytics.com/

http://www.salesforce.com/in/

http://www.leadclic.com/

http://www.nout.fr/

http://www.shell.com/

http://www.siliconsalad.com/

http://www.hexapage.fr/

http://www.e3greentech.org/

http://www.avecomics.com/

http://deducta.dk/

http://www.alsatis.com/


Management

Raj De Datta Co-Founder and CEO Cisco, FirstMark / LambdaNet

Ashutosh Garg Co-Founder and CTO Google , IBM

Stewart Ellis Head of Finance 23andMe, eBay,

Board of Directors

Ajay Agarwal Director Bain Capital Ventures, Trilogy Software

Peter Nieh Director Lightspeed, General Magic

Scott Sandell Director New Enterprise Associates, Microsoft,

C-ATS Software

Bloomreach overview

Provides a cloud marketing platform for online businesses

Provides online retailers and commerce sites with an automated solution to

help promote better discovery of their content and merchandise by consumer

Created the Web Relevance Engine (WRE), which analyzes one billion

consumers

Founded in 2009

Headquartered in Mountain View, CA

Business overview Solutions

Relevant content gets discovered via natural search

driving traffic and revenue

Brings web-wide understanding, deep site

interpretation and continuous user observation to

adapt the site by connecting relevant pages and

content to each other

Sees which customers have responded to previous

promotions

Brings web-wide understanding, deep site

interpretation and continuous user observation to

simultaneously route paid search visitor to the best

page and adapts that page to highlight the most

relevant products for that consumer

BloomSearch

BloomLift

Management

Investors

Recent news

Oct 18, 2012: Raised $25.0mm of Series C funding from a consortium of

investors led by US-based New Enterprise Associates

Apr 24, 2012: Announced its expansion into India with the official launch of a

research and development center in Bangalore, India

Customers




46



Social

Market places

Machine data

Location/events

Statistical

http://www.bloomreach.com/

http://www.baincapitalventures.com/

http://www.guess.com/

http://www.wayfair.com/

http://www.shutterfly.com/

http://www.bellacor.com/

http://www.wine.com/

http://www.modcloth.com/

http://www.yahoo.com/

http://www.buy.com/

http://www.drugstore.com/

Custora overview

Provides marketing actions for segment customers, lifecycle marketing and

marketing strategies

Offers SaaS that tells online retailers and web applications which of their

customers are most valuable and suggests actions to keep them

Also manages and optimizes email campaigns to keep

customers engaged


Up to 5,000customers: $49 per month

5,000–30,000 customers: $149 per month



Founded in 2010

Headquartered in Brooklyn, NY


Customer lifetime value

Behavioral segmentation

Cohort analysis

Historical dashboards

How to calculate clv

Retention opportunities

Automated lifecycle marketing

Customer

analytics

Lifecycle

marketing

Management


Jon Pospischil Co-Founder N/A

Corey Pierson Co-Founder N/A

Investors



Recent news

Sep 12, 2012: Announced launch of version 3.0 that enables retailers to

deliver targeted, relevant messages to each customer

Jan 09, 2012: Raised $0.85mm of funding from a group of investors

Customers


47



Social

Market places

Machine data

Location/events

Statistical

https://www.custora.com/




Management

Roman Stanek Founder and CEO NetBeans and Systinet

Stephane Panier CFO Bebo, Google

Michael Gear Sr. VP, Field Operations Webtrends, Akamai

Board of Directors

John O’Farrell Director Andreessen Horowitz

Larry Bohn Director General Catalyst Partners

James Gellert Director Windcrest Partners

Dave Girouard Director Google Enterprise

Brian Paul Director Tenaya Capital

GoodData overview

Provides a business intelligence platform-as-a-service that enables

companies to collaborate around the data

Offers dashboards to analyze and interpret data from cloud applications, the

web, social media, mobile devices and legacy systems at the same time

Employs ~200 people

Founded in 2007



Management

Recent news

Nov 12, 2012: Announced partnership with ACR Analytics, an expert in

advanced web analytics to provide customers with additional insights into

their sales and marketing data

Oct 29, 2012: Announced 3Q12 results. Monthly recurring revenue increased

by 284% in the last 12 months and quarterly bookings tripled Y-o-Y

Jul 17, 2012: Announced a strategic partnership for the AsiaPacific region

with exclusive GoodData distributor for Australia, New Zealand and

Singapore

Customers

Investors


GoodSubscription

Bash

Allows companies to measure their valuable assets by

tracking and reacting to shifts in customer

engagement and satisfaction

Enables marketing leaders to measure marketing’s

contribution and ROI

Provides sales leaders with relevant insight into all of

the sales activity as the quarter progresses

Goodmarketing

Bash

GoodSales Bash

48



Social

Market places

Machine data

Location/events

Statistical

http://en.wikipedia.org/wiki/File:Andreessen-horowitz-logo.PNG

//upload.wikimedia.org/wikipedia/en/d/da/Loopt_logo.png


Management

Paul O’Leary Founder and CEO Kana Software

Peter O’Leary VP Products and Services

Lotus Development, Symantec Corp and Smith Micro Software

Marty Shepard VP Sales and

Marketing

Teradata, Vcommerce and Protagona

Worldwide

Board of Directors

Dave Robbins Chairman BigFix, Quippe Technologies and Lucidity

Vincent Worms Director Partech International, Business Objects

and Informatica

Skip Glass Director URoam, Kiva, Illustra and Sybase

Quantivo overview

Provides on-demand big-data analytics solutions and pattern-based

strategies to various businesses within a cloud infrastructure

Offers behavior analytics, marketing optimization, Web analytics and

managed service solutions

Owns 5 US patents

Key partners include: Amazon, Blast Advanced Media, Logan Tod, RAPP,

Keystone Solutions, ACR Analytics, Semphonic, SMCpros, BitBang and

eClerx

Founded in 2003

Headquartered in Emeryville, CA


Management

Recent news

Sep 11, 2012: Announced that eClerx joined the Quantivo Partner Program

Jun 02, 2012: Announced that ASOS has selected Quantivo’s behavioral-

analytics technology to analyze data from online-shopping

Customers Investors



We

b A

na

lyti

cs

Integrate online and offline behavior for a 360° view of customers

Respond to website activity as it happens

Uncover the link between the user experience and user behavior

Customer segmentation

Loyalty analytics

CRM analytics

Purchase analytics

See which customers have responded to previous promotions

Identify promotional campaigns that have done a great job

Make the shift to a highly personalized, one-on-one marketing

relationship

Beh

avio

r

An

aly

tic

s

Ma

rke

tin

g

Op

tim

iza

tio

n


49



Social

Market places

Machine data

Location/events

Statistical

http://www.quantivo.com/

RJ Metrics overview

Provides software to help online businesses measure, manage and

monetize better

Serves e-commerce, software-as-a-service, social media and online content

industries, as well as business operators, nonprofits, investors and

consulting firms


Starter: 100.00 rows for $500 per month

Premium: 1mm rows for $1,000 per month

Plus: 20mm rows for $2,000 per month

Enterprise: 20mm+ rows, as per contract

Founded in 2008

Headquartered in Philadelphia, PA



Management


Robert J. Moore Co-Founder, CEO Guest columns for TechCrunch

Jake Stein Co-Founder,COO N/A

Chris Merrick Director of Product N/A

Bill Piel Director of Technology N/A

Investors


Last round: Seed Capital, $1.2mm

Recent news

Jan 04, 2012: Raised $1.2mm of seed funding and has signed a new lease

that doubles its space to 4,000 sq. ft. Also announced that it intends to

double its 13-person staff this year

Customers

Repeat Purchase Probability

Cohort Analysis

Marketing Analytics

Magento Analytics

Online Dashboard

Magento Reports

An

aly

tic

s

Business Intelligence

Business Analytics

Business Reporting

Business Management Software

Performance Metrics

Data Analysis Tool

Data Warehouse

ETL

Data Integration

Data Mining

SQL Reporting

Database Reporting

Fo

r

Bu

sin

es

s

Data

Ma

na

ge

me

nt

50



Social

Market places

Machine data

Location/events

Statistical

SumAll overview

Provides data analytics applications for e-commerce store owners

~15,188 users and ~7.8bn visitors

Basic features include

Real-time reporting

Weekly performance emails

Top product comparisons

Customer comparisons

Real-time reporting

Tailored Insights

Contextual Notes

Unlimited Data Imports

Key management: Dane Atkinson (CEO)

Founded in 2011

Headquartered in New York, NY

Business overview Recent news

Investors


Nov 20, 2012: Raised $6mm of funding from Battery Ventures with the

participation of Wellington Partners

Nov 09, 2012: Announced the addition of Instagram data to SumAll Social

Metrics, an analytics tool that links a company’s social activity against web

traffic and revenue, revealing the return on social marketing

Oct 10, 2012: Announced partnership with online payments company Stripe

through Stripe Connect to enable users to incorporate their Stripe transaction

information along with data from Google Analytics, Facebook, Shopify and

other sources

Customers

Key partners



51



Social

Market places

Machine data

Location/events

Statistical

http://www.generalcatalyst.com/

http://www.generalcatalyst.com/

http://www.loqate.com/


Machine data


Social

Market places


Statistical

52

71

65

61

52

44

39

11

Profiles


Management

Peter Stern CEO Zenbe, Datek Online

Todd Levy CTO N/A

Hilary Mason Chief Scientist HackNY

Andrew Cohen General Manager N/A

Tim Devane Director, Business Dev & Sales N/A

Peter Miron VP, Engineering Datek Online, Vonage

Bitly overview

Helps users to collect, organize, shorten and share links and domain names

on the Web

Powers more than 10,000 custom short URLs

Also offers an enterprise analytics service that lets Web publishers and

brands monitor the real-time aggregate traffic of shared content

Receives > 8bn clicks per month and 80mm new links created every day

Offers services via its Website, browser extensions, mobile Web and various

third-party tools integrated with its open public API

Also integrated into several popular third-party tools such as Tweetdeck

Founded in 2008



Management

Investors


Bitly

Composer

with Auto-

Branding

Allows users to draft, approve and post updates to Twitter

and Facebook

Auto-branding content via custom short links reveals how

content travels across the entire social web

Also plugs into existing publishing tools

Recent news

Nov 15, 2012: Announced partnership with DataSift that gives DataSift

access to all data Bitly collects from its URL shortening and collecting service

Jul 10, 2012: Raised $15mm in a venture funding round led by Khosla

Ventures

Customers

Total capital raised $28.5mm

Last round Venture round (July 2012), $15.0mm

Social Media

Monitoring

Social

Insights

Allows user to track social conversations around specific

keywords or search strings

Sends email alerts on which content is accelerating in

popularity

Supports all platforms including email, IM and mobile

Allows users to track how content is performing across

social platforms, and across the entire Bitly universe

Provides wide-angle view on which content links are

driving shares and clicks, across all social platforms

Helps prioritize your social-content strategy to hit the right

editorial themes and platforms

53



Social

Market places

Machine data

Location/events

Statistical


Management

JP Maheu CEO Razorfish, Ogilvy & Mather

Deb Roy Co-Founder & Chairman N/A

Michael Fleischman

Co-Founder, President & CTO N/A

Jeremy Rishel SVP Engineering, Products, & Data aPriori Technologies, i2

Board of Directors

Brian Bedol Co-Founder and Director Bedrock Venture Partners

Geoff Yang Director Redpoint Ventures

Frank Moss Co-Founder and Director MIT Media Lab

Rachel Lam Director Time Warner Investments


Last round Series B(January 2012), $12.0mm

Bluefin Labs overview

A social TV analytics company that provides solutions to brand advertisers,

advertising agencies and TV networks and operators

Applies language grounding techniques to achieve successful mapping of

social media commentary to mass media stimuli on TV, specifically TV shows

and commercials

Data leveraged for media planning and buying, TV campaign optimization,

TV audience insights and TV ad sales

Provides link between paid and earned media and enables clients to

measure and optimize for the amount of social media conversation driven by

TV campaigns

Founded in 2008 and headquartered in Somerville, MA


Management

Investors


Signals

Network

Edition

A Web-based social TV analytics platform that provides

data and insights for use in programming and audience

research, TV ad sales and network distribution

Allows users to track engagement across social platforms

and segment by gender, lifestyle and brand affinities

Helps optimize TV promo placements to drive the most

social buzz

Clients include over 40 of the largest broadcast and cable

networks in the US

Signals Brand

Edition

A platform that measures and analyzes the social media

performance of TV ad campaigns at scale

Allows users to

Measure TV campaign’s impact on brand

conversations and benchmark vs. competitors

Track product integrations and determine which shows

and content offer the ideal environment for your brand

Discover the Twitter and Facebook users exposed to

TV ads

Recent news

Jul 25, 2012: Announced appointment of JP Maheu as CEO

Apr 16, 2012: Launches Signals Brand Edition, a platform that measures and

analyzes the social media performance of TV ad campaigns at scale

Customers

54



Social

Market places

Machine data

Location/events

Statistical

//upload.wikimedia.org/wikipedia/commons/e/ef/Bluefin_Labs_Logo.png

Name Designation Past experience

Stephanie Newby CEO J.P. Morgan

Gary King Chief Scientist & Co-Founder Harvard University

Chris Bingham CTO & EVP Engineering Coalesix, Apple, Disney

Curt Bloom President smartFOCUS, Unica, Kronos

Megan Costello SVP, Global Customer Experience

CodeRyte, Advanse International

Melyssa Plunkett-Gomez

VP, Strategic Accounts newScale, Unica, KANA, KPMG

Wayne St. Amand VP, Marketing ExaGrid Systems, Iron Mountain

Aykut Firat VP, Research and Analytics IAggregate, Affinnova

Crimson Hexagon overview

Provides social media monitoring and analysis software and services to

global brands, agencies and media firms

Offers Crimson Hexagon ForSight platform that enables companies to gain

actionable insight into consumer opinion of their brand, product, or market by

tapping into the conversations taking place in online media

Delivers a real-time view of how engaged online consumers think and feel

about a brand or issue

Founded in 2007

Headquartered in Cambridge, MA

Business overview Products and services overview

Key personnel

Investors



Last round: Series B (May 2011), $5.0mm

ForSight

platform

Delivers social intelligence by identifying and analyzing

opinion from large quantities of text

Taps into billions of current and past online

conversations to gain actionable insights into the

market’s opinion of brand and products

Based upon quantitative analysis methods developed

at the Harvard University

Offers a customizable, private dashboard

Recent news

Oct 24, 2012: Announced partnership with social media marketing agency,

Pendorize, to enhance analysis and listening capabilities

Aug 27, 2012: Announced that New Balance Sales team had selected

Crimson Hexagon’s ForSight platform to boost its analytics capabilities

Customers

55



Social

Market places

Machine data

Location/events

Statistical

http://www.crimsonhexagon.com/


Management

Ted Bailey Founder & CEO N/A

Jeff Kinsey Co-founder & CTO NA

Julian Pan Lead Data Scientist N/A

Mark Dimont Director of Business Development N/A

Matt Dowal Director of Sales, Finance N/A

Peter Bailey Director of Corporate Strategy N/A

Board of Directors

Stephen Dow Director Sevin Rosen Funds

Stephen Ross Director MIT, Ross, Jeffrey & Antle

Dataminr overview

A real-time social media analytics company

Offers a broad suite of modular desktop and API products that transform

social media streams into actionable signals

Leverages Twitter and other social media data-sets as a global sensor

network for detecting emerging events and public trends

Verticals served include both buy-side and sell-side financial firms, as well as

municipal and federal clients in the government sector

Strategic partnership with Twitter

Founded in 2009



Management

Investors


Last round Series B (September 2012), $13.0mm


Raw tweets

Relevant to financial

markets

Relevant

Now

400mm tweets

processed daily

in real-time

Proprietary filtering

and classification

Multivariable event

detection

Identifies hotspots of activity across Twitter and uses real-time information to

generate signals that are early on the awareness curve and relevant to

financial markets

Offers customized signal stream based on your portfolio, sectors of coverage

and macro topics of interest

360 degree view of any topic in real-time

Allows users to research historical signals for differentiated perspectives

Provides seamless email delivery in alert or digest form

Recent news

Apr 09, 2012: Announced partnership with Twitter and released its

technology for using Twitter's public Tweets to create actionable signals for

enterprise clients

56



Social

Market places

Machine data

Location/events

Statistical

http://www.dataminr.com/index.php

DataSift overview

Helps organizations improve their understanding and use of social media

Creates a platform to help companies manage social media and capitalize on

the insights to be found within the data

Provides granular and modular ‘sifting’ functions from across a wide range of

social and web input feeds

Provides sentiment analysis, storage and analytics to offer an unrivalled

service platform, which leverages the cloud and scales infinitely

Employees: ~56

Founded in 2007 and headquartered in Reading, UK

Additional offices in San Francisco, CA

Business overview DataSift platform overview

Management

Pricing

Lets users choose between pay-as-you-go

and subscription models

Infrastructure

Architecture designed to handle large

volumes of real-time data and immense

numbers of sophisticated queries

Regular response times of less than 200 ms

Twitter

Firehose

Approved re-syndicator of Twitter data

Allows users to create filters through API,

based on keywords, location, sentiment,

influence and other meta-data

Social Analytics

and Visualization

Offers a suite of tools for extracting signals

from real-time data

Partners with leading analytics and

visualization companies including Endeca

Recent news

Nov 15, 2012: Announced partnership with Bitly that gives DataSift acces to

all of Bity’s data from its URL shortening and collecting service

Nov 13, 2012: Raised $15mm from investors including Scale Venture

Partners to increase the number of analytics tools it offers customers


Rob Bailey CEO Yahoo, SoftTech VC, SimpleGeo

Todd Levy Founder & CTO NA

Steven Pease CFO pets.com,

Tim Barker Chief Product Officer Salesforce, Koral

Pier Barattolo VP, Sales Adaytum, Cognos, Business Objects

Stewart Townsend Head, Business Dev. Business Objects, Cognos

Ming Wu Director of Client

Solutions

BMC Software, Right90

Investors


Last round Series B (November 2012), $15.0mm

Partners


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Social

Market places

Machine data

Location/events

Statistical


Doug Camplejohn CEO & Founder Mi5 Networks, Myplay, Vontu, E.piphany, Apple

VP of Operations VP of Operations N/A

Dan Chiao VP of Engineering N/A

Fliptop overview

Provides social intelligence, connecting email and social identities

Offers solutions for users to track new signups, click across various

subscription channels, add social profiles with an email or social network ID

and track posts, tweets and email campaigns, as well as measure reach,

engagement and conversion

Founded in 2009



Management

Social Profiles

Connects the dots between email addresses you have

for leads and contacts and their social media accounts

BrandGraph

Helps to quickly and automatically find all the social

pages associated with a brand

PeopleGraph

Transforms a humble email address or social ID into a

complete digital identity for each of your contacts

Recent news

Oct 20, 2012: Announced Fliptop social profiles integration with Oracle sales

and marketing cloud service, which automatically displays Twitter, Facebook

and LinkedIn profiles for contacts in Oracle sales and marketing cloud

service and makes it easy to connect with them

Sep 25, 2012: Announced release of Fliptop social profiles for Salesforce,

which automatically adds Twitter, Facebook and LinkedIn profiles to a

salesperson's leads and contacts

Investors


Last round: Seed, $2.4mm

58



Social

Market places

Machine data

Location/events

Statistical

http://www.fliptop.com/

General Sentiment overview

A social media monitoring and analytics company that delivers insights to

help companies make better product and marketing decisions

Produces research products for marketing, sales and communications

executives to evaluate their brands’ performance and assess return

on investment

Monitors and interprets online conversations, discovering actionable social

insights for its clients

Based upon large-scale natural language processing and text analytics

developed through seven years of university research

Founded in 2008 and headquartered in Jericho, NY


Key personnel


Media

Measurement

Dashboard

Uses innovative tools to present a big-picture, real-time

snapshot of public opinion about brands or people

important to businesses

Custom

Reporting

Provides custom reports that detail a number of metrics

that analyze what people are saying and where

discussion takes place

Syndicated

Reporting

Subscriptions to syndicated industry reports, which

include prime-time television reports, the Top 20 Global

Brands series, Fast Food and Casual Dining Industry

Reports and the Hollywood Buzz Digest

API

Allows companies to use General Sentiment’s media

measurement indicators in a way that can be

customized and integrated into businesses Name Designation Past experience

Pete Moran CEO NA

Mark Fasciano Chairman Karma411, Fatwire

Steven Skiena Chief Science Officer Stony Brook University

How General Sentiment works

Recent news

Sep 19, 2012: Announced the appointment of Pete Moran as CEO

SENTIMENT

ANALYSIS

DASHBOARD

TOOLS

ACTION

Many news and social media publishers

create new content everyday

Sentence by sentence, General Sentiment detects the

sentiment in each document related to a topic… …giving you real-time, actionable information in our

Executive Sentiment Dashboard and customized

reports.

59



Social

Market places

Machine data

Location/events

Statistical

http://www.generalsentiment.com/home.html


Jud Valeski CEO IBM, Netscape, onebox.com, AOL

Chris Moody President & COO Aquent, IBM, Oracle, and EDS

Rob Johnson VP, Product Strategy N/A

Greg Greenstreet VP, Engineering N/A

Gnip overview

Provides public social media data for enterprise applications

Offers format normalization, URL expansion, Klout scores, language

detection and filtering, phrase and keyword filters, geo filters and

user filters

Data sources include Facebook, Twitter, Google+, Tumblr, Disqus,

WordPress, YouTube, etc.

Delivers more than 100bn realtime social data activities per month

Also provides plug-and-play streams, duplicate exclusion, optimized polling

and choice of protocols

Key verticals: Social media monitoring and marketing, finance and

government

Employees: ~30

Founded in 2008 and headquartered in Boulder, CO


Management


Customers

Premium

Twitter

Streams

Access to the full firehose of Twitter data

Allows users to create filters for the tweets they want or

to get a sampling of the entire firehose

Pricing depends on data volume and number of rules

Additional

Premium

Streams

Provides access to firehose streams of data from major

blogs, comments, stock markets and news sources

Pricing depends on the sources

Enterprise Data

Collector

Gives easy access to realtime social media data

streams from dozens of sources such as social

networks, video and photo sites, blogs and forums

Up to six streams for one fixed price

Investors


Last round Venture round(November 2010), $2.0mm

Recent news

Nov 13, 2012: Announced partnership with Japanese social media

monitoring company, Hottolink to better serve Twitter data to the

Japanese market

Sep 19, 2012: Launched Historical PowerTrack for Twitter which makes

available every public Tweet since the launch of Twitter

60



Social

Market places

Machine data

Location/events

Statistical


Machine data


Social

Market places


Statistical

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Profiles

DataKind overview

Brings together data scientists with social organizations through a

comprehensive, collaborative approach that leads to shared insights

Community of data scientists

Formerly known as Data Without Borders

Business overview

Management



Jake Porway Founder and Executive Director N/A

Craig Barowsky Co-founder and Director

of Operations

Oddcast

Drew Conway Co-founder N/A

Shannon Ferguson Social Media & Communications Kickstarter

Solutions overview

Weekend events that team three selected social organizations that

have well-defined data problems with volunteer data scientists to

tackle their data challenges

Completely free and voluntary

Select group of data scientists who work on volunteer or contract data

projects part-time

Members work for one to six months on targeted data projects that

they plan with the organizations that apply

Volunteers are paid by the organization or are housed within private

companies who take on the projects

Data

Div

es

D

ata

Co

rps

Full-time staff of data scientists that take on pressing and high-impact

problems for a variable length of time

Paid directly for their services by the organizations involved

In-H

ou

se

62



Social

Market places

Machine data

Location/events

Statistical


Management

Anthony Goldbloom CEO Reserve Bank of Australia

Jeremy Howard President & Chief Scientist NA

Jeff Moser CTO NA

Board of Directors

Max Levchin Chairman PayPal, Slide

Neil Rimer Director Index Ventures

Kaggle overview

Provides a platform for big data predictive and analytics competitions

Creates a platform that provides statistical/analytics outsourcing solutions,

which allows organizations to post their big data problems and have it

scrutinized/solved by the data scientists

>40,000 data scientists worldwide, from fields such as computer science,

statistics, economics and mathematics

Also runs private, invitation-only competitions with data subject to

non-disclosure agreements

Serves companies, governments and researchers in the US

and internationally

Founded in 2010



Management


Customers

Kaggle

Prospect

An open data exploration and problem identification

platform

Allows organizations with large datasets to solicit

proposals from the 40,000 strong community of

predictive modeling and machine learning experts

Kaggle

Recruit

Allows organizations to recruit data scientists from an

objectively ranked talent pool in the world by using

competitions to filter talent

Pricing has two components

Fee for building and hosting the competition

Contingent fee per hire

Kaggle

in-Class

A free learning tool to assist universities in educating

budding data scientists

Used by professors around the world to create

challenges for their students

Competitions can be restricted by class, or left open to

allow students to benchmark themselves

Kaggle

Engine

Helps implement the winning model(s) from user’s

competitions

Offers integration into existing systems via an industry-

standard webservice interface (API)

Investors


Last round: Series A (November 2011), $11.0mm

63



Social

Market places

Machine data

Location/events

Statistical


Management

Vladimir Bougay Co-founder & CTO NA

Pongopi Prakash Tech Lead NA

Balaji Subbaraman Head, Bangalore team NA

Mikhail Anikeev Senior Developer NA

Knoema overview

A knowledge platform that connects data with analytical and

presentation tools

Offers users with a single, uniformed platform for users to access, present

and share data-driven content

Visualizations can be either publicly accessible, or in the case of corporate

costumers, may remain private

Provides access to more than 500 public data sets

Employees: ~15

Founded in 2011

Headquartered in Washington, DC

Additional offices in Bangalore, India and Perm, Russia


Management

Dataset

Browser

Helps users explore the extensive collection of datasets

1369 datasets; 46,160,000 time series; 643,000,000 data

points available

Browse through datasets by topic, source, name or

publication date

Dashboard

Gallery

Collection of dashboards and presentations prepared and

shared by users

Dashboards span across many topics and issues, including

interactive visualizations and presentations

Recent news

Jul 31, 2012: Announced the launch of World Data Atlas, a new tool providing

basic statistics about the world and its countries


64



Social

Market places

Machine data

Location/events

Statistical


Machine data


Social

Market places


Statistical

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Profiles


Bryan Mistele President & CEO Bipartisan Policy Center’s National

Transportation Policy Project

Jeff deCillia CFO PivotLink, Captaris

Alex Meyer Senior VP, Operations Terabeam, AT&T Wireless

Kush Parikh Senior VP, Business Development Texas Instruments, IBM

Inrix overview

Provides real-time traffic information and connected driving services in the

car, online and on-mobile devices worldwide

Offers traffic information services, such as congestion alerts, journalistic

incident data, traffic maps and traffic cameras

Also provides directions and driver services, including routing, road weather

conditions , weather forecasts, and other driver services

Serves 200+ customers and partners worldwide

Supplies traffic information which covers ~1mm miles of road in North

America and ~1mm kilometers of road in 28 European countries

Founded in 2004

Headquartered in Kirkland, WA

Has additional offices in UK, Germany



Management

Investors

Key customers


Last round: Series D, $37.0mm

Provides customers with the best traffic information, fastest routes

and most accurate travel journey times

Offers a single commercial and technical interface, one data format

and a single set of homogeneous services across Europe and NA

Helps customers integrate accurate traffic info and travel times into

their products

Offers real-time, predictive and historical traffic information helping

improve operations and manage performance of road networks

Au

tom

oti

ve

M

ob

ile

P

ub

lic

Se

cto

r

Helps premier fleet and transportation management solution

providers to drive better performance through improved planning

and better day of service information Fle

et

Helps web portals, satellite radio and HD radio service providers

attract new customers and increase stickyness using INRIX's real-

time traffic information, incident alerts and traffic forecasts

Inte

rne

t &

Me

dia

66



Social

Market places

Machine data

Location/events

Statistical

http://www.baincapitalventures.com/


Management

Martin Turvey CEO Harte-Hanks, Global Address

Paul Flew CTO Global Address, Harte-Hanks

Geoff Roach VP, Marketing Cullinet, Digital Equipment, Informix,

Pure Software

Liat Perlman VP, Strategic Alliances Vine Hill Ventures, NetManage,

Micro Focus

Board of Directors

Richard Law Board member GB Group

Loqate overview

Enables applications with a combination of address capture, verification and

geocoding for 240+ countries

Enables software vendors to enhance the functionality and capability of their

own product offerings

Offers single global source for high quality, accurate location information

Products leveraged by software vendors, service providers and systems

integrators

Sales and support offices in Europe and Asia-Pacific

Founded in 2009

Headquartered in San Bruno, CA


Source: Company information, Crunchbase

Management

Key partners

Identify

Dynamic identification and geocoding of location data from Big Data, web

pages, news feeds, or text

Used in internet search, intelligence and forensics

Register

Real time entry of address data for a fast and user friendly data entry

experience in call center, CRM and e-Commerce

Verify

Error tolerant parsing algorithms for the direct marketing, data quality and

MDM markets

Geocode

Enables a latitude-longitude coordinate to be added to any world address

Creates maps between characters in supported languages and

Latin characters

Mapping used to do character based transliteration

Ability to transliterate between native character sets and Latin across core

product functions: Verify, Register and Geocode

Lo

qa

te E

ng

ine

T

ran

sli

tera

tio

n

Contains reference data relating to postal addresses and other geographic

points of interest for all 240+ populated countries and territories of the world

User-extensible G

lob

al kn

ow

led

ge

rep

os

ito

ry

Recent news

Jun 11, 2012: Announced the general availability of the Register component

of The Loqate Engine; allows integration into any application that requires

instant address verification

67



Social

Market places

Machine data

Location/events

Statistical


Duncan McCall CEO & Co-Founder IS Solutions, ExxonMobil

Steve Milton CTO & Co-Founder Nuance, Digital Globe

Kevin Brackney Director of IT Requisite Technology, Local Matters, PublicEarth

Niladri Batabyal Senior Director of Software Engineering

Goldman Sachs, Microsoft

Brian Carroll Strategy & Financial Operations

Nielsen Online, Akamai Technologies, Flavorpill Productions

Jaime Chung Senior Director of Operations Kinetic Social, Epic Media Group

PlaceIQ overview

Extracts context and meaning from location data and organizes this into

actionable intelligence about a hyper local location

Takes large amounts of unstructured, unrelated and location based data,

such as photos, place data, event data, social data and extracts patterns,

trends, intelligence and context from the data

Founded in 2010


Business overview Applications


Investors Recent news

Jun 05, 2012: Announced partnership with Verve Wireless that will enable

Verve to leverage PlaceIQ’s ‘place-based’ data for mobile audience targeting

Dec 13, 2011: Raised $4.2mm of funding secured $4.2mm in Series A

funding round from U.S. Venture Partners and Valhalla Partners

Jun 05, 2012: Announced partnership with Skyhook to layer SpotRank’s

location usage data over PlaceIQ’s location intelligence

Management



Publishing/

sell side

Used to enrich location aware impressions with

additional context, such as user profile, intent, IAB

segments, etc.

Networks

Mobile ad networks can also bring context to location

aware mobile impressions and using that context to

match the right impression with the right ad, increasing

targeting and relevancy

Advertisers/

Buy side

Allows advertisers to target a specific demographic by

time and location and thus only buying the most

relevant and targeted media to advertise to their specific

audience

Campaigns and

custom rules

Creates custom mappings that represent an

understanding of a location to a segmentation system or

other taxonomy

68



Social

Market places

Machine data

Location/events

Statistical

http://en.wikipedia.org/wiki/File:Kbs+p-logo.png

Recorded Future overview

Offers customers new ways to analyze the past, present and the

predicted future

Scans online news publications, blogs, public niche sources, trade

publications, government Web sites and financial databases, analyzes the

content to identify references to entities and events and visualizes insights to

explore the past, present and prospective future

Customers include Fortune 500 companies and financial institutions and

government agencies worldwide

Available in 3 plans

Basic: Free

Premium: $149 per month

Developer: $9,000 per month

100,000-500,000 customers: $999 per month

Founded in 2009

Headquartered in Cambridge, MA with offices in Göteborg, Sweden and

Arlington, VA

Business overview Management



Management

Christopher Ahlberg Co-Founder and CEO Spotfire AB

Ulf Mansson Co-Founder and Infrastructure

manager

N/A

Board of Directors

Rich Miner Director Google Ventures

Bernard Liautaud Director N/A

Andy Palmer Director Vertica Systems

Investors Recent news

May 24, 2012: Raised $12.0mm of Series C funding led by new investor

Balderton Capital. Also announced launch of a new product focused on

military and intelligence analytics



69



Social

Market places

Machine data

Location/events

Statistical


Last round: Series A, $3.5mm (August, 2012)


Management

John Slitz CEO IBM, Novell, SRD

Andrew Rogers CTO Neopolitan

Charlie Barbour SVP, Development N/A

Board of Directors

Tony Askew Board member Reed Elsevier Ventures, eVentures

Kevin Ober Board Member Divergent Ventures, Vulcan Ventures

Doug Derwin Board Member Triage Ventures

Space Curve overview

Develops a Big Data spatial-temporal database platform and immersive

analytics tools that create real-time models of reality and awareness of

complex contextual ad hoc relationships

Continuously captures, processes and analyzes geospatial, temporal, sensor

network, social graph and other large data streams

Enables application developers and organizations to leverage the real-time

models required for geospatial applications and to extend existing

applications

Founded in 2009

Headquarters: Seattle, WA

Business overview Space Curve platform overview

Management

Investors

Source: Company information, Crunchbase

Stores, manipulates and analyzes large quantities of geospatial, temporal,

sensor network and social graph data in real time

Employs a unique, pattern-based approach to achieve vast scalability and

efficiency advantages for large, distributed, multidimensional data

Ability to perform ad hoc parallel jobs across distributed systems

Distinct method for indexing geospatial polygons

Provides support for geodetic geometry

Supports both real-time ingestion and real-time analysis of large,

multidimensional data sets

End-user application includes

Location-based services, including advertising and real-time

weather mapping

Social networking

Crowd sourcing

Commodities and other financial markets

Defense, law enforcement and national security

Civilian emergency and disaster services

Transportation and logistics

Healthcare and public health

Scientific analysis

Recent news

Nov 2, 2012: Announced plans to move to larger offices and the expansion

of its Big Data development team in anticipation of growth

Aug 14, 2012: Raised $3.5mm via series funding from new investors Triage

Ventures, Reed Elsevier Ventures and Divergent Ventures

70



Social

Market places

Machine data

Location/events

Statistical


Machine data


Social

Market places


Statistical

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Profiles

Revolution Analytics overview

Offers products for statistics and predictive analytics that enable statisticians

and scientists to derive meaning from large sets of critical data

Provides commercial software solutions and services that support users of the

open source R programming language

Also provides professional training classes and consulting services, as well as

technical support services

Currently has 2mn+ users

Founded in 2007 and headquartered in Palo Alto, CA

Formerly Revolution Computing and changed name in May 2010

Additional offices in Seattle and Singapore


Management

Customers

Revolution R

Enterprise

Production-grade analytics software built upon the powerful

open source R statistics language

Includes all of R’s advanced data analysis and graphics

capabilities

Designed for corporations, government agencies and

academic researchers

Available for 32 and 64-bit Microsoft Windows and 64-bit

Red Hat Enterprise Linux 5 & 6os

Revolution R

Community

Free distribution of the open source R programming

language

Linked with computational libraries that take advantage of

multiple processors simultaneously to reduce the time to

complete many common mathematical operations

Recent news

Nov 8, 2012: Launched the latest version of Revolution R Enterprise, an

commercial-grade analytics software built upon open source R language

Aug15, 2012: Announced the opening of an office in Singapore to provide big

data analytics for Asia Pacific customers

Name Designation Past experience/current affiliation

Management

Dave Rich CEO Accenture Analytics

David Champagne CTO SPSS, LexiQuest, Honeywell

Lee Edlefsen Chief Scientist ExaMetrix, MathSoft, Aptech Systems

Board of Directors

Robert Gentleman Board member NA

Basil Horangic Board member North Bridge Venture Partners

Norman Nie Board member SPSS

Zack Urlocker Board member MySQL, Sun Microsystems

Investors


Last round: Series C (Oct 2010), $8.6mm


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Machine data

Location/events

Statistical

http://www.revolutionanalytics.com/

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Asia-Capital-Reinsurrance-Solves-Big-Data-Problem-with-Revolution-DeployR.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Revolution-helps-CardioDx-accelerate-genomic-diagnostic-processes-reducing-project-time.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Marketo-Marketing-Automation-Leader-uses-Revolution-R-Enterprise.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Merck-Optimizes-Critical-Drug-Development-with-Revolution-Analytics-gsDesign-Explorer.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/High-Performance-Analytics-Improves-Productivity-for-MSU.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Portfolio-Strategy-Helps-Mu-Sigma-Maintain-Leadership-Role-in-Competitive-Market.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Pfizer-Case-Study.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/upstream-software-big-data-analytics-for-marketing-optimization.php

http://www.revolutionanalytics.com/why-revolution-r/case-studies/Political-Scientist-Gets-Inside-the-Minds-of-the-GOP-with-Revolution-R-Enterprise.php

Skytree overview

Operates as a data analytics company that enables organizations to perform

machine learning (ML) and other analytics methods on data

Offers Machine Learning platform that helps organizations discover deep

analytic insights, predict future trends, make recommendations and reveal

untapped markets and customers

Also provides ML consulting services, such as assessment of statistical

methodology needs/possibilities, custom ML modeling and algorithm design

Key verticals: E-tailing, retail/consumer, financial services, Web scale use

cases, government, health and life sciences, telecommunications and energy

Founded in 2010 and headquartered in San Jose, CA


Key personnel

Investors

Name Designation Past experience/current affiliation

Management

Martin Hack President, CEO &

Co-Founder

Sun Microsystems, SonicWALL, GreenBorder

Alexander Gray CTO & Co-Founder Georgia Tech

Paul Salazar VP Sales Greenplum, Coghead, Red Hat

Board of Directors

Noah Doyle Director Javelin Venture Partners

David Toth Director NetRatings

Technical advisory board

Prof. Michael Jordan Advisory Board

Prof. David Patterson Advisory Board University of California Berkeley

Prof. Pat Hanrahan Advisory Board Stanford University

Prof. James Demmel Advisory Board University of California Berkeley

Skytree

Server

General purpose Machine Learning and advanced analytics

system, designed to accurately process massive datasets at

high speeds

Connects with the existing IT infrastructure

Configurable to accept data streams from multiple sources

and compute near-instantaneous results on each one

Data sources include both structured and unstructured data

from relational databases, Hadoop systems, flat files,

Machine Learning libraries

Incorporates advanced algorithms from the Machine

Learning and theoretical computer science frontier

Powerpack

Plugins

Modules that are plugged into the Skytree Server

Foundation to add functionality and performance

Nonparametric/Nearest-Neighbor PowerPack: Extends

Skytree Server by including a suite of additional algorithms

for performance in Nearest-Neighbor search

Advanced Scoring/Prediction PowerPack: Allows better

control and understanding of performance measures most

important to organizations, such as false positives/negatives


Last round: Series A (Feb 2012), $1.5mm


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http://www.skytreecorp.com/

Wale Ayeni, 2013

[email protected] Confidential. No part of this publication may be reproduced, stored in a retrieval system or

transmitted in any form or by any means without the prior written permission of the

publisher

big data startups - top visualization and data analytics startups

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