biness plan- full

8/10/2019 Biness Plan- Full

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JOM SINGGAH

ENTERPRISE

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1.0 EXECUTIVE SUMMARY

The Jom Singgah Enterprise is a new company that is fully owned by Bumiputera

citizens which has established since 9th

September 2011 in Malaysia. Jom Singgah Enterprise has

its own shops lots located at Taboh Naning, Malacca where the land area 15,000 sq ft at the

corner lots and we own the shop lots. This company has been built to fulfill the current markets

demand without neglecting the environmental friendly awareness. The product that has been

produced is name Organic Ants Terminator which using 100% natural organic plants and no

chemical added. The traditional practice to expel ants from coming over, has been applied to this

product by using Star Anise (Bunga Lawang). The raw products are taken from our supplier and

it is grinded by using the grinding machine. Then, the product been packaging and sell in our

shop lots. Our product been presented with the modern and contemporary which suits the taste of

the markets today. The other product is in the form of gel and sprays which some are not

comfortable with the packaging and the appliances. Our product can be the house decorator

because people would not know it is the ant terminator unless been told because of the packaging

and the outside look. So, our product is like killing two birds in a single stone because it can be

decorator and dispels the ants. The technology that been implemented is grinder machine toproduce our own product.


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2.0 INTRODUCTIONS TO THE COMPANY

2.1 COMPANY BACKGROUND

Name of business JOM SINGGAH ENTERPRISE

Business address UNIKL MICET, Lot 1988 Kawasan

Perindustrian Bandar Vendor

Taboh Naning

78000 Alor Gajah

Melaka

Correspondence address UNIKL MICET, Lot 1988 Kawasan

Perindustrian Bandar Vendor

Taboh Naning

78000 Alor Gajah

Melaka

Telephone number 062357080

Form of business Partnership

Main activity Groceries

Date of commencement 9 September 2011

Date of business registration 9 September 2011

Business registration number MA 0162372

Name of bank PUBLIC Bank

Bank account number 13020131076881


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2.1.1MISSION

To innovate the new product with environmental friendly in order to dispel the

ant.

To produce 100% natural and safe product.

2.1.2 VISSION

To present the uniqueness of the product to having 100% safe.

2.1.3 MOTTO

Environmental friendly

100% natural

Organic

Easy handling

Eco friendly

2.1.4 LOCATION

JOM SINGGAH

ENTERPRISE


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2.2 BUSINESS INTENT

2.2.1 PRODUCT OFFERED

This company produce organic product made from 100% natural material to customer. Our

product have own uniqueness and strength to attract costumer in all generation. Based on the

product, our company trust that we can provide organic product in market trend in order to

satisfy customer need. Basically the main material of organic ant terminator is star anise. Star

anise comes by its name honestly, with its star shape and a licorice taste similar to regular

anise, only stronger. Star anise is the seed pod of an evergreen tree (Illicium Verum) grown in

southwestern China and Japan. It is about one inch high with eight segments and a dark

brown rust color. Like regular anise, star anise gets its distinctive licorice taste from a

chemical compound called another. However the two are not related botanically - star anise

is a member of the Magnolia family.

2.2.2 MARKET NEEDED

There are about 20 residential areas around Taboh Naning, which makes the number of

residents living nearby to be about 30 000. JOM SINGGAH enterprise wants to establish a

large regular customer base, and will therefore concentrate its business and marketing on

local residents, which will be dominant target market. This product will establish a 100%

environmental friendly, 100% natural, organic, easy handling and eco friendly. In additions,

our target is to market our product Organic Ant Terminator to the international. High

visibility and competitive product are critical to capture this segment of the market.


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2.3 GROWTH STRATEGIES

2.3.1 FINANCIAL STRATEGIES

Jom Singgah Enterprise started business using personal capital which is every single

person supply around RM 150000. The starting capital is used for start-up our company,

production, marketing, promotion and packaging but in lower quantity of production which is

4800 packet per month. After 1 year of operation, our company has increase the production

around 10000 per month. To fulfill the demands of consumers, our company has been

making loans around RM100,000 from PUBLIC Bank with purpose to increase the

production and make extra promotion.

2.3.2 TECHNOLOGY AND PRODUCT DEVELOPMENT STRATEGIES

The uniqueness of our organic ants terminator was used the star anise as the main raw

material. By using the latest technology and upgrade the formulation is possible to increase

productivity and cut cost in labour. Production of JOM SINGGAHs was used high

technology equipment method such as grinder machine and packaging machine. There are

the technology and product development strategies that used in JOM SINGGAH Enterprise

in term to production our groceries.

GRINDER MACHINE

A grinding machine, often shortened to grinder is amachine tool used forgrinding,

which is a type ofmachining using anabrasive wheel as thecutting tool. Each

grain of abrasive on the wheel's surface cuts a small chip from the workpiece via

shear deformation.

Grinding is used to finish workpieces which must show high surface quality and

highaccuracy of shape and dimension. As the accuracy in dimensions in grinding

is on the order of 0.000025mm, in most applications it tends to be a finishing
http://en.wikipedia.org/wiki/Machine_toolhttp://en.wikipedia.org/wiki/Grinding_(abrasive_cutting)http://en.wikipedia.org/wiki/Machininghttp://en.wikipedia.org/wiki/Grinding_wheelhttp://en.wikipedia.org/wiki/Cutting_tool_(metalworking)http://en.wikipedia.org/wiki/Swarfhttp://en.wikipedia.org/wiki/Accuracyhttp://en.wikipedia.org/wiki/Accuracyhttp://en.wikipedia.org/wiki/Swarfhttp://en.wikipedia.org/wiki/Cutting_tool_(metalworking)http://en.wikipedia.org/wiki/Grinding_wheelhttp://en.wikipedia.org/wiki/Machininghttp://en.wikipedia.org/wiki/Grinding_(abrasive_cutting)http://en.wikipedia.org/wiki/Machine_tool


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operation and removes comparatively little metal, about 0.25 to 0.50mm depth.

However, there are some roughing applications in which grinding removals high

volumes of metal quite rapidly. Thus grinding is a diverse field.

PACKAGING MACHINE

Our main products include various kinds of production lines such as filling

machines, capping machines, labeling machines, bag-packaging machines, and all-

in-one machines. Many products have been awarded the honor of hi-tech products.

2.3.3 MARKETING STRATEGIES TO INCREASE MARKET OR MIND SHARE

Marketing is a crucial part for each of new company to grow and to be success especially

in term of sales and products recognition. In order to attract customers to buy the product, so

the main focus is that the product being produced by the company itself must be compliment

with specialty that is not available at any other existing products in the market. As for JOM

SINGGAH Enterprise, based on the products name itself which is Organic Ants Terminator it

has clearly displays the specialty or the uniqueness of the product which is 100% from organic

plants which name is Star Anise (Bunga Lawang). Compared to the most of existing products

in the market, the products are made of chemical and it could be harmful to the customers even

though for an adult and to make it worse it is dangerous for the kids.


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2.4 TARGET MARKETS

Ant can be categorized as unwanted insects that usually lingering around where we

stayed or where we are at. They will wait for you to go to sleep, then climb on your face and

bite you.They're coming for your family by way of your nightmares and they need to be

stopped. The product name is Organic Ant Terminator have wide range of customers that need

it in order to terminate the ant. The customers that we target for our product is in categories:

1) Students

Students usually facing problems when dealing with insects so called as the ant. In

addition, scientifically proven that if we consume the ant whether accidentally or not the

chemical that release by the ant will cause the degration of the memory.

2) Residents

Ant usually lingering around in the household or the workplace area that annoyed people

because the ants will lingering around them and sometimes bite them. So, the adults

usually they are trying the very best to terminate the ant from their lives.

2.5 REVENUE MODEL

Revenue model is describes methods of generating income for the company. In addition,

the innovative company will invents the revenue model on its own creativity to satisfy the

customer and also to builds sales of the product. Below is our revenue model:

1) Products uniqueness

Till today, there are no products that will dispel away the ants with zero pollution and

100% organic. Currently, people are more aware about the environmental friendly usage

thus this is when we are promoting the ant terminator that is environmental friendly. In

addition, our product dispels the ant in the presentable form which is in modern and

contemporary design.


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2) Reasonable price

The price that we put for our product is at very reasonable and affordable price. The price

of our product is RM3.00 per packet which in one packet consists of 3balls. If for some

people feels that it is not worth to buy it, they can share with their friends and family

where the concepts is sharing is caring. At the same time, more people will use the

product that we sell and the tendencies for them to buy more are higher.

3) Safe handling

The product is safe is contains no chemical and produces zero waste. If it is put at the

food storage area it will not contaminate the food. This is because no chemical in the

product. It is safe to small kids also thus parent need not to worry anymore. It will attract

more adults to buy our product.


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2.6 OPERATIONAL SETUP

1) Shop lots and facilities

Jom Singgah Enterprise shop lots

Jom Singgah Enterprise has its own shops lots located at Taboh Naning, Malacca where

the land area 15,000 sq ft at the corner lots and we own the shop lots. The facilities that

we own are there is grinder machine where all the production takes place. In addition, for

the packaging the products the equipment that been used is packaging machine. The raw

products are taken from our supplier and it is grinded by using the grinding machine.

Then, the product been packaging and sell in our shop lots.

2) Operation hours

The operation hours that for our company is from 10.00am till 10.00pm and close only

for Sunday as for Saturday from 9.00am-12.01pm. During public holiday our company

will closed also and we follow the Malaysian calendar.

3) Employee

Our company is a small industry scale thus the required employee are not much. There

are ten employee including two technicians. All the employees especially the technician

will undergo the training under the management team.


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Table 2.0: The equipments needed to operate the business involve

Table 2.1: The material per month

ITEMS QUANTITY PRICE/UNIT

(RM)

TOTAL COST

(RM)

Office

furniture

2 sets 2 000.00/set 4 000.00

Personnel

Computer

2 sets 3 000.00/ set 6 000.00

Air-Conditioner1 set 2 500.00/ set 2 500.00

Grind Machine

1 set 10 000.00/ set 10 000.00

Deposit Machine1 set 1 800.00/ set 1 800.00

Total : 24 300.00

ITEMS QUANTITY PRICE/UNIT

(RM)

TOTAL COST

(RM)

Raw material

(Star anise)100 kg 15.00/kg 1 500.00

Thread 140 rolls 2.00/ roll 280.00

Cloth 200 meter 4.50/meter 900.00

Rotan ball 4 800 packs 9.00/pack 4 320.00

Total : 7000.00


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The shop lots layout


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2.7 SHORT TERM GOALS OF THE COMPANY

As a new start-up company, there are several short term goals that the company wants to

achieve. First is to get the product become commercialize in the market and well acceptance

from the customers. Next is to do the strategic and effective marketing plan, in order to

promote the products since it is something new and something that are not available in the

market yet. People need to be notifies with this new product, and they must be inform on how

to get the products. Lastly is to introduce the benefits of the product at affordable price to the

customers.

2.8 LONG TERM GOALS OF THE COMPANY

Growing a business requires setting short- and long-term goals and the ultimate goal of a

company is to survive for as long as possible. The longer business survives, the more it ages

with respect and awareness to let business thrive. In the next three years, Jom Singgah

Enterprise long term goal is to broaden up our branch in the Peninsular Malaysia first for

example, Sabah and Sarawak. Then we are aiming to obtain the accreditation and recognition

from the Malaysian authority to gain more trust from the customers. Currently the production

that we are in is 4800packets per month and we are aiming to increase it to 10 000 packets in

next years because with the aid from the promotion, we are confidence that we are going to

increase the market demand in the future. In addition, in the next couple of years the green

technology will be widely spread thus our product that implementing the green technology will

be one of the attraction that will boost up the markets.


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2.9 MARKETS AND COMPETITIORS INFORMATION

There is a lot food product company competing at the market and lots of category. Jom

Singgah Enterprise can be category under the pest control scope and the pest that been chosen

is ants. The competitors that will be competing to our company are mainly from the ant

exterminator and also the commercial ant terminator. Although this is the challenges that our

company needs to face, we also have our strength to compete with those competitors and at the

above is the main criteria that we are competing.

Firstly, our product is eco friendly unlike the competitors that we are facing. They mainly

used chemical to get rids of the ants and this will harm the environment. The chemical rake

faster reaction to dispel the ant but the consequence gives massive impact to our environment.

Currently, our environment is in a bad situation thus the chemical usage will worsen the

situation. That is when our product took place where we produce zero waste, 100% organic andno chemicals. Even though the effect takes time but it is guarantee that it will dispel the ant in

the safe way.

Eco-friendly

Safe

Pricing

Packaging


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Our product that is organic ant terminator contains no chemicals and 100% organic thus it

is safe to use. It is safe to put the product near food storage to dispel the unwanted ants. Unlike

the our competitors, the chemical contains inside it will cause danger if it is wrongly put or if it

is accidentally consume even in the little amount.

Next is our product is in the affordable price. The price of our product is RM3.00 per

packet which in one packet consists of 3balls and it can be last up to several months. Unlike the

other products, there are quite expensive because the chemical that been used are expensive

and are not long lasting. The competitors price are RM2.00 per packet also there some in the

spray form which the price is RM12.00 and the form is easily to be wipe away by the air or any

other source. However, our product in the ball form which it is sustainable and at the low price.

Next is our packaging. Our product been presented with the modern and contemporary which

suits the taste of the markets today. The other product is in the form of gel and sprays which

some are not comfortable with the packaging and the appliances. Our product can be the house

decorator because people would not know it is the ant terminator unless been told because of

the packaging and the outside look. So, our product is like killing two birds in a single stone

because it can be decorator and dispels the ants.


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2.9.1 Competitors information

Kleenso Pesso House Ant Terminator

Kleenso Resources Sdn Bhd is involved in manufacturing and marketing of total cleaning

solution products. It is been established for several years and it is an established company.

Apply one station of ant bait each time at the area where ants detected. The ants will consume

the bait and will bring to the nest. They will distribute the bait to the colony members.

Eventually, the whole colony will be eliminated. The appearance is in the gel form. Below is the

dangerous if we are careless:

Caution:

Keep out of reach of children and pets.

Avoid direct to sunlight, keep at cool place.

Avoid contact with eyes. If accidentally got into eyes, flush with running water

immediately.

Test in an inconspicuous area prior to first use.

If accidentally swallow, drink lot of water. Seek medical attention.


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Termidor SC

Termidor SC, Suspended Concentrate is an excellent professional termite control

product for killing termites and protecting home from future infestations. Termidor will protect

home and eliminate almost any termite problem in less than 90 days. In addition, when used as

an in-ground barrier treatment, Termidor will protect your home or business for over 10 years.

Termidor is completely undetectable by termites and once termites touch it they contact, ingest

and spread the termiticide until it eliminates the entire colony. Termidor controls all types oftermites including subterranean, formosan, and drywood termites. Termidor is labeled for

outdoor use only. It can only be used indoors to spot treat termite or insect activity inside wall

voids, for example when treating a live termite infestation in a wall void). It cannot be used

indoors for ant or pest control other than inside wall voids.


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2.10 STRENGTH & WEAKNESSES OR SWOT

Kleenso Pesso House Ant Terminator and Termidor SC industries are very successful

companies that have worldwide reputation in supplying ant terminator products. They are

global pest control industries and all of them have their own formulation in term of producing

their food product and at the same time to attracted people more to their product.

Jom Singgah Enterprise is ensuring the raw material or ingredient that used is eco-

friendly, safe, 100% organic and zero waste gives a lot benefit to all consumers. Our product

also offered the ideal price to consumers compare than our competitor. Besides that, by using

variety and stylish of packaging it can be the one of strengtheners to attract consumer to

consume our product. One of our major weaknesses is gaining worldwide exposure and global

success due to limited funds.


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3.0 EMPLOYMENT OF KNOWLEDGE WORKERS

3.1 MANAGEMENT TEAM

Management team is one of the most important parts of the business plan, and certainly

the most important part of the personnel plan and organization section. A good management

team will lead to good and successful business management. In this company, the Jom Singgah

Enterprise management team consists of the Manager and four executives which are Executive

Administrative, Executive Marketing, Executive Operation and Executive Financial.

The posts in the management team are very important in order to reach our company

goal. There are several important qualifications that have been standardized for the company to

hire the employees. The qualifications as follows:


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Academic Qualifications i. PhD in Business and Management. University

Malaya, Malaysia. (1997-1999)

ii. Masters in Business and Management. University

Malaya, Malaysia. (1994-1996)

iii. Degree in Business Administration, Universiti

Teknologi Malaysia (UTM). (1991-1994)

Working Experiencei. Nestle Malaysia as Manager in Management

Department. (2006-2008)

ii.

Munchy Malaysia as Vice Executive in Marketing



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NURUL FARAHEEN BINTI ZAINON

EXECUTIVE ADMINISTRATIVE

Background:

Name Nurul Faraheen Binti Zainon

Identity No. 760828015884

Address 34 Jalan Anggerik 5/3, Taman Anggerik 81300 Johor Bahru, Johor

Age 35 years old

Marital Status Married

Nationality MalaysiaContact No. +60129437395

Academic Qualifications i. Masters in Materials, Economics and

Management. Universiti Malaya, Malaysia.

(1999-2002)

ii. Degree in Business Administration, Universiti


Working Experience i.

Panasonic Malaysia as Administrative Executive

in Production Department. (1998-2009)

ii. Chemcas Tech. as Administrative Assistant in

Marketing Department. (1994-1998)


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SITI NURATIQAH BT MD. NORDIN

EXECUTIVE MARKETING

Background:

Name Siti Nuratiqah Bt Md. Nordin


Address No.105 Blok 8, Jalan 6C/9, Bandar Baru Bangi, 43650

Kajang, Selangor

Age 33 years old

Marital Status SingleNationality Malaysia

Contact No. +60177214047

Academic Qualifications i. Masters in Business Administration, University

Malaya. (1999-2002)

ii. Degree in Business Administration, Universiti


Working Experience i.

Rubber Tight Corporation as Assistant Marketing in

Production Department. (1998-2009)

ii. Chemcas Tech. as Marketing Officer in Marketing



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NORAIDAYU BT MOHD IDRIS

EXECUTIVE OPERATION

Background:

Name Noraidayu Bt Mohd Idris


Address No.1354 Jalan Samudera 5, Taman Samudera 32040 Seri

Manjung, Perak

Age 33 years old

Marital Status Single

Nationality Malaysia

Contact No. +60175283671


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Academic Qualifications iii. Masters in Business Administration, University

Malaya. (1999-2002)

iv. Degree in Business Administration, Universiti


Working Experience iii. Panasonic Malaysia as Executive Operation in

Production Department. (1998-2009)

iv. Epson Malaysia as Chief Executive in Production



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NUR AISHAH BT ABD RAHMAN

EXECUTIVE FINANCIAL

Background:

Name Nur Aishah Bt Abd Rahman


Address No.19753 Kg Duyung Seberang Takir, 21300 Kuala

Terengganu, Terengganu

Age 33 years old

Marital Status Single

Nationality Malaysia

Contact No. +60139276531


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[TYPE THE DOCUMENT TITLE] JOM SINGGAH ENTERPRISE

[Type the company name] | Termidor SC 27

3.2 ORGANIZATION CHART

General Manager

Datuk Mazlita Bt Yahya

ExecutiveAdministrative

Nurul FaraheenBt Zainon

ExecutiveMarketing

Siti Nuratiqah BtMd Nordin

ExecutiveOperation

Noraidayu BtMohd Idris

ExecutiveFinancial

Nur Aishah BtAbd Rahman


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3.3 HUMAN RESOURCE PLAN

In order to develop and planning our employeesrecruitment, Jom Singgah Enterprise will be

committed to recruiting individuals that demonstrate the passion and proficiency required to

achieve its mission. Individuals with the appropriate technology skills that also have experience

working in the non-profit setting will be required. In addition, screening will be focused on

individuals with a commitment toward teamwork who are motivated, bright, quick learning and

energetic. Several strategies will be implemented in order to achieve these recruitment goals:

i. Development of comprehensive job descriptions that outline the job skills required as

well as the characteristics of the ideal job candidate.

ii. Development of a thorough going interview tool that screens for skill and character.

iii. Recruitment activities will include:

Ads placed in local technology and non-profit newspapers and journals, as well as

minority and ethnic newspapers.

Job notices sent to non-profit organizations, minority-based community groups, and

technology companies.

Job notices sent to community colleges and trade schools.

Post notices on popular technology and non-profit job sites on the Internet.

Assistance of professional recruiter may be sought for top management positions.


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Below is our company planning for the next three years segregated by knowledge and non-

knowledge (support) staff.

Position/Role Year 2012 Year 2013 Year 2014

General Manager 1 1 1

Administrative Executive 1 1 1

Marketing Executive 1 1 1

Operating Executive 1 1 1

Financial Executive 1 1 1

Position/Role Year 2012 Year 2013 Year 2014

Technical Division 1 1 1

Technician 1 2 3

Finance and Admin.

Financial & Admin. Assistant 2 2 3

Total No. Of Worker 24 30 40

Total Knowledge Workers 20 25 30

Total Foreign Knowledge Workers 4 5 5

% Of Knowledge workers 83 83 75


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4.0 PRODUCT OR SERVICE DEVELOPMENT

4.1 PRODUCT OVERVIEW

Jom Singgah Enterprise is a company that establish in September 2011 where produces

organic and terminator product based on the eco-friendly theme. Jom Singgah Enterprise

actually enhance the natural productivity which known as Organic Ant Terminator. The main

purpose of this product is to expel the ants. We know that the insect like ants are not easy to

terminate but can be prevent them. Existing of the ants is in large quantity where the ants most

like on the food, drink or something sweet. We know that there are many way to prevent or kill

insect for our life, but we consider that to kill the insect is not the best way. So, we producenew product that can expel the ant as well as it not harmful the person, environment and not to

kill the ants itself. Other than that, this product actually implement new innovative product

where not harmful the person, eco-friendly, 100% natural, organic and easy handling.

Rotan Ball Packaging


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4.1.1 Organic Ant Terminator Overview

Brand Name : Organic Ant Terminator

Raw Material use are :

EcoFriendly

No chemical used

100% natural

100% organic

Not harmful to people, environment and others

Easy handling

Reasonable price

100% safe

For the development of our product, our company has been done some research about

the advantages and disadvantages used this Organic Ant Terminator. Our company also

applies the usage of this product to see whether it is safe to use or have any side effect. We

also produce this product by our own. So, it can be low the cost. Meanwhile, for R&D

division the pattern that we use are suitable and attractive as well as easy handlings. Besides,

we also come out with innovative and creative idea in design and raw material used in order to

produce quality product.

However, our product totally different with other product in term of the ingredient,

safety, handling and the long term period used thus complete the market need in the industry

innovation.


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4.2 PROCESS DESCRIPTION

Main Raw Material

Illicium Verum (Star Anise)

Method use is Grind Machine. It is

the technology method that have

been implementing in this process.

Pour the Star Anise in

the collector grind

After the grinding process, the

products were collected at the

collector art.

Star Anise after grinded

and ready to pack.


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Place the grinded star anise in

the net cloth properly and tidy.

Make the net cloth with the star anise in

small sachet. Tight the net cloth with

thread nicel .

Put the sachet into the rotan ball properly

The entire rotan ball ready to pack in the

packaging plastic. Each of the plastic bag

consist 3 rotan ball.

Packaging of our product. Ready to sell for

customer.


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4.3 SERVICES

We are currently the supplier agents for Jom Singgah Enterprise which a major supplier

in the market. Currently, Jom Singgah Enterprise start new market with only one locations in

peninsular Malaysia not included Sabah and Sarawak. From now, we still promote our product

in order to demand market. However, we need more agents to make sure our products are

spread widely in Malaysia including in Sabah and Sarawak.

Furthermore, we have improved our services by using internet which it can be order

online. It will make our costumers easier to buy our products because we also provide home

delivery. Nowadays, it is important to keep our regular customers bought our products. So, we

will offer a comprehensive range of complementary services to support the adventurous

traveler, ensuring that they will have a safe, enjoyable, and memorable experience.

4.4 TARGET MARKET

For short term target, our company wants to be the best quality product that use 100%

organic raw material like star anise compares with other competitor. We also want to give best

services to our customer so, we can have regular customer to maintain our profit per month.

However, for long term, our company wants to expand our business in the peninsular Malaysia

including Sabah and Sarawak. We also want to get Malaysian Branding certificate in order to

commercialize our product in the international.

4.5 RESEARCH AND DEVELOPMENT

Jom Singgah Enterprise was found in 2011 and already corporate at Taboh Naning,

Melaka. The first commercial product was developing in 2011. Jom Singgah Enterprise is a

organic ant terminator product that not harmful to the people, environment as well as no

chemical needed for entrepreneur industry. In the R&D department, we already use this

product by our self in order to prove the effectiveness to dispel ant (insect). Meanwhile,

traditionally, the usage of star anise also being implemented during the previous year but not


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officially market the product. We take the opportunity by use 100% organic matter and suitable

packaging which is easy handling thus, we implement new technology to make our product are

quality and effectiveness.

4.6 BENEFITS AND CUSTOMER VALUE

Jom Singgah Enterprise has used 100% natural material, fully organic method, no chemical

addition which are to maintain our quality product that are safe environment. Therefore, there

are many benefits in our product such as:

We believe that our benefit can provide 100% guaranty of safety user and suitable for different

type of people like adult, student, senior citizen, kids and others. We also understand the

situation or the period time to use our product that the customer does not have any problem to

handle it. Other than that, from our benefit also can generate customer value that we also

should consider in order to increase our product relative cost.

Easyhandling

Enviromental friedly

Dispel theant withoukill theotherinsect

Safe to use

Foodstorageguanrantyclean fromant

Benefit


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Reasonableprice

Environmentalfriendly

100% naturaland organic

Easy handling

Customer Value


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5.0 MARKETING PROGRAM

5.1 MARKETING OVERVIEWS

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written

report that many inside and possibly outside the organization will evaluate. It is an essential

document for both large corporate marketing departments and for startup companies.

Essentially the Marketing Plan:

Forces the marketing personnel to look internally in order to fully understand the results of

past marketing decisions.

Forces the marketing personnel to look externally in order to fully understand the market in

which they operate.

Sets future goals and provides direction for future marketing efforts that everyone within

the organization should understand and support.

Is a key component in obtaining funding to pursue new initiatives.

The Marketing Plan is generally undertaken for one of the following reasons:

1. Needed as part of the yearly planning process within the marketing functional area.

2. Needed for a specialized strategy to introduce something new, such as new product

planning, entering new markets, or trying a new strategy to fix an existing problem.

3. Is a component within an overall business plan, such as a new business proposal to the

financial community.


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There are many ways to develop and format a marketing plan. The approach taken here is to

present a 6-Part plan that includes:

1. Purpose and Mission

2.

Situational Analysis3. Marketing Strategy and Objectives

4. Tactical Programs

5. Budgets, Performance Analysis and Implementation

6. Additional Consideration

This plan is aimed at individual products and product lines, however, it can be adapted fairly

easily for use in planning one or more strategic business units (SBU). The page lengthsuggested for each section represents a single-spaced typed format for a plan focused on a

single product. Obviously for multi-product plans lengths will be somewhat longer. In a

simplified version, the marketing will be done for these three factors that is product, place and

price. All these three factors must take into account and some serious and proper marketing

plan need to be created for them. This will make sure that the sales of the product itself will

reach higher amount.


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5.1.1 PRODUCTION

Marketing is a crucial part for each of new company to grow and to be success

especially in term of sales and products recognition. In order to attract customers to buy the

product, so the main focus is that the product being produced by the company itself must be

compliment with specialty that is not available at any other existing products in the market. As

for Jom Singgah Enterprise, based on the products name itself which is Organic Ants

Terminator it has clearly displays the specialty or the uniqueness of the product which is 100%

from organic plants which name is Star Anise (Bunga Lawang). Compared to the most of

existing products in the market, the products are made of chemical and it could be harmful to

the customers even though for an adult and to make it worse it is dangerous for the kids.

This is one of the specialties for the product, as it is not harmful to the health of

customers and also can be classified as environmental friendly with degradable ingredient.

Nowadays peoples are more conservative on how to serve Mother Nature (Earth) to keep it

safe and sound for the next generation. They actually are now practicing to use eco-friendly or

environmental friendly products, and this will give the Organic Ants Terminator a better

advantage in the markets demand. Another way that can attract customers to buy the Organic

Ants Terminator is based on the physical appearance of the products itself. The product is

actually come in the shape of ball made of Rotan, with various range of colors and looks very

interesting. It is also easy to use and the product can actually be put at anywhere and it does not

need large space or restricted places.

The products also need to be in high quality and also being packaged using standard

packaging practiced on the market. This is important because a customer is attentive to a good

quality products and also products that achieve the standard required. Since the Organic Ants

Terminator is using natural and organic plant as its main and the only ingredient, so it is safefor the small kids who is prefer to eat or play with something that what ever they found. The

product is totally safe and will not lead to any fatal diseases.


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Various methods of market research are used to find out information about markets,

target markets and their needs, competitors, market trends, customer satisfaction with products

and services, etc. Therefore, marketing programs for a company must be plan properly, so that

the company can identify which marketing programs to be use and which marketing programs

will lead to the most effective marketing strategies. There are few plans or programs that have

been done to marketing our product and it is actually based on these five competitive forces:

a) The threat of new entrants

b) The threat of substitutes

c) The bargaining power of buyers

d) The bargaining power of suppliers

e)

The degree of rivalry between existing competitors

Threat of New Entrants

New entrants to an industry can raise the level of competition, thereby reducing its

attractiveness. The threat of new entrants largely depends on the barriers to entry. High entry

barriers exist in some industries (e.g. shipbuilding) whereas other industries are very easy to

enter (e.g. estate agency, restaurants). Key barriers to entry includes the economies of scale,

capital / investment requirements, customer switching costs, access to industry distributionchannels and the likelihood of retaliation from existing industry players.

Threat of Substitutes

The presence of substitute products can lower industry attractiveness and profitability

because they limit price levels. The threat of substitute products depends on the buyers'

willingness to substitute, the relative price and performance of substitutes and also the costs of

switching to substitutes.

Bargaining Power of Buyers

Buyers are the people / organisations who create demand in an industry. So the

bargaining power of buyers is said to be greater when there are few dominant buyers and many


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sellers in the industry, products are standardized, buyers threaten to integrate backward into the

industry, suppliers do not threaten to integrate forward into the buyer's industry and the

industry is not a key supplying group for buyers.

Bargaining Power of Suppliers

Suppliers are the businesses that supply materials & other products into the industry.

The cost of items bought from suppliers (e.g. raw materials, components) can have a

significant impact on a company's profitability. If suppliers have high bargaining power over a

company, then in theory the company's industry is less attractive. The bargaining power of

suppliers will be high when there are many buyers and few dominant suppliers, there are

undifferentiated, highly valued products, suppliers threaten to integrate forward into the

industry, buyers do not threaten to integrate backwards into supply, and the industry is not a

key customer group to the suppliers.

Intensity of Rivalry

The intensity of rivalry between competitors in an industry will depend on the structure

of competition in example, rivalry is more intense where there are many small or equally sized

competitors; rivalry is less when an industry has a clear market leader. Other than that, the

structure of industry costs in example industries with high fixed costs will encourage

competitors to fill unused capacity by price cutting and also the degree of differentiation can be

use in industries where products have greater rivalry so that the competitors can differentiate

their products have less rivalry. By switching costs, the rivalry is said can be reduced where

buyers have high switching costs in example there is a significant cost associated with the

decision to buy a product from an alternative supplier.


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6.0 FINANCIAL PROJECTIONS

6.1 FINANCIAL OVERVIEW

Input

Ratio


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Cash Flow


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Profit and Loss Statement

Preformed Balance


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Revenue Projection

Payroll Expenses


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CAPEX

Building


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Overdraft Facility

Depreciable Ast.


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Assets

7.0 CONCLUSION

As a conclusion the company has achieved all the short term goals that is to

commercialize the products in the market, to plan a strategic and effective marketing and

introduce the benefits of the product at affordable price to the customers. While the long termgoals are going to be achieve in the next couple of years. So in all in all, our product is a success

and it gives benefit to the customer and the environment.

biness plan- full

Documents