binder portfolio

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1. I graduated from regionally accredited institutions.

2. I have eleven years of teaching experience. My mission has

always been helping students. I encourage them to have

passion and vision for their work and especially to believe in

themselves.

3. I have twenty-six years of professional experience in the industry,

working for many prestigious advertising agencies around

the world.

4. I have supervised million dollar national branding campaigns

for America On-Line (AOL), JCPenney and Nissan.

I have organized students to join the American Advertising

Federation (AAF) and the American Institute of Graphic

Design (AIGA). I have raised over $6,000 for the EDMC

student’s scholarship fund, working with non-profit and for-profit

clients: Mercedes-Benz, The Phoenix Children’s Chorus and

Habitat for Humanity. I have volunteered and attended every

portfolio graduation and voluteered for Studio 101, a summer

camp for high school students from all across the United States

and Europe. I have developed syllabus and taught at high

schools accross the state, becoming an ambassador for

The Art Institute of Phoenix.

5. I have worked in the advertising, television and newspaper

industry, and completed a non-fiction epic novel. I am also

a professional musician, speak fluent Ukrainian and clearly

understand cultural diversity and what it means to be living

in this Asian Century. For the past eleven-years I have been

involved in community service, I am the president of Ministry

of Good News a prison outreach ministry that teaches and

ministered to inmates, winning souls and making disciples of

men, and currently working with the Men’s Rescue Mission,

and the Women’s Changing Lives Center.

6. The experiences, education, connections and networks I have

gleaned thus far in my journey have shaped and formed me,

I use them all when helping my students.

7. I have received praise from co-workers for contributions, and

collaboration on school initiatives. I have received praise from

my students, and have assisted many in securing employment

in the United States as well as overseas.

8. I have received countless awards, nominations, and an Emmy.

Be curious and always ask questions, have alternatives to the accepted theories around you, and keep working and do not let your talents shrivel up and go to waste. Knowledge is everything, knowledge is spirit, wisdom, and courage, knowledge is my teacher. It is with pleasure and honor that I submit this application for the academic title: Associate Professor.

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p e t e r h a l i f a x 1 @ g m a i l . c o m

VisionWe are all connected, we have different personalities, and we are a melting pot of different cultures all woven together like a fabric. Understanding this will help us get along with each other, work together to solve problems, and search for solutions. Having sensitivity to the world around us will allow us to be creative and productive. Change will happen and it will be done in a positive way.

MissionHelping students have passion and vision for their work and to believe in themselves. This will contribute positively to the health, happiness and well being of family, friends, and colleagues. My mission is to help students by fostering an environment conducive to positive outcomes, develop and refine conceptual thinking and translate ideas into visual form all the way through.

ProfessionBeing an educator, I take my work and that responsibility very seriously. I do care, I teach my students to have passion and vision for their work and to believe in themselves. I am able to develop my personal and intellectual growth, critical thinking skills, technology and methodologies. To be a leader, you have to be a rebel, strike out from the nerve, the accepted, and introduce your method, style, and fashion. Whistler did this in his paintings, Ravel did the same in his music, but leaders are only leaders if they have followers, they do not work in isolation. In art, leadership is different than in other fields, we don’t want to mold students to our own idea of what a painter or sculptor should be, but free them to become themselves.

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halifaxEducationMaster of Arts: Education Leadership (2005-2007). Argosy University, Phoenix, Arizona.Bachelor of Arts: Advertising (1967-1971) Regional College of Art Bradford, England.

InstructorLayout DesignPromotional CampaignTelevision Storyboards Visual IndicationPublication DesignAdvertising ConceptsAD Design Fundamentals of DesignArt Direction and the Creative Process Print ProductionCollateral DesignIllustrationFundamentals of DrawingTraditional TypographyFundamentals of AdvertisingAd and Design HistoryCareer Development Portfolio /Associate / Bachelor Brand Strategy and MarketingQuark Xpress / InDesignPhotoshop / Illustrator

Related SkillsAdobe PhotoShopAdobe IllustratorTelevision DesignClassroom ManagementEvaluation TechniquesInDesignQuark XpressMicrosoft OfficeNetworking EssentialsAdvertisingGraphic DesignAdvanced Design

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halifaxRecent Achievements in Teaching

• Developed curriculum for high schools.

• Nominated for the 2005 Governor’s Arts Award.

• Taught at high schools (Kingman, West View, Peoria High Schools).

• Taught a class at ASU West (marketing and branding).

• Taught a class at Argosy University (Basic design principles).

• Introduced non-profit and for-profit clients into the classrooms.

(Mercedes-Benz, The Dell Webb Center for the Performing

Arts. Premier Commercial Bank, Habitat for Humanity,

The Phoenix Children’s Chorus, and JCPenney).

• Integrating the different programs into the classrooms.

• Designed a innovation configuration map for The Art Institute

of Phoenix.

• The Art Institute of Phoenix entered the American Advertising

Federation (AAF) for the first time.

• Advised and recruited students into the AAF and AIGA.

• Conceived and implemented the EDMC student scholarship

fund, and raised over $6,000 to date.

• Help find jobs for students hear in the United States as well as

overseas. Derek Weishaupt (England) Petra Kovac (Italy) Stacy

Coleman (France).

Professional ExperienceI am an educator, a mentor, an Emmy award-winning art director/graphic designer having worked in advertising, television, newspaper and music industry. I speak fluent Ukrainian and work with the Maricopa County jails, under the leadership of Joseph M. Arpio-Sheriff. In 1996 a song I wrote Shine on Me was chosen a winner of the seventh Billboard Magazine Song Contest. Billboard Magazine is a longtime international music trade publication, which issues weekly chart rankings for all category styles of music. My song recieved second place nation wide in the Gospel category, the song was judged on originality, lyrics, melody and composition by a blue ribbon panel of judges comprised of world-renowned music industry celebrities. Quincy Jones has served as Chairman of the Blue Ribbon Panel since the inception of the contest. My other entry There’s no Difference, about the homeless people living on the streets of San Francisco in boxes, received an honorable mention. I wrote the song when I was on location shooting a television commercial for Chrysler. It was rated in the top

twelve percent of the overall standings. I have completed a non-

fiction novel titled DP (Displaced Person) a powerful true story of

hope and survival, currently under review.

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halifaxAssociate Professor/Faculty/Creative Director, The Art Institute of Phoenix, Phoenix, Arizona 2001-Present

I worked closely with the marketing and the admission department in developing promotional and collateral material.

I would find and introduce non-profit and for-profit clients into the classrooms such as: Valley of the Sun Habitat for

Humanity, Make-A-Wish-Foundation, Children’s Hospitals, The Humane Society, Premier Commercial Bank, Hospitality

Design Concepts, Mercedes-Benz, and JCPenney. I had the pleasure of teaching workshops at different high schools, the

competencies, and the syllabus was specifically designed for teachers and students, and approved by the State board.

Schools visited: Peoria High School, West View High School, Bradshaw Mountain High School and Kingman High School.

Courses taught: Career skills and Portfolio preparation. Students are taught to problem solve, defend their work, validate

and sell their concepts to the client.

On August 16, 2007 I held my first American Advertising Federation (AAF) meeting (a prestigious national organization) for

the National Student Advertising Competition (NSAC), which was hosted in Tucson 2008. The client: America On-Line (AOL)

provided a creative brief, and a budget, and the entire school got involved. On August 2010 I organized and participated

in the JCPenney re-branding campaign with my students, a $100 million dollar campaign. I assumed the leadership role, as

creative director, and our goal was to win the regionals, and then the finals.

I am confident, enthusiastic and able to translate all my knowledge and experience to my students. I hope to better

prepare them for what awaits them in the real world, to also make a smooth transition for them, and for them to think

creatively and independently in solving problems with confidence. My students will be able to transform tough artistic

design challenges into workable marketing solutions. I enjoy teaching and being an educator, I take my work and that

responsibility very seriously.

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halifaxSenior Art Director, The Martz Agency, Phoenix, Arizona 2001-2001

Clients: Southern Highlands, Christopher Homes, real estate,

Las Vegas. Sleep America mattress company. Sanctuary restaurant.

Senior Designer, The Atlanta Journal & Constitution, Atlanta, Georgia 1999-2001

I was accountable for putting together a team of creative

individuals, called The Special Accounts Team (SAT) an in-house

advertising agency within the newspaper company.

Clients: Slumberland Luxury Beds, the most expensive mattress in

the world, the Queen of England sleeps on this mattress, although

were are not supposed to talk about it. Parisian a high-end fashion

store. Special Sections Catalog, Collateral, Branding, and stylebook.

Senior Art Director at Pratt & Buehl Advertising, Atlanta, Georgia 1997-1999

Direct accountability for art production of multi-faceted print and

electronic media, Web and banner design, primarily for business-

to-business and high tech clients. Emphasis on market strategy, ad

campaigns, corporate identity, presentation materials, CD-ROM

promotions also trade show signage.

Clients include ABB Automation, AmeriCold Logistics,

Georgia-Pacific, MDT Software (took the lead in Y2K),

Yokogawa Corporation, Alliance International, Mercia Software,

Tuscaloosa Steel, and Deutz Ingersoll–Rand (air compressors).

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halifaxAssociate Art Director, ABC Network WXYZ-TV Channel 7, Detroit, Michigan 1977-1986Produced and coordinated station news graphics, and promotions.

Produced special visual effects for several weekly shows: The Kelly

& Company Show (recorded in front of a live studio audience).

The Hot Fudge Show (a children’s puppet show), and the five, six

and eleven-o-clock local news. The news graphics were created

using the Quantel Paint Box, a million dollar British invention, also

used for special effects and animation. I was nominated for three

Emmy’s and won one for the special news segment called

The Survivor.

Art Director, ABC Affiliate WEWS-TV Channel 5, Cleveland, Ohio 1975-1977

Developed graphics for The Ohio Lottery, The Gene Carroll Show

and The Good Morning Show (recorded in front of a live studio

audience). Promotional ads for The TV Guide Book a weekly event.

President and owner, Temporary VIP Suites, Atlanta, Georgia 1994-1997

Entrepreneur of a profitable corporate apartment leasing business,

Temporary VIP Suites. Clients: IBM, Coca-Cola, The 1996 Atlanta

Olympics, United Artist, Rockwell International, Universal Pictures,

Ford, Chrysler and General Motors.

Senior Art Director, Bozell Worldwide Advertising, Detroit, Michigan 1986-1994

Directed all creative aspects of print and video communications

for high profile clients: Chrysler Corporation, Chrysler International,

Chrysler-Plymouth, Firestone, Michigan Lottery and Rockwell Inter-

national. I was chosen to lead the craetive team, and to launch a

national campaign introducing the first clutch, Made in America,

by Rockwell International.

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halifaxAwards and Achievements:

2012 The Dean’s Award honors an outstanding faculty member who

has made significant contributions to students learning both inside

and outside the classroom.

2009 Awarded the title of Associate Professor upon the

recommendation of the Art Institute of Phoenix titling committee

and approval of both the regional academic specialist and

vice president.

2008 Institute Award for recognition of extraordinary service from

The Art Institute of Phoenix community.

Implemented:

Implemented non-profit and for-profit clients into the classrooms.

Most recent clients: Premier Commercial Bank, Mercedes-Benz,

Nissan, JCPenney, Argosy University and the Art Institute of Phoenix

recycling project, and The Phoenix Children’s Chorus.

Initiated:

The Education Management Corporation (EDMC) student

scholarship fund. Total monies to date $6.000.

Leader:

National Student Advertising Competition (NSAC). JCPenney

national re-branding campaign, regional commpetition held in

Colarado 2010.

Judge:

Advertising portfolios - Peoria High School Annual Art Show 2007.

Recipient:

President’s Award for High School in–class workshops:

Outreach Program. Competencies and syllabus designed and

approved by the State board, taught in the high schools in the

state of Arizona.

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halifaxCompleted:

DP (Displaced Person) is a powerful true story of hope and survival,

about a young girl named Evhenia who survived the most turbulent

years of WWII. Over seven million men, women and children fell

to the Genocidal Famine. This ghastly period was deliberately

planned and perpetrated by Stalin–with the specific intent of

exterminating a nation. Germany invaded the Soviet Union,

storming through the Ukraine where our story takes place. Evhenia,

caught in the middle of this turmoil, was taken from her parent’s by

German soldiers and transported by cattle-car train to a labor

camp. She endured harsh physical conditions, until liberated by

American soldiers and placed in an internment camp. There she

met a man named Nikola who aggressively, and relentlessly

pursued her. Evhenia wanted nothing to do with him, but Nikola

wasn’t giving up that easily, followed her to England and settled in

the poorest, blue-collar industrial town of northern England. Neither

of them could speak English, and had no money; she eventually

gave in to his advances, married him, and had three children, all

boys. Nikola deceived her; he was already married with children.

The story continues to show how Nikola splits up the family, takes

the two older boys, leaving the youngest boy Peter behind with

his mother to live in poverty. Fourteen years later Peter, now

twenty-one, leaves his mother to search for his estranged father

and brothers, and finds them living in America. Peter discovers his

father is a polygamist, a womanizer, and was married five times.

His older brother was drafted into the U.S. Army and sent to

Vietnam. Peter’s other brother is serving 15 years at the Ohio State

Penitentiary. The story concludes with the sad and tragic death

of Evhenia.

Evhenia Kobasa 1924-2003

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halifaxAwards and Achievements 2007

Designed and implemented campaigns with my students, the

branding for the Discount Home Improvement Center, Valley of

the Sun Habitat for Humanity, Premier Commercial Bank, Anaheim

California, and Hospitality Design Concepts, an interior design firm

that specializes in the hospitality industry. Taught a class at Arizona

State University campus for business marketing students.

Awards and Achievements 2006

Taught a class at Argosy University for the Doctoral students,

how publishing companies have introduced and integrated

technology in their offerings to the public, and the fundamental

principles of design.


Designed and implemented The Psychology of Classroom

Design, a cross discipline integration, and cultural awareness

for The Art Institute of Phoenix.


The Governor’s Arts Award in the Arts in Education category.

Nominated.

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halifaxAwards and Achievements 1986

Three Emmy Award Nominations, the news segment The Survivor,

The Kelly & Company animation opening, a live studio morning

entertainment show featuring celebrity guests, and Good Afternoon

Detroit, an open news format show. The Emmy I won was for The

Survivor in the catagory of special effects.


Art Director Magazine Award, in Public Service Commercial

category for The Survivor, Good Afternoon Detroit, WXYZ-TV 7.


Broadcast Designers Association Award in the short film category,

Happiness is a Warm Gun. This short film on the death of John

Lennon was first shown at the Cranbrook Institute, a private

institution for gifted children, and was accepted and shown at

The Ann Arbor film festival, Michigan.


DESI Award for excellence in the creation of outstanding

Typography Design.


The Creativity Award for Illustration titled Self Portrait of Picasso.


Outstanding Faculty Member of the Year.

The Art Institute of Phoenix.


The Billboard Magazine International Music Award, second place,

nationwide in song writing and musical composition for the song

titled Shine On Me in the Gospel category.


Georgia Music Industry Association Award for honorable mention

of the gospel song titled Shine on Me.


The 1996 Atlanta Olympics. The Ukrainian National Women’s

League of America (WNWLA) Invited me to sing and perform

for the Ukrainian woman’s basketball team, and the Ukrainian

Women’s Gymnastics team.


The National Academy of Television Arts and Sciences awarded

me my first Emmy for Channel 7 Action News Segment, entitled

The Survivor for special effects.

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halifaxCommunity Service

For ten years I have been working with Ministry of Good News. I

have taken the leadership position as president of the ministry, and

participate in speaking engagements and fund raising in com-

munity churches, always focusing on the good news of Jesus Christ

and discipleship. Also working with Men’s Rescue Mission, and the

Changing Lives Center an outreach for women and children who

have been abused.

Fine Artist

As a painter I love to work in many mediums, acrylics, oils and

mixed media, in a variety of styles and subject matter. I love

painting on large canvases, the bigger the better. I love the texture

and the smell of paint. My paintings have been described by some

as romanticist and symbolist in style, maybe a little traditionalist, but

definitely leaning towards the romantic. Currently I am working on

a series of paintings in sepia, brownish grays to dark olive brown

colors, oil on canvas, from the thirties, forties and fifties.

47 x 60 Mix Media titled “Jesus Christ”.

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48 x 36 Oil on Canvas titled “Brothers”. 24 x 24 Oil on Canvas titled “Hail Britannia”.

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24 x 24 Oil on Canvas titled “Little Jo”.

18 x 24 Oil on Canvas titled “Short Pants”.

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60 x 36 Oil on Canvas titled “Health to the company”.

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47 x

60

Oil

on

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“A

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n”.

24 x 24 Oil on Canvas titled “Ali”. 24 x 24 Oil on Canvas titled “Tiger Woods”.

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24 x 36 Oil on Canvas titled “Angela”.36 x 48 Oil on Canvas titled “My Katie”.

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halifaxInventor

Badly designed products plague the average American’s

existence causing an inexcusable waste of time, energy, money

and raw materials. Poor design and lack of significant conserva-

tion effort has greatly contributed to the present shortages of fuel,

food, air and other natural resources. True solutions must be found

through new and better design of present and future products.

This invention addresses itself to the partial solution of such problems

as conservation of time, energy, and packaging materials

in the instant coffee and/or tea markets. This invention is called

Coffee Cubes, it relates to forming and compacting instant coffee

and/or tea, by itself or in combination with instant milk and/or sugar

into various solid geometric forms, primarily by compaction or by

chemical bonding. More precisely, this invention relates to instant

coffee and/or tea, with or without cream and/or sugar in cube,

cylindrical or other geometric form.

Another invention of mine is The Executive Entertainement Center

(TEEC), a portable luggage that is divided into several sections,

with one section designed for use as a standard carrying case

for documents and the other sections containing either one or

multiplicity of work-aid and/or entertainment instruments which

are connected to and can be cotrolled by a central control

panel which is connected to a power source and optionally,

if desired, to the speakers.

Teaching advertising concepts in the classroom

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1130 W. Shawnee Chandler, AZ 85224 Phone: 480.503.0707 Fax: 480.503.9260

To Whom It May Concern:

It is with great honor and privilege that I recommend Peter Halifax for a position in your company or educational institution.

Not only is Peter brilliant in his field of advertising and graphic design, he is an extraordinary educator and leader among his peers, colleagues, and students alike. His talents and abilities are only surpassed by his character, integrity, and commitment to excellence in all that he does.

He is a delight to all who know him, and I am confident Peter would not only be an asset to your organization, but invaluable as well.

Do not hesitate to contact with me with questions.

Sincerely,

Dr. Bobra Crockett Hoggard, Ed.D, MBA CEO Crockett Communications

To Whom It May Concern:

It is my pleasure to give a recommendation for Peter Halifax. Peter and I have been colleagues for ten years at the Art Institute of Phoenix. Peter is beloved by his students because of his caring personality and professional expertise. He makes time for students outside of class to answer questions or help them problem solve, which makes him a valuable resource. He teaches in the Graphic Design and Advertising Departments, but has also taught core fundamental design classes to a wide range of majors. He has been successful in these areas because of his patience and his ability to make learning accessible. Peter has a commitment to educational excellence and creates assignments that are exciting and challenging. Besides his teaching skills, Peter is a great colleague and is always there with ideas to increase the success of all departments at our school. He participates in numerous committees as well as offers insights across departments. He has the ability to view problems from different angles, while never losing sight of the final goal. Sincerely, Christopher Natale Associate professor The Art Institute of Phoenix [email protected] 480-241-8811

Peter Halifax M.A.Ed. _______________________________________________________________________________ 19732 West Minnezona Ave • Litchfield Park, Arizona 85340 • 602.525.5096 • [email protected] peterhalifax.com • flyingcarboard.com

Letter of intent: My personal and professional goal is to be the best at what I do. To date, I have enjoyed a fulfilling journey in advertising, graphic design, television, music, prison ministry and teaching, winning an Emmy along the way. I have just completed my first non-fiction novel and in the process of creating a platform for the publishers. As a painter I love to work in many mediums, acrylics, oils and mixed media, in a variety of styles and subject matter. I love painting on large canvases, the bigger the better. I love the texture and the smell of paint. My paintings have been described by some as romanticist and symbolist in style, maybe a little traditionalist, but definitely leaning towards the romantic. Currently I am working on a series of paintings in sepia, brownish grays to dark olive brown colors, oil on canvas, from the thirties, forties and fifties. In all these years I have discovered the value of sharing my knowledge and skills as well as learning from my students. I have been blessed with the opportunity to travel and live in different countries, which has helped me become a better well-rounded person. My personal intent is to remain a teacher, continuing to impart my knowledge and experience to the next generation. You main view my portfolio on two web sites: peterhalifax.com and flyingcardboard.com. Sincerely Peter Halifax

Peter H

alifax • 19732 West M

innezona Ave • Litchfield Park, Arizona 85340 • 602.525.5096

My Statement and Philosophy of Teaching My philosophy of teaching stems from my personal faith and professional values, my individual contribution to student learning is the result of a collective experience shaped by my faith in God, people and events. I believe wisdom enlarges a person’s perspective on life, and a wise person desires to see life through God’s wisdom and teaching. I promote the understanding of cultural diversity, and believe this will help us get along with each other, work together to solve problems, and search for solutions. Having sensitivity to the world around us will allow us to be creative and productive. I often share this visual imagery of a priceless hand made rug: Just for a moment imagine yourself looking underneath this priceless rug, what do you see? You see confusion; all the different color threads represent the different people and cultures of the world, the threads intertwined show the complexity of this world, the beauty of the design is only seen from above by God. Being an educator, I take my work and responsibility very seriously. I care. I teach my students to have passion and vision for their work, to believe in themselves. This philosophy contributes positively to the health, happiness and well being of family, friends, and colleagues. My mission is to help students by fostering an environment conducive to positive outcomes, to help them develop and refine conceptual thinking and translate ideas into visual form. To share knowledge and skills gained overtime through my own educational background, personal and professional experience. I work daily to develop my personal and intellectual growth, critical thinking skills, technology and methodologies. In art, leadership is different than in other fields. My goal is not to mold students to my own idea of what a painter or sculptor should be, but free them to become them selves. In being a teacher I am conscious that with every thing I do I have to be careful to model or teach the right things because every action, word or attitude speaks louder than any lecture that I can deliver. I believe this is as important as communicating information and facilitating learning. In this way, we are establishing relationships, building knowledge and value bases at the same time. Through my own faith and values, a difference is made for someone else. Sincerely Peter Halifax

The Art Institute of Phoenix®

2233 West Dunla p Avenue Phoenix, A rizona 85021-2859

"It is the supreme art of the teacher to awaken joy in creative expression and knowledge." ftlbertl?instein

Dear Peter Halifax,

Without question each of you makes a difference. Your professionalism, dedication, and expertise form the cornerstone of what makes The Art Institute of Phoenix special.

Thank you for the amazing work you do each day while educating our students. Your patience, unders tanding, and kindness are constantly required to nurture a class of young creative minds and personalities. The evidence of your commitment to excellence and quality education is reflected in the success of our students and graduates.

As teachers, your efforts are instrumental in preparing students for tl1eir professional and personal endeavors. Through your leadership, they are able to build skills that enable them to face and overcome challenges. More importantly, they see the potential and opportunities tha t lie ahead.

The Art Institute of Phoenix community is fortunate to have such a well respected and esteemed team of faculty members. Your ability to transfer your knowledge, experience and expertise to our students is tl1e main reason why The Art Institutes have such an outstanding reputation and remain the forerunner in the creative industry.

This week is dedicated to you by celebrating Teacher Appreciation and recognition. Our hope is that you know how important you are to the college and how we are gra teful for all that you do.

Respectfully,

1-602-331-7500 • 1-800-474-2479 • Fax: 1-602-331-5301

binder portfolio

Documents

high school students

edmc students scholarship

united states

years of teaching experience

art institute of phoenix

mens rescue mission

halifax p e t e r h

president of ministry