bigfish brand guidleines

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BIGFISH ATL GUIDELINES ®

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Brand Guidelines for Bigfish folding bike

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BIGFISHATLGUIDELINES

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guidelines:

Above the line

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BIGFISH

BIGFISH

guidelines: Above the line

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Suspendisse vestibulum dignissim quam. Integer vel augue. Phasellusnulla purus, interdum ac, venenatis non, varius rutrum, leo. Pellentesquehabitant morbi tristique senectus et netus et malesuada fames ac turpisegestas. Duis a eros. Class aptent taciti sociosqu ad litora torquent perconubia nostra, per inceptos hymenaeos. Fusce magna mi, porttitorquis, convallis eget, sodales ac, urna. Phasellus luctus venenatis magna.Vivamus eget lacus. Nunc tincidunt convallis tortor. Duis eros mi, dictumvel, fringilla sit amet, fermentum id, sem. Phasellus nunc enim, faucibusut, laoreet in, consequat id, metus. Vivamus dignissim. Cras lobortis tem-por velit. Phasellus nec diam ac nisl lacinia tristique. Nullam nec metusid mi dictum dignissim. Nullam quis wisi non sem lobortis condimentum.Phasellus pulvinar, nulla non aliquam eleifend, tortor wisi scelerisquefelis, in sollicitudin arcu ante lacinia leo.

guidelines: Above the line

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Freedom starts here

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Freedom starts here®

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®

Freedom starts here

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Freedom starts here

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Freedom starts here

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guidelines: Above the lineguidelines: Above the line

Freedom starts here

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Freedom starts here

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Freedom starts here

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Commutewww.bigfishbike.com

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Travelwww.bigfishbike.com

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Freedom starts here

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www.bigfishbike.com

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Can you afford tothink about urbanmobility withoutthinkingfolding bikes?

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Freedom Starts Here

Why?The folding bike is the bikethat’s more convenient forthe city than all others:Much easier to combinewith other forms of trans-port (bus, train, tram, car).It's space-saving, everyonehas room in their apart-ment or office.It’s almost entirely theft-proof as you take it withyou wherever you go.The folding bike is yourworry-free solution tourban mobility.

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Trav

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Enj

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Can you afford to think abouturban mobilitywithout thinkingfolding bikes?Why?The folding bike is the bike that’s moreconvenient for the city than all others:Much easier to combine with other formsof transport (bus, train, tram, car).It's space-saving, everyone has room intheir apartment or office.It’s almost entirely theft-proof as you takeit with you wherever you go.The folding bike is your worry-free solu-tion to urban mobility.

www.bigfishbike.com

®

Freedom Starts Here

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Com

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Freedom starts here

Freedom starts here www.bigfishbike.si

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Kupime!

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SPOZNAJTASEKOLO BIGFISHLAHKO KUPITENA BREZPLA^NI080 11 41, NASPLETNI STRANI www.bigfishbike.siIN PRIPOOBLAŠ^ENIHPRODAJALCIH.

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Freedom starts here

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Travel -

A fantastic way to see new citiesis to stick the bike in the back ofyour car with your luggage,there’s no need to put it on theroof or on a bike rack. Why notpark on the outskirts of the cityand cycle the rest of the way intothe centre? It’s guaranteed you’llhave a more fulfilling trip. And it’lleven save you money.

Take it on a camping trip, or putit in the back of your mobilehome. You can keep it with youall the time and see so muchmore by bike – four times thedistance you can travel on foot inthe same time period – and yourBigfish will get you to all theplaces your car isn’t allowed togo to.

Explore new cities, travel byplanes, trains, automobiles andBigfish. And at the end of theday stow it safely back in yourhotel room.

That’s what Bigfish freedom is allabout… having choices, to domore and see more.

Commute-

Take the fast route through the city,beat the traffic and save time. You’llfind you arrive at work alert and fullof energy, getting your daily exer-cise on your way to work.

If your journey is too far to travelonly by bike, simply combine differ-ent transport methods. Bigfish foldscompact enough to take onto thebus, train or in your car. And whenyou arrive at work there’s no needto worry about theft when you leaveyour bike outside as you can simplytake your Bigfish inside and store itunder your desk.

Don’t lose your nerves in the city…Save time and money on parking,fuel, fines, congestion charges…

04 / bigfish: freedom starts here bigfish: freedom starts here / 05

Bigfish beats the working blues! Itworks because you do.

(home experiments prove that 9 out of 10

people who commute using Bigfish arrive at

work with a greater spring in their step and

brighter sparkle in their eyes!)

06 / bigfish: freedom starts here bigfish: freedom starts here / 07

with you, free from bike thieves.Why not rediscover the joys of cycling in a way that fits your lifewherever you are, whatever you’redoing?

Relax-

Take the long route home, meetfriends for a drink or go out for ameal. Bigfish’s awesome ridingquality will take you further, just foldit up and you can check into acloakroom or keep it safely next toyou at your table while you eat.

If it rains, so what? Just hop into acab or bus with the bike, or putBigfish back in the car and keep itthere for another day.

A comfortable riding position, fastacceleration, nimble and agileacross the city, Bigfish gives youthe time and freedom to do morewhen the working day is done.When you’re finished just take itinto your apartment and keep it

Design-

Exquisitely-engineered, stylishly designed and rigorously tested,Bigfish is a truly modern folding bike.

The patent-pending “clip-clap” folding system means no screw-ing, no additional tools and no dirty hands. And the simple foldand unfold is achieved in 10-15 seconds. When folded it standsupright, leaving your hands free – letting you check your map orpay for a coffee. The folded package also clips firmly togethermeaning no loose or stray parts (and no dirty looks from fellowcommuters).

Unlike any other folding bike you can actually pull it along on itsback wheel when folded, avoiding damage to clothing, or astrained back, making it much easier to race along a crowdedrailway platform. It also folds flatter, making it easier to fit intotight spaces.

Bigfish’s unfolded dimensions match those of a full-sized bike,guaranteeing a ride of full-size proportions. The hinge-free framemeans efficient energy transmission and a ride that’s sturdy andresponsive.

You think you know folding bikes? Think again!

Folded size 104 x 46 x 31.5 cm

Weight 12.5kg

Gears Shimano Nexus 3 speed inner

Frame Aluminium

orange

black

metalic pink

gold

Specifications

Colours

The specifications may vary over time due to product development and improvements.

For more information on Bigfish accessories please visit www.bigfishbike.com.

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primary colours

secondary colour

REDSOLID: PANTONE 186 CPROCESS: C0 M100 Y100 K0

BLACKSOLID: PANTONE PROCESS BLACK CPROCESS: C0 M0 Y0 K100

GREYSOLID: PANTONE 877 CPROCESS: C0 M0 Y0 K40

WHITE

PROCESS: C0 M0 Y0 K0

primary typography

A Helvetica-Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890B Helvetica-Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

C Helvetica-Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

secondary typography

A Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

B Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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guidelines: Above the line guidelines: Above the line

design + art direction: 0.10 Büro © 2009

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