Bike

WHAT MAKES BIKE SHARING ATTRACTIVE

IT´S THE FUTURE

As the most responsible, efficient and fun way to move,

bike sharing is quickly spreading around the

world.

PEOPLELOVE IT

THE GREENESTKIND OF GREEN

Bike Sharing is a game changer: wherever

it´s introduced, citizens adopt it spontaneously!

A bicycle is the ultimate

socially responsible transportation mode.

It basically runs on food and water!

Friendly Green Bike Company, V.B.A, is establishing in Aruba a PBSC urban solutions which is one of the world leaders in personal alternative urban transportation.

Green Bike is a healthy and sustainable form of transportation in which bicycles are made available for shared used by individuals on a short term basis. The bicycles are geared primarily for leisure and recreational transportation. Proven to be incredibly successful in: New York City, San Francisco Bay Area, Boston, Aspen, Chicago, Guadalajara, London, Melbourne, Montreal, Toronto among others, Green Bike provides a fun and healthy way to commute, zip around town and explore the sites.

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Benefits of Green Bike1. Improve a city’s image and branding.

Cycling is a sustainable transportation option, and a city that implements a bikeshare system may strengthen its image as a “green” or innovative city. In 2007, Paris’ Vélib’ won the British Guild of Travel Writers’ Best Worldwide Tourism project.

2. Reduce congestion and improve air quality.

Bike-share offers an alternative means of transport for short trips that might otherwise have been made by car. As of

November 2011, Washington, D.C.’s 22.000 bike-share members had reduced the number of miles driven per year by nearly 4.4 million (LDA Consulting 2012).

3. Increase accessibility.

Implementing a bike-share system gives users greater access to places that are beyond their reach on foot.

4. Improve the image of cycling.

Bike-share systems project a hip, modern image and can help transform the cycling culture

in a city.

5. Provide complementary service to public transport.

Bike-share offers an alternative for short trips that people would have otherwise made on transit.

6. Improve the health of users.

Bike-share offers an active transport choice,

providing both physical and mental health benefits. Studies

have shown that spending 20 minutes every day

on a bike has a significant positive impact on mental health (Obis 2011, p.

41).3

SponsorshipBike share programs are an amazing opportunity to reach people in a unique and compelling manner. This healthy and environmentally friendly form of active advertising offers high visibility plus the correlative benefits of supporting a progressive transit system.

Benefits of Being a Sponsor

“People are talking about and sharing the program in such a positive way. These kinds of opportunities for a brand don’t come by every day.” – Elyssa Gray, Head of Creative & Media, CitiBank

1. Exposure of the brand: field and web exposure.

2. Improve their brand recognition

3. Improve public opinion of the brand

4. Perception of image of the brand as being socially responsible company

5. Increase People perception of the organization of being trustworthy

People would pay more for a service of any company that

invests in the development of a city or In people.

69,4 %

I am motivated to buy products of an organization that invest in

the development of a city

79,6 %

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69,4 %

Proposed System Area

Noord

Palm Beach

Oranjestad

Paradera

Green bike has 8 stations and 100 bikes and the locations are:

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Costa Linda Resort. La Cabana Beach Resort.Palm Beach (South Beach).Holiday Inn.Marriott Hotel.Paardenbaai Plaza - Cruise Terminal. Downtown in Plaza Daniel Leo.Plaza Turismo.

1.2.3.4.

6.7. 8.

5.

Green Bike Sponsorship

KIOSKS BIKES RACKS MOBILE WEB PRINT PR OPS

Brand inclusion on bikesBrand inclusion on station kiosksBrand inclusion in collateral materials and system mapsBrand inclusion on system website and social media outlets, plus locations-based promotionsComplementary and discounted program membershipsBrand inclusion on station kioskStation location promoted in marketing materials, plus locations-based promotionsStation location promoted on website, social media, and system mapsDiscounted program membershipsFirst option to lease ad assets at your location

Advertising on bicycle basket, station ad panels and bicycle racksDigital promotions on mobile app, website, and social media platformsCorporate membershipsMembership subsidies for low income populationsRedistribution vehicle sponsorshipMedia partnerships (TV & Radio broadcasters only)Co-marketing programs

1. STATION SPONSORSHIP

ADVERTISING & MARKETING OPORTUNITIES

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Green Bike offers 2 types of sponsorship:

1- Station Sponsorship2- Receip Sponsorship

Sponsorship Opportunities

STATION SPONSOR

Host a bike share station on your property, an amazing amenity for employees/ten-ants that also drives casual traffic to your location. Sponsor who invest in Green Bike will not only benefit from the massive vis-ibility of the system, they will also associate their brand with professionals, students, and visitors each year who engage with the system, the website, and through social media.

Bike Baskets

Fender Skirt

Kiosk Ad Panels

Freestanding Ad Panels

Bike Docks

Digital & Social Media

Print Materials

Print advertising on high visibility basket ad panel (inside & outside)

Print advertising on high visibility fender skirt on bikes

Display advertising on backlit advertising panels

Display advertising on dedicated advertising panels

Print Advertising wrapped on bicycle docks

Digital advertising on system website, mobile applications, and social media channels

Print advertising in various collateral, including maps, brochures, membership cards and promotional goods.

1

2

3

4

5

6

7

KioskAd Panel Digital

Print

Bicycles Docks

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Bike- Rear FenderBoth sides allow decals.

Bike- BasketFront basket allows a 9” x 6” decal.

Bike- BasketInside basket allows 3 ” x 4 ” decal.

1/2

1/2

Map FrameBoth sides of top panel are reserved for street name and bike share logo.

Map FrameBoth sides allow a visible space of 52 ” x 34” for map and/or sponser (Poster 55 ” x 37”).

7/16

3/4

KioskBoth sides allow one or two 8” x 26” decal.

KioskFront is reserved for Rental information.

Bollard Top allows a 8” x 6” x 6” x 4”.

BollardBoth sides allow 5” x 28” decals.

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Station sponsorship’s Investement

2. Receipt Sponsorship

Green Bike offers the opportunity to be a Receipt Sponsor where you can promote your Brand and any promotional information. Green Bike will deliver 1.200 receipt per month approximately. Each receipt has a investment of $0.5 for a total of $600 per month.

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1. Costa Linda Resort

Stations Numbers of bikes

Numbers of Docking Points First Year Cost of Stickers

(NOT INCLUDED)

2. La Cabana Beach Resort

3. Palm Beach (South Beach)4. Holiday Inn5. Marriott Hotel6. Paardenbaai Plaza - Cruise Terminal7. Downtown Plaza Daniel Leo8. Plaza Turismo

10

10

13

1410

19

10

14

15

15

19

2315

27

15

23

$800

$1.250

$1.250

$1.250$1.250

$1.500

$1.250

$1.250

$1.350

$1.350

$1.550

$1.550$1.350

$1.750

$1.350

$1.550

Important: Green Bike cannot estimate de time the stickers will last due to the especial conditions of the island. However, according to our provider it could last between 1 to 2 years. The installation is included.

COMPARING OUR PRICE TO OTHERS

Advertising in Bus compares to 10 wrapping bikes. Arubus Price $850.

Advertising in Green Bike compares to Arubus Map frame $450.

Green Bike map frame is bigger and it has led light for more visibility.

Advertising in Docks and Kiosko compare to a Wall wrapping.

Estimated in Aruba $1500

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RESUME

Promoting your Brand in others means will cost you $3.650 per month. With Green Bike you have more benefits, more exposure for less price.

So What do you wait? Join us and become a Sponsor. We need you!

Consumer ReachBike share generates millions of impressions

Rider Types Exposure

Impressions Demographics

Annual Members20%

Casual Users

80%

Bicycle1

Is shared by1.000people

Bicycles100

Produce over72 M

impressions/year

Male60%40%

Female

20-50 yrs37%47%

20-45 yrs

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NOTABLE SPONSORSCompanies sponsoring bike share around the world

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