B I G Y C O M M U N I T Y B A G P R O G R A M

C O M M U N I T Y B A GM A R K E T I N G

T O O L K I T C h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! P r o g r a m M a n a g e r - Brian McKeown - b i g y @ b a g s 4 m y c a u s e . c o m - 6 0 3 . 3 8 0 . 9 3 3 8

WELC OME!bigy.bags4mycause.com

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We’ve created this Marketing Toolkit to provide you with information andmaterials that can support and improve your outreach to friends, supportersand constituents.

The information and suggested content is easy to use. Simply copy and pasteany materials that you like into your email program, social media accounts,and more! Quickly and efficiently spread the word to help drive awarenessand donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process(Educate, Communicate, Motivate and Celebrate), please remember thesethree suggestions:

You can easily copy and paste (right click, then selectcopy/paste) any of the provided materials for yourorganization. Customize the language to fit your needs,or feel free to create your own message!

Utilize the – We’ve created a variety ofimages for you to use as frequently as needed to supportthis program and increase your donations.

If you need any other information on the program, orassistance in navigating this toolkit, please do not hesitate toreach out to Danielle Nonamaker by calling (603) 380-9338 oremailing bigy@bags4mycause.com.

The amount of donations and community connections youcan create are endless and easy. We look forward to

seeing you succeed!

Let's Get Started...

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PR OGR AMOVER VI EW

Welcome to the Big Y Community Bag Toolkit, and congratulations on beingselected at your local Big Y! Every $2.50Community Bag sold at your local Big Y for your selected month will generate a$1 donation for your organization.

The information and assets provided inthis toolkit are to support your efforts inraising donations and awareness foryour organization.

To bring you success as the featurednon-profit at your local Big Y, we havelaid out a four step process: Educate,Communicate, Motivate and, finally,Celebrate!

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Weeks 1-2: Educate

Weeks 3-4: Communicate

Weeks 5-8: Motivate

+8 Weeks: Celebrate!

Start by educating yourself, yourstaff and your volunteers aboutthe program and thisopportunity.Page 03

Spread the word! Use our emailtemplate and press releasedraft to share the news in yourcommunity.Page 04

It's GO TIME. Send yoursupporters to the store topurchase the bag and startraising funds for yourorganization!Page 05

CONTENT CHECKLIST

8 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised. Page 06

bigy.bags4mycause.com

Check out our for social mediagraphics, images of the bag and more!

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PR OG R AMFAQs

Who does this program benefit?Education, civic, health & wellness, hunger relief, andmilitary/veterans organizations that are local to eachBig Y location.

What is the Cost of the Community Bag?The cost is $2.50, with $1 of that purchase price goingto support a benefiting non-profit.

Do you have supporting imagery? Yes, adding visuals to your communication is proven tomake a difference – we have you covered. tovisit our Image Bank.

Where can the bags be found in the store?The bags are available at various registers and at thereusable bag rack. If you are having trouble finding thebag, ask the store manager where the Big YCommunity Bag is located and they will be happy toshow you!

How many non-profits benefit from the CommunityBag Program?Every month, Big Y contributes money toapproximately 73 non-profits local to thecommunities in which each Big Y serves. Recipientorganizations change monthly based on theselections made by store leadership.

Subject: Exciting News! Big Y Community Bag Program

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization)has been selected to be a part of the Big Y Community

Bag Program, which is designed to make it easy forcustomers to contribute to their local community while

supporting the environment.

For the month of (selected month), each time a $2.50reusable Community Bag is purchased at the Big Y

located at (location), $1 will be donated to (name oforganization), unless otherwise directed by the

customer through the Giving Tag. This is a great way toraise awareness, support the environment and fundraise

for our cause.

Let’s get started! We can begin by spreading the news toour friends and family. Call, send emails, and post on

social media. The more people who learn about theprogram and purchase the Community Bag during the

month of (month of selection), the more money we willraise.

To learn more about this program, please visitbigy.bags4mycause.com.

Best,(Signature)

SAMPLE ST AFFE MAI L

ED UC ATE

Make email subject lines shortand punchy. Keep your visuals

bright and engaging!

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K N O W Y O U R O P P O R T U N I T Y

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bigy.bags4mycause.com

Click here

SOC I AL ME D I APOST S

FOR IMMEDIATE RELEASE(Name of organization)(Name, phone & email)

(Name of organization) Celebrates Selection as a Big Y

Community Bag Program Beneficiary

(City, State) – (Name of organization) has beenselected as a beneficiary of the Big Y Community Bag

Program for the month of (month).

The Big Y Community Bag Program, which launched inJanuary 2019, is a reusable bag program that facilitatescommunity support with the goal to make a difference

in the communities where shoppers live and work. 

(Name of organization) was selected as the (month)beneficiary of the program by store leadership at the

Big Y located at (location). (Name of organization) willreceive a $1 donation every time the $2.50 reusableCommunity Bag is purchased at this location during

(month), unless otherwise directed by the customerthrough the Giving Tag attached to the bag. 

“(1-2 sentence quote reflecting excitement about

being chosen),” said (name), Executive Director of(name of organization). “(Short quote on how this

donation will help you fulfill mission).”

(Name of organization) is a non-profit based in (city,state). Founded in (year), (name of organization) has

(describe efforts in the community). Learn moreabout (name of organization) by visiting (website).

For more information on the Big Y Community Bag

Program, visit bigy.bags4mycause.com

SAMPLE PR E SSR E LE ASE

C OMMUNI C ATE

Have you heard the news? (organizationname) has been selected as the beneficiary ofthe @Big Y World Class Market Community Bag

Program! Each time the $2.50 reusableCommunity Bag is purchased at the Big Y at

(location) during the month of (monthselected) we will receive a $1 donation.

We're excited to share that every $2.50Community Bag purchased in (month)at the @BigYFoods located at (location)will send a $1 donation to us! #giveback#dogood

Want to give back? Support the community

and the environment! Go to the @BigYFoodslocated at (location) and purchase

the $2.50 Community Bag. We will receive a$1 donation for every bag sold in (month).

S P R E A D T H E W O R D

T I P # 2Include an image from our and tag Big Y in social posts to increase reach!

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bigy.bags4mycause.com

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SOC I AL ME D I APOST S

Support (organization name) this month!Visit your local @BigYFoods and purchase a$2.50 reusable Community Bag. For everybag sold we will receive a $1 donation.#dogood #giveback

LAUNC H D AYE MAI L

MOTI VATE

Subject: Launch Day: Big Y Community Bag Program!

Hello,

Today is launch day for the Big Y Community BagProgram! Starting today and for the entire month of

(month of selection), when you purchase a $2.50reusable Community Bag at the Big Y located at

(location), $1 is donated to (name of organization),unless otherwise directed by the customer through

the Giving Tag attached to the bag. 

Our goal is to sell (goal of bags bought e.g. 200)bags, equivalent to $(insert donation equivalent

e.g. $200) raised. We are confident that with the helpof our dedicated supporters, we can reach this goal.

We strongly encourage you to share this news withfamily and friends as well!

The Community Bags are located on displays aroundthe store and at the checkout. For more information

about the program, please visitbigy.bags4mycause.com.

Thank you for your support, (Signature) 

Happy (month)! Go to the @Big Y World ClassMarket located at (location) and purchase a$2.50 reusable Community Bag to send a $1

donation to our organization this month!

Want to give back? Support the communityand the environment! Go to the @BigYFoods

located at (location) and purchase the $2.50Community Bag. We will receive a $1

donation for every bag sold this month.

B A G S S O L D = D O N A T I O N $ R A I S E D

We recommend going into yourlocal Big Y to see how you can

spread the word together!

T I P # 3

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bigy.bags4mycause.com

T H ANK YOURSUPPOR T E R S

Hello,

We are excited to share that $(money raised)was donated to our organization through theBig Y Community Bag Program during themonth of (month of selection)!

We would like to extend a HUGE thank you foryour participation and support during ourbenefiting month of the Big Y Community BagProgram.

Whether you bought a bag or helped spreadthe word, we couldn’t have done this withoutyou. The money generated through thisprogram will help us to (share what you willdo with the funds raised). Thank you againfor making this a fun and successfulexperience for (name of organization)! 

But we’re not done! You can continue to helpraise funds for (name of organization) byusing the Giving Tag attached to theCommunity Bag! All you have to do is purchasethe Community Bag at any Big Y and follow theinstructions on the attached Giving Tag todirect the $1 donation to our organization. 

R E C E I VED ONAT I ON

C H E C K

C ELEBR ATE!

Subject: Thank you! Big Y Community Bag Program

Thank you! We raised $(donation amount)through the Big Y Community Bag Program!Guess what? You can still support us by visitingany Big Y, purchasing the Community Bag andusing the attached Giving Tag to send a $1donation to us any time throughout the year.

Approximately 8 weeks after the end of your month in the Big Y Community Bag Program, we will mail you a check

for the amount you have raised!

But guess what? It's NOT over!

You can raise funds all year long by using theGiving Tag attached to the Community Bag!

All your supporters have to do is purchase the$2.50 Community Bag at any Big Y and follow

the instructions on the attached Giving Tag todirect the $1 donation to your organization

anytime throughout the year.

We have a to guide you tosuccess with the Giving Tag - Check it out!

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T H A N K Y O U & L E T ' S K E E P G O I N G

T I P # 4Sustained communication keepssupporters engaged andinterested!

bigy.bags4mycause.com

Giving Tag Toolkit

P R O G R A M M A N A G E R

WE'RE HERE TO HELP!

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