BIG DATA & THE TRAVEL INDUSTRY

Glasgow PLUs 2014

DEFINING BIG DATA

Glasgow PLUs 2014 2

Source: IBM - Big data and analytics in travel and transportation - 2014

3

4

• Has to solve a business problem

• Requires multi-step analysis

• Has an element of prediction

• The nerve center of a company, but a human must be in control

• Fake serendipity & spontaneity

MOVING TOWARDS A DEFINITION

Glasgow PLUs 2014

Big Data for the Travel

Industry

Big Data for the Travel

Industry

PRIVACY & SECURITY?

Glasgow PLUs 2014 7

• Data security in general is a big risk, but big data doesn’t make this much worse

• Companies must have good data security practices

• Focus – collecting everything is dangerous

• Customers don’t know who has their data; they may reject personalization efforts

OTHER PITFALLS

Glasgow PLUs 2014 8

• Shortage of qualified workforce (analysts, developers, statisticians, etc.)

• Garbage In / Garbage Out

• Forgetting the fundamentals