billy tucker, cudo - 'secret of social media
DESCRIPTION
iStrategy Conference 2011: Billy Tucker, CEO/Founder, Cudo, 'The Secret to Social Media' - Opening Keynote Session (Day One)TRANSCRIPT
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Billy TuckerCEOCudo
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…the success of Group Buying should make you rethink your e-commerce strategy…
“ZERO TO $377M IN UNDER 12 MONTHS…THIS SECTOR IS NOW THE FASTEST GROWING RETAIL PLATFORM IN
AUSTRALIA”*
*IBISWorld Group Buying Report, 27th April 2011
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what is Group Buying exactly?
57signals
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how large is the opportunity?
capacity minus average occupancy
marginal cost of sale
upsell opportunity
loyalty factor
revenue share
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broadcast engagement
Group buying isn’t Social Commerce, yet
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Risk Management and the untold impact of Social
• Your customers will find a way to broadcast “feedback” about you online• Measure sentiment, engage them, give them a platform• Monitor and moderate, never astrosurf• Social brings New Risk, get over it!• Provide a platform BEFORE the event you fear the most happens
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social2
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57 Signals to personalisation
2110 action $$$$$ >45% male
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55%
OPEN RATES
172%
CLICK THROUGHRATES
982%
OUT OF OFFICE RECEIVED DAILY BY BILLY TUCKER
test and learn, faster than anyone elseall emails emails sent from “Billy Tucker”
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the Group Buying category will evolve to be….
more social
hyper-local
personalised
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scale effects will emerge…
…and whoever makes best use of data will win