BIG PICTURE

10th November, 2015

„Television is not dying.”

David Brennan , Medianative UK

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Participant Channel Networks:• AMC Networks Central Europe:

• AXN Magyarország (Sony):

• Digital Media:

• Discovery Hungary:

• M-RTL:

• MTVA

• TV2 group:

• Viacom Global Hungary:

• One Channel owners:

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2016 Sales Policies by Saleshouses - M-RTL & R-Time:

New channels in R-Time portfolio: • Viacom channels: Comedy Central, Music TV (MTV), VIVA, Paramount, Nickelodeon

• Available buying target audiences remain the same on SAP+ (18 different target group)• Broaden number of target groups in case of GRP Package (11 target group instead of 4)• Commercial Prime Time: 19.00-23.00• GRP perfomance will include Time Shift Viewing GRPs as well.• According to the 1st estimation virtually there is no inflation on SAP+ in 2016.• Individual channel prices will be available on Comedy Central, RTL+, Discovery Channel• GRP Package channels: Sorozat+, Film+2, Muzsika TV, ID, TLC, LifeNetwor, Ozone Network, Paramount, VIVA, Music TV

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2016 Sales Policies by Saleshouses - At Media:New channels in AT portfolio: • TV2 Group: TV2, SuperTV2, Fem3, Pro4• MTVA: M1, M2, M3, M4 Sport, Duna TV, DunaWorld (?)• Sony: AXN • Digital Media: Story4, Story5, Galaxy TVViacom channels will change their representative from 2016. They have chosen R-Time to be their saleshouse.

• Commercial target audience: Age 18-59• Available buying target audiences will reduce to 3 group: Age 18-59, 18-59 mainshopper , 18-

59 Female• Redefined Prime Time: 17.00-23.00• Standard booking deadline: 6 weeks• GRP perfomance will include Time Shift Viewing GRPs as well.• Volume and share commitment• Number of At packages will reduce: AtMax, AtSport, AtKids• Individual channel prices (At Single) and ratecard buying method remain possible• Cost/GRP pricing system for all channel (no SAP on TV2)