Billboard is an international news magazine devoted to music and the music industry, and is one of the

oldest trade magazines in the world. It maintains several internationally recognized music charts that track the

most popular songs and albums in various categories on a weekly basis. The two most notable charts are

the Billboard Hot 100, which ranks the top 100 songs regardless of genre and is based on digital sales, radio

airplay, and internet streaming data; and the Billboard 200, the corresponding chart for album

sales.Billboard defines success in the World of Music. It’s core

strengths are access, authenticity and credibility. Billboard is a major part of music entertainment.

Billboard is consulted every week by the music professionals and executive for it’s exclusive charts,

latest news and analysis of music all over. Billboard is the only music magazine publication that reaches the most

influential audiences and the set the trends of pop cultures.

Introduction and Ideology

Target Audience

The Target audience for billboard is shown to be mainly the people ranging from early

twenties to mid-fifties. This Shows that the magazine appeals to majority of the people. In addition billboard magazine is rare in a sense that it covers all types of music and so s very

attractive to music lovers and open to all types of people. It’s observed that most of the

readers are collage graduates and so this implies that the viewership are articulate and

educated people.

Publishing Institutions

Billboard Magazine is being published by Prometheus Global

Media which was earlier known as Global Media. It’s a Diversified company with leading assets in the media and entertainment

arenas, include Music, Entertainment and Advertising.

MastheadThis is a trade mark logo of this magazine. The different

color of the logo signifies that it’s a fun magazine that

follows all the events related to latest music. The colors of the logo are also designed to appeal to a certain audience.

Color Scheme The color scheme of the cover

page is altogether very simple, the base with black, grey and white shades and

the image again is very simple yet elegant with sober

tones of colors. The base being is a bit harder shades

gives the lighter tone image a great outlook and a special feeling of enhancement.

The fact that the artists name is significantly in a big size and is

written in bold letters in bold letters in order to catch audiences attention. This is also the main cover line of the

magazine

Direct Mode of AddressThe music artist is directly looking into the camera lenses. This direct

mode of address gives the impression that the celebrity is

looking directly at you. This action will in a way convey a message of importance to the audience and

will convince then even further to buy the magazine.

The barcode is placed in the bottom seeing that it doesn’t add any new info to the content of the cover. It’s

given such place so that it generates less attention as the magazine is quite

expensive and the reader might be put off.

Left Side Third People also read from left to

right so all the important information is put in the left side

third, this is because the area will most likely be the visible

part on the magazine stand and so due to this all the important information is included in this

area.

The background of this section is grey which is

a different color then the rest of the page.

This makes the section to stand out and to

increase the readers interest despite of the differences the font of the page remains the

same.This section offers the readers a music chart consisting on all the

latest ratings etc, this section is a unique for

the Billboard Magazine.

The use of lesser colors for the color scheme of

the page gives it a simple yet a quite

professional look. This suggests that this magazine may be

intended for all aged music lovers. This section of the content

page advertises different things and also advertises

different sorts of media used by the brand

“Billboard”

The page numbers help the readers navigate through the pages

specified for articles.

This page has no central image making all the

images as important as the next. Although this is a

diplomatic approach this might make the reader

think that there is to much to be read.The logo shows the

consistency of the features

throughout the magazine.

The four images here are used as make-up for the lack of a central image.

This anyways works in the favor of the magazine as it

shows the variety in content.

The blank space makes the clack

writing to standout. It’s

drawing attention to the image and simultaneously to

all this gives a very professional look.

This is the only part that is in color and so it collects importance and

draws the readers' attention. The color of the text reflects the message of the text

and connects it to the theme of the article

“Summer Time”

This tittle is designed by a bit playing with words and letting the audience knows that article is all about T.I, this works like a pull

quote, without actually having to quote the article.

The circles around the tittle draws more than

usual attention towards it and works

as a anchorage text as the models outing his

arms up.

The way of the article presentation is very effective

because of the lack of color and big text makes the article look very neat and organized. This

makes it easy and appealing for the audiences to read.

A very plain color white and a minority of varied other

colors that can be related to summers which seem to be the main theme of this DPS.

The white background also

works on giving the central image a

standout impression.

A whole page is dedicated to one big picture of the artist T.I this suggests the importance of him

greater than anything else in the DPS article on him.

T.I wearing casual clothing gives as impression of

being casual and relaxed. The picture is very simple in the sense not over. This will help in the means of

connecting with the audience be relating to an

average person then a celebrity.