biisafe by pekka kettunen, finpro market opportunity day 2014
DESCRIPTION
BiiSafe presentation by Pekka Kettunen, CTO, BiiSafeTRANSCRIPT
CARING FOR YOUR LOVED ONES AND BELONGINGSWWW.BIISAFE.COM
Pekka Kettunen, CTO
Finpro Market Opportunity Day – 9.5.14
Copyright 2014 BiiSafe Ltd.
BiiSafe in a nutshellEstablished 2011 December
Espoo, Linnoitustie 4A
Funded so far by a Gaselli Capital Oy & Tekes
Total funding so far apr. 1 M€
First Application BiiSafe Safety App , launched end of 2012. User base currently ~6k.
BiiSafe Buddy, Safety button and App to the markets in May 2014
OUR TEAM
7
120+
core team
years of workexperience
>100professionals In our
network
1+5DoctorM.Sc.
JUST ONE PRESS OF A BUTTONShare your locationMake an alertFind your keys
WHAT IS THE PROBLEM?
Short battery life
Uncomfortable to wear
Breaks easily
Not waterproof
A typical “safety device”
JUST ONE PRESS OF A BUTTONFor iPhone and Android
FOR PEOPLEWHO CAREShare your locationMake an alertFind your keys
FOR PEOPLE WHO CAREShare your locationMake an alertFind your keys
ONE CIRCLE
VIA CLOUD
DESIGNED TO WEAR
MANUFACTURING STARTED IN MAYDelivered to 30 countries
CE, FCC, ICCERTIFIED
SCALABLE MANUFACTURINGMade in Finland
$69Single Buddy
$129DUO Pack
$249FAMILY Pack
CLOUD FOR 1st YEARINCLUDED (Next year $3 / month)
www.biisafe.comwww.amazon.com
IndieGoGO Crowdfunding
IndieGoGO Crowdfunding
IndieGoGO CrowdfundingOrders from 30 countries, hundreds articles, hundreds contacts
AARP Pitch Competition BiiSafe is finalist
Amazon Amazon proposed presale and marketing packet
Copyright 2014 BiiSafe Ltd.
FinPro co-operationGo Global (USA)
Trade delegation India
Office services (USA)
Unofficial co-operation
Copyright 2014 BiiSafe Ltd.
Go Global (USA)Clarify target segment
Distribution channels
Competition
CES
Meetings arrangements during US tour
Copyright 2014 BiiSafe Ltd.
Trade delegation - IndiaKnowledge of market
Commercial contacts
Contacts to public services and foundations etc.
Contacts also outside of India
Copyright 2014 BiiSafe Ltd.
US Office services Address at Palo Alto
US phone number and native phone central
Copyright 2014 BiiSafe Ltd.
Unofficial services Hints by email/phone:
Competitors
Potential co-operation entities
Trends, media discussion