The Road to More DiversitySaadia Zahidi Senior Director

World Economic Forum

Maria KokkinouChief Diversity Officer &

Director of Talent Acquisition Coca-Cola Enterprises

Sandy HoffmanGlobal Diversity Director

LinkedIn

Joanna PomykalaSenior Director for Insights

LinkedIn

Create economic opportunity for every member of the global workforce

Vision

SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS

T H E E C O N O M I C G R A P H

36% female*64% male*

*These results were analyzed through the lens of LinkedIn data, where gender identification is inferred based on a member’s first name. 80%+ of all members within this group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.

% of Female Employees by Function

Sales

Engine

ering

Suppo

rt

Operat

ions

Human

Res

ource

s

Inform

ation

Tec

hnolo

gy

Program

& P

rojec

t Mgm

t

Consu

lting

Quality

Ass

uranc

e0

200

400

600

800

1000

1200

1400

37%

15%

42%

34%

25%30%

45%40%

# of Total Employees % Female

% of Female Employees by Region

Europe

Americas

Asia

32%

28%

19%

Our data can help companies better understand gender diversity in their organizations

EXAMPLE

Our data can help companies benchmark gender diversity against peers

**Peers: Peer A | Peer B | Peer C | Peer D | Peer E | Peer F

Series10%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

46% 44% 41% 40% 36%30% 30%

How does Company X compare to its peer group?% Female

*These results were analyzed through the lens of LinkedIn data, where gender identification is inferred based on a member’s first name. 80%+ of all members within this group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.

7

Our Insights can help highlight what’s important to target talent pools to help companies focus their Talent Brand and messaging

Question asked: Please select the 5 most important factors when considering a job opportunity.

Source: LinkedIn Q1 2015 survey of professionals

Good work/life balance

Challenging Work

Excellent compensation & benefits

Having a good relationship with your colleagues

Strong employee development

Flexible Work Arrangements

Strong career path

A place I would be proud to work

Having a good relationship with your superiors

Job security

Culture that fits my personality

A company with a long-term strategic vision

Values Employee Contributions

Ability to make an impact

Internal transfer opportunities

59%

54%

53%

49%

34%

33%

32%

30%

28%

27%

27%

25%

24%

17%

7%

-1%-7%

13%-19%

-8%-5%

-6%0%0%

9%6%

0%7%

18%-2%

Top 5 Most Important

Women in Engineering: What’s most important when considering a job opportunity?

8

We can help companies gain more visibility into diversity of Talent Pools

2.4M+

Engineers in Europe

17.3%of this talent pool on

LinkedIn is female

Today, we see multiple dimensions of diversity…

…showing up in our workplace

By 2025, we aspire to have min 40% women at both leadership

and management grades.

Debugging the Myths D&I Lab on Engaging Multiple Generations