bilgi Üniversitesi 22 aralık 2010 new advertising new agencies by köksal abdurrahmanoğlu a...
TRANSCRIPT
Bilgi
Ünive
rsite
si
22 A
ralık
201
0
New Advertising
New Agencies
by
Köksal Abdurrahmanoğlua digitally enhanced marketer
NEWS
New Media CONSUMERWOM + Internet
New
Advertising
Time Spent vs. Ad Spend
Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
Device Evolution
Not the Advertising we knew!
Not yet!
Future of Advertising is...
Marketing
Marketing
A new kind of
Media & Consumer…
With new kinds of
PINNACLE of?MARKETING
Notany-more
Create brand fans!
HOW?Make their lives
BETTER!
by doing things
WITH & FORPEOPLE
Marketing is…
New way of
supportive
playful
customizable
informative
honest
engaging
personal
collaborative
generous
experimental
helpful
adventurous
NEWS FLASH!
Here lies the Advertising Agency
It struggled for years to remain relevant in the face of changing
consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to
walk away from its heritage of thirty second spots.
It died Stubborn and Alone.
Career Evolution
in Ex-Agencies
Tradi-tional /Crea-tive Agency
Production
Media
Content
Strategy
PR
Event
Analysis
Creative}
Inh
ou
se
}O
uts
ou
rce
Digi-tal Age-ncy
Production
Media
Content
Strategy
PR
Event
Analysis
Creative}
Inh
ou
se
}O
uts
ou
rce
Technology
Strategy
Creativity
New Gen-erat-ion Age-ncy..DN
A
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Effec-tive
Attra-ctivePowe-rful
New Age-ncy Mo-del
New Age-ncy Mo-del
Production
Media
Content
Strategy
PR
Event Analysis
Creative
}Incharge of all
Inhouse or Outsource
..Getting brands
closer to consumers
beyondand
What do you think is the next big thing in digital?
quizpop
> Location Based Marketing
> Group Buying Shopping
> Mobile
> Digital Outdoor
> Augmented Reality
> Semantic Search
> -----------
credits…MediaFuturist.com by Gerd Leonhard
Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)
The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)
On the Future of Advertising by Grant Richards (Engine Company 1)
Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza
FEED 2008 (Digital Brand Experience Report) by Razorfish
The End of Advertising as We Know It by IBM Global Business Services
The Chaos Scenario by Bob Garfield
Propulsion by Tim Williams
Workforfood.nu by Diego Zambrano
Moon Advertising by Bobby Voeten
www.180360720.com by Helge Tenno
Microsoft
www.coloribus.com
www.creativity-online.com
www.vimeo.com
www.gapingvoid.com
contact...
@koksal
koksala.wordpress.com
www.linkedin.com/in/koksal
www.adinteractive.com.tr
Download Presentation atwww.SlideShare.net/koksal_a