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BIO-DATA
NAME : DR. USHA ARORA
DATE OF BIRTH : 01-07-1961
NATIONALITY : Indian
DESIGNATION : Director
ADDRESS : Haryana School of Business
Guru Jambheshwar University of
Science & Technology, Hisar-125001
Residence -
E-12, Campus GJUS&T, Hisar-125001
Ph. - (R) 01662-263266
(O) 01662-263307
(M) 09416489310
Email ID: [email protected]
EDUCATIONAL QUALIFICATION : M.Com., Ph.D., PGDMM
TEACHING EXPERIENCE : 33 Years
FIELD OF SPECIALISATION : Marketing Management
Logistics Management
Business Laws
Industrial Marketing
CO-CURRICULAR ACTIVITIES : Took keen interest in cultural activities.
Declared 'Best Actress' twice in Zonal
Youth Festivals and won College Colors
AWARDS
“Best Research Paper Award” on the paper titled “Influence of Promotional Tools Offered by
Pharmaceutical Industry” presented in National Conference on “Research Paper Presentation
Designing and Implementing Marketing Strategies” organized by All India Management
Association Centre for Management Education on 22nd May, 2007.
“Bharat Jyoti Award” by India International Friendship Society, New Delhi in 2006.
“Rashtriya Gaurav Award” by India International Friendship Society, New Delhi in 2012.
“Best Citizen of India Award” by Best Citizen Award Publishing House, New Delhi in 2012.
“Best Professor in Marketing Management” by Dainik Bhaskar National Education
Leadership Award, Mumbai in 2013.
“Bharat Gaurav Award” by India International Friendship Society, New Delhi in 2016.
“Best Citizen of India Award” by International Publishing House, 2017.
“Best Paper Award” on the paper titled “An Empirical study of Consumer Perception towards
Plastic Currency and Determination of E-Banking Adoption: An Indian Context” presented in
National Conference on “Demonetization: Demystified” organized by School of Management,
Delhi Technical Campus on 9th
February, 2018.
RESEARCH EXPERIENCE
MEMBERSHIP OF EDITORIAL BOARD
Editor-In-Chief & Managing Editor of Editorial Board of “HSB Research Review” Journal of
Haryana School of Business.
Member of Editorial board of UGC approved International journal: South Asian Journal of
Multidisciplinary Studies, SAMA (South Asia Management Association).
Member of Editorial board of Asia Pacific Who‟s Who (Rifacimento International), Daryaganj,
New Delhi.
Member of Board of an International Journal of “Productivity Management and Assessment
Technologies (IJPMAT)” is an official publication of the Information Resource Management
Association, Hershey, Pennsylvania (USA).
Member of Editorial/Reviewer Board of UGC listed journals of Conference info.
Member of Editorial Board of “Journal of Management Engineering and Information
Technology (JMEIT)”, III-S-2, Sadguru Apartment, Janpath, Jaipur.
Member of Editorial Board/ Reviewer‟s Team of “International Journals of Transformations in
Management” IRA Publications Ghaziabad UP.
Member of Editorial Board/ Reviewer‟s Team of “International Journal of Research of Social
Science in Humanity” IRA Publications Ghaziabad UP.
Member of Editorial Board of “Amity Journal of Marketing”- An International, Biannual,
Refereed Journal of Marketing.
RESEARCH PROJECTS
NO. OF BOOKS AND PAPERS PUBLISHED/PRESENTED
TITLE OF PROJECT FUNDING
AGENCY
STATUS
Management of NPA‟s in Indian Banks –An Analytical
Study
UGC Completed
A sectoral comparison of Marketing Practices of Banks in
India
UGC Completed
RESEARCH SUPERVISION
09 candidates awarded Ph. D degree.
Supervising 07 Research Scholars.
Guided more than 150 research projects for MBA Degrees.
MEMBER OF ACADEMIC/ PROFESSIONAL BODIES
Director, Haryana School of Business, GJUS&T Hisar.
Dean, B.Ed Colleges, GJUS&T, Hisar.
Chairperson of Board of Governors, Haryana School of Business, G.J.U.S & T, Hisar
Chairperson of Departmental Research Committee, Haryana School of Business (HSB),
GJUS&T Hisar.
Director of BOS & R, Haryana School of Business, GJUS&T Hisar.
Co-ordinator, SC/ST Coaching Centre for NET (UGC), Remedial Courses and Competitive
Exam, GJU S&T Hisar.
Member of NAAC Peer Team (UGC)
Member of Selection Committee CBLU, Bhiwani
Member of Executive Council as Governor Nominee, BPSM Vishwavidyala, Khanpur Kalan,
Sonipat.
Member of Court as Governor Nominee, M.D.U., Rohtak
Member of Finance Committee ,GJUS&T, Hisar
Member of Finance Committee, BPSM Vishwavidyala, Khanpur Kalan, Sonipat.
Member of B.O.S. in Department of Management, Sri Sri University, Bidyadharpur, Cuttack,
Odisha.
Member of A.C. in CDLU, Sirsa.
Member of Admission Committee in CDLU, Sirsa.
Member of B.O.S. in Department of Management, CBLU, Bhiwani.
Member of P.G.B.O.S in Management Department, BPSM Vishwavidyala, Khanpur
No. of Books Published 08
No. of Papers Published in National and International repute Journals 120 approx.
No. of Papers Presented in National & International Conferences
Seminars/Conferences
120 approx.
Kalan, Sonipat.
Had been Member of
Dean, HARYANA SCHOOL OF BUSINESS, GJU S&T, HISAR.
Member Coordinator of NAAC Peer Teams, UGC Bangalore.
Major Research Project Allocation And Evaluation Committee, UGC New Delhi (2014)
Member of Board of Governors, Haryana School of Business, G.J.U.S & T, Hisar
Selection Committee in CBLU, Bhiwani, Sri Sri University, Bidyadharpur, Cuttack, Odisha,
GJUS&T Hisar and BPSM Vishwavidyala, Khanpur Kalan, Sonipat.
Women cell, G.J.U.S & T, Hisar
Court , G.J.U.S & T, Hisar (Two Terms)
Internal Quality Assurance Cell, G.J.U.S & T, Hisar.
Enforcement of Student‟s Discipline, Good Behaviour, Residence and Health, G.J.U.S & T,
Hisar.
Proctorial board, G.J.U.S & T, Hisar.
Academic Council, BPSM Vishwavidyala, Khanpur Kalan, Sonipat.
P.G.B.O.S in Management Department. K.U.K.
Court as Governor Nominee, Chaudhary Devi Lal University, Sirsa.
Court as Governor Nominee, B.P.S.M. Vishwavidyala Khanpur Kalan, Sonipat.
Member of DRC in Management Department, BPSM Vishwavidyala Khanpur Kalan,
Sonipat
Establishment Committee, GJU&ST ,Hisar(Two Terms)
Member of Citizen Charter Committee, GJUS&T , Hisar
Academic Council, GJU S&T Hisar.
Executive Council G.J.U.S&T, Hisar. (Two Terms)
Cultural Co-ordinator of G.J.U.S & T, Hisar
All India Management Association, New Delhi.
All India Commerce Association.
Head of Commerce Department. K.M.V. Pundri (Kaithal).
In-charge of NSS, K.M.V. Pundri (Kaithal).
Advisory Committee, K.M.V. Pundri.
Cultural Committee, K.M.V. and Pundri.
LIST OF BOOKS, PAPERS PUBLISHED AND PAPERS PRESENTED IN
SEMINARS/CONFERENCES
BOOKS
"Corporate Strategy and Management" Arihant Publishing House, Jaipur.
“Management of Credit Schemes in Banks” Regal Publications, New Delhi. 2011
“Banking in India: Marketing Practices & Strategies “Regal Publications, New
Delhi. 2013
“Emerging Horizons in Business Management” Victorious Publishers (India) Delhi. 2015
“Management Mosaic”, Wisdom Publications (India) Delhi. 2016
“Management Insight: A Glimpse of Contemporary Research” DBH Publishers and
Distributors, 2017.
“Assemblage: An Anthology of Business and Management Research”, Wisdom
Publications, Delhi. 2018.
“General Insurance Industry in India: Perceptions Across Three Tier”, Wisdom
Publications, Delhi. 2017.
PAPERS PUBLISHED
"The Small Scale Sector: An Anxiety for Finance" in "Facts for You" –Vol. 9, No. 5, Oct.
1987 pp 12-15.
"Small Scale Sector – In Need of Modern Technology" in "Facts for You" - Vol. 9, No.5,
Nov. 1987 pp 22-24.
"Financial Constraints of Small Scale Sector" in "Yojana" –Vol. 32 No. 4, March 1-15, 1988
pp 20-23.
"Complementary Role of Large and Small-Scale Sector" in "Facts for You" –Vol. 9 No. 11,
May 1988 pp 25-29.
"New Entrepreneurship in Small Scale Sector" in "Facts for You" Vol. 12 No. 9, March
1991, pp 23-26.
"Bye, Bye Mr. Clerk" in "Facts for You" Vol. 20 No. 2, Nov. 1999pp 15-17.
"NPA – Lack of Effective Management" in "Facts for You" Vol. 20 No. 3, Dec. 1999pp-36-
38.
"E-Commerce-No Looking Back", in "Facts for You" Vol. 20 No. 5, Feb. 2000pp-22-24.
"Implications of E-Commerce" in an edited book "21st Century l Business Environment"
from Sabrin printers Haridwar, 2000, pp14-25.
"Contemporary Issues for Corporate Restructuring in the era of E-Commerce" in an edited
book "Contemporary Issues in Corporate Restructuring in India in the New Millennium"
from Anmol Publishers, Delhi 2001,pp 74-82
"Contemporary Issues in Rural Marketing" in "KAUTILYA" Haryana Economic Journal
Vol. XXI No. 1-2, 2000-2001, pp. 21-27.
"NPA Management in the Indian Environment" in "The Banker" April-2000 pp. 27-29.
"Online Financial Supermarkets" in "Information Technology" Vol.9, No. 8, June 2000
pp.75-76.
"Tackling on NPAs" in "Facts for You" Nov. 2000, Vol. 21 No. 2 pp.34-37.
"Global Competitiveness and Some Contemporary Issues in Indian Context" in an edited
book "Academic and Industries Interface on Global Competitiveness.
"Globalization and Indian Banking" in an edited book. – "Managing Global Competitiveness
– What Indian Companies Must Do" (Book is the outcome of outstanding-papers selected
from IV Annual 8M Management Paper contest and Conference held on Feb. 17th 2001 by
Jagannath International Management School (JIMS, New Delhi).
“Venture Capital in India: An overview of Entrepreneurship Development” in an edited
book “Management of Research and Development in the New Millenium” from
MACMILLIAN INDIA LTD., NEW DELHI 2003 pp 650-659.
“Financial Sector Reforms” in an edited book “Economic Reforms in India from First to
Second Generation and Beyond” from Deep and Deep Publication Pvt. Ltd. New Delhi –
2003 pp. 268-273
“Risk Management Derivatives” in‟ JIMS 8M‟ Vol. 7, NO. 6, April to June 2003 pp. 59-62
“Loan Defaults and Its Impact on Strategic Banking Variables” in an edited book “Emerging
Trends in International Business and Financial Services” Excel Books New Delhi-2004 pp.
272-277.
“Corporate Governance: Some Contemporary Issues in Banking Industry” in an edited book
“Corporate Governance” from Deep and Deep publication, New Delhi-2004 pp.357-362.
“Knowledge Management – The Ultimate Need of the Organisation” in Journal “JIMS 8M”
Vol. 9, No. 1, January – March, 2004 pp.30-41.
“ Management Education And Emerging Area in the Changing Scenario.” in an edited book
“Quality of Management Education- The Challenge of changing scenario From Deep and
Deep publication, New Delhi 2005 pp. 121-126.
“Banking Sector Reforms And Performance Evaluation of Public Sector Bank in India” in
“Punjab journal of Business Studies” Vol. 1 No.1 in 2005, pp.11-25
”An Analysis of Operational and Productivity Efficiency of Public Sector Banks in India” in
“Productivity” Vol. 46 No. 2-3,July-December 2005 pp.384-390
“An Analytical study of Physicians Behaviour Towards Marketing of Pharmaceutical
Products in “Indian Journal of Marketing” Vol. ׀, No. 11 , Nov. 2006 pp.10-13
“Agri-Business: Present Status and Future Prospects” in “Annals of Agri Bio Research” An
International Journal of Basic and Applied Agriculture and Biology,Vol.11,No.1, July 2006,
pp.117-120
“Promotional Tools in Pharmaceutical Industry- A Comparative Analysis of Major and
Upcoming Players” in “IPM”, Vol 7, No.2, July-Dec 2006.
“Combating India‟s Food Problem by 2020” in “Annals of Agri Bio Research” An
International Journal of Basic and Applied Agriculture and Biology,Vol.11,No.1July 2006
pp.113-116.
“Sales Force Management - A Comparative Analysis of Major and Upcoming
Pharmaceutical Companies in India” in” The Icfai Journal of Marketing Management”.
Vol.6, No. 2, May 2007 pp.57-65.
“Physicians Perception towards Promotional Tools Offered by Pharmaceutical Industry-A
Comparative Age-Wise Analysis” in “Journal of IPM” Vol.8, No.1, Jan-June 2007, pp.1-11.
“Physicians Perception towards Promotional Tools Offered by Pharmaceutical Industry-A
Comparative Practicing Status Wise Analysis” in “The Icfian Journal of Management
Research” Vol .6 No.8, Aug 2007 pp.7-18.
“Retail Banking- Thrust on Borrowers‟ Perception” in “Gurukul Business Review (GBR)”
The journal of FMS, Gurukul Kangri University, Haridwar. Vol.4, 2008, pp.16-20.
“Truth About Consumer Credit Schemes –An Analysis of Borrowers‟ Problems” in “The
Asian Economic Review”, Journal of the Indian Institute of Economics, Vol.50,April,2008,
No.1,pp.167-174.
“A Comparative Study of Retail Credit Schemes of Selected Banks” in “GITAM Journal of
Management” Vol.6 No.4, Oct-Dec 2008, pp203-221.
“An Analytical Study of Growth of Credit Schemes of Selected Banks” in “The Icfai
University Journal of Services Marketing” Vol.VII, No.1, March 2009, pp51-65.
“Consumer Finance in Indian Banking Scenario- A comparative Study of Select Banks in
Haryana” in an edited book “Contemporary Researches in Business Management” from
Vayu Education of India, New Delhi 2009, pp. 271-277.
“An Analytical Study of Expectations and Perceptions of Bank Borrowers Regarding
Service Quality” in „IPM‟ vol. 10, no. 2, July –December 2009.
“Promotional Strategies and Customer Satisfaction Level of Banks” in „Journal of Social
and Welfare Management‟ an Interdisciplinary International Journal. Vol. 1, No. 4, October
to December 2009, pp. 145-154.
“Grievance Redressal System in Indian Banks” in „IME Journal‟ Vol. IV, No. 1, January
2010, pp 9-15.
“Marketing Strategies for Bank Services” in „COMDEX TIMES‟ a monthly Journal
Management Ideas, Vol. XVI, Issue 01, Jan. 2010, pp 8-11.
“Technical Analysis of Selected Scripts of Stock Exchange” „South Asian‟ Journal of, No.
Commerce and Management, Vol Jan-March, 2010, pp 3-15.
“Retail Banking (Capatibility Mode)” in „MERI-Journal of Management of IT‟ Vol 3, No. 2,
April 2010, pp 53-63.
“Marketing of Banking Services” in „Marketing Mastermind‟ June 2010, pp 17-21.
“Customer Satisfaction Level: Sectoral Comparison of Select Banks” in an Edited book
„Exploration of Business and Management Issues‟ Excel Books Publications 2010, pp 230-
243.
Assessing Expectations and Perceptions of Bank borrowers” in an edited book “Exploration
of Business and Management Issues” Excel Books Publications 2010, pp 323-345.
“Ethics in Relationship Marketing: An Effective Strategy for Business in Today‟s
Competitive World”. In an edited book “Marketing: Yesterday-Today-Tomorrow” Banayan
Tree Advertising Publication, New Delhi 2011, pp164-175.
“Sectoral Comparison of Core Banking Solutions” in an edited book “Business and
Management- Contemporary Research Issues” Macmillan Publisher, New Delhi 2011, pp
533-544.
“An Empirical Study on Expectation and Perception of Borrowers about Retail Banking
Service Quality from Bankers Point of View” in an edited book “Business and Management-
Contemporary Research Issues” Macmillan Publisher, New Delhi 2011, pp 545-552.
“A Study of Expectation and Perception of Indian Consumer of Public and Private Sector
Banks” in an edited book “Business and Management- Contemporary Research Issues”
Macmillan Publisher, New Delhi 2011, pp 615-626.
“Service Quality: An empirical Study of Expectation versus Perception in Retail Banking”
in “GYAN MANAGEMENT” an International Bi-Annual Referred Journal of Management
and Technology, Vol. 5,Issue 1, Jan –June 2011,pp 35-45.
“Made in India –India As Brand (Nation Branding)” in Research Drops „a Peer reviewed
International Journal, Vol1,issue 1,March 2011,pp 176-183.
“Service Quality in Retail Banking: An Indian Perspective” in “The IUP Journal of
Marketing Management” Vol. 10, No.3, August 2011, pp 51-65.
“Customer Service in Indian Commercial Banks: An Empirical Study” in “International
Journal of Management and Innovation (IJMI)” Vol.3, Issue 1, 2011. p 59 (20).
“Made in India” in “Research Drops”, A Peer Reviewed International Journal, Vol. 1, No. 1
March 2011,pp176-183.
“Customer Perception towards CRM Practices in Public Sector Banks in Delhi Region” in
an edited book “Business Management-Key Research Issues”, EXCEL BOOKS NEW
DELHI 2012, pp 617-625.
“Demographical Impact on Borrower Needs regarding Service Quality in Indian Retail
Banking: Empirical Study” in an edited book “Business Management-Key Research Issues”,
Excel Books New Delhi 2012, pp 646-659.
“Customer Relationship Management: The Practice Every Bank can Bank upon” in an
edited Book Dynamics and Developmental Changes in Business Practices: Innovations,
Globalization and Policies” Kunal Books Publications New Delhi 2012, pp 189-208.
“An Empirical Study on Customer Perception towards CRM Practices in Foreign Banks” in
“IJMRS” An International Journal of Management Sciences Vol.1, Issue 2, June 2012 pp39-
43.
“Consumer preference towards new retail stores: a theoretical framework” in an Edited
book“ Business Management: Current Research Issues, Wisdom Publishing House,
New Delhi 2014 pp 609-614.
“Online Promotional tools to Attract and to retain customers: A theoretical Framework
“in an edited book “Business Rethinking in 21st Century” Shree Publisher and
Distributor Vol-II, New Delhi. 2014 pp 337-342.
“Financial Literacy: The Necessity of Financial wellbeing” in an edited book
“Emerging Horizons in Business Management” Victorious Publishers (India) 2015 pp
536-545.
“Customers Perception towards Online Promotion Tools” in GE-International Journal
of Management Research, Vol. 3, Issue 3, March 2015. pp 109-119.
“E-Retailing: A paradigm shift in Marketing Communication” in an International
Journal “Advances in Economics & Business Management (AEBM)” Vol 2, no 1, Jan-
Mar 2015, pp 4-9
“E-Retailing : A “Conceptual Study from Marketers‟ perspective” in an edited book
“Engagement Marketing” published by Somaiya publications private limited, Mumbai,
pp 231-239
“A Review of Literature on Determinants for E-retailing services” in an International
Journal of Engineering Technology, Management and Applied Sciences (IJETMAS),
3(special issue Sep., 2015), 315-321. e-ISSN: 2349-4476.
“A Study of Factors Influencing Tourist Destination Image” in an “International
Journal of in Multidisciplinary and Academic Research (SSIJMAR)” Vol. 4, No. 3,
June 2015 pp 1-16
“A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi” in
“Atithya -A Journal of Hospitality” Accepted for Publication in the second issue of the
journal due in the month of August 2015
“Adjectival Tourism in Delhi : A Variety Experience” in Journal of Human and Work
Management” for Vol. 3 No. 1 July 2015 Accepted for Publication
“Impact of Students‟ Demographics on the Preferences for MBA Admissions in
Universities of Haryana”, in an edited book “Management Mosaic” published by
Wisdom Publications, Delhi, 2016, pp 527-536.
“Bricks or Clicks: A Review of Consumers‟ Perspectives”. GE-International Journal of
Management Research. Vol. 4 (6), June 2016, IF-4.88, ISSN: (2321-1709).
Impact of Management Academicians‟ Demographics on the Preference for Joining a
University in Haryana”. GE-International Journal of Management Research. Vol. 4 (6),
June 2016, IF-4.88, ISSN: (2321-1709).
“Problems to Do‟s: An Empirical Study of General Insurance Companies in India” in
“Asia Pacific Marketing Review”, Dec., 2012. pp 85-94.
“Analysis of problems encountered by bankers while dealing with customers in Indian
Banking Industry” in an edited book “Management Leadership and Corporate
Governance”, Swastik Publishing House, New Delhi 2013, pp 129-137.
“An analysis of gap between customers‟ expectations and perceptions regarding
selected CRM Practices in Public and Private sector banks” in “IPU Journal of Bank
Management” Vol.4, Issue XII, Nov. 2013, pp 70-86.
“Initial Conceptual Framework For Marketing In General Insurance Companies: A Top
Managements Perspective” in an edited book “Business and Management: Academic
and Professional Perspective”, Wisdom Publishing House, New Delhi 2013 pp 326-
336.”
A Review on Problems and Prospects of Plastic Money (2017) in an edited book
Management Insight: A Glimpse of Contemporary Research.” DBH Publishers and
Distributors, New Delhi 2017, pp 633-645.
Genesis of Cashless society: A study on Growing Acceptability of Plastic Money
(2017) in International Journal of Advanced Research and Development. Vol 2, issue 5,
Sep 2017, ISSN: 2455-4030, pp 478-485
“Dimensions measuring Customers Satisfaction from E-Retailing. Business Sciences
International Research Journal, 5(1), 38-40. Print ISSN: 2321-3191.
“Factors influencing customers to choose E-retailing while purchasing Electronic
goods. International Journal of Enhanced Research in Management and Computer
Applications (IJERMCA), 6(11), 332-335, ISSN: 2319-7471.
“Barriers hindering use of E-retailing over physical retailing. International Journal of
Enhanced Research in Management and Computer Applications (IJERMCA). 6(11),
332-335, ISSN: 2319-7471.
“Understanding the Construct of Grocery Store Image: An Extensive Review of
Pertinent Literature”. In International Journal of Engineering, Technology, Science and
Research (IJETSR). 5(1), 1561-1569, Jan 2018, ISSN 2394-3386.
“Perceived Service Quality and Value as Antecedents of Satisfaction and Behavioural
Intention in Medical Tourism: A Review of Literature” in an edited book Assemblage: An
Anthology of Business and Management Research”, Wisdom Publications, Delhi. 2018.
Papers presented in seminars/conferences
"Redesigning Management Education" in National Seminar on – Managerial Responses to
Corporate Sector in the New Millennium held at MDU, Rohtak in Feb. 17-18, 2000.
"Implications of E-Commerce", in National Seminar on 21st Century Manager and Global
Business Environment held at Gurukul Kangri Vishwavidyalaya, Hardwar on March 11, 2000.
"Contemporary Issues for Corporate Restructuring in the era of E-Commerce" in
National Seminar on Contemporary Issues in Corporate Restructuring in India in the New
Millennium held at K.U.K. on March 11-12, 2000.
"Implications of E-Commerce for Corporate India" in National Seminar on E-Business:
Recent Trends, Projections and its Implications for Corporate India (Vision-2010) held at Shri
Atmanand Jain Institute of Management and Technology, Ambala on April 30, 2000.
"Contemporary Issues in Rural Marketing" in Xth Annual Conference of Haryana.
Economic Association held at G.J.U.S & T, Hisar on March 25-26, 2000.
"WTO: Discrimination to Developing Countries" in Xth Annual Conference of Haryana
Economic Association held at G.J.U.S & T, Hisar on March 25-26, 2000
"Global Competitiveness and Some Contemporary Issues in Indian Context" in Academia
and Industries Interface on Global Competitiveness held at K.U.K. on Dec. 23-24, 2000.
"Globalisation and Indian Banking" in 8M Management Paper Contest and Conference on
Managing Global Competitiveness "What Indian Companies must do" held at Jagannath
International Management School New Delhi on 17th Feb., 2001. (Only 9 outstanding papers
were selected for presentation from more than 100 papers).
"Problems and Prospects of Management Education" in National Seminar on Challenges in
Higher Education in India held at G.J.U.S & T Hisar on March 3-4, 2001.
"Kaya Kalap in Pharmaceuticals Industry in the era of Globalisation" in National Seminar
on Emerging Issues in Changing Business Scenario held at TITS, Bhiwani on March 24th,
2000.
"Financial Sector Reforms" in National Seminar on Second Generation Reforms held at
Punjab University, Chandigarh on January 17-18, 2002.
"Corporate Governance- Some Contemporary Issues in Banking Industry" for National
Seminar on "Corporate Governance” held at Punjab University, Chandigarh on March 26-27,
2002.
“Human Rights and Duties: Challenges in the New Millennium” in National Seminar held
at G.J.U.S.&T. Hisar on April 6-7,2002
“Venture capital in India: An overview of Entrepreneurship Development” in an
international conference to be held at IIT, New Delhi on January. 10-11,2003
“New World Trade Regime and SSIs in India” in national seminar on “Problems and
Prospects of Small Scale Industries in North – Western India held at G.J.U Hisar, on March 8-
9, 2003.
“Retail Thrust in Banking” in National Seminar organized by Haryana School of business,
G.J.U.S & T Hisar on March 24-25, 2003.
“Loan Default and Its Impact on Strategic Banking Variables” in National Seminar
organized by Haryana school of business, G.J.U.S & T Hisar on March 24-25,2003.
“Agri Business: Present Status and Future Prospects” presented in National Seminar “
Managerial Issues in Seamless Economy” held at G.J.U Hisar, on Feb.27-28, 2004.
“Indian Pharma Industry in W.T.O Era: A management perspective.” presented in
National Seminar “ Managerial Issues in Seamless Economy” held at G.J.U Hisar, on Feb.27-
28, 2004
“Combating India’s Food Problem by 2020” presented in National Seminar on “Develop
India: Vision 2020” organized by Punjab University Chandigarh 22 Feb. 2005
“Banking Sector Reforms and Performance Evaluation of Public Sector Banks in India”
presented in National Seminar on “Financial Sector Reform: Contemporary Issues and
Challenges” organised by Punjabi University, Patiala on February 10-11, 2005
“Marketing Aspects of Financial Services” presented in the National Seminar on
“Management of Financial Services” organised by G.J.U.S & T Hisar on 19th March 2005
“Retail Banking: Marketing Strategies for Success.” presented in the National Seminar on
“Management of Financial Services” organised by G.J.U.S & T Hisar on 19th
, March 2005
“Analysis of Borrowers Perception Regarding Consumer Credit Schemes of Different
Banks” presented in National Seminar on “Indian Economy-Emerging Challenges in
Globalised Regime” organised by D.A.V. College Pehowa on Nov.18-19,2006
“Consumer Credit Schemes-An Empirical Study of Different Banks” presented in National
Seminar on “Emerging Trends in Service Sector: Issues and Challenges” on 24th
Nov.2006 in
S.A. Jain College, Ambala City
“Housing Finance-An Outlook” presented in National Seminar on “Emerging Issues in
Capital Market” organised by K.U.K. on 17th
March 2007
“Customer Service Issues in the Banking Sector” presented in National Seminar on “The
Changing Face of Banking Industry in India: Some Strategic Issues” organised by G.J.U.S & T
Hisar on 20th
March ,2007”
“Retail Banking: A Focus” presented in National Seminar on “The Changing Face of Banking
Industry in India: Some Strategic Issues” organized by G.J.U.S & TS.&T. Hisar on 20th
March
,2007
“Retail Banking-Thrust on Home Loans” presented in National Seminar on “The Changing
Face of Banking Industry in India: Some Strategic Issues” organized by G.J.U.S & TS.&T.
Hisar on 20th
March ,2007
“Ethical Issues in Marketing” presented in National Seminar on “Human Values for
Excellence in Governance Management” organized by G.J.U.S & TS.&T. Hisar ,on 30th
March,2007
“Declared Best Paper “Influence of Promotional Tools Offered by Pharmaceutical
Industry” presented in National Conference on “Research Paper Presentation Designing And
Implementing Marketing Strategies” organized by All India Management Association Centre
for Management Education on 22nd May,2007.
“Analytical Study of Retail Banking in Indian Scenario with Special Reference to
Haryana District” presented in International Seminar on “Perspectives in Strategic
Management” organized by K.U.K, on Nov.23-24, 2007.
“Customer Satisfaction Regarding Home Loan –A Comparative Study of ICICI Bank
and SBI Bank” presented in a National Conference on “Managing Growth of Indian
Economy” organized by J.C.D. Vidyapeeth, Sirsa on March 5th, 2008
“ Consumer Finance in Indian banking scenario- A Comparative Study of Select Banks
in Haryana” in National Conference on “ Business and Management” organized by GJU S &
T, Hisar on 19-21 March ,2009.
“ An Analytical Study of Growth of Credit Schemes of Selected Banks- A Study of
Haryana” in National Conference on “ Business and Management” organized by GJU S & T,
Hisar on 19-21 March, 2009.
“A Sectoral Comparison of Saving and Investment Pattern in India” in National
Conference on “ Business and Management” organized by GJU S & T, Hisar on 19-21 March ,
2009.
“Promotional Strategy and Customer Satisfaction Level of Banks in An International
Conference” on „Management Next – Paradigms and Innovations‟ organized by GJIMT,
Mohali on 19-20 Feb. 2010
“A Sectoral Comparison of Saving and Investment Pattern in India” in National
Conference on “ Business and Management” organized by GJU S & T, Hisar on 19-21 March ,
2009.
“Comparative Growth of General Insurance Companies” in National Conference on
„Business Management‟ organized by HSB, GJUS&T, Hisar on 26-27 March, 2010
“Assessing Expectations and Perceptions of Bank Borrowers” in National Conference on
„Business Management‟ organized by HSB, GJUS&T, Hisar on 26-27 March, 2010
“Customer Satisfaction Level –Sectoral Comparison of Selected Banks” in National
Conference on „Business Management‟ organized by HSB, GJUS&T, Hisar on 26-27 March,
2012
Financial Sector Reforms. In National Seminar on “Second Generation Reforms” held at
Punjab University, Chandigarh on January 17-18, 2002.
Corporate Governance- Some Contemporary Issues in Banking Industry. In National
Seminar on "Corporate Governance” held at Punjab University, Chandigarh on March 26-27,
2002.
Human Rights and Duties: Challenges in the New Millennium. In National Seminar held at
G.J.U.S.&T. Hisar on April 6-7,2002
Venture capital in India: An overview of Entrepreneurship Development. In an
International Conference to be held at IIT, New Delhi on January. 10-11,2003
New World Trade Regime and SSIs in India. In National Seminar on “Problems and
Prospects of Small Scale Industries in North – Western India” held at G.J.U Hisar, on March
8-9, 2003.
Retail Thrust in Banking. In National Seminar organized by Haryana School of business,
G.J.U.S & T Hisar on March 24-25, 2003.
Loan Default and Its Impact on Strategic Banking Variables. In National Seminar
organized by Haryana school of business, G.J.U.S & T Hisar on March 24-25, 2003.
Agri Business: Present Status and Future Prospects. In National Seminar on “Managerial
Issues in Seamless Economy” held at G.J.U Hisar, on Feb.27-28, 2004.
Indian Pharma Industry in W.T.O Era: A management perspective. In National Seminar
on “Managerial Issues in Seamless Economy” held at G.J.U Hisar, on Feb.27-28, 2004
Combating India’s Food Problem by 2020. In National Seminar on “Develop India: Vision
2020” organized by Punjab University Chandigarh 22 Feb. 2005
Banking Sector Reforms and Performance Evaluation of Public Sector Banks in India. In
National Seminaron “Financial Sector Reform: Contemporary Issues and
Challenges”organised by Punjabi University, Patiala on February 10-11, 2005
Marketing Aspects of Financial Services. In National Seminar on “Management of Financial
Services”organised by G.J.U.S & T Hisar on 19th March 2005
Retail Banking: Marketing Strategies for Success. In National Seminar on “Management of
Financial Services” organised by G.J.U.S & T Hisar on 19th
, March 2005
Analysis of Borrowers Perception Regarding Consumer Credit Schemes of Different
Banks. In National Seminar on“Indian Economy-Emerging Challenges in Globalised
Regime”organised by D.A.V. College Pehowa on Nov.18-19,2006
Consumer Credit Schemes-An Empirical Study of Different Banks. In National Seminar on
“Emerging Trends in Service Sector: Issues and Challenges”on 24th
Nov.2006 in S.A. Jain
College, Ambala City
Housing Finance-An Outlook. In National Seminar on “Emerging Issues in Capital
Market”organised by K.U.K. on 17th
March 2007
Customer Service Issues in the Banking Sector. In National Seminar on “The Changing
Face of Banking Industry in India: Some Strategic Issues”organised by G.J.U.S & T Hisar on
20th
March ,2007”
Retail Banking: A Focus. In National Seminar on “The Changing Face of Banking Industry in
India: Some Strategic Issues” organized by G.J.U.S & TS. &T. Hisar on 20th March, 2007
Retail Banking-Thrust on Home Loans. In National Seminar on “The Changing Face of
Banking Industry in India: Some Strategic Issues” organized by G.J.U.S & TS. &T. Hisar on
20th March, 2007
Ethical Issues in Marketing. In National Seminar on“Human Values for Excellence in
Governance Management”organized by G.J.U.S & TS.&T. Hisar ,on 30th
March,2007
Declared Best Paper: Influence of Promotional Tools Offered by Pharmaceutical
Industry. In National Conference on “Research Paper Presentation Designing And
Implementing MarketingStrategies” organized by All India Management Association Centre
for Management Education on 22nd May,2007.
Analytical Study of Retail Banking in Indian Scenario with Special Reference to Haryana
District. In an International Seminar on “Perspectives in Strategic Management” organized
by K.U.K, on Nov.23-24, 2007.
Customer Satisfaction Regarding Home Loan –A Comparative Study of ICICI Bank and
SBI Bank. In National Conference on “Managing Growth of Indian Economy” organized by
J.C.D. Vidyapeeth, Sirsa on March 5th, 2008
Consumer Finance in Indian banking scenario- A Comparative Study of Select Banks in
Haryana. In National Conference on “Business and Management” organized by GJU S & T,
Hisar on 19-21 March, 2009.
An Analytical Study of Growth of Credit Schemes of Selected Banks- A Study of
Haryana. In National Conference on “Business and Management” organized by GJU S & T,
Hisar on 19-21 March, 2009.
A Sectoral Comparison of Saving and Investment Pattern in India. In National Conference
on “Business and Management” organized by GJU S & T, Hisar on 19-21 March , 2009.
Promotional Strategy and Customer Satisfaction Level of Banks. In an International
Conference on „Management Next – Paradigms and Innovations‟ organized by GJIMT,
Mohali on 19-20 Feb. 2010
Comparative Growth of General Insurance Companies. In National Conference on
“Business Management” organized by HSB, GJUS&T, Hisar on 26-27 March, 2010
Assessing Expectations and Perceptions of Bank Borrowers. In National Conference on
“Business Management” organized by HSB, GJUS&T, Hisar on 26-27 March, 2010
Customer Satisfaction Level –Sectoral Comparison of Selected Banks. In National
Conference on “Business Management” organized by HSB, GJUS&T, Hisar on 26-27 March,
2010
Service Quality: An Empirical Study of Expectation versus Perception in Retail Banking.
In an International Seminar on “Economic, Cultural and Political Viability of Asian in Global
Environment-Issues and Challenges”, organized by J.V.JAIN Degree College Saharanpur
(UP) on 12-13 March 2011.
An Analytical Study of SBI Mutual Funds in India. In an International Seminar on
“Economic, Cultural and Political Viability of Asian in Global Environment-Issues and
Challenges”, organized by J.V.JAIN Degree College Saharanpur(UP) on March 2011.
Sectoral Comparison of Core Banking Solutions. In Annual National Conference on
“Business and Management” Organized by HSB GJUS&T Hisar on 10-11March 2011.
An Empirical Study on Expectation and Perception of Borrowers about Retail Banking
Service Quality from Bankers Point of View. In Annual National Conference on “Business
and Management” Organized by HSB GJUS&T Hisar on 10-11March 2011.
A Study of Expectation and Perception of Indian Consumer of Public and Private Sector
Banks. In Annual National Conference on “Business and Management” Organized by HSB
GJUS&T Hisar on 10-11March 2011.
Management of Non -Performing Assets in Public Sector Banks of India. In Annual
National Conference on “Business and Management” Organized by HSB GJUS&T Hisar on
10-11March 2011.
Team Building: An Effective Tool Conquer Change in an Organization. In National
Conference on “Human Resource Challenges in 21st Century: Problems of Public and Private
Sector Enterprises” Organized by JIET Department of Management Studies, Jodhpur on 28-29
Jan 2011.
A study of Adjectival Tourism: A Need Based View of Contemporary Tourism Options. In
National Conference on “Emerging Trends in Hospitality and Tourism” Organized by
Institute of Hotel and Tourism Management , MDU Rohtak on 9-10 April 2011.
India as a Brand. In Management Conference- Panache Organized by Sir Padampat Singhania
University, Udaipur on 9th
Jan 2011.
Rural Marketing: A Competitive Strategy for Sustainable Development. In National
Conference on “Emerging issues in Marketing: Challenges and Perspectives” Organized by
Banarsidas Chandiwala Institute of Professional Studies New Delhi on 5th
Feb 2011.
Customer Service: The Brand Ambassador for Banks. In National Seminar on “Global
Competitiveness of Indian Business” Organised by University School of Management, K.U.K.
on 12th
Feb 2011.
“A study of Factors in Influencing Image of a Tourist Destination” in First International
Conference on Tourism & Technology 2011 (ICTT 2011) Organized by Department of
Management Studies (DMS), Indian Institute of Technology Delhi on 7-9 July 2011
Customer Perception towards CRM Practices in Public Sector Banks in Delhi Region. In
Annual National Conference on “Business and Management” Organized by HSB GJUS&T
Hisar on 9-10 Feb 2012.
Demographical Impact on Borrower Needs regarding Service Quality in Indian Retail
Banking: Empirical Study. In Annual National Conference on “Business and Management”
Organized by HSB GJUS&T Hisar on 9-10 Feb2012.
Customer Relationship Management: The Practice Every Bank can Bank upon. In
National Seminar on “Dynamics and Developmental Changes in Business Practies”
Organized by Institute of Information Technology and Management New Delhi on 25-
feb2012.
“Initial Conceptual Framework For Marketing In General Insurance Companies: A Top
Managements Perspective” in National Conference on „Business Management‟ organized by
HSB, GJUS&T, Hisar on 7-8 Feb., 2013.
“Satisfaction Of Management Students and Academicians In Universities: A Theortical
Framework ” in National Conference on „Business Management‟ organized by HSB,
GJUS&T, Hisar on 7-8 Feb., 2013.
“Performance Appraisal Of Retail banking Products In Indian Commercial Banks: A
Case Study Of Haryana” in National Conference on „Business Management‟ organized by
HSB, GJUS&T, Hisar on 7-8 Feb., 2013.
“Banking Facilities to the Customers- a Sectoral Comparison of Banks in India” in
National Conference on „Business Management‟ organized by HSB, GJUS&T, Hisar on 7-8
Feb., 2013.
“Satisfaction of Management Students and Academicians in universities of Haryana” in
National Conference on „Business Management‟ organized by HSB, GJUS&T, Hisar on 7-8
Feb., 2013.
“Attitude of employees towards training effectiveness A comparative study between
public and private banks” In Annual National Conference on . In Annual National
Conference on “Business and Management” Organized by HSB GJUS&T Hisar on 9-10 Feb
2012.
“Adjectival Tourism In Delhi; A Variety Experience” in National Conference on „Business
Management‟ organized by HSB, GJUS&T, Hisar on 7-8 Feb., 2013
Consumer preference towards new retail stores: a theoretical framework” in National
Conference on „Business Management‟ organized by HSB, GJUS&T, Hisar on 6-7 Feb., 2014.
“Online promotional tools to attract and retain customers” in National Conference on
„Business Management‟ organized by HSB, GJUS&T, Hisar on 6-7 Feb., 2014.
“Adjectival Tourism In Delhi; A Variety Experience” in National Conference on „Business
Management‟ organized by HSB, GJUS&T, Hisar on 7-8 Feb., 2013.
“Consumer preference towards new retail stores: a theoretical framework” in National
Conference on „Business Management‟ organized by HSB, GJUS&T, Hisar on 6-7 Feb., 2014.
“Online promotional tools to attract and to retain customer: A theoretical Framework “in
National Conference on “Business Rethinking in 21st Century” organised by School of
Business Studies, Vivekanand Institute of Professional Studies, Delhi on 26-27 Feb.,2014.
“Financial Literacy: The Necessity of Financial wellbeing” in 7Th
Annual National
Conference on Business and Management organized by HSB,GJUS&T, Hisar on 12-13 Feb.,
2015.
“Customers Perception towards Online Promotion Tools” in 7Th
Annual National
Conference on Business and Management organized by HSB,GJUS&T, Hisar on 12-13 Feb.,
2015
“Tourist Designation Image of Delhi: A Study of Perception of Local Inhabitants of the
City” in 7Th
Annual National Conference on Business and Management organized by
HSB,GJUS&T, Hisar on 12-13 Feb., 2015
“E-Retailing: A paradigm shift in Marketing Communication” in 9Th
International
Conference on “Management of Business, Finance, Economics, Marketing and E-Technology
(MBFEMT-2015)” organized by Krishi Sanskriti at Jawaharlal Nehru University, New Delhi
on 7-8th
Feb, 2015.
“E-Retailing : A Technological shift in Retail Sector” in 7Th
Annual National Conference on
“Business and Management” organized by HSB,GJUS&T, Hisar on 12-13 Feb, 2015.
“E-Retailing : A conceptual study from Marketers’ perspective” in “10th
SIMSR Global
Marketing Conference” organized by K.J. Somaiya Institute of Management Studies and
Research, Mumbai on 24-25th
Feb, 2015.
“Weekend Recreation: A Growing Phenomenon among Working Professionals” in an
International Conference on A Global Conference on Managing change in recovering markets.
Organized by MDI Gurgaon on 11-13 March 2015.
“Structure and growth analysis of general insurance industry in India- A comparison of
public and private sector” (An abstract published in proceedings) ” in an International
Conference on A Global Conference on Managing change in recovering markets. Organized
by MDI Gurgaon on 11-13 March 2015.
“Impact of Students’ Demographics on the Preferences for MBA Admissions in
Universities of Haryana”. Presented in 8th
Annual National Conference on “Management
Mosaic” organized by HSB, GJU S&T, Hisar on 10-11 Feb, 2016.
“Bricks or Clicks: A Review of Consumers’ Perspectives”. Presented in 8th
Annual National
Conference on “Management Mosaic” organized by HSB, GJU S&T, Hisar on 10-11 Feb,
2016.
“A study of Difference in Costumer perception towards online promotional tools across
gender” presented in 7th
International Conference on Excellence in Research and Education on
5-8 May, 2016.
“A Review on Problems and Prospects of Plastic Money (2017)” Presented in HSB 9th
Annual National Conference on Business and Management, 9th
Feb., 2017.
“Grocery Store Image: Domain and Dimensions (2017)” Presented in HSB 9th
Annual
National Conference on Business and Management, 9th
Feb., 2017.
“Plastic Money: Gateway to Cashless Society?” Presented in 17th
Global conference on
“Transforming Organizations through flexible systems management”, Delhi school of
Management, DTU, New Delhi, 11-13 Dec., 2017.
“Dimensions measuring Customers Satisfaction from E-Retailing.” In an International
conference on Women Entrepreneurship, E-commerce, Management, Law, Gender studies,
Humanities and Social Sciences, organized by International Multidisciplinary Research
Foundation in Goa on Mar 30-31, 2017.
“Factors influencing customers to choose E-retailing while purchasing Electronic goods.
10th
International Conference on Science, Technology and Management ICSTM-17, Organized
by Conference world and A.R. research publications at Institution of Electronics and
Telecommunications Engineers (IETE), Bangalore on Nov 19, 2017.
“Barriers hindering use of E-retailing over physical retailing. 4th
International Conference
on Recent advances in Engineering, Science and Management (ICRAESM-17), Organized by
Conference world and A.R. research publications at Institution of Electronics and
Telecommunications Engineers (IETE), Chandigarh on Nov 26, 2017.
“A Review of Literature on Determinants for E-retailing services” in an International
Conference on Innovative Research in Engineering, Science and Management (ICIRESM-
2015), Organized by Conference Info and Academic Science at JNU, New Delhi on Sept 20,
2015.
“Understanding the Construct of Grocery Store Image: An Extensive Review of Pertinent
Literature” in an International conference on New Frontiers of Engineering, Science,
Management and Humanities (ICNFESMH-2018), organized by Conference Info in
association with Academic Science at OITM, Hisar on 4th
Feb., 2018.
“Perceived Service Quality and Value as Antecedents of Satisfaction and Behavioural
Intention in Medical Tourism: A Review of Literature”. In HSB 10th
Annual National
Conference on Business and Management organized by Haryana School of Business,
GJUS&T, Hisar, on 09th
Feb., 2018.
“A Two Tier Approach towards Understanding Grocery Store Image: An Extensive
Review of Literature”. In HSB 10th
Annual National Conference on Business and
Management organized by Haryana School of Business, GJUS&T, Hisar, on 09th
Feb., 2018.
“Perceived Service Quality and Value as Antecedents of Satisfaction and Behavioural
Intention in Medical Tourism: A Review of Literature” In HSB 10th
Annual National
Conference on Business and Management organized by Haryana School of Business,
GJUS&T, Hisar, on 09th
Feb., 2018.
“An Empirical study of Consumer Perception towards Plastic Currency and Determination of
E-Banking Adoption: An Indian Context” presented in National Conference on
“Demonetization: Demystified” organized by School of Management, Delhi Technical
Campus on 9th
February, 2018.
(Prof.Usha Arora)
Haryana School of Business,
Guru Jambheshwar University
of Science &Technology,
Hisar (Haryana)