big datas real promise: work smarter, not harder by britney muller

#SMX #21C1 @BritneyMuller

Big Data’s Real Promise:

Work Smarter, Not Harder

By: Pryde Marketing Founder, Britney Muller

Britney Muller, Founder Of Pryde Marketing


“The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite


Leverage Data To Better Fulfill User Intent


We Are Drowning In Information… But Starved For Knowledge


Reverse Engineering

www.aleutianseast.org

Reverse Engineer Your Goal Path


Plastic Surgery Candidates Only Search For 2 Things Before A

Consultation.


Reverse Engineer Your Goal Paths


\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b


2. Find Opportunity Gaps Find Opportunity

Gaps


“The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey

#SMX #21C1 @BritneyMuller nisswadock.com parkertrailers.com


https://www.optimizely.com/ab-testing/


But This Is SMX Advanced!


Leverage Predictive Analytics To Better Improve User Intent


SyntaxNet: The World’s Most Accurate Parser

Is now open source! Or you could use the machine they’ve already trained called….


Parsey McParseface I can’t make this shit up!


Hidden Decision Trees

●  Probability that a transaction is fraudulent

●  Odds of conversion rates ●  Text Mining

NO Over-Fitting Issues! -Woohoo


Thank you