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Organized byCambridge Healthtech Institute

April 8 - 9, 2013 World Trade Center

Boston, MA

World 2013Conference

MedicalInformatics

Cambridge Healthtech Institute and Bio-IT World are proud to announce the launch of

Deploying Information Technology to Sustain Innovation within the Rapidly Changing Care Delivery Models: ACOs, Meaningful Use, Bundles, Medicaid, Personalized Care

MedicalInformaticsWorld.com

Final Agenda

WorksHops

ConCurrent traCks

Provider-Payer-Pharma Cross-Industry Data Collaboration

Coordinated Patient Care, Engagement and Empowerment

Population Health Management, Segmentation and Stratification

keynote presentatIons

• AdvancingtheUseofEHR/EMRforClinical ResearchandDrugDevelopment:Breaking DownBarriers&BuildingUpBridges

• CloudComputinginHospitalData ManagementandIntegration

• SoftwareforClinicalGenomics

Deploying Information Technology to Enable Innovation within the Future State of Care: Connecting Patients, Providers, and PayersJohn Halamka, M.D., MS, CIO, Beth Israel Deaconess Medical Center

Making Data Actionable: Driving Better Decision Making by Connecting, Collecting and Comparing Data to Create More Affordable, More Effective Health CareLonny Reisman, M.D., Senior Vice President, CMO, Aetna

Preparing for the Tidal Wave: Prepositioning Information Technology Needed to Support Deeper Use of Genetics in the ClinicSandy Aronson, Executive Director, IT, Partners HealthCare Center for Personalized Genetic Medicine

Improving Patient Outcomes at WellPoint using Longitudinal Patient RecordsRickey Tang, Vice President, Chief Architect and CTO, WellPoint

Power of Information: Open Data Innovation and the Production of Business IntelligenceMark Davies, M.D., Executive Medical Director, Health & Social Care Information Centre, National Health Service

Held in Conjunction with

CONFERENCE & EXPO ’13

Cambridge Healthtech Inst itute’s Twel�h Annual

April 9 – 11, 2013 • World Trade Center • Boston, MA

Enabling Technology. Leveraging Data. Transforming Medicine.

April 9 - 11, 2013Boston, MA

preMIer sponsors

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http://www.medicalinformaticsworld.com/

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2 | Medical Informatics World MedicalInformaticsWorld.com

ConferenCe-at-a-glanCeApril 8

MondayAMMedicalInformaticsWorldOpeningKeynotes&Panel•Deploying Information Technology to Enable Innovation within the Future State of Care

•Defining, Measuring and Managaing Clinical, Operational and Financial Risk

• Provider - Payer - Pharma Collaborations for Patient and Population Health Management

April 8MondayPM

Provider-Payer-PharmaCross-IndustryData

Collaboration

CoordinatedPatientCare,EngagementandEmpowerment

PopulationHealthManagement,

SegmentationandStratification

April 9TuesdayAM

April 9TuesdayPM

Post-ConferenceWorkshops• Advancing the Use of EHR/EMR for Clinical Research and Drug Development: Breaking Down

Barriers & Building Up Bridges

• Cloud Computing in Hospital Data Management and Integration

• Software for Clinical Genomics

EveningClosingKeynotesShared Session between Medical Informatics World and Bio-IT World Expo

about tHe eventCambridge Healthtech Institute and Bio-IT World are committed to extending their exceptional series of educational programming in Boston this spring with the launch of MedicalInformaticsWorld2013. Taking place April 8-9, MedicalInformaticsWorld2013 will bring together industry leaders and decision makers in the fields of HIT, healthcare, biomedical sciences, life sciences, pharmaceuticals, informatics and IT in Boston, MA. Over the course of two stimulating days, senior level executives and leading experts will share research advances, information trends and new enabling technologies that are driving healthcare management, biomedical research, and healthcare delivery to new heights. MedicalInformaticsWorld2013 will feature three concurrent tracks, each running a day and a half, and three in-depth half-day workshops providing dynamic discussion from world-leading scientists and executives in healthcare informatics, biomedical informatics, applied clinical informatics, and personalized medicine.

Co-located with CHI's flagship Bio-IT World Expo, a premier event showcasing the myriad applications of IT and informatics to the life sciences enterprise, MedicalInformaticsWorld2013 completes the week of scientific content by bridging the healthcare and life science worlds. As Bio-IT World Expo attracts more than 2,500 delegates from dozens of countries as well as more than 130 exhibiting companies, networking opportunities abound at the two events. Join us and your peers for invaluable discussion and networking at MedicalInformaticsWorld2013.

ContaCt InfoForcontent&topicsuggestions,contact:

Micah Lieberman Executive Director, Conferences Cambridge Healthtech Institute 541-482-4709 | [email protected]

Forexhibit&sponsorshipinformation,contact:

Companies A-KKatelin Fitzgerald Manager, Business Development Cambridge Healthtech Institute 781-972-5458 | [email protected]

Companies L-ZTim McLucas Manager, Business Development Cambridge Healthtech Institute 781-972-1342 | [email protected]

»ExclusivE OffEr tO AttEnd BiO-it WOrld cOnfErEncE & ExpOMedical Informatics World is being held in conjunction with Bio-IT World Conference & Expo, CHI’s premier event showcasing the myriad applications of IT and informatics to biomedical research and the drug discovery enterprise. Bio-IT World Expo attracts more than 2,500 delegates from dozens of countries as well as more than 130 exhibiting companies.

Medical Informatics World and Bio-IT World Expo are being held back-to-back to complete the week of scientific content by bridging the healthcare and life science worlds. Paid attendees of Medical Informatics World Conference can attend Bio-IT World Conference & Expo (April 9-11) for a special discounted rate. See the registration page for details.

Held in Conjunction with




Enabling Technology. Leveraging Data. Transforming Medicine.April 9 - 11, 2013 • Boston, MA

Bio-ITWorldExpo.com

Corporate support sponsor

preMIer sponsors


Corporate sponsor

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MedicalInformaticsWorld.com Medical Informatics World | 3

Sandy Aronson, Executive Director, IT, Partners HealthCare Center for Personalized Genetic Medicine

Karen Baranowski, D.N.Sc., ANP, RN, President/CEO, Home Health & Hospice Care of New Hampshire

Marc Berger, M.D., Vice President, Real World Data & Analytics, Pfizer

Jeff Brown, Ph.D., Assistant Professor, Population Medicine, Harvard Pilgrim Health Care Institute and Harvard Medical School

Zhaohui (John) Cai, M.D., Ph.D., Director, Biomedical Informatics, Clinical Information Science, AstraZeneca Pharmaceuticals, Inc.

Hui Cao, M.D., Ph.D., Senior Director, Personalized Healthcare Informatics, Strategic Programs, R&D Information, AstraZeneca Pharmaceuticals LP

Carrick Carpenter, Delivery Director, Healthcare Cloud Computing, Healthcare and Life Sciences, Dell

Chih-Lin Chi, Ph.D., Research Associate, Center for Biomedical Informatics, Harvard Medical School

Chan Chuang, M.D., Corporate Medical Director, HealthCare Partners Affiliates Medical Group

Clayton Curtis, M.D., Ph.D., Informaticist, Informatics and Analytics; VHA-IHS Liaison, Health IT, Veterans Health Administration

John D’Amore, MS, former Vice President, Enterprise Performance Management, Allscripts; Founder, Clinfometrics

Leonard D’Avolio, Ph.D., Associate Center Director, Biomedical Informatics, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs

Mark Davies, M.D., Executive Medical Director, Health & Social Care Information Centre, National Health Service

Mark Dente, M.D., CMO, Americas, GE Healthcare IT

Brian Dixon, MPA, Ph.D., FHIMSS, Assistant Professor, Health Informatics, Indiana University; Research Scientist, Regenstrief Institute Investigator in Residence, VA Center of Excellence on Implementing Evidence-Based Practice

Ronald Dixon, M.D., MA, Director, CIMIT’s Value Based Healthcare Delivery Program; Director, Virtual Practice Project, Massachusetts General Hospital (MGH)

Joel Dudley, Ph.D., Assistant Professor, Genetics and Genomic Sciences; Director, Biomedical Informatics, Mount Sinai School of Medicine

Jon Duke, M.D., Research Scientist, Regenstrief Institute, Inc.; Assistant Professor, Medicine, Indiana University School of Medicine

Sujith Eramangalath, Program Manager, Healthcare, Frost & Sullivan

Ryan Ferguson, Sc.D., MPH, Acting Center Director, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs; Assistant Professor, Epidemiology, Boston University School of Public Health

Louis Fiore, M.D., MPH, Executive Director, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs; Associate Professor, Boston University School of Medicine, Boston University School of Public Health

Mark Gaynor, Ph.D., Associate Professor, Health Management and Policy, School of Public Health, Saint Louis University

Chet Gentry, M.D., CMO, Clinical, Cumberland Center for Healthcare Innovation

John Halamka, M.D., MS, CIO, Beth Israel Deaconess Medical Center

Jeff Halperin, MBA, Senior Project Manager, International Project Management Competency Center, Philips

Mark Jacobs, CIO, Delaware Health Information Network (DHIN)

Les Jebson, Director, The Diabetes Center of Excellence, University of Florida Academic Health System

Dipak Kalra, Professor, Health Informatics, University College London

Aaron Kamauu, M.D., CEO, Healthcare Data Analytics, Anolinx LLC; former Head, Healthcare Data Strategy, Roche and Genentech

Vipul Kashyap, Director, Information Management & Analytics, Cigna Healthcare

Isaac S. Kohane, M.D., Ph.D., Henderson Professor of Health Sciences and Technology, Children’s Hospital and Harvard Medical School; Director, i2b2 National Center for Biomedical Computing

Alfred (Al) Lewis, J.D., Founder and President, Disease Management Purchasing Consortium International; Author, “Why Nobody Believes the Numbers: Distinguishing Fact from Fiction in Population Health Management”

Andrew Litt, M.D., CMO, Healthcare and Life Sciences, Dell

Patrick Loerch, Ph.D., Director, Health Informatics, Merck & Co.

Julie Meek, Ph.D., Clinical Associate Professor, School of Nursing, Indiana University

Natan Noviski, M.D., Chief, Pediatric Critical Care Medicine; Associate Chairman, Pediatrics, Massachusetts General Hospital

Katherine Pereira-Ogan, Director, Service Excellence, Christiana Care Health System

Len Polizzotto, Ph.D., Vice President, Draper Laboratory

Kristen Raber, Project Manager, Information Services, Christiana Care Health System

Ronald Ranauro, Founder and Managing Partner, Incite Advisors

Christian Reich, M.D., Ph.D., Global Head, Discovery Informatics, AstraZeneca Pharmaceuticals LP

Lonny Reisman, M.D., Senior Vice President, CMO, Aetna

Will Rice, Executive Director, e-Health Initiatives, State of Tennessee

Jeremy Rich, M.D., Director, HealthCare Partners Institute

Jeff Rose, Partner, Rose Healthcare Solutions

Steve Savas, Partner, Healthcare Technology Practice, McKinsey and Company

Andreas Schmidt, Senior Healthcare Data Scientist, Pharma Development, F. Hoffmann–La Roche AG

Dean Sittig, Ph.D., Professor, School of Biomedical Informatics, The University of Texas Health Science Center

Nitzan Sneh, CEO, CliniWorks, Inc.

Rickey Tang, Vice President, Chief Architect and CTO, WellPoint

Tibor van Rooij, Ph.D., Candidate, Pharmacy and Pharmaceutical Sciences, University of Alberta; former Director, Bioinformatics, Génome Québec and Montreal Heart Institute Pharmacogenomics Centre

Mark Weiner, M.D., Senior Director, RWE Informatics, Strategic Programs, R&D Information, AstraZeneca Pharmaceuticals LP

Yi Zhou, Ph.D., Director, Analytics, Evaluation, & Knowledge Sharing, Kaiser Permanente

dIstInguIsHed faCulty

Forthelatestspeakeradditionsandpresentationupdates,visitMedicalInformaticsWorld.com



Provider-Payer-Pharma Cross-Industry Data CollaborationDeploying Information Technology to Sustain Innovation within the Rapidly Changing Care Delivery Models

MOndAY, April 8

7:00amConferenceRegistrationandMorningCoffee

»OpEninG KEYnOtEs And pAnEl

CONNECTINGPATIENTS,PROVIDERS,ANDPAYERS8:00WelcomeandChairperson’sRemarksMicah Lieberman, Executive Director, Conferences, Cambridge Healthtech Institute (CHI) and Bio-IT World Expo

8:15DeployingInformationTechnologytoEnableInnovationwithintheFutureStateofCare:ConnectingPatients,Providers,andPayersJohn Halamka, M.D., MS, CIO, Beth Israel Deaconess Medical CenterThe 5 year Meaningful Use plan creates an ecosystem for innovation. The speaker will reflect on the latest Federal and State projects that bring data liquidity to payers, providers, patients and third party companies. 2013 is likely to be the tipping point in healthcare IT that ushers in a new era of modular applications and cloud hosted services leveraging the newly freed healthcare data, exchanged with patient consent.

8:40MakingDataActionable:DrivingBetterDecisionMakingbyConnecting,CollectingandComparingDatatoCreateMoreAffordable,MoreEffectiveHealthCareLonny Reisman, M.D., Senior Vice President, CMO, Aetna Dr. Reisman will describe how Aetna is pushing the boundaries of technology. Using structured information and complete analytics facilitates the identification of trends, associations, comparisons of treatments and supports clinical and financial decision making, accountability, and risk sharing. Dr. Reisman will explore how this convergence creates a safer, more effective and efficient health system.

9:05PreparingfortheTidalWave:PrepositioningInformationTechnologyNeededtoSupportDeeperUseofGeneticsintheClinicSandy Aronson, Executive Director, IT, Partners HealthCare Center for Personalized Genetic MedicineClinical genetic tests are increasingly common and the first whole genome sequencing tests have begun to enter clinical care. These tests create new and growing challenges for clinicians who need to react to and manage these results over time. This talk will describe and provide an example of an infrastructure for managing clinical genetic data. Initiatives that could be undertaken now to ensure patients derive the maximum benefit from genetic advances will also be discussed.

9:30KeynotePanel

10:00CoffeeBreakintheExhibitHallwithPosterViewing

HEALTHCAREITANDANALYTICS:VALUEANDRISKS

10:40Chairperson’sRemarksJon Duke, M.D., Research Scientist, Regenstrief Institute, Inc.; Assistant Professor Medicine, Indiana University School of Medicine

10:50ValuePropositionaroundHIEs:WhoGetsWhatValueJeff Rose, Partner, Rose Healthcare SolutionsMany people think that health information exchange is a valuable thing to do. Yet no one seems to be able to define the value proposition in economic terms, either in aggregate or by type of stakeholder. This presentation assembles all of the available published research on the HIE value proposition and explains who wins and how much. This information is vitally important to every stakeholder who is considering whether to participate or continue participating in a HIE.

11:15PilotingBundledPayments-HowAdvanced Sponsored byAnalyticsCanHelpGraham Hughes, CMO, SAS Center for Health Analytics & Insights

Few organizations are prepared to manage effectively in an environment of provider risk sharing and pay for value, whether they are looking to carve out populations for risk sharing or participate in one of the many new reimbursement methodologies being piloted by both commercial payers and CMS. This session will describe the data-driven analytics foundations that early adopters have used to establish gain-sharing agreements for bundled payment contracts, and will conclude with lessons learned.

11:40Cross-IndustryDataCollaboration:PotentialValueandRiskstoEachTypeofStakeholder,andtheCurrentStateofPlaySteve Savas, Partner, Healthcare Technology Practice, McKinsey and CompanyWe will review the potential value that each of the major stakeholder groups (payer/provider/pharma) can get from data partnerships with the others. We will also review the risks of such collaborations. Then we will discuss the types of deals currently announced in the market and how companies are using this data in their core business. The audience will hear an exhaustive overview of the various rationales for entering into the partnerships from the point of view of the other parties, which will help them form their own partnering strategies.

12:05pmRaceforRealWorldData-Outcomes Sponsored byData&Analytics:Uses,ApproachandIssuesAsif Dhar, M.D., Managing Director, Deloitte Health Informatics & CMIO, Deloitte Consulting Katherina Holzhauser, Associate Vice President IS Commercialization, Information Systems, Intermountain Healthcare

12:30LuncheonPresentation(Sponsorship Opportunity Available)orLunchonYourOwn

DATAINNOVATIONSANDCOLLABORATIONSTOIMPROVEOUTCOMES

1:35Chairperson’sRemarksVipul Kashyap, Director, Information Management & Analytics, Cigna Healthcare

1:40Co-Presentation:Merck-RegenstriefPartnership:AdvancingPersonalizedDeliveryofCarethroughRealWorldHealthcareResearch&InnovationPatrick Loerch, Ph.D., Director, Health Informatics, Merck & Co.Jon Duke, M.D., Research Scientist, Regenstrief Institute, Inc.; Assistant Professor Medicine, Indiana University School of MedicineThe Regenstrief-Merck partnership aims to improve the health of patients through healthcare innovation, data analytics, and research that supports personalized delivery of care. In this talk we will discuss some key lessons learned on the organizational structure and operation of a successful pharmaceutical-academia partnership. With almost a year and the execution of a diverse range of collaboration projects under our belt, we will also review specific research areas where pharmaceutical and academic drivers are well aligned and thus are well suited for partnering.

2:15Real-WorldClinicalDataMining,Driving Sponsored byCross-IndustryCollaboration:SupportingAcceleratedEvidenceExtraction,InformedPipelineDecisionMaking,ClinicalTrialRecruitmentandImprovingPersonalizedCareNitzan Sneh, CEO, CliniWorks, Inc.CliniWorks will share insight into the impact of technology using advanced data mining tools with real-world patient data to transform disparate healthcare data into useful, actionable information. This is invaluable in helping Payers accurately adjudicate their payment systems and ultimately track cost-savings, enabling Providers to improve quality metrics, and addressing Pharma’s drug development lifecycle from clinical trial design and enrollment through post-approval outcomes analyses.

2:30SemanticTechnologyforProvider-Payer-PharmaSponsored by

Cross-IndustryDataCollaborationBuildingIntelligentHealthDataIntegrationNagaraja Srivatsan, Senior Vice President, Strategy, Healthcare & Life Sciences, Cognizant Technology Solutions Thomas Kelly, Practice Director, Enterprise Information Management – Life Sciences, Cognizant Technology SolutionsJay A. Warren, EIM Healthcare Practice Evangelist, Enterprise Information


Management, CognizantThe integration of pharma, provider, payer, and real-world data will identify new ways in which health data can be combined and analyzed to improve quality of care. Semantic technology can speed integration of health data, while supporting an evolutionary approach to developing and leveraging expertise. This presentation will examine key features of semantic technology that support health data integration objectives.

2:55RefreshmentBreakintheExhibitHallwithPosterViewing

CROSS-INDUSTRYDATAPARTNERSHIPS3:35IntroductoryRemarks:WhatWorked,WhatChallengesExistedandWhatAretheFutureDirections?Hui Cao, M.D., Ph.D., Senior Director, Personalized Healthcare Informatics, Strategic Programs, R&D Information, AstraZeneca Pharmaceuticals LP

3:50AstraZeneca/HealthcoreCollaborationMark Weiner, M.D., Senior Director, RWE Informatics, Strategic Programs, R&D Information, AstraZeneca Pharmaceuticals LP

4:10FDAMini-SentinelJeff Brown, Ph.D., Assistant Professor, Population Medicine, Harvard Pilgrim Health Care Institute and Harvard Medical SchoolMini-Sentinel is a pilot project to inform and facilitate development of a national active surveillance system for monitoring the safety of FDA-regulated medical products. The Mini-Sentinel project includes 18 data partners with over 125 million covered lives and billions of medical encounters and pharmacy dispensings available for querying. The project adheres to a distributed querying approach that allows data partners to maintain control of their data and its uses. Mini-Sentinel has established the infrastructure and capability to rapidly respond to FDA requests.

4:30ObservationalMedicalOutcomesPartnership(OMOP)Christian Reich, M.D., Ph.D., Global Head, Discovery Informatics, AstraZeneca Pharmaceuticals LP

InteractiveDiscussion/ClosingPanel

4:50Cross-IndustryDataPartnershipsOverview:WhatWorked,WhatChallengesExistedandWhatAretheFutureDirections?Moderator: Hui Cao, M.D., Ph.D., Senior Director, Personalized Healthcare Informatics, Strategic Programs, R&D Information, AstraZeneca Pharmaceuticals LPPanelists: Speakers from the SessionCompanies have started to change the way they discover, develop, and commercialize medicines to address patient and payer needs at every stage of the product lifecycle. In order to access patient data across boundaries, companies and regulators are experimenting with various data collaboration models. This session will examine various Cross-Industry Data Partnerships including the AstraZeneca/Healthcore collaboration, FDA’s Mini-Sentinel and OMOP launched by the Foundation for the NIH. Speakers will share with the audience their key lessons learned, examine what worked and what didn’t and discuss what future directions the industry is taking.

5:15MedicalInformaticsWorldWelcomeReceptionintheExhibitHallwithPosterViewing

6:15EndofDay

tuEsdAY, April 9

7:30amMorningCoffee

HOLISTICHEALTHCAREECOSYSTEMANDiEHRs8:00Chairperson’sRemarksPatrick Loerch, Ph.D., Director, Health Informatics, Merck & Co.

8:10TowardsaHolisticHealthcareEcosystem:DataInnovationsandCollaborationstoImproveClinicalOutcomesandReduceCostofCareVipul Kashyap, Director, Information Management & Analytics, Cigna HealthcareA use case scenario that posits a joint collaboration between a payer, provider and pharma to design a “holistic healthcare intervention" will be presented. Data, insights and knowledge that each of the collaborators can contribute will be identified. Concrete benefits: (a) System-wide and (b) Stakeholder specific that arise for each of the stakeholders for sharing their data, insights and knowledge will be discussed.

Finally, we will brainstorm approaches to overcome market obstacles and identify win-win opportunities as a prelude to operationalize some of these ideas.

8:40TheCurrentStateofHealthInformaticsattheVeteransHealthAdministration(VHA):iEHRs,InnovativeHealthIT,DataSharingClayton Curtis, M.D., Ph.D., Informaticist, Informatics and Analytics; VHA-IHS Liaison, Health IT, Veterans Health AdministrationThe Department of Veteran Affairs (VA) has a long history of using electronic health record systems, personal health record systems and health information exchange. VA’s electronic health record system, the Computerized Patient Record System (CPRS), supports clinical decision-making to enhance quality, efficiency, and continuity of care. Dr. Clayton Curtis will discuss the work currently being done in the Health Informatics office to further the advancement of Health Information Technology in VHA and the country. This will include information on the integrated electronic health record being developed with the Department of Defense.

9:10AnalyticsAcrosstheHealthcareEcosystem Sponsored by

Heather Fraser, Global Life Science & Healthcare Lead, IBM Institute for Business Value Healthcare reforms are dictating that organizations provide higher quality outcomes along with greater cost effectiveness. In order to deliver on this, new insights and process optimization are needed which will require collaboration across the entire healthcare ecosystem – from payers to providers to life sciences companies. To understand how analytics is being used to enable this change, IBM will share the results of a global survey of 555 payers, providers and life sciences organizations.


»clOsinG KEYnOtEs

POWEROFINFORMATION10:35Chairperson’sRemarksChet Gentry, M.D., CMO, Cumberland Center for Healthcare Innovation

10:40ImprovingPatientOutcomesatWellPointusingLongitudinalPatientRecordsRickey Tang, Vice President, Chief Architect and CTO, WellPointNearly 36 million Americans (one in nine) are covered by a WellPoint affiliated health plan, making it one of the nation’s largest health benefits company. Learn how the health insurer is using a system to try to improve patient outcomes through the delivery of up-to-date, evidence-based health care. The system has the abilities to analyze the meaning and context of human language, quickly process vast amounts of information and provide responses to questions based on the evidence it finds. In pilot programs, physicians are using the solution to help identify treatment options that balance the interactions of various drugs and treatment choices, enabling physicians to more quickly select the most effective treatment plans.

11:05PowerofInformation:OpenDataInnovationandtheProductionofBusinessIntelligenceMark Davies, M.D., Executive Medical Director, Health & Social Care Information Centre, National Health ServiceDr. Davies of the United Kingdom’s NHS will describe the current development in health information in England and outline it in the context of open data innovation and the production of business intelligence.

11:30LeveragingComparativeAnalyticsto Sponsored byOptimizeAccountableCareSolutionsAsif Dhar, M.D., Managing Director, Deloitte Health Informatics & CMIO, Deloitte ConsultingRajiv Sabharwal, CTO, National Solution Lead HIX, Deloitte Health Informatics

12:30pm-4:00pmPOST-CONFERENCEWORKSHOPSSeparate registration required; please see page 10 for details

2:00Bio-ITWorldExpoConferenceRegistration

»4:00 shArEd plEnArY KEYnOtE sEssiOn BEtWEEn


MedicalInformatics &





5:00-7:00PleasejoinusfortheBio-ITWorldExpoWelcomeReceptionintheExhibitHall



Coordinated Patient Care,Engagement and EmpowermentDeploying Information Technology to Sustain Innovation within the Rapidly Changing Care Delivery Models

MOndAY, April 8

7:00amRegistrationandMorningCoffee


CONNECTINGPATIENTS,PROVIDERS,ANDPAYERS8:00WelcomeandChairperson’sRemarksMicah Lieberman, Executive Director, Conferences, Cambridge Healthtech Institute (CHI) and Bio-IT World Expo


8:40MakingDataActionable:DrivingBetterDecisionMakingbyConnecting,CollectingandComparingDatatoCreateMoreAffordable,MoreEffectiveHealthCareLonny Reisman, M.D., Senior Vice President, CMO, Aetna Dr. Reisman will describe how Aetna is pushing the boundaries of technology. Using structured information and complete analytics facilitates the identification of trends, associations, comparisons of treatments and supports clinical and financial decision making, accountability, and risk sharing. Dr. Reisman will explore how this convergence creates a safer, more effective and efficient health system.


9:30KeynotePanel


ENGAGINGANDEMPOWERINGPATIENTS10:40Chairperson’sRemarksJeremy Rich, M.D., Director, HealthCare Partners Institute

10:50EmergingTrendsandOpportunitiesinTelehealth:AGlobalScenarioSujith Eramangalath, Program Manager, Healthcare, Frost & SullivanThe presentation aims to provide an overview on the key developments in the telehealth space. The presentation would also highlight the current levels of penetration of telehealth across mature and emerging countries. The other aim of the presentation is to provide a holistic overview of the future opportunities and key trends across the globe through specific case studies.

11:15EmbeddingRandomizationviaaPoint-of-CareClinicalTrialintheVAHealthcareSystem:PatientandProviderPerspectivesRyan Ferguson, Sc.D., MPH, Acting Center Director, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs; Assistant Professor, Epidemiology, Boston University School of Public HealthHealthcare delivery organizations, such as the VA, struggle with how to best structure, develop and apply the evidence such that the right care is delivered to the right people. Further, organizations need to capture results of the application of care for future improvement. The discussion focuses on the patient and provider experiences with the VA Cooperative Studies Program’s Point of Care Initiative, an effort aimed to address the issues within the context of creating a learning healthcare system.

11:40ConnectandEnhance:HowTechnologyCanBuildHealthier,MoreIndependentLivesintheWorldof“Value-BasedCareDelivery”Mark Dente, M.D., CMO, Americas, GE Healthcare ITIn the future, one can imagine the remote management of chronic disease more effectively. We will explore the steps needed to make this paradigm a reality: 1) Digitization & Connectivity of Data: Accessing and integrating information from multiple sources; 2) Advanced Data Processing & Information Fusion: Turning “insight” into action; 3) Empower Personalized Medicine through connected technologies.

12:05pmTechnologyEnabledPatientCareandPhysician/PatientEngagementRonald Dixon, M.D., MA, Director, CIMIT’s Value Based Healthcare Delivery Program; Director, Virtual Practice Project, Massachusetts General Hospital (MGH)We developed and tested a tool to deliver care, using available web technology, to patients with multiple chronic conditions. We have also been testing a new way to compensate providers so that they are incented to deliver care using web technologies. We are connecting patients to their personal doctors in this manner to improve patient access and convenience, and increase availability of in-office appointments for other conditions.


EMPOWERINGCHRONICALLYILLANDHIGH-RISKPATIENTS

1:35Chairperson’sRemarksNatan Noviski, M.D., Chief, Pediatric Critical Care Medicine, Associate Chairman, Pediatrics, Massachusetts General Hospital

1:40Co-Presentation:EmpoweringChronicallyIllPatientsUsingIVRTechnology:BetterCare,BetterHealth,andReducingCostsJeremy Rich, M.D., Director, HealthCare Partners InstituteChan Chuang, M.D., Corporate Medical Director, HealthCare Partners Affiliates Medical GroupInteractive voice recognition is a form of remote monitoring technology that enables the clinical team to intervene sooner when a patient’s symptoms worsen. Keeping patients in their residence, can lead to happier and healthier individuals while reducing the need for higher cost, more intensive care settings. This technology can also expand nursing capacity and promote more active condition management.

2:30AsthmaInfrastructureResearch(AIR)Mark Gaynor, Ph.D., Associate Professor, Health Management and Policy, School of Public Health, Saint Louis UniversityThe Asthma Infrastructure Research project plans to provide a self-improving infrastructure that senses medical and environment variables, integrates personal medical history, learns how to predict the likelihood of conditions that promote asthma attacks, and suggests behavior to mitigate the onset of an asthma attack. This infrastructure will include features designed to link environmental causes to the


medical conditions of asthma, and will communicate between patient and practice through the personal electronic medical record.


ACHIEVINGREAL-TIMECOORDINATEDCARE3:35CaseStudy:HowtoAchieveReal-TimeCoordinatedCareforClinicalandNon-ClinicalHealthServicesDeliverywithinandacrossOrganizationsandProviderNetworksKaren Baranowski, D.N.Sc., ANP, RN, President/CEO, Home Health & Hospice Care of New HampshireProviders, payers, and patients require a web-platform that coordinates the delivery of clinical, non-clinical, and administrative services and aggregates data from HIEs, EMRs and other data sources. What is needed is an exchange that orchestrates inter- and intra-organizational processes, combined with data from HIEs, EMRs and claims data. Such a platform gives providers, patients, and payers real-time transparency of activities as well as generates informatics that reveal all the factors affecting health outcomes.

4:00LeveragingClinicalTechnologyInnovationtoEmpowertheSuccessofACOsChet Gentry, M.D., CMO, Cumberland Center for Healthcare InnovationWhether an Accountable Care Organization (ACO) is driven by a hospital, primary care physicians or a specialist group, the power of data is critical to its success. Chet Gentry, M.D., FAAFP, will share how Cumberland Center for Healthcare Innovation is planning to leverage technology to dig into clinical EHR data and benchmark adherence to government regulations. Gentry will present his strategies for using clinical data to empower physicians to drive powerful ACOs.

4:25IntegratedMedicalEnvironmentDecisionSupport,IMEDSLen Polizzotto, Ph.D., Vice President, Draper LaboratoryCritical care in ICUs save lives, but generates staggering amounts of data that are causing complex, expensive, and error-prone clinical decision making in the ICU. IMEDS™ is a systems-engineering approach to synchronize, integrate, and process medical data from diverse sources, distill the results into relevant and clinically actionable information, and effectively communicate this information to clinicians in real-time at the bedside.

4:50ReinventingHomeTelecareServices:LearningLessonsforJapanandBeyondJeff Halperin, MBA, Senior Project Manager, International Project Management Competency Center, PhilipsThe environment for telecare in Japan differs from the U.S. in its emergency responder protocols, hospital discharge planning, cultural expectations for caregivers, and even telephony standards. Providing personal emergency response services there has necessitated changes in devices, infrastructure, software, training practices, and response protocols. Lessons learned in Japan can be instructive for telecare services in other regions.


6:15EndofDay

tuEsdAY, April 9

7:30amMorningCoffee

INTERACTIVEPATIENTCAREANDPERSONALHEALTHCAREINFORMATICS

8:00Chairperson’sRemarksChet Gentry, M.D., CMO, Cumberland Center for Healthcare Innovation

8:10Telehealth:UtilizingTechnologytoManageCriticallyIllChildreninanAcademicMedicalCenterNatan Noviski, M.D., Chief, Pediatric Critical Care Medicine, Associate Chairman, Pediatrics, Massachusetts General HospitalWe used Telehealth to address alternative ways to manage children with emergencies and/or life threatening conditions. We will describe the MGH experience and provide evidence based research of a model of coverage that uses nighttime telecommunication between remote staff intensivists, bedside personnel and critically ill pediatric patients in a hospital setting and its effect on patient safety and quality of care.

8:35Co-Presentation:EuropeanPerspectiveontheOpportunities,ChallengesandApproachestoScalingUpPerson-CenteredCareDipak Kalra, Professor, Health Informatics, University College LondonAndreas Schmidt, Senior Healthcare Data Scientist, Pharma Development, F. Hoffmann–La Roche AGPatient empowerment in self care and the promotion of healthy life choices could help reduce costs, and delay or prevent illnesses and their complications. eHealth solutions will play a central role in enabling such empowerment, but requires innovative changes in existing models of healthcare delivery and reimbursement. Some examples of innovation pilots from Europe will be presented, and the implications for the Pharma industry discussed.

9:10JointheIBMSponsoredPresentationintheProvider-Payer-Pharmaconferencetrack.

9:50CoffeeBreakinExhibitHallwithPosterViewing

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POWEROFINFORMATION10:35Chairperson’sRemarksChet Gentry, M.D., CMO, Cumberland Center for Healthcare Innovation















Population Health Management,Segmentation and StratificationDeploying Information Technology to Sustain Innovation within the Rapidly Changing Care Delivery Models

MOndAY, April 8

7:00amRegistrationandMorningCoffee


CONNECTINGPATIENTS,PROVIDERS,ANDPAYERS

8:00WelcomeandChairperson’sRemarksMicah Lieberman, Executive Director, Conferences, Cambridge Healthtech Institute (CHI) and Bio-IT World Expo


8:40MakingDataActionable:DrivingBetterDecisionMakingbyConnecting,CollectingandComparingDatatoCreateMoreAffordable,MoreEffectiveHealthCareLonny Reisman, M.D., Senior Vice President, CMO, AetnaDr. Reisman will describe how Aetna is pushing the boundaries of technology. Using structured information and complete analytics facilitates the identification of trends, associations, comparisons of treatments and supports clinical and financial decision making, accountability, and risk sharing. Dr. Reisman will explore how this convergence creates a safer, more effective and efficient health system.


9:30KeynotePanel


IMPROVINGOUTCOMESTHROUGHDATAEXCHANGEANDANALYTICS

10:40Chairperson’sRemarksDean Sittig, Ph.D., Professor, School of Biomedical Informatics, The University of Texas Health Science Center

10:50BridgingtheDividebetweenMedicalInformatics,MedicalResearchandITMark Jacobs, CIO, Delaware Health Information Network (DHIN)

11:15BusinessIntelligence≠HealthcareIntelligence:IdentifyingandTacklingtheUniqueChallengesandOpportunitiesinLearningfromClinicalDataLeonard D'Avolio, Ph.D., Associate Center Director, Biomedical Informatics, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs

Those responsible for improving healthcare rarely have access to the three most basic questions of quality improvement: what has been done, to whom was it done, and did it work? In response to the shift from pay for service to pay for performance, healthcare is turning to “business intelligence” (BI) tools. Challenges and resultant opportunities for “healthcare intelligence” are discussed.

11:40DistinguishingFactfromFictioninPopulationHealthManagementAlfred (Al) Lewis, J.D., Founder and President, Disease Management Purchasing Consortium International; Author, "Why Nobody Believes the Numbers: Distinguishing Fact from Fiction in Population Health Management"Before adopting a population health intervention on the basis of "validated outcomes" achieved elsewhere, look at the numbers harder. The preponderance of claimed favorable population health outcomes are generated by obvious mistakes that are routinely overlooked by decision-makers and policymakers. This session will show how easy it is to be fooled—and how not to be fooled—by invalidity, starting with the "official" industry measurement guidelines.

12:05pmIncreasingthePrecisionofTherapeutics:HowtheConceptsofPopulationSegmentationandCareManagementareIncorporatedintoResearchandDevelopmentofNewTherapeuticsMarc Berger, M.D., Vice President, Real World Data & Analytics, PfizerWhen new therapeutic agents reach market, the full spectrum of its potential risks and benefits are not known. While recent regulatory efforts have focused on expanded risk management and pharmacovigilance, future focus will turn towards providing more information at launch that increases the predictability of individual patient response to therapy. This leads to a re-thinking of the traditional biopharmaceutical development paradigm.

12:30LuncheonPresentation(Sponsorship Opportunity Available)orLunchonYour

DATAEXCHANGE,ANALYTICSANDPREDICTIVEMODELING

1:35Chairperson’sRemarksLeonard D’Avolio, Ph.D., Associate Center Director, Biomedical Informatics, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs

1:40Co-Presentation:DataExchangeandAnalytics:NewStandardsinMedicalInteroperabilitytoAdvanceHealthOutcomesDean Sittig, Ph.D., Professor, School of Biomedical Informatics, The University of Texas Health Science CenterJohn D'Amore, MS, former Vice President, Enterprise Performance Management, Allscripts; Founder, ClinfometricsMeaningful Use and other government health information technology-related initiatives have led to the rapid digitization of medical data, but a patient’s entire care team rarely sees all of the patient’s data. Consequently, programs to improve care continuity and quality will need fundamental data integration. This will empower a new wave of clinical analytics and population health management tools to advance care effectiveness and efficiency.

2:30PredictiveModelingOpportunitiesinTransitiontoanACOModelofCareJulie Meek, Ph.D., Clinical Associate Professor, School of Nursing, Indiana UniversityThe use of predictive modeling as part of the discharge process will need to be transformed to maximize reimbursement under the ACO model. This session summarizes what has been learned about predictive modeling from the population health management perspective, discusses how that knowledge might be applied to discharge planning and outlines how the ACO environment presents various challenges, opportunities and implications for various roles.



POPULATIONHEALTHMANAGEMENT(PHM):SEGMENTATION,SURVEILLANCEANDCAREMANAGEMENT

3:35LeveragingHealthInformationExchangetoAchievePopulationHealthSurveillanceRequirementsofMeaningfulUseBrian Dixon, MPA, Ph.D., FHIMSS, Assistant Professor, Health Informatics, Indiana University; Research Scientist, Regenstrief Institute; Investigator in Residence, Department of Veterans AffairsPopulation health surveillance is challenging because capturing the necessary clinical data can be a burden to busy clinicians. Meaningful use of electronic health record systems provides an opportunity for implementing more efficient, automated processes. A case study demonstrates how to effectively leverage electronic health information infrastructures to improve population health surveillance while minimizing burden on clinical workflow.

4:05UtilizingPopulationAnalyticstoDriveOrganizationalPlanningandStrategyLes Jebson, Director, The Diabetes Center of Excellence, University of Florida Academic Health SystemThe next generation of healthcare delivery and research will be driven by powerful data analytics. This business intelligence will be integrated and displayed in a dynamic fashion by and for organizational stakeholders. The analytics will serve as timely resources for driving pinpoint research, patient care and public health globally.

4:35DetoursontheRoadtoPersonalizedMedicine:BarrierstoBiomarkerValidationandImplementationLouis Fiore, M.D., MPH, Executive Director, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Department of Veterans Affairs; Associate Professor, Boston University School of Medicine, Boston University School of Public HealthThe explosion in biomarker discovery has exposed a new obstacle to personalized medicine—neither the research nor the healthcare ecosystems have capabilities for high-volume validation of potentially useful biomarkers in large populations of patients. The limitations of the existing ecosystem are described in terms of biomarker complexity, clinical research and care infrastructure, and reimbursement issues.


6:15EndofDay

tuEsdAY, April 9

7:30amMorningCoffee

HEALTHCAREINFORMATICSFORPERSONALIZEDHEALTHCARE

8:00Chairperson’sRemarks:WhyMedicalInformaticsisaCatalystforPersonalizedMedicineTibor van Rooij, Ph.D. Candidate, Pharmacy and Pharmaceutical Sciences, University of Alberta; former Director, Bioinformatics, Génome Québec and Montreal Heart Institute Pharmacogenomics Centre

8:10Co-Presentation:HealthcareInformaticsforPersonalizedHealthcarePart1:CanCERandPersonalizedMedicineWorkTogether?

Zhaohui (John) Cai, M.D., Ph.D., Director, Biomedical Informatics, Clinical Information Science, AstraZeneca Pharmaceuticals, Inc.Comparative effectiveness research (CER) promises to fill the evidence gaps for decision making by healthcare stakeholders, including providers, patients, payers, and policy makers. However, it seems risky to implement policies or guidelines based on a general kind of comparative effectiveness when facing individual patients in real-world healthcare. This presentation addresses how advanced informatics help merge CER and personalized medicine.

Part2:FindingTreasuresinaHaystack:UsingNaturalLanguageProcessing(NLP)forClinicalResearch

Aaron Kamauu, M.D., CEO, Healthcare Data Analytics, Anolinx LLC; former Head, Healthcare Data Strategy, Roche and GenentechAs natural language processing (NLP) methods continue to advance, researchers should understand the benefits and practical application of such a tool for clinical research. I will present real research examples from current collaborations between pharma/biotech and healthcare institutions. Results will be presented, including the overall EHR data used, number of patients and narrative records, NLP algorithm applied and validation accuracy of the NLP.

9:00PersonalizedHealthManagementConductedbyOptimizedPatientPopulationSegmentationChih-Lin Chi, Ph.D., Research Associate, Center for Biomedical Informatics, Harvard Medical School The evidence of personalized health management is identified from EHR. This evidence is converted to clinical decision support rules which are reviewed by a committee. The evidence and clinical decision support rules can be used to examine whether outcomes improved when compared against standard care. We anticipate that this approach and process will speed the implementation of personalized health management while simultaneously improving overall outcomes.

9:25EnsuringtheSuccessofYourPopulationHealth Sponsored byInitiativesWiththeRightPopulationHealthPlatformChristopher Mathews, M.D., CMO & Senior Vice President, ZeOmegaWe hear a great deal about the need for integrating data across the care continuum to ensure provider access to a patient’s complete medical record. But we hear relatively little about how an ACO can provide effective AND efficient care management support for its most complex or fragile patients. This is essential if an ACO expects to both control costs and optimize its quality performance. Attendees of this session will learn about the critical content and functionality a comprehensive care management platform must provide to support successful population health initiatives.


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POWEROFINFORMATION

10:35Chairperson’sRemarksChet Gentry, M.D., CMO, Cumberland Center for Healthcare Innovation















Medical Informatics World post-Conference Workshops*Bio-IT World Expo Pre-Conference Workshops

Tuesday, april 9, 2013 • 12:30-4:00 pM

AdvancingtheUseofEHR/EMRforClinicalResearchandDrugDevelopment:BreakingDownBarriers&BuildingUpBridgesIn the ever-changing global healthcare environment, electronic health/medical records (EHR/EMR) have come to the forefront as a solution to capturing and presenting information about patients for health/medical care, as well as secondary uses such as clinical research and drug development. However, there are many barriers, including those technical and socio-political, that complicate these secondary uses. In this interactive workshop we will discuss some of these key barriers as well as current and future solutions, with real examples of success. With audience participation, we will discuss the industry & academic viewpoints, and the U.S. & E.U. perspectives. This interactive workshop will largely be driven by the interests of those attending. Expected topics, with real examples, will include:• The changing healthcare environment in the U.S. and E.U.• What is EHR/EMR and its role in this environment• The secondary use of EHR/EMR: Its potential, barriers, solutions

• Biomedical informatics methods & technologies (e.g., semantic search / natural language processing / de-identification and privacy enhancing techniques)

• Examples (e.g., protocol design/optimization, protocol feasibility, patient identification/recruitment)

• Challenges and future opportunities

faculty:Aaron Kamauu, M.D., CEO, Healthcare Data Analytics, Anolinx LLC; former Head, Healthcare Data Strategy, Roche and GenentechDipak Kalra, Professor, Health Informatics, University College LondonAndreas Schmidt, Senior Healthcare Data Scientist, Pharma Development, F. Hoffmann–La Roche AG

CloudComputinginHospitalDataManagementandIntegrationCloud computing is a growing force in healthcare and, while many organizations understand the opportunity that the cloud offers, why and how to get there is widely debated. As providers evaluate the pros and cons of cloud based solutions, several adoption strategies are emerging. Taking the right approach is critical to determining future readiness as healthcare becomes more information-driven and connected, and moves towards collaborative care models and payment reform. This workshop will examine key applications of cloud computing in healthcare (including hosting, security/privacy and medical image archiving), highlight change management strategies from a technical/operational/process perspective, and identify the pros and cons of different cloud models including public vs. private. The workshop will be divided into vignettes that include didactic presentations and real-world case studies with interactive discussions. Why attend:• Understand how and why cloud computing is a growing force in healthcare, and the

potential benefits it offers• Explore which cloud applications make sense for your organization, and how to

navigate regulatory and security concerns• Identify the pros and cons of different cloud-based models, and how to leverage the

cloud to expand capabilities without adding IT infrastructure• Learn proven cloud strategies directly from healthcare thought leaders and through

real-world case studies

faculty:Andrew Litt, M.D., CMO, Healthcare and Life Sciences, DellCarrick Carpenter, Delivery Director, Healthcare Cloud Computing, Healthcare and Life Sciences, Dell

Joseph Giroux, Lead, Physician Services Business Development, Dell Healthcare and Life SciencesMitchell Goldburgh, Senior Executive, Marketing and Business Development, Dell Healthcare and Life SciencesM. Brandon Swain, Senior Consultant and Security Leader, Dell’s Dedicated Cloud and Desktop Virtualization ServicesSharon Phelps, CIO, West Park HospitalGlenn Mamary, Vice President and CIO, Hunterdon Healthcare

SoftwareforClinicalGenomicsIn order for genomics to become routinely used in clinical care, new software applications and databases will be required. These software applications will allow clinicians to facilitate reporting of genomic results to physician colleagues. Likewise, electronic health records require genome-enablement in order to effectively store, analyze and help clinicians make use of genomic data. Software is also needed to help clinicians become more genome-enabled via clinical decision support software and algorithms. This course will present a landscape of the available commercial and open source software for clinical genomics and describe the key features, benefits and unmet needs. The course will feature user based case studies of clinical genomics software in action, so that attendees get first hand access to the expectations for software solutions in the clinical setting.• Gain an understanding of the key requirements, capabilities, and end-user

expectations for genomics software designed for clinical use• Learn about the key use cases and user interface requirements needed to support

clinical genomic workflows• Discuss architectural approaches for genome-enablement of electronic health records• Identify key opportunities for clinical decision support use cases needed for

successful clinical adoption

faculty:Ronald Ranauro, Founder and Managing Partner, Incite AdvisorsJoel Dudley, Ph.D., Assistant Professor, Genetics and Genomic Sciences; Director, Biomedical Informatics, Mount Sinai School of MedicineKonrad J. Karczewski, Ph.D. Candidate, Biomedical Informatics, Stanford University Nazneen Aziz, Ph.D., Director of Molecular Medicine, Transformation Program Office, College of American Pathologists Matthew Lebo, Ph.D., Instructor, Pathology, Brigham & Women’s Hospital and Harvard Medical School; Assistant Laboratory Director, Senior IS Domain Specialist, Laboratory for Molecular Medicine

*Separate Registration Required

Hotel & travel InformationConferenceVenue:Seaport World Trade Center200 Seaport BoulevardBoston, MA 02210T: 617-385-5049

HostHotel:Seaport Hotel (Located directly across the street)One Seaport LaneBoston, MA 02210T: 617-385-4514

DiscountedRoomRate:$244s/dDiscountedRoomRateCut-offDate:March1,2013

Please visit our conference website to make your reservation online or you may call the hotel directly. You will need to identify yourself as a CHI conference attendee to receive the discounted room rate with the host hotel. Reservations made after the cut-off date or after the group room block has been filled (whichever comes first) will be accepted on a space and rate-availability basis. Rooms are limited, so please book early to take advantage of the discount we have negotiated.

For more information, please visit MedicalInformaticsWorld.com

Attheendofthein-depthWorkshops,joinyourfriendsandcolleaguesforakeynotesessionandeveningreception…








5:00Bio-ITWorldExpoWelcomeReceptionintheExhibitHall



sponsorship, exhibit, and lead generation opportunitiesCHI offers comprehensive sponsorship packages which include presentation opportunities, exhibit space and branding, as well as the use of the pre and post-show delegate lists. Customizable sponsorship packages allow you to achieve your objectives before, during, and long after the event. Signing on early will allow you to maximize exposure to hard-to-reach decision makers!

AgendaPresentationsShowcase your solutions to a guaranteed, highly-targeted audience. Package includes a podium presentation within the scientific agenda, exhibit space, on-site branding and access to cooperative marketing efforts by CHI.

Breakfast&LuncheonPresentationsOpportunity includes a 30-minute podium presentation. Boxed lunches are delivered into the main session room, which guarantees audience attendance and participation. A limited number of presentations are available for sponsorship and they will sell out quickly. Sign on early to secure your talk!

Invitation-OnlyVIPDinner/HospitalitySuiteSponsors will select their top prospects from the conference pre-registration list for an evening of networking at the hotel or at a choice local venue. CHI will extend invitations and deliver prospects. Evening will be customized according to sponsor’s objectives i.e.:

• Purely social

• Focus group

• Reception style

• Plated dinner with specific conversation focus

ExhibitExhibitors will enjoy facilitated networking opportunities with high-level conference delegates. Speak face-to-face with prospective clients and showcase your latest product, service, or solution.

*Inquireaboutadditionalbrandingopportunities!

Lookingforadditionalwaystodriveleadstoyoursalesteam?

CambridgeHealthtechInstitutecanhelp!We offer clients numerous options for custom lead generation programs to address their marketing and sales needs, including:

• Live Webinars

• White Papers

• Market Surveys

• Podcasts and More!

BenefitsofworkingwithCambridgeHealthtechInstituteforyourleadgenerationneeds:• Your campaign will receive targeted promotion to Cambridge

Healthtech Institute’s unparalleled database of over 800,000 individuals, all of which are involved in all sectors of the life sciences – lists can be segmented based on geography, research area, title and industry.

• All custom lead generation programs are promoted through our experienced marketing team that will develop and drive targeted campaigns to drive awareness and leads to your lead generation program.

• For our webinar programs, we offer assistance in procuring speakers for your web symposia through our extensive roster of industry recognized speakers across multiple disciplines within life sciences, as well as provide an experienced moderator and dedicated operations team will coordinate all efforts.

• If choosing a white paper program, we can offer editorial experience and provide an industry recognized author to write your white paper.

Tocustomizeyourparticipationatthisevent,pleasecontact:

Companies:A-K

Katelin Fitzgerald Business Development Manager 781-972-5458 | [email protected]

Companies:L-Z

Tim McLucas Business Development Manager 781-972-1342 | [email protected]

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ADDITIONAL REGISTRATION DETAILSEach registration includes all conference sessions, posters and exhibits, food functions, and access to the conference proceedings link.Handicapped Equal Access: In accordance with the ADA, Cambridge Healthtech Institute is pleased to arrange special accommodations for attendees with special needs. All requests for such assistance must be submitted in writing to CHI at least 30 days prior to the start of the meeting.To view our Substitutions/Cancellations Policy, go to http://www.healthtech.com/regdetailsVideo and or audio recording of any kind is prohibited onsite at all CHI events.

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Innovative management in clinical trials

A series of diverse reports designed to keep life science professionals informed of the salient trends in pharmaceutical technology, business, clinical development, and therapeutic disease markets.For a detailed list of reports, visit InsightPharmaReports.com, or contact Rose LaRaia, [email protected], +1-781-972-5444.

Barnett is a recognized leader in clinical education, training, and reference guides for life science professionals involved in the drug development process. For more information, visit barnettinternational.com.

Cambridge Healthtech Associates™ (CHA™) uses its collaborative model to improve the speed and economics of life sciences R&D, leveraging its consulting, technology evaluations and communities. Visit www.chacorporate.com.

Pricing and Registration InformationPOST-CONFERENCE WORKSHOP PRICING

Academic, Government, (Includes access to Workshops only) Commercial Hospital & Health Systems, Health Plans

1 Half-Day Workshop $595 $295

Tuesday, April 9th – Afternoon

Advancing the Use of EHR/EMR for Clinical Research and Drug Development: Breaking Down Barriers & Building Up Bridges

Cloud Computing in Hospital Data Management and Integration

Software for Clinical Genomics

CONFERENCE PRICING(Includes access to 1 track, excludes workshops)

Registrations after March 8, 2013, and on-site $1745 $775

CONCURRENTTRACKS

Track 1: Provider-Payer-Pharma Cross-Industry Data Collaboration

Track 2: Coordinated Patient Care, Engagement and Empowerment

Track 3: Population Health Management, Segmentation and Stratification

CONFERENCE DISCOUNTS

ExclusiveOffertoAttendBio-ITWorldConference&Expo*Paid attendees of Medical Informatics World Conference can attend the co-located Bio-IT World Conference & Expo (April 9-11) for a special discounted rate (20% discount off the registration fee for the main conference). Medical Informatics World and Bio-IT World Expo are being held back-to-back to complete the week of scientific content by bridging the healthcare and life science worlds.

To receive this exclusive 20% discount, mention keycode 1366HITXP when registering for Bio-IT World Conference & Expo. Please note: Our records must indicate you are a paid attendee of Medical Informatics World 2013 to qualify.

*Discount applies to paid attendees of Medical Informatics World Conference only. Applies to new registrations only and cannot be combined with other discount offers, except poster discount. Discount does not apply to pre-conference workshops.

Poster Submission-Discount ($50 Off)Poster abstracts are due by March 1, 2013. Once your registration has been fully processed, we will send an email containing a unique link allowing you to submit your poster abstract. If you do not receive your link within 5 business days, please contact [email protected]. *CHI reserves the right to publish your poster title and abstract in various marketing materials and products.

REGISTER 3 - 4th IS FREE: Individuals must register for the same conference or conference combination and submit completed registration form together for discount to apply.

Additional discounts are available for multiple attendees from the same organization. For more information on group rates contact David Cunningham at +1-781-972-5472

If you are unable to attend but would like to purchase the Medical Informatics World 2013 Conference CD for $750 (plus shipping), please visit MedicalInformaticsWorld.com. Massachusetts delivery will include sales tax.

How to Register: [email protected] • P: 781.972.5400 or Toll-free in the U.S. 888.999.6288

Please use keycode 1366 F when registering!

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