Introduction of BiMBA 2014 MBA Curriculum

BiMBA 2014 MBA Course GuideThrough systematic world-standard MBA education, BiMBA aims to nurture a group of executives with a mastery of the theories and practices of international business and build a group of leaders with knowledge, vision and entrepreneurship. In 2014, BiMBA made new adaptations to its programs in a discreet and innovative way. Based on a rigorous general management curriculum, more electives will be offered and BiMBA will introduce a few frontier topics to students, such as Big Data. We also stretched ourselves to incorporate more practical learning experience to our program. On one hand, we will invite industry practitioners to BiMBA’s class, and on the other hand, we’ll break walls of the classroom and take students on several carefully designed field study trips. Meanwhile, to increase students’ international exposure, we designed one international study trip to Silicon Valley and will offer another second master degree program in cooperation with University of Wisconsin, Madison. On top of this newly designed curriculum, we offer three lecture series to go along with the MBA courses: National Development Lecture Series, Knowing and Doing Lecture Series, and Humanities and Social Sciences Lecture Series. The highlights and details of BiMBA 2014 MBA Curriculum can be found in the following sessions.

01

Lecture Series3

19Compulsory Courses

16Electives

Follow the Best Minds in China’s Development

Frontier Topics

1In-company Consultancy Project

Second Master Options

2

International Study Trip at Silicon Valley

1

3Field Study Trips

BiMBA helps the students to understand China in a macro perspective through plenty of lectures covering economic trend, policies, enviroment, laws among other topics delivered by prominent scholars like Prof. Yifu Lin(林毅夫）Prof. Qiren Zhou(周其仁), Prof. Guoqing Song(宋国青) Prof. Weiying Zhang(张维迎), Prof. Yiping Huang(黄益平), etc.

Only in PKU can you be immersed in so many lectures and discussions of high qualities in various topics.

Unique SupplementaryLectures

Two Big Data Courses in the new Curriculum

MBA+

One of the most important resources of a world-class business school is the professors who teach with the programs. The faculty of our MBA program are drawn from business schools around the world – 45% from the United States, 25% from Europe, and 30% from China. Internationalization is in the vein of BiMBA. Our founding institution, National School of Development, is the only school at Peking University where all the faculty members received their PhDs from leading universities abroad. Besides, as a top think tank in China, NSD’s faculty bring their understandings of China’s future development to the MBA class.The teaching faculty at BiMBA are chosen based on several important criteria. In the first place, they must have good credentials. All of our faculty members hold a PhD from a leading university (such as Harvard University, University of Chicago, University of

Yang Yao

Dean of National School of Development at Peking UniversityProfessor of EconomicsPhD from University of Wisconsin

Lee Zhang

Associate Dean of National School of Development,Dean of BiMBAProfessor of MarketingPhD from Ohio State University

John Yang

Co-Dean of BiMBAProfessor of ManagementPhD from Columbia University

Hao Ma

Director of BiMBA Academic CommitteeProfessor of Strategy ManagementPhD from the University of Texas at Austin

Dirk Buyens

Academic Dean and Partner of Vlerick Business SchoolProfessor of ManagementPhD from Ghent University

Sean Chen

Professor of Statistics at Fordham UniversityProfessor of ManagementPhD from Harvard University

Andy Tsay

Department Chair at Leavey School of Business, Santa Clara UniversityProfessor of ManagementPhD from Stanford University

Denis Morisset

Director of Executive Luxury Marketing programs, Essec Asia PacificProfessional Marketing Faculty at ESSEC Business School (France)Professor of Marketing

Bruce SteningProfessor of Management

Eamonn WalshProfessor of Finance

Pennsylvania, etc.). Secondly, they have proved themselves to be excellent instructors. Thirdly, they have to be experts in their respective field both academically and practically, which means they should be not only savvy with the theoretical knowledge in their own fields but also be able to apply the knowledge to real managerial issues faced by organizations. Fourthly, they have to have a very appealing teaching style that enables them to engage the students in the learning process, and helping each member of the class rise to his or her potentials. Instead of following the traditional lecturing method, professors at BiMBA adopted a variety of teaching methodologies, such as case study and experimental learning, to facilitate students’ learning process and create a deep engagement between professors and students.

Yuzhen Gong

Deputy Director of BiMBA Academic CommitteeProfessor of Management

Keith Niedermeier

Director of the Undergraduate Marketing Program Adjunct Assistant Professor of Marketing at the Wharton School, University of PennsylvaniaProfessor of Marketing

Zhaofeng XueProfessor of Law and Economics

David VenterProfessor of Management

Xiaohui LvProfessor of Management

02

David JemisonProfessor of Management

Xuanli XieProfessor of Entrepreneurship

Yiping HuangProfessor of Finance

John Wingender

Professor of Finance

Jalal Soroosh

Professor of Accounting

Ellen Dowling

Professor of Management

Kenneth DavisProfessor of Law and Ethics

S. ThomasEmersonProfessor of Entrepreneurship

Jiawen Yang

Professor of Finance

Walter Van DyckProfessor of Innovation Management

And More

ABOUT OUR FACULTY

AUG ~ JAN

FIRST YEAR SPRING SEMESTER

2014 2015

Managing Organizational Behavior

Innovation Management

Report Writing and Presentation Skills

Negotiation Skills

Managerial Accounting

Marketing Management and Consumer Behavior

Operations Management

Entrepreneurship

Strategic Management

Management Integration

In-company Consultancy Project

Big Data Analytics II: Application in Marketing ResearchCompetition Strategy - A Field Study (in Chinese)Transforming into Customer-Centric Multi-Channel OrganizationsLuxury Brand Management and Luxury Service Managing Across CulturesInternational Financial Management Risk AnalysisMerger and AcquisitionPractices on Venture Capital and Corporate Financing in China (in Chinese)Investments

China Interactive Touch - A Field Study

(for international students)

Business in China

(for international students)

Big Data Analytics I: General Review

Leadership in Chinese Traditional Culture: Zeng

Guofan Management Strategy (in Chinese)

Marketing in China (in Chinese)

International Study Trip on Innovation and

Entrepreneurship - to Silicon Valley

Business Statistics

Global Leadership

Financial Accounting

Decision Making

Managerial Economics

China’s Economic Development

Business Law and Ethics

Corporate Finance

Human Resources Management

Compulsory Courses

Electives

v

Second Master Degrees

FIRST YEAR SPRING SEMESTER SECOND YEAR FALL SEMESTER

C

E

M+ Contemporary Issues in Global Finance

Global Financial Markets

Raising Capital and Investing in Global Financial

Markets

Global Equity Portfolio Management

Global Corporate Governance

Global Risk Management

*Peking University Campus

*Fordham University Campus (New York City)

MSGFReal Estate and Urban Land Economics

Valuation and Feasibility Analysis

Real Estate Capital Markets

Commercial Real Estate Developments

Topics in Global Real Estate Markets

Study Tours to Major U.S. Real Estate Markets

*University of Wisconsin, Madison Campus

GREMMaster of Science in Global Finance Global Real Estate Master

2014 FULL TIME MBA COURSE TIMETABLE

FEB ~ AUG2015 2015 SEP ~ JAN2015 2016

03

China Interactive Touch - A Field

Study (for international students)

Business in China (for international

students)

Big Data Analytics I: General

Review

Business Statistics

Global Leadership

Financial Accounting

Managerial Economic

China’s Economic Development

Corporate Finance

Compulsory Courses

Electives

Second Master Degrees

C

E

M+

Managing Organizational Behavior

Report Writing and Presentation

Skills

Negotiation Skills

Managerial Accounting

Marketing Management and

Consumer Behavior

Operations Management

Decision Making

Business Law and Ethics

Human Resource Management

Strategic Management

Innovation Management

Entrepreneurship

Management Integration

Leadership in Chinese Traditional

Culture: Zeng Guofan

Management Strategy (in Chinese)

Marketing in China (in Chinese)

Big Data Analytics II: Application in

Marketing Research

Competition Strategy - A Field Study

(in Chinese)

Transforming into Customer-Centric

Multi-Channel Organizations

Luxury Brand Management and

Luxury Service

International Study Trip on Innovation

and Entrepreneurship - to Silicon Valley

Managing Across Cultures

International Financial Management

Risk Analysis

Merger and Acquisition

Practices on Venture Capital and

Corporate Financing in China

In-company Consultancy Project

Contemporary Issues in Global Finance

Global Financial Markets

Raising Capital and Investing in Global

Financial Markets

Global Equity Portfolio Management

Global Corporate Governance

Global Risk Management

* Peking University Campus

*Fordham University Campus (New York City)

MSGFReal Estate and Urban Land EconomicsValuation and Feasibility AnalysisReal Estate Capital MarketsCommercial Real Estate DevelopmentsTopics in Global Real Estate MarketsStudy Tours to Major U.S. Real Estate Markets*University of Wisconsin, Madison CampusNotes: Part-time students can take these course in the fall semaster of 2016

GREM Master in Science of Global FinanceGlobal Real Estate Master

2014 PART TIME MBA COURSE TIMETABLE

FIRST YEAR FALL SEMESTER FIRST YEAR SPRING SEMESTER SECOND YEAR FALL SEMESTER SECOND YEAR SPRING SEMESTER

AUG ~ JAN2014 2015 FEB ~ AUG2015 2015 SEP ~ JAN2015 2016 FEB ~ AUG2016 2016

03

Innovation ManagementEntrepreneurshipBig Data Analytics I: General ReviewInternational Study Trip on Innovation and Entrepreneurship - to Silicon ValleyBig Data Analytics II: Application in Marketing ResearchPractices on Venture Capital and Corporate Financing in China(in Chinese)

Real Estate and Urban Land EconomicsValuation and Feasibility AnalysisReal Estate Capital MarketsCommercial Real Estate DevelopmentsTopics in Global Real Estate MarketsStudy Tours to Major U.S. Real Estate Markets

“Knowing and Doing Lecture Series” focuses on real-world business and practice. Entrepreneurs and senior practitioners from various industries will be invited to talk with students and share with them their insights into the industry and their personal experience. This lecture series is expected to help students develop a better knowledge of relevant industries, integrate their in-class learning with real-world practices, and very importantly acquire a deeper understanding of the key elements for success in both businesses and individual career development. This lecture series has brought very great speakers to BiMBA like Mr. Haiquan Hu, a national well-known singer and an excellent business leader and Mr. Bob McDonald, former President and CEO of Procter & Gamble, etc.

FINANCE

Financial AccountingCorporate FinanceManagerial AccountingInternational Financial ManagementRisk AnalysisMerger and AcquisitionPractices on Venture Capital and Corporate Financing in China Investments

Global LeadershipDecision MakingStrategic ManagementManagement IntegrationCompetition Strategy - A Field Study (in Chinese)Leadership in Chinese Traditional Culture: Zeng Guofan Management Strategy(in Chinese)Managing Across Cultures

Marketing Management and Consumer BehaviorMarketing in China (in Chinese) Big Data Analytics II: Application in Marketing ResearchTransforming into Customer-Centric Multi-Channel Organizations Luxury Brand Management and Luxury Service

Contemporary Issues in Global FinanceGlobal Financial MarketsRaising Capital and Investing in Global Financial MarketsGlobal Equity Portfolio ManagementGlobal Corporate GovernanceGlobal Risk Management

MSGF

INNOVATION AND ENTREPRENEURSHIP

&

Lecture Series 2: Knowing and Doing

The "Humanities and Social Sciences Lecture Series" is an interdisciplinary exploration and trial, created to help students learn to:1) look at the world with a different perspective, to discover their own "new world".2) look at an issue from different angles, so as not to become absorbed in one professional mindset that can lead to extreme views and overconfidence.3) break away from the mindset of a single specialisation. This is the first step in critical thinking, opening up a world full of possibilities. The emphasis of the series is not on content but rather 'question led' learning. Nine prestigious scholars from various disciplines will each give presentations on subjects including philosophy, politics, law, literature, sociology and traditional chinese medicine.

Lecture Series 3: Humanities and Social Sciences

“National Development Lecture Series” is aimed at setting up a platform for MBA students to interact with distinguished professors at the National School of Development at Peking University—the founding institution of BiMBA, like Prof. Justin Yifu Lin (林毅夫), Prof. Qiren Zhou(周其仁), Prof. Yiping Huang(黄益平), to name just a few, and helping them develop a better comprehension of the current economic and social developments in China. The series will cover a wide range of topics, pooling the academic specialties of prominent scholars in their respective areas, such as economic restructuring, medical reform, monetary policy, etc.

Lecture Series 1: National Development

STRATEGY & LADERSHIP MAR

REAL ESTATE

04

LEADERSHIP

Master of Science in Global Finance

COURSE STRUTURE BY AREA

COMPULSORY COURSES

C01

C02

C03

C04

C05

C06

C07

C08

C09

C10

C11

C12

C13

C14

C15

C16

C17

C18

C19

ICP

E01

E02

E03

E04

E05

E06

E07

E08

E09

E10

E11

E12

E13

E14

E15

E16

14

14

14

14

28

28

14

14

14

28

28

28

28

28

28

28

20

20

20

20

40

40

20

20

20

40

50

50

50

50

50

50

28

28

28

28

28

28

28

28

28

28

28

28

14

28

28

28

28

28

28

40

40

40

40

40

40

40

40

40

40

40

40

20

40

40

40

40

40

40

200

Business Statistics

Global Leadership

Financial Accounting

Decision Making

Managerial Economics

China’s Economic Development

Business Law and Ethics

Corporate Finance

Human Resources Management

Managing Organizational Behavior

Innovation Management

Report Writing and Presentation Skills

Negotiation Skills

No. Courses Hours Weight

ELECTIVES

No. Courses Hours Weight

China Interactive Touch - A Field Study(for international students)

Business in China (for international students)

Big Data Analytics I: General Review

Leadership in Chinese Traditional Culture: Zeng Guofan Management Strategy (in Chinese)

Marketing in China (in Chinese)

International Study Trip on Innovation andEntrepreneurship - to Silicon Valley

Big Data Analytics II: Application in Marketing Research

Competition Strategy - A Field Study (in Chinese)

Transforming into Customer-Centric Multi-Channel Organizations

Luxury Brand Management and Luxury Service

Managing Across Cultures

International Financial Management

Risk Analysis

Merger and Acquisition

Practices on Venture Capital and Corporate Financing in China (in Chinese)

Investments

05

Managerial Accounting

Marketing Management and Consumer Behavior

Operations Management

Entrepreneurship

Strategic Management

Management Integration

In-company Consultancy Project

COURSE LIST AND DETAILS

COMPULSORY COURSES

C01

C02

C03

C04

C05

C06

C07

C08

C09

C10

C11

C12

C13

C14

C15

C16

C17

C18

C19

E01

E02

E03

E04

E05

E06

E07

E08

E09

E10

E11

E12

E13

E14

E15

ICP

14

14

14

14

28

28

14

14

14

28

28

28

28

28

28

20

20

20

20

40

40

20

20

20

40

50

50

50

50

50

200

28

28

28

28

28

28

28

28

28

28

28

28

14

28

28

28

28

28

28

40

40

40

40

40

40

40

40

40

40

40

40

20

40

40

40

40

40

40

No. Courses Hours Weight

ELECTIVES

No. Courses Hours Weight

China Interactive Touch - A Field Study(for international students)

Business in China (for international students)

Big Data Analytics I: General Review

Leadership in Chinese Traditional Culture: Zeng Guofan Management Strategy (in Chinese)

Marketing in China (in Chinese)

International Study Trip on Innovation andEntrepreneurship - to Silicon Valley

Big Data Analytics II: Application in Marketing Research

Competition Strategy - A Field Study (in Chinese)

Transforming into Customer-Centric Multi-Channel Organizations

Luxury Brand Management and Luxury Service

Managing Across Cultures

International Financial Management

Risk Analysis

Merger and Acquisition

Practices on Venture Capital and Corporate Financing in China (in Chinese)

In-company Consultancy Project

05

Business Statistics

Global Leadership

Financial Accounting

Decision Making

Managerial Economics

China’s Economic Development

Business Law and Ethics

Corporate Finance

Human Resources Management

Managing Organizational Behavior

Innovation Management

Report Writing and Presentation Skills

Negotiation Skills

Managerial Accounting

Marketing Management and Consumer Behavior

Operations Management

Entrepreneurship

Strategic Management

Management Integration

COURSE LIST AND DETAILS

F01

F02

F03

F04

F05

F06

Master in Science of Global Finance

Contemporary Issues in Global Finance

Global Financial Markets

Raising Capital and Investing in Global Financial Markets

Global Equity Portfolio Management

Global Corporate Governance

Global Risk Management

R01

R02

R03

R04

R05

R06

Global Real Estate Master

No. Courses

Real Estate and Urban Land Economics

Valuation and Feasibility Analysis

Real Estate Capital Markets

Commercial Real Estate Developments

Topics in Global Real Estate Markets

Study Tours to Major U.S. Real Estate Markets

No. Courses

06

Application Requirements

Complete four transfer courses, credits requirement: 12 creditsThe four courses that are transferred are: Business Statistics,Corporate Finance,Managerial Economics,Global Leadership/Managing Organizational Behavior

Application Time

FT14: at the end of the first semester, 2014PT14: at the end of the third semester, 2015

Tuition

2014 Tuition fee: US$ 16,000. The tuition of 2015/2016 enrollment is TBA.

Program Structure:

3 courses in Beijing (Part-time, about 2 Months)3 courses in New York (Full-time, three weeks)

Application Requirements

1.Credits transfer from MBA courses: 14 credits2.TOEFL or IELTSA Test of English as a Foreign Language (TOEFL) is required for applicants whose native language is not English or whose undergraduate instruction was not in English. TOEFL Score minimum = 100. IELTS will also be accepted.3.GMAT or GRE

Application Time

FT14: early January to middle June, 2015PT14: early January to middle June, 2016

TuitionIn 2014, the tuition fee of the program is $13309.24. The tuition of 2015/2016 enrollment is TBA.

Program Structure-In University of Wisconsin, US

Five semester-long courses(Full-time from Late August to December)One-week introductory real estate course Field trip to a major U.S. real estate market

MBA+: SECOND MASTER DEGREES