big data success story slides 2016

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Improve Gaming Experience with Big Data Analytics

• Manage and analyze up to 300 billion

events per day• Understand and segment players• Quickly correct game play problems• Deployed Oracle Advanced Analytics

and Oracle R Advanced Analytics for Hadoop on Oracle Big Data Appliance and Oracle Database Appliance

Increase in revenue in one region by tailoring messages and playing experience

62%

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$156MPotential savings identified

“With one vendor providing the whole solution, it’s very easy for us.”Nina Monckton, NHS BSA

Data Lab To Find Savings and Cost Reductions in Health Care Budget

• United Kingdom’s National Health Service

• Identify billing and identity fraud• Optimize treatment by reducing use of

less effective medical procedures• Deployed Oracle Advanced Analytics,

and Oracle Business Intelligence on Oracle Exadata and Oracle Exalytics

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“Our strategy is extremely customer-centric, and we wanted to get a 360-degree view of our customers and prospects... we have found new ways of doing business, new ways of improving our products, and new ways of marketing and customer segmentation.” – Luc Verbist, CIO, de Persgroep

6xImprovement in

prospecting

Customer 360

• Manage and grow complementary print and online publishing offerings

• Understand customer behavior• Deployed Oracle Big Data Appliance

and ISV partner application

92%Customer churn

prediction accuracy

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“There is no other platform that offers such performance.” – Jameel

Mohammed, Group Chief Operating Officer, Globacom Limited

40xFaster networkevent analysis

Improve network analytics, call center efficiency

• Optimize subscriber and network data handling

• Strengthen analytics and reporting• Improve customer-care agent response

times• Deployed Oracle Big Data Appliance

and ISV partner mCentric’s application.

4

35,000Call center minutes

saved daily


Deliver real-time offers and prevent fraud

• Manage over 35 million customers

and 1.5 billion events daily• Deliver location-based offers and

services to subscribers• Detect fraudulent pre-paid calling

card transactions• Deployed Oracle Exadata, Oracle

Advanced Analytics ,Oracle Data Integrator, Oracle Stream Explorer

4 hourReduction in analysis time to detect fraudulent activity

5


Accelerate Product Testing

• Manage and distribute data from over 7,000 sensors, 2 TB per test.

• Rapid, concurrent access to multiple teams shortens analysis time and enables rapid turnaround for subsequent tests

• Deployed Oracle Big Data Appliance, Oracle NoSQL Database

30%Reduction in test time which accelerates time to market

6

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Path to conversionMix and effectiveness

Measuring ROIAttribution

Optimize the omni-channel experience • Engage 1 million passengers annually

with relevant messaging, content, and imagery

• Test, target, and personalize across website, eMail and room flyers channels

• Over 40% conversion rate lift for cross-sell and up-sell of services

• Deployed Oracle Real-Time Decisions, Oracle Database, Siebel, Oracle BIEE

7%-10% increase in revenues



Measuring ROI

Customer Analytics for Retail and CPG Clients

• Able to run queries agains the entire

data set, rather than sample.• Query time down from days to

minutes• Deployed Oracle Exadata and Oracle

Big Data Appliance

100%Deliver personalized results with all the data – no sampling

“the ability to get that answer, get that insight within minutes rather than days is quite impactful to a business.” – Yael Cosset, CIO, 84.51


Prevent Online Fraud

• Improve customer experience for online secondary ticket marketplace

• Reduce fraudulent by individuals and organized gangs

• Update fraud model independent of application

• Deployed Oracle Database, Oracle Advanced Analytics

90%Reduction in online fraud


Financial Fraud Detection

• Manage risk for $30B in transfers• 2,500 financial institutions• Fast deployment is key benefit• Model deployment down from 3

months to one day• Deployed Oracle Advanced Analytics

$200MFraudulent transactions prevented per year



Measuring ROIAttribution

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Summary Headline

• 3-4 bullets of highlights• Deployed these Oracle Products

MetricNeed business value, not IT performance


Oracle Big Data Momentum: On-premises Customers around the World

big data success story slides 2016

Technology