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Big Data & Critical Thinking

Sep 2016

Twitter: @LutzFingerSnapchat: LutzFinger

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DisclaimerThis presentation is solemnly my

own opinion and does not necessarily represent the opinion of

my employers.

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Data Is Value?

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.comI was not alone…

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ASK the right Questions.

MEASURE the right data – even if it is not Big data.

Take Actions and LEARN from them.

?

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They Knew How To Make Money

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Google had the Right Question Leading to the Right Data

But They Had Not The Right Data

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ASK the right Questions.

MEASURE the right data – even if it is not Big data.

Take Actions and LEARN from them.

?

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Harper Reed, CTO at Obama for America

BIG DATA IS “BULLSHIT”

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To Get Data is EASYTo Get The Right Data is HARD

To Get Insights is EASYTo Make Money of Data/Insights is

HARD

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SCHOOLS COMPANIES KNOWLEDGE SKILLSMEMBERS JOBS

LinkedIn's vision is to create economic opportunity for every member of the global

workforce.

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The Right Data - But ...

300+ Million Member at LinkedIn

60.000 with a Job Title that might fit

19.000 who switched after 3 to 8 years

24 who had the same career path

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Describing Skills

Source: World Economic Forum - Human Capital Report 2016

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Talent On The Move

Source: World Economic Forum - Human Capital Report 2016

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Data by itselfis

USELESS

Information by itselfis often

USELESS

Only Action

Counts!

Data Reportingprescriptive, predictive, actionable, data science … the holy grail

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Data Business Cases .• Banking: Card Fraud Detection• Banking: Credit Scoring• Media: Content Recommendation • HR: Online Recruiting • Health Care: Fraud Detection• Medicine: Image Processing• Medicine: Outliers Detection• Education: Course Improvement• Retail: Likelihood to Buy• Books: Marketing Planning• Manufacturing: Machine Failure Prediction• Manufacturing: Optimization• Insurance: Likelihood & Pricing• Transportation: Route Planning• Energy: Grid Utilization

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Everyone Tries … Many Just Start

Volumn o

f Data

Busine

ss C

ase

Advan

ced ?

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Measure / Data is essential. ● Impactful● Access● Competitive ● Sustainable

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“Data is the new oil”- World Economic Forum

Photo by William Warby under the Creative Commons (CC BY 2.0)

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Photo by KOMUnews under the Creative Commons (CC BY 2.0)

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Data Might (Not) Be A Barrier To Enter

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Data Might (Not) Be A Barrier To Enter

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Does Size Matter?

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How Many Points For A Line?

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Summary

THE ASK is the hardest part, but there are many use-cases to get started.?Take Actions and LEARN with the Right Team and the Right Timing.

MEASURE / DATA is essential. Data needs to create an impact as well as a sustainable competitive advantage.

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Thank You