BIG IDEASDonate & Learn 2014

STRATEGY

O the human attempt to get to “desirable ends with available means” Max McKeown (2011)

O …so it’s really a PLAN to ACHEIVE YOUR BUSINESS GOALS with LIMITED RESOURCES…

SYSTEM OVERLOAD

IDEAS

BIG IDEAS

A BIG IDEAO is true to your BUSINESS

O and is also:O DISRUPTIVE TO THE MARKETO HEART & MIND OPENINGO IMMEDIATELY UNDERSTOODO RECOGNIZABLEO EASY TO EXECUTE

EXAMPLESO 1 Global Campaign by a Big Global

CompanyO 1 Volunteer-Run Digital Non-ProfitO 1 Extremely Local Campaign w/

Limited Budget

O Chat

Thank You Mom

https://www.youtube.com/watch?v=LaepoyfmXtA&list=PL4pf1EUaXWRS5PSNexVAg-GARki0Ynssr&index=4

freecycle.com

https://www.freecycle.org/

UTEC

https://www.youtube.com/watch?v=35yeVwigQcc

Chat O Anyone wants to volunteer their

project/business as an example for our chat?

BIG IDEASDonate & Learn 2014