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Bilstein Corporate Design Manual

Status: May 2009

2

Nowadays, to operate successfully on a global scale, a company has to present itself as a brand, because a consistent brand appearance is the only way of conveying a clear-cut image of itself. And only in this way can synergies gained through global marketing activities be used to greatest effect.

The most important element of a brand is its general visual appearance – its corporate design. Details of BILSTEIN‘s new corporate design are given on the following pages, together with straightforward rules and practical guidelines for creating printed or electronic media. Please familiarise yourself with this information and ensure you always follow the guidelines, because having a clearly visible and consistent brand image for BILSTEIN benefits us all.

The components featured in BILSTEIN‘s corporate design, such as the logo, the BILSTEIN bar, sample layouts and picture material can be downloaded free of charge from the BILSTEIN mediadatabase on the internet at bilstein.bmbd.de.

BILSTEIN Corporate Design Manual Foreword

Status: May 2009

Status: May 2009

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1.0 Corporate Design

1.1 Page 05 Logo and claim

1.2 Page 13 Colours

1.3 Page 14 Typography

1.4 Page 18 Style components

2.0 Corporate Media

2.1 Page 23 Literature

2.2 5 Adverts

2.3 Page 44 CD and folder

2.4 Page 49 Posters

BILSTEIN Corporate Design Manual Contents

Status: May 2009

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1.0 Corporate Design

Corporate Design

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The logo (brand name and pictorial trade-mark) is the most important component of the corporate design and represents the entire BILSTEIN brand. Wherever BILSTEIN is mentioned, the logo must also appear. Please use only the logos displayed.

1. BILSTEIN logo �c

2. BILSTEIN logo mono

�. BILSTEIN logo �c with BILSTEIN letter logo

�. BILSTEIN logo monoa) with BILSTEIN letter logo, positiveb) with BILSTEIN letter logo, negative

�. BILSTEIN letter logo monoa) without BILSTEIN logo, positiveb) without BILSTEIN logo, negative

This form of the logo is only permitted in exceptional cases for specific design areas.

1.1 Logo and claim Brand name and pictorial trademark

Status: May 2009

1.

�.

� a)

� a)

2.

� b)

� b)

�

2.

1.

As a visual representation of the entire company, the logo (brand name and pictorial trademark) has a defined protection area that must not be interfered with by any other graphic elements or text.

1. Logo spacing The area ‚a‘ is equivalent to half the height of the logo.

2. Use of the logo The logo is situated within the blue bar – the BILSTEIN bar – and always on the right hand side. No other logos or text are permitted within the BILSTEIN bar.

1.1 Logo and claim Logo - minimum spacing

Status: May 2009

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DIN formatsHere you can find examples of typical DIN print formats.

If your print format does not match DIN sizes, use the rules for a similar DIN format; for the US Letter format, for example, A4 specifications apply.

1.1 Logo and claim DIN formats

Status: May 2009

Portrait formats

Format Dimensions in mm Dimensions in inches

DIN A0 841 x 1189 33.1 x 46.8

DIN A1 594 x 841 23.4 x 33.1

DIN A2 420 x 594 16.5 x 23.4

DIN A3 297 x 420 11.7 x 16.5

DIN A4 210 x 297 8.3 x 11.7

DIN A5 148 x 210 5.8 x 8.3

DIN A6 105 x 148 4.1 x 5.8

DL 105 x 210 4.1 x 8.3

Landscape formats

Format Dimensions in mm Dimensions in inches

DIN A0 1189 x 841 46.8 x 33.1

DIN A1 841 x 594 33.1 x 23.4

DIN A2 594 x 420 23.4 x 16.5

DIN A3 420 x 297 16.5 x 11.7

DIN A4 297 x 210 11.7 x 8.3

DIN A5 210 x 148 8.3 x 5.8

DIN A6 148 x 105 5.8 x 4.1

DL 210 x 105 8.3 x 4.1

A0

A1

A2

A3

A4A5

A6

DL

A0

A1

A2

A3A4A5

A6

DL

Status: May 2009

�

2.

1.

1.1 Logo and claim Logo size and BILSTEIN bar

Logo size and BILSTEIN barOne basic bar is used throughout all adverti-sing material: the BILSTEIN bar. The BILSTEIN logo is situated within this bar in a specified size.

For frequently used formats, there are three defined heights for the BILSTEIN bar with the BILSTEIN logo.

In these formats, the size and positioning of the logo are fixed. For larger DIN formats, the dimensions are modified proportionally. Special formats are to be optically adjusted.

20

mm

10

mm

2�

mm

12

,� m

m

��

mm

1�

,� m

m

�.

Format Logo height Bar height Format size in mm in mm in inches

DIN A4 portrait 17,5 35 8.3 x 11.7

DIN A4 landscape 17,5 35 11.7 x 8.3

DIN A5 portrait 17,5 35 5.8 x 8.3

DIN A5 landscape 12,5 25 8.3 x 5.8

DIN A6 portrait 10 20 4.1 x 5.8

DIN A6 landscape 10 20 5.8 x 4.1

DL portrait 17,5 35 4.1 x 8.3

DL landscape 12,5 25 8.3 x 4.1

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1.1 Logo and claim Logo size and BILSTEIN bar

Logo size and BILSTEIN barThe three defined heights make designing easier and ensure an optically consistent appearance throughout different advertising media.

In these formats, the size and positioning of the logo are fixed. For larger DIN formats, the dimensions are modified proportionally. Special formats are to be optically adjusted.

A4 A5 DL

A4

�� mm

A5DL

2� mm

A6A6

20 mm

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10

1.1 Logo and claim Logo size and BILSTEIN bar Poster formats

Poster formatsWith formats over A4, the BILSTEIN bar with the BILSTEIN logo is to be proportionally adjusted.

A0

A2

A3

BasisA4

A0

A1

A3A2

A1

BasisA4

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1.1 Logo and claim Logo size and BILSTEIN bar Non-DIN formats

Non-DIN formatsIn the case of formats that do not correspond to DIN sizes, the measurements for a similar DIN format should be used. For the US Letter format, for example, the size of the BILSTEIN bar with the BILSTEIN logo matches the measurements of the similar A4 format.

Disproportional adjustments to the height of the BILSTEIN bar or the BILSTEIN logo should be avoided.

A4

Letter

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12

ClaimBILSTEIN – Das Fahrgefühl.BILSTEIN – The Driving Experience.

FontTK Type, boldBILSTEIN is set in upper case.The words are not separated by a hyphen, but by a longer en-dash.

PositionThe claim is always at the end of the copy. BILSTEIN – Das Fahrgefühl.

BILSTEIN – The Driving Experience.

1.1 Logo and claim Claim

Status: May 2009

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1. BILSTEIN yellow Euroscale (CMYK): 0/10/100/0 Pantone: 109 HKS: 3 RGB: 255/220/0 RAL: 1018

2. BILSTEIN blue Euroscale (CMYK): 100/10/0/0 Pantone: Process Cyan HKS: 47 RGB: 0/148/216 RAL: 5015

�. ThyssenKrupp bluea) For the BILSTEIN bar and headlines. Euroscale (CMYK): 100/51/0/31 Pantone: 541 RGB: 1/79/137 RAL: 2703035 (5010)

b) ThyssenKrupp blue screened. To accentuate headlines. Euroscale (CMYK): 70/30/0/21 Pantone: 646 RGB: 62/127/174 RAL: 5007

1.

2.

� a)

� b)

1.2 Colours

Status: May 2009

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1. Headline Font: Impact Style: Regular Case: Upper and lower

2. Copy Font: TK Type Style: Regular Case: Upper and lower

In adverts, the copy is always fully justified. In literature, the copy is always left justified.

If you require international character sets (e.g. Cyrillic, Greek), use the font Arial.

�. Subline The subline is designed to improve the structure of your documents. It can be used to supplement the headline or as a headline for a chapter in the copy. Different rules apply:

a) for the headline: Font: Impact Style: Regular Case: Upper and lower

b) for the copy: Font: TK Type Style: Bold Case: Upper and lower

impactABCDeFGHiJKlMnOPQRstUVWXYZ ÄÖÜabcdefghijklmnopqrstuvw äöü1234567890 (!§%&?)

1.

TK TypeABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜabcdefghijklmnopqrstuvw äöü1234567890 (!§%&?)

2.

� a)

BILSTEIN B16 ridecontrol ®

Per Knopfdruck zur Sportlichkeit.Für jede Situation die perfekte Einstellung.

VerstellsystemMorgens die Kinder sicher in die Schule bringen, nachmittags komfor-tabel zum Einkaufen – und dazwischen aus jeder Kurve das Maximale herausholen. Für die Fahrer, die keine Kompromisse zwischen Komfort und Sportlichkeit eingehen wollen, haben unsere Ingenieure die pas-senden Technologien entwickelt.

• Kennlinienpaare in ausgiebigen Fahrversuchen herausgefahren und getestet

• Parallele Einstellung der Zug- und Druckstufe für ausgewogenes Fahrverhalten

• Perfekte Abstimmung des Fahrverhaltens an die individuellen Bedürfnisse

SOFT/COMFORT HARD/SPORT

ridecontrol®

• Exklusives System ermöglicht Einstellung per Knopfdruck am Arma-turenbrett

• Blitzschnelles Umschalten von komfortablem „Normal“-Modus auf ambitioniertes „Sport“-Setting

Aus dem Cockpit wechseln Sie blitzschnell die Abstimmung des Fahrwerks von „Komfort“ auf „Sport“ – per Knopfdruck während der Fahrt.

Die Produktvorteile auf einen Blick:

• Modus „Komfort“ für ein sanftes Ausgleichen der Boden-unebenheiten

• Modus „Sport“ für exzellente Fahrdynamik und höchste Leistungsreserven im Grenzbereich

• Beleuchtetes Bedienelement zur Steuerung der Abstimmungen

• Eingetragener Verstellbereich von 20 mm im eingebauten Zustand an beiden Achsen

• Tieferlegung von ca. 30-50 mm vorne und hinten

• Im BILSTEIN-Fahrversuch unter Motorsportbedingungen individuell abgestimmt

• Federteller und Kontermutter aus spezieller Aluminiumlegierung

• Oberfl ächenvergütung in Triple-C-Technology® für langlebigeKorrosionsbeständigkeit

• Rundgewinde für perfekte Handhabung

• Qualitäts-Sportfedern aus hochfestem Material

• Gasdrucktechnologie

• BILSTEIN-Einrohr-/-Upside-Down-Technik made in Germany

• TÜV-Gutachten

20TÜV

®®BILSTLSTL EINEINE -TE-TE- CHNO LOGY tested on tested on NÜRBURGRING-NORDSCG-NORDSCG HL-NORDSCHL-NORDSC EIFE

� b)

1.� Typography Headline, subline and copy

Status: May 2009

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BILSTEIN is more than a family name. The word represents the entire company, its products, its unique technologies and all the people who live this brand day in day out. That is why we have specific ways of writing the name.

1. Brand The BILSTEIN brand is written only in upper case, apart from in the address field and when referring to the family name.

2. Compound terms Compound terms are written with a hyphen.

For other language versions, the rules and guidelines for the respective country apply.

�. Product designations Product designations are always used together with the brand name BILSTEIN, with a simple space between the words and no hyphen.

Bilstein1.

BILSTEIN

2. BILSTEIN-FahrgefühlBILSTEIN-IngenieureBILSTEIN-Produkte

�. BILSTEIN B16BILSTEIN DampTronic ®

1.� Typography Brand

Status: May 2009

1�

The following recommendations are desi-gned to help you achieve a clear, consistent typeface in all documents.

Headlines should always be punctuated. No full stop follows a single word.I want to be a headline with a full stop.

Lists with bullet points are not punctuated.• just a list

A date is expressed using 6 digits.�1.12.0�

No spaces are used with derivations involving numbers.The 90s

Inverted commas (“66-99”) are used to indicate direct speech/quotations.“I want to arrive safely.”

Amounts are separated by a comma into 3 digit groups. A space is inserted between a number and a unit. With paragraphs, no space is inserted between number and letter.¤ 1,20�.00, �0 %, § �0a

Have a fixed spacee. g., I. e.

The ampersand is used with company names and groups of subjects.Smith & Jones

Only applies where literature exceeds five pages.

The currency symbol is used within copy and tables of amounts. In table headings, the currency symbol (euros) is written in full. The curren-cy symbol is only used with figures (¤ 1,000.-). If figures are written in full, the currency is also written in full (one thousand euros).¤ �,�10.-, two hundred euros

1.� Typography Typographic specifications

Status: May 2009

Punctuation

Lists

Date

Derivations

Inverted commas

Numbers 1, 2, �

Abbreviations

Ampersand (&)

Pagination

Currency

Status: May 2009

1�

E-mail signature

Address

Contact linee.g. for posters and adverts

Mandatory text

1.� Typography Typographic specifications

First name, surnameTitleDepartment

ThyssenKrupp Bilstein Tuning GmbHMilsper Straße 214, D-58256 EnnepetalP.O. Box 1151, D-58240 EnnepetalPhone: +49 (0)2333-791-XXXXFax: +49 (0)2333-791-XXXXE-mail: first [email protected]: www.bilstein.de

ThyssenKrupp Bilstein Tuning GmbHMilsper Straße 214, D-58256 EnnepetalP.O. Box 1151, D-58240 Ennepetal +49 (0)2333 791-4444

+49 (0)2333 [email protected]

www.bilstein.de • +�9 (0)2�� 91-��

Subject to technical modifications, misprints and errors excepted.

Status: May 2009

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The BILSTEIN bar is to be used in all BILSTEIN advertising material. In exceptional cases, the BILSTEIN bar can be dispensed with – on the inside pages of small format literature and in certain advertising media.

No text, extraneous logos or flashes are to be used within the BILSTEIN bar.

Positioning vignettes on the title page are the only exception to this.

POS material

Brochure

DL brochure

BILSTEIN bar must be on the title page

BILSTEIN bar can be omitted on inside pages

BILSTEIN bar can be omitted on certa-in advertising media

BILSTEIN bar with positioning vignettes

1.� Style components BILSTEIN bar

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19

1.

The striped background is a distinctive element in BILSTEIN literature. You have a choice of two different basic backgrounds. For greater flexibility, the two backgrounds can be used to create new ones.

1. BILSTEIN basic background 1 This background consists of many stripes.

2. BILSTEIN basic background 2 This background consists of few stripes.

2.

1.� Style components BILSTEIN background

Status: May 2009

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1. Race line Race lines are used as a graphic element in BILSTEIN literature. A maximum of 3 race lines are to be used per page. They are not used at all in adverts.

The race lines are always positioned:

behind products

over reflections

over picture motifs

between lines of text or above and below text

Line thickness: 0.75 pt

Colours: White or grey Euroscale (CYMK): 0/0/0/20

1.

�2

1

1

2

�

�

�

1.� Style components Standard graphic elements

Status: May 2009

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1.1. Flashes Corner radius: 2.5

Font: TK Type Style: Bold Case: Upper

Colours: Euroscale (CYMK): 100/51/0/31 (TK blue) Euroscale (CYMK): 0/0/0/50 (grey) Euroscale (CYMK): 0/100/100/0 (red)

2. Technology pictograms The pictograms are available in 4c and mono.

�. Nordschleife logo The logo represents the sporty performance of BILSTEIN products and the unique testing programme. BILSTEIN is the only brand in the industry allowed to use it. The wording may only be used in German and must not be translated.

1.� Style components Standard graphic elements

2.

�.

JETzT NEU JETzT NEU BEI BILSTEIN

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22

2.0 Corporate Media

Corporate Media

Status: May 2009

2�

1. Title page With product image on background, plus positioning vignettes on BILSTEIN bar.

Back page Standard back page with background, address field, field for dealer stamp and BILSTEIN bar. The BILSTEIN bar must always be 35 mm high on title and back page.

2. Inside pages Standard inside pages with background; the BILSTEIN bar must always be 25 mm high on inside pages to allow more room for content and attractive design.

1.

2.

2.1 Literature A� product/subject brochure

Status: May 2009

2�

Company name

Font: TK Type Font size: 10 pt/leading 12 pt Style: Bold Case: Upper and lower Justification: Left

Address Field for dealer stamp

Font: TK Type Font size: 10 pt/leading 12 pt Style: Regular Case: Upper and lower Justification: Left

Mandatory text


Headline

Font: Impact Font size: Variable/leading 100% of cap height Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 100/51/0/31 Euroscale (CYMK): 70/30/0/21 or white

The headline must not be more than 3 lines.

1

2

�

�

2.1 Literature A� product/subject brochure Typography - title and back page

1

2

�

�

�

�

Status: May 2009

2�

Headline

Font: Impact Font size: 30 pt/leading 30 pt Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 100/51/0/31 Euroscale (CYMK): 70/30/0/21 or white


Intro copy Subline


Copy


Bullet points

Bullet points must be 180% of the typography size. The bullet point is placed in the middle of the cap height by means of baseline shift.

Font: TK Type Style: Regular Case: Upper and lower Justification: Left

1

2

1

2

�

�

�

�

�

2.1 Literature A� product/subject brochure Typography - inside pages

�

Status: May 2009

2�

The grid helps you to quickly design your documents and avoid potential errors.

�� mm

10 mm10 mm

1� mm

�� mm �� mm

1� mm

Space for headline

2.1 Literature A� product/subject brochure Grid - title page

�� mm

Status: May 2009

2�

�� mm

� mm

2� mm

� mm

10 mm 10 mm

1� mm

1� mm

2.1 Literature A� product/subject brochure Grid - inside pages

10 mm10 mm

Status: May 2009

2�

�� mm

90 mm x �0 mm

92,� mm

10 mm10 mm

10� mm

� mm

2.1 Literature A� product/subject brochure Grid - back page

2 mm2 mm

Field for dealer stampOutline thickness: 0.25 ptColour: Euroscale (CYMK): 100/51/0/31

1�,� mm

Status: May 2009

29

1. Title page With product image on background, plus BILSTEIN bar without vignettes.

Back page Standard back page with background, address field, field for dealer stamp and BILSTEIN bar. The BILSTEIN bar on the title and back page must always be 35mm high.

2. Inside pages Standard inside pages with background; without BILSTEIN bar for reasons of space.

2.1 Literature Product/subject brochure DL

1.

2.

Status: May 2009

�0

1

2

�

2.1 Literature Product/subject brochure DL Typography - title and back page

�

�

Company name


Address Field for dealer stamp


Mandatory text


Headline

Font: Impact Font size: Variable/leading 100% of cap height Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 100/51/0/31 Euroscale (CYMK): 70/30/0/21 or white


1

2

�

�

�

Status: May 2009

�1

Headline

Font: Impact Font size: 22.5 pt/leading 22.5 pt Style: Regular Case: Upper and lower Justification: Left


Intro copy Subline


Copy


Bullet points

Bullet points must be 180% of the typography size. The bullet point is placed in the middle of the cap height by means of baseline shift.

Font: TK Type Style: Regular Case: Upper and lower Justification: Left

1

2 �

�

1

2

�

�

�

2.1 Literature Product/subject brochure DL Typography - inside pages

�

Status: May 2009

�2

�� mm

� mm � mm

10 mm

Space for headline

1� mm

2.1 Literature Product/subject brochure DL Grid - title page

�� mm

Status: May 2009

��

�� mm

� mm

1� mm

� mm

� mm � mm

10 mm

2.1 Literature Product/subject brochure DL Grid - inside pages

� mm� mm

Status: May 2009

��

�� mm

�� mm x �0 mm

�0 mm

� mm � mm� mm

11� mm

2.1 Literature Product/subject brochure DL Grid - back page

2 mm2 mm

Space for dealer stampOutline thickness: 0.25 ptColour: Euroscale (CYMK): 100/51/0/31

� mm

Status: May 2009

��

As BILSTEIN adverts compete with other advertisers and editorial content, special requirements apply here. It is especially im-portant for the brand appearance that these are adhered to.

Basic format210 mm x 297 mm

Style components

BILSTEIN bar

Product vignette

Best Brand logo

1

2

�

1

2 �

2.2 Adverts Full page advert

Status: May 2009

��

Headline

Font: Impact Font size: Variable, leading as per typography Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 70/30/0/21 or white

The headline must not be more than 3 lines Copy

Font: TK Type Font size: 9 pt/leading 11 pt Style: Regular Case: Upper and lower Justification: Full Colour: Euroscale (CYMK): 0/0/0/100 or white

Contact line

Font: TK Type Font size: 9 pt/leading 11 pt Style: Regular Case: Upper and lower Justification: Right Colour: Euroscale (CYMK): 0/0/0/60 or white

1

2

1

2

�

�

2.2 Adverts Full page advert Typography

Status: May 2009

��

To meet the special requirements, adverts are based on their own specific grid.

10 mm 10 mm

�� mm

1� mm

Space for headline

Copy ends in the middle

of the circle

1/2 logo height

The distance between

copy and tile is equivalent to

the height of a capital B

B

2.2 Adverts Full page advert Grid

1/� logo height

�/� logo height

�� mm

Status: May 2009

��

2.2 Adverts Full page advert With partner logo

So that BILSTEIN partners have an exclusive opportunity to promote their close cooperation with the company, the partner logo box may be included in the advert. Here they can insert their own individual logo.

1. BILSTEIN partner logo boxFor applications on dark backgrounds, use the all-white BILSTEIN partner logo box.

2. BILSTEIN partner logo box When used on white backgrounds, a 0.5 pt outline with a black value of 15% is applied around the white area.

1.

2.

BILSTEIN partner

BILSTEIN partner

Status: May 2009

�9


1. Position of the headline When a partner logo is added, the headline on adverts is moved downwards by 5 mm.

2. Dimensions of the BILSTEIN partner logo box The position of the BILSTEIN partner logo box within the advert, the height and the grey field are defined precisely. Please adapt the width of the white field to the respective width of the partner logo.

20 mm

Space for headline

1.

� mm

10 mm10 mm

2.

BILSTEIN partnerPartner logo

�� mm

10 mm 10 mm

2� mm

1,� mm �,2� mm

1,2 mm

Status: May 2009

�0


1. Correct use The width of the partner logo box has to fit the partner logo. Here you can see the correct use with logos of different sizes.

2. Incorrect use

Disproportional adjustments to the height of the BILSTEIN partner logo box must be avoided.

BILSTEIN partner

BILSTEIN partner

BILSTEIN partner

BILSTEIN partner

1.

2.

Status: May 2009

�1

Half-page A4 adverts are laid out in lands-cape format. Other potential landscape for-mats are based on the rules governing this and need to be adjusted in their proportions.

Basic format210 mm x 148 mm

Style components

BILSTEIN bar

Product vignette

Best Brand logo

1

2

�

1

2 �

2.2 Adverts Half page advert

Status: May 2009

�2

Headline

Font: Impact Font size: Variable, leading as per typography Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 70/30/0/21 or white

The headline must not be more than 2 lines. Copy

Font: TK Type Font size: 8 pt/leading 10 pt Style: Regular Case: Upper and lower Justification: Full Colour: Euroscale (CYMK): 0/0/0/100 or white

Contact line

Font: TK Type Font size: 8 pt/leading 10 pt Style: Regular Case: Upper and lower Justification: Right Colour: Euroscale (CYMK): 0/0/0/60 or white

1

2

1

2

�

�

2.2 Adverts Half page advert Typography

Status: May 2009

��

� mm

2� mm

10 mm

Space for headline

Copy ends in the middle

of the circle

1/2 logo height

The distance between

copy and tile is equivalent to

the height of a capital B

B

Grid specifications for half page adverts.

� mm

2.2 Adverts Half page advert Grid

1/� logo height

�/� logo height

�0 mm

Status: May 2009

��

2.� CD and folder CD

1. Title page With product image on background, plus BILSTEIN bar with vignettes.

Back page Standard back page with background, address and BILSTEIN bar.

The BILSTEIN bar must always be 20 mm high on title and back page.

1.

Status: May 2009

��

2.� CD and folder CD Typography

1.

Headline

Font: Impact Font size: Variable, leading as per typography Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 100/51/0/31 Euroscale (CYMK): 70/30/0/21 or white


Copy Address


Company name


Mandatory text


1

2

�

�

�

�

12

�

�

Status: May 2009

��

2.� CD and folder CD Grid

Space for headline

20 mm

� mm

� mm

� mm

� mm� mm

20 mm 20 mm 20 mm

� mm

�� mm

Status: May 2009

��

2.� CD and folder Folder

1. Title page With product image on background, plus BILSTEIN bar without positioning vignettes.

2. Title page With stylish image, plus BILSTEIN bar without positioning vignettes.

Basic format 260 mm x 290 mm

1. 2.

Status: May 2009

��

2.� CD and folder Folder Grid

Space for headline

1� mm

20 mm

10 mm10 mm

10 mm On the back of the folder, the size of the logo is to be optically adjusted.

In this instance, the height of the logo is 15 mm.

Space for

headline

10 mm

10 mm

�� mm

�0 mm

�,�� mm �,�� mm

�2,� mm

Status: May 2009

�9

2.� Posters

1. With product image on background, plus BILSTEIN bar without positioning vignettes.

Basic format 420 mm x 594 mm (A2)

2. With stylish image, plus BILSTEIN bar without positioning vignettes.


�. With product image on background, plus BILSTEIN bar with positioning vignettes.


1.

2.

�.

Status: May 2009

�0

2.� Posters Posters Typography

Headline

Font: Impact Font size: Variable, leading as per typography Style: Regular Case: Upper and lower Justification: Left Colour: Euroscale (CYMK): 100/51/0/31 Euroscale (CYMK): 70/30/0/21 or white


Contact line

Font: TK Type Font size: 17 pt Style: Bold Case: Lower Justification: Left

Mandatory text

Font: TK Type Font size: 7 pt Style: Regular Case: Upper and lower Justification: Left

1

2

�

1

2

�

Status: May 2009

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Status: May 2009

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For enquiries about BILSTEIN corporate design, please contact:

Katharina Seeger

Marketing Services Department

ThyssenKrupp Bilstein Tuning GmbHMilsper Straße 214, D-58256 EnnepetalP.O. Box 1151, D-58240 EnnepetalGermany

Phone: +49 (0) 2333-791-4785

E-mail: [email protected] Internet: www.bilstein.de

BILSTEIN Corporate Design Manual Contact

Status: May 2009 ��

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