bigger than the widget
TRANSCRIPT
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This presentation is 45 slides long.
At the end of the presentation I am asking for your help.
Help in supporting cancer research by supporting me in telling a
Bigger Than The Widget story.
What does being Bigger Than The Widget mean?
Read on!
Thank You!
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Bigger Than The Widget
Are you bigger?
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Do you remember your first time?
The first time you made a connection?
One that got to your emotional core?
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Not to a person…
…but to a thing?
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I remember my first time…
Baseball is bigger than the widget
to me.
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I am a fan
I am a fanatic
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I love the San Francisco Giants
Did you know they are the 2010 World Series Champs?
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It is more than a game to me
I am emotionally invested
My relationship to baseball is very sticky
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Maybe for you it was…
the grace of the ballet
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the wonders of your first computer
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experiencing your first Dead show
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or driving in your first car
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But I am also a fan of…
Reese’s Peanut Butter Cups
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Quentin Tarantino films
and
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Unfortunately, not all things are created equal
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My emotional connection with the Giants
It is much more sticky
is much greater than with Reese’s
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The switching costs are very different…
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What about you?
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What are your customers switching costs?
Are your customers fanatical about your company?
Are your relationships sticky?
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Do they have an emotional connection to you?
Are you Bigger Than The Widget?
Or do they just like your widget?
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The world has changed
The “good enough” is no longer good enough
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The ubiquity of the internet
has created the Long Tail
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Customers
Demand more…and they can get it
Your customers
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“Good enough” is no longer good enough
and connect on an emotional level
You have to be bigger
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I have written a book
Yet my book is only a widget
about how to be bigger than the widget
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It is not “bigger”
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It is just a book
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Hopefully people will find the book useful
It needs to be bigger
But it needs to be more than the words
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What if the book did more than
What if we could help others along the way?
discuss how to be Bigger Than The Widget?
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What if?
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I have decided
to a “bigger than the widget” charity
to donate all of the books profits
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We can all help
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You can help!
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Here’s how…
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1. Buy the book2. If you like it, tell your friends3. If you like the idea of raising money
for The V Foundation, tell your friends
4. Share this presentation• Twitter• LinkedIn• Facebook• Your blog• email• Everywhere
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My goal…
$10,000 by May, 2012
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That’s 2,000 books in the next six months
Seems reasonable
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If I can get 200 of my friends to buy it
and they can each get 10 of their friends
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2,000 books
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6 months
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$10,000
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Can my widget be bigger than a book?
Yes!
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And you can help
One widget at a time
And we can help find a cure
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You can support the project and get the book at:
http://www.biggerthanthewidget.com/buy
Interested in helping? Go to
http://www.biggerthanthewidget.com/help
You can learn more about the project at:
www.biggerthanthewidget.com
You can learn more about The V Foundation at:
www.jimmyv.org
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Thank You!