big data strategies for monetization
TRANSCRIPT
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Practical BIG DATA Strategies for
Monetization in the TV Business
Dr. Ofer Weintraub EVP Innovation
@oferweintraub
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Remember ?
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Strategy #1:
Crowd knowledge (explicit)
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Magnolia officinalis
Should I take it?
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Doctor says NO
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Crowd says
Yes
71 % satisfied (4 or 5) Average rating 3.9
Is big data my new doctor?
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Crowd can tell us what works for us too…
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Where’s the money?
- Put to production only what works - Reduce time to market - Achieve scale at low cost
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Strategy #2:
Telling stories
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An algorithm for creativity
Input: Ingredient, region and type of dish
Output: Plenty of new recipes (12-14 ingredients) rated: - By flavor - Novelty - Smell - Taste - Step by step instructions
(future)
IBM Watson project description http://www.theverge.com/2014/3/9/5483136/watsons-food-truck-ibms-supercomputer-learns-to-cook
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Tell stories with data
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Where’s the money?
- New monetization opportunities (sponsorship, ads, goods) - Increased engagement & emotional binding (more time & commitment) - Recruitment and retention via social sharing
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Strategy #3:
Exploration
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Where from here?
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You choose the path – we monetize it
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Where’s the money?
- Monetize the path - Personalization = user satisfaction - Serendipity leads to exposure and expansion
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Strategy #4:
Analytics (implicit)
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Over 600,000 pieces of medical evidence 2,000,000 pages of text from 42 academic journals and human studies (clinical trials) based on oncology research
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Personalization and analytics
Interaction analytics Recommendations
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Where’s the money?
- Personalized services and ads - New offerings - Better customer management
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Thank you