biography for william swan
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Biography for William Swan. - PowerPoint PPT PresentationTRANSCRIPT
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Biography for William Swan
Retired Chief Economist for Boeing Commercial Aircraft 1996-2005 Previous to Boeing, worked at American Airlines in Operations Research and Strategic Planning and United Airlines in Research and Development. Areas of work included Yield Management, Fleet Planning, Aircraft Routing, and Crew Scheduling. Also worked for Hull Trading, a major market maker in stock index options, and on the staff at MIT’s Flight Transportation Lab. Education: Master’s, Engineer’s Degree, and Ph. D. at MIT. Bachelor of Science in Aeronautical Engineering at Princeton. Likes dogs and dark beer. ([email protected])
© Scott Adams
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Airline Route DevelopmentsThe Unexpected
Bill Swan, Chief Economist, Boeing Marketing
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1970 1975 1980 1985 1990 1995 2000
ASK
inde
x World ASK Growth
Growth Fit with 1% Annual Reduction
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Airline Route Networks Change Over TimeOutline of Discussion
I. The History of Route Developments
Similar patterns from all regions of the world
II. Why Do These Patterns Dominate?
Several reasons, which is most important?
III. Implications for Airline Strategies
Historical trends could changeThe burden of proof lies on explaining why
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I. Growth is Served by More Airplanes, Not Bigger
Jet Schedules Show Decreasing Seat Counts
Data from August schedules
Year Seat Count (Average)
ASKs (100%=1985)
1985 192 100% 1990 195 138% 1995 194 174% 2000 187 225%
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Average Capacities Are Static Or DownGrowth is similar for all regions
Airline 1990 2000 1900-2000 Domicile Seat Count Seat Count ASK growth
WORLD 195 187 163% China, Hong Kong 212 205 353% Southeast Asia 281 293 226% Europe 201 191 200% Oceania 215 212 185% Central America 150 135 185% Japan & Korea 290 271 182% Middle East 235 228 167% Africa 200 215 163% Southwest Asia 218 191 162% South America 155 136 158% North America 159 145 132% Russia Region 153 150 113%
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Forecasters in 1983 Had a Really Hard Time
120130140150160170180190200
1970 1975 1980 1985 1990 1995 2000
Seat
s Pe
r Airp
lane
Forecasters in 1983 Had a Hard Time
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130140150160170180190200210220230
1970 1975 1980 1985 1990 1995 2000 2005 2010
Seat
s Pe
r Airp
lane
1990 FORECAST
2004 data1990 data
Forecasters in 1990 Were Still Confused
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1.0
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1970 1975 1980 1985 1990 1995 2000 2005
Dai
ly D
epar
ture
s pe
r Non
stop
Pai
r, av
erag
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Nonstop Pairs (index)Departures/Pair
What We Missed: New Routes
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Air Travel Growth Has Been Met By Increased Frequencies and Non-Stops
Air Travel Growth Has Been Met By Increased Frequencies and Non-Stops
75100
125150
175200
225250
1985 1990 1995 2000
Index 1985=100
Average Airplane Size
Air Travel
Frequencies
Non-Stop Markets
Average Stage Length
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Seat Count is -4% of World ASK Growth
New Markets
41%Added
Frequency 50%
Longer Ranges 13%
Smaller Airplanes - 4%
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Growth Patterns the Same at Closer DetailSimilar patterns all over the world
SE Asia-Oceania
S America-N America
NE Asia-N America
SE Asia-SW Asia
Europe-Africa
Europe-N America
NE Asia-SE Asia
C America-N America
Europe-C America
N America regional
Europe-SW Asia
Europe-S America
Mid East regionalC America regionalS America regionalSW Asia regional
Oceania regionalSE Asia regionalEurope regionalNE Asia regional
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Seat
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artu
re
Average
Big Routes Do Not Mean Big Airplanes
All Airport Pairs under 5000km and over 1000 seats/day
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150
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250
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450
150 200 250 300 350 400 450Seats/Departure in 1990, Atlantic pairs
Seat
s/D
ep in
200
0 (s
ame
pair)
Size in 1990 Not a Forecast for Size in 2000
Size in 1990 Not a Forecast for Size in 2000
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Small Airplanes Not on New Routes
150200250300350400450
5000 7000 9000 11000
Distance (km)
Seat
s NewOld
Atlantic Airport Pairs with Service Aug 2000 but not Aug 1995
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Top 12 Markets in 12 World Regions
Big Airports Do Not Mean Big Airplanes
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0 200 400 600 800 1000 1200 1400Jet Departures Per Day
Seat
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Fast Growth Does not Mean Big Airplanes
-60
-40
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-50% 0% 50% 100% 150%
Change in City Population 1985-2000
Datatrend line
1985-2000Change Seats/
Departure
BOMFUKParis
HAVDacca
Lagos
Kirachi
DELSGN
BKKNGO
ATH CCS
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a. Deregulation causes one-time move to smaller airplanes.Competition drives airlines to more routes and frequencies.
b. Economic savings of larger airplanes diminish with size
For new airplanes of similar missions.
c. Cost savings come from avoiding intermediate stops. Connecting passengers pay a time and cost penalty.
d. Natural network development. Route networks move from skeletal to highly-connected.
e. Travelers’ priorities change as economies get richer. Higher value for timely services, less emphasis on lowest cost.
II. Why Does Growth Add Frequency?Many expect more demand to lead to bigger airplanes
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d. Networks Develop from Skeletal to ConnectedHigh growth does not persist at initial gateway hubs
Early developments build loads to use larger airplanes:Larger airplanes at this state means middle-sizedResult is a thin network – few links
A focus on a few major hubs or gatewaysIn Operations Research terms, a “minimum spanning tree”
Later developments bypass initial hubs:Bypass saves the costs of connectionsBypass establishes secondary hubsNew competing carriers bypass hubs dominated by incumbentsLarge markets peak early, then fade in importance
Third stage may be non-hubbed low-cost carriers: The largest flows can sustain service without connecting feed High frequencies create good connections without hub plan
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Skeletal Networks Develop Links to Secondary Hubs
Early Skeletal Network
Later Development bypasses Early Hubs
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Consolidation Theory:A Story that Sounds Good
• Large markets will need larger airplanes• Industry consolidation increases this trend• Alliances increase this trend• This trend is happening
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Fragmentation Theory
• Large markets peak early• Bypass flying bleeds traffic off early markets
– Some connecting travelers get nonstops– Others get competitive connections– Secondary airports divert local traffic
• New airlines attack large traffic flows• Frequency competition continues
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Route Development Data:Measures What Really Happens
• Compare top 100 markets from Aug 1993– Top 100 by seat departures– Growth to Aug 2003
• Data from published jet schedules
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Largest Routes are Not Growing as bypass flying diverts traffic
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
ASK growth Frequencygrowth
Airplane sizegrowth
World, 1993-2003Top 100 Routes
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Large Long Routes are Not Growing as bypass flying diverts traffic
-20%
0%
20%
40%
60%
80%
100%
ASK growth Frequencygrowth
Airplanesize growth
747Departures
World, 1993-2003
Top 100 Routes >5000 Km
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Very Largest Long Routes are Not Growing as bypass flying diverts traffic
-40%
-30%-20%
-10%0%
10%
20%30%40%50%
60%
ASK growth Frequencygrowth
Airplanesize growth
747Departures
World, 1993-2003
Top 10 Routes >5000 Km
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JFK Gateway Hub Stagnant for 30 Years
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Dep
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res/
Day
5% of US 48
JFK
August Jet Schedules
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JFK Gateway Hub Airplane Size Is Declining
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August Jet Schedules
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Competition Rising in Long-Haul Flows
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1970 1975 1980 1985 1990 1995 2000 2005
Her
finad
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ompe
titor
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AtlanticPacificAsia-EuropeOther Long
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Networks Develop Beyond Early Airports
Decline of Long-Haul Gateway Hubs 1990-2000:
Top 10 Airports’ Share of Departing ASKs Market Flow Share 1990 Share 2000
Asia-Europe 88% 70% Trans Pacific 80% 69% Atlantic 54% 49%
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Congestion Has Not Slowed Route DevelopmentsCongestion is not driving seats per departure up
1990 2000 World Region Seats/Dep Seats/Dep Japan & Korea 281 265 Middle East 226 213 Southeast Asia 227 241 Southwest Asia 219 184 China, Hong Kong 209 217 Oceania 173 176 Central America 173 144 Africa 169 169 Europe 168 168 North America 157 145 South America 154 145 Russia Region 147 139 All 60 Airports 180 176
Seat Counts at Top 5 Airports Show Little Congestion
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Congestion: Solutions From HistoryCongestion has been a cost, not a constraint
Solutions favored by airports:1. Redefining measurement of capacity movements2. Technical improvements to raise capacity3. Added runways4. Building replacement airport
Solutions provided by the airline market:5. Using un-congested times of day6. By-passing congested gateways with new nonstop markets7. Building frequencies and connections at secondary hubs8. Using secondary airports at congested cities
Solutions beginning to be used:9. Reducing smaller, propeller aircraft movements10. Moving small, short-haul jet movements to larger aircraft
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Congestion Affects Short & Small Flights
0%
10%
20%
30%
40%
50%
60%
717 737 757 767/777 747Airplane Size Category (world fleet, all manufacturers)
Shar
e of
Dep
artu
res
1990 Departures2000 Departures
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Chicago Airplane Sizes Do Not Show Congestion
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August Jet Schedules
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Congestion is Not Driving 747 Shares UP
0%
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747
Shar
e of
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res
NRTHKGHNDJFKPEKLHRAMSCDGFRALGWLAXSFOORD
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Plan for growth:70%-100% of it in added frequencies
Plan for flexibility:Long-term commitments should not hang on one specific future
Plan to have more routes:Growth will include new nonstop markets
Plan to have more frequencies:Growth will include more flights at more times of day
Plan to face competition:Competitors will by-pass your hub
Plan to discuss history:Leaders may imagine growth patterns different from history
Implications of History for Airlines Route strategy should respect history
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Hubs: The Whys and Wherefores
• Just over half of trips are connecting• Thousands of small connecting markets• Early hubs are Gateways• Later hubs bypass Gateways
– One third of bypass loads are local—saving the connection
– One third of bypass loads have saved one connect of two
– One third of bypass loads are merely connecting over a new, competitive hub
• Growth is stimulated by service improvements– Bypass markets grow faster than average
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Most Markets are Small
0%2%4%6%8%
10%12%14%16%
<3.12
5<6
.25<1
2.5 <25
<50
<100
<200
<400
<800
<160
016
00+
Passengers per Day One Way
Shar
e of
RPK
s Too Small For Nonstop
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Half of Travel is in Connecting Markets
0%2%4%6%8%
10%12%14%16%
O&D Passengers per Day
Shar
e of
Wor
ld R
PKs
Connecting Markets
Nonstop Markets
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Lots of O&D Connections
0%10%20%30%40%50%60%70%80%90%
100%
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e of
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asse
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s4-leg connectDouble Connect1-connectthrunonstop
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Half the Trips are Connecting
050000
100000150000200000250000300000350000400000
St. Mi. Range Block (excluding US domestic)
ASM
s (0
00/d
ay)
3+legs2-legsNonstops
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Connecting Share of Loads Averages about 50%
0%10%20%30%40%50%60%70%80%
0 2000 4000 6000 8000 10000Flight Distance (Km)
Loca
l Tra
ffic
Shar
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O
nboa
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Long-Haul Flights are from Hubs, and carry mostly connecting traffic
0%10%20%30%40%50%60%70%80%90%
100%
100 150 200 250 300 350 400 450 500Seats per Departure
Loca
l % o
f Onb
oard
Loa
d
Trend
Markets over 5000km
Point-to-Point Markets
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Hub Concepts• Hub city should be a major regional center
– Connect-only hubs have not succeeded– Early hubs are centers of regional commerce
• Early Gateway Hubs get Bypassed– Early International hubs form at coastlines– Interior hubs have regional cities on 2 sides
• Later hubs duplicate and compete with early hubs– Many of the same cities served– Which medium cities become hubs is arbitrary– Often better-run airport or airline determines success– Also the hub that starts first stays ahead
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Three Kinds of Hubs• International hubs driven by long-haul
– Gateway cities– Many European hubs: CDG, LHR, AMS, FRA– Some evolving interior hubs, such as Chicago– Typically one bank of connections per day
• Regional hubs connecting smaller cities– Most US hubs, with at least 3 banks per day– Some European hubs, with 1 or 2 banks per day
• High-Density hubs without banking– Continuous connections from continuous arrivals and departures– American Airlines at Chicago and Dallas– Southwest at many of its focus cities
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ORD
ATLDFW
DEN
JFK
LAX
MIA
SFO
Regional and Gateway Hubs in US
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ORD
ATLDFW
DENJFK
LAX
MIA
SFO
Secondary Hubs in US
STLSLC
CVG
PHX
IAH
MSPDTW PIT
EWR
SEA
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Minot, N. D., USA, is served over one Hubairport Destination Dist (km) Passengers fareMSP MINNEAPOLIS/ST. PAUL-INTL 724 23.9 191$ PHX PHOENIX, ARIZONA, USA-INTL 1879 8.7 215$ LAS LAS VEGAS, NEVADA, USA-MCCARRA 1771 5.6 213$ DFW DALLAS/FT. WORTH, TEXA-INTL 1747 5.0 241$ SEA SEATTLE/TACOMA, WASHIN-SEA/TAC 1574 4.9 209$ DCA WASHINGTON, DC, USA-NATIONAL 2211 4.8 309$ DEN DENVER, COLORADO, USA-INTL 974 4.7 197$ MCO ORLANDO, FLORIDA, USA-INTL 2797 4.5 226$ LAX LOS ANGELES, CALIFORNI-INTL 2139 3.7 220$ SAT SAN ANTONIO, TEXAS, USA 2097 3.6 331$ ANC ANCHORAGE, ALASKA, USA 3360 3.0 245$ ORD CHICAGO, ILLINOIS, USA-O'HARE 1263 2.9 225$ ATL ATLANTA, GEORGIA, USA 2152 2.7 255$ SFO SAN FRANCISCO, CALIFORNIA, USA 2082 2.7 219$ EKO ELKO, NEVADA, USA 1418 2.6 48$ IAH HOUSTON, TEXAS, USA-INTERCONT 2097 2.6 290$ LGA NEW YORK LA GUARDIA 2323 2.6 228$
Rest of World (117 more Cities) 2022 91 240$ TOTAL/avg 1818 177 230$
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Minot Feeds to Minneapolis Hub
MOT
MSP
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18:00 Bank Gives Minot 38 DestinationsInbound Bank Outbound Bank
Origin Depart Hub Origin Depart Hub Hub Arrive Destin' Hub Arrive Destin'city time time city time time ==> time time city time time cityONT 1200 1727 DLH 1655 1748 1848 2116 MBSBOS 1505 1728 SAN 1210 1748 1849 2136 CMHSNA 1200 1728 IND 1604 1749 1850 2227 HPNPSP 1210 1729 TUL 1550 1750 1850 2130 AZOPDX 1210 1729 DTW 1700 1753 ==> 1835 2030 MEM 1850 2130 AZOMSO 1355 1730 GRB 1641 1755 ==> 1836 1932 FAR 1850 2215 TYSCWA 1630 1731 MKE 1635 1756 ==> 1837 2159 IAD 1850 900 LGWGFK 1620 1731 SJC 1215 1756 ==> 1838 2159 RDU 1851 2142 DTWRST 1650 1732 RAP 1530 1757 ==> 1839 2209 PVD 1852 2128 FNTSMF 1205 1732 DTW 1705 1759 ==> 1839 2214 GSO 1853 2217 BWIORD 1600 1734 DSM 1650 1759 ==> 1840 2207 BDL 1854 2246 BOSDFW 1510 1735 MSN 1645 1800 ==> 1841 2108 GRR 1855 2255 ORFYEG 1355 1735 MOT 1635 1800 ==> 1842 2139 BUF 1855 2008 MLIYYC 1357 1735 SFO 1220 1800 ==> 1843 2104 OKC 1855 2124 LANABQ 1405 1739 BOI 1415 1804 ==> 1844 2210 ATL 1856 2126 DFWLNK 1615 1740 GEG 1312 1804 ==> 1845 2159 ROC 1857 2158 YYZDCA 1559 1741 ATL 1620 1805 ==> 1845 2022 SBN 1858 2007 GRBSTL 1600 1742 MDW 1635 1809 ==> 1845 2134 DAY 1859 2002 OMALAX 1215 1744 CVG 1655 1809 ==> 1846 2208 CLT 1900 2200 PIT
YWG 1618 1744 CWA 1715 1815 ==> 1847 2208 DCA 1900 2027 ORDBIS 1630 1747 1847 2253 TPA 1901 2030 MCI
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Minot Connects to the World
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Value Created by Hubs
The idea in business is to Create ValueDo things people want at a cost they will pay
Hubs make valuable travel optionsFeeder city gets “anywhere” with one connectionFeeder city can participate in trade and commerce
Hubs are cost-effectiveMost destinations attract less than 10 pax/dayConnecting loads use cost-effective airplanes
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Hubs Build Loads First, then Frequency
$-
$100
$200
$300
$400
$500
$600
0 50 100 150 200 250Seats
Trip
Cos
t Per
Sea
t
Too Expensive
Good Balance
Add Frequency
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Hubs Give Competitive Advantages
• Less peaking of demands, as variations in different markets average out
• Dominate feeder legs– Connect loads allow dominant frequency– Connect loads avoid small, expensive airplanes– Feeder cities can be “owned”
• Dominant airline will get 15% market share advantage• Dominant airline can control sales channels• Control of feeder cities makes airline attractive to alliances
![Page 54: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/54.jpg)
Hubs Compete with Other Hubs
• Compete on quality of connection– Does the airport “work?”
• Short connecting times• Reasonable walking distances• Reliable baggage handling• Few delayed flights• Recovery from weather disruptions• Later flights for when something goes wrong
![Page 55: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/55.jpg)
Hubs Develop Pricing Mixes
• Higher fares in captive feeder markets• Low discount fares in selected connecting
markets to fill up empty seats– Low connecting fares compete against
nonstops– Select low fare markets against competition– It pays to discount and fill
• Unless you discount your own high-fare markets
![Page 56: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/56.jpg)
Hubs Win• The dominant form of airline networks is hubs
and connections• This is because networks are “thin”
– Meaning only a few, larger city pairs are nonstop• As networks grow, secondary hubs develop
– Competing with early hubs• Hubs dominate because they create good travel
– Save time over un-coordinated connections– Avoid the use of small, expensive airplane sizes
![Page 57: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/57.jpg)
Why Hubs Work
Revenue Benefits for HubbingSpring 2005 Research
Working Paper
![Page 58: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/58.jpg)
Hubs Work
• Fare Rise Linearly with Distance• Fares decline Linearly with Market Size• Hubs serve Smaller Connecting Markets• Hubs get premium revenues for connects• Low Cost Carriers price Connections High
– Tend to charge sum of local fares– Prices match Hub Carriers’ prices
![Page 59: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/59.jpg)
Hub Cost Carriers’ (HCCs) FareTrend is Linear with Distance
O-D Markets Without Low-Cost (LCC) Competition
$100
$120
$140
$160
$180
$200
$220
$240
$260
0 500 1000 1500 2000 2500City-Pair Distance (Mi.)
Ave
rage
Far
e
HCCs Alone
Linear (HCCs Alone)
US Domestic 2q04 Data
![Page 60: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/60.jpg)
Low-Cost Carriers’ (LCCs) Faresare Linear With Distance
$100$110$120$130$140$150$160$170$180$190$200
0 500 1000 1500 2000 2500City-Pair Distance (Mi.)
Ave
rage
Far
e
LCC Fares
Linear (LCC Fares)
US Domestic 2q04 Data
![Page 61: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/61.jpg)
Hub Cost Carriers’ (HCCs) FaresMatch Low-Cost (LCC) Competition
$100
$120
$140
$160
$180
$200
$220
$240
$260
0 500 1000 1500 2000 2500City-Pair Distance (Mi.)
Ave
rage
Far
e
HCCs AloneHCCs with LCCsLCC FaresLinear (HCCs Alone)Linear (HCCs with LCCs)Linear (LCC Fares)
US Domestic 2q04 Data
![Page 62: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/62.jpg)
HCC Fares Decline with Market Size
$100
$120
$140
$160
$180
$200
$220
1 3 5 7 9 13 20 30 41 61 86 122 172 281 479
Market Size, Log Scale
Ave
rage
Far
e 2q
04 (a
djus
ted
to 1
100m
i)
HCCs without LCCs
Connecting
HCC fare Trend= $196 - 2.26 * Ln(Pax)
![Page 63: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/63.jpg)
LCC Fares Decline with Market Size
$100
$110
$120
$130
$140
$150
$160
$170
$180
1 3 5 7 9 13 20 30 41 61 86 122 172 281 479
Market Size, Log Scale
Ave
rage
Far
e 2q
04 (a
djus
ted
to 1
100m
i)
LCC fares
Connecting
LCC Trend = $178 + 11 * Ln(Pax)
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Fares Decline with Market Size
$100
$120
$140
$160
$180
$200
$220
1 3 5 7 9 13 20 30 41 61 86
Market Size, Log Scale
Ave
rage
Far
e 2q
04 (a
djus
ted
to 1
100m
i)
HCCs without LCCsHCCs with LCCsLCC fares
Connecting
![Page 65: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/65.jpg)
HCC Fares are Slightly Higher Than LCC Fares, adjusted for Market Size
$100
$120
$140
$160
$180
$200
$220
1 3 5 7 9 13 20 30 41 61 86 122 172 281 479
Market Size, Log Scale
Ave
rage
Far
e 2q
04 (a
djus
ted
to 1
100m
i)
HCCs without LCCsHCCs with LCCsLCC fares
Connecting
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The Real Difference is Hubs Serve Many more Small Markets• US HCCs have “given up” local markets
– Nonstop markets to hub city– Used to gain premium revenues– Now required to match LCCs– Revenues no longer cover union labor costs– HCCs have given up most traffic to LCCs
• Hubs serve connecting markets– Share of HCC revenues in small markets high– Share of LCC revenues in small markets low– Fares in small markets higher– More small market revenues mean higher HCC fares
![Page 67: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/67.jpg)
Hubs Emphasize Smaller Markets
0%2%4%6%8%
10%12%14%16%18%
1 3 5 7 9 13 20 30 41 61 86 122
172
281
479
O-D City Pair Market Size (log scale)
Shar
e of
Car
rier T
otal
Rev
enue
s
HCCsLCCs
Connections
![Page 68: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/68.jpg)
LCCs Share of Small Markets is 5%Share of Larger Nonstop Markets is 25%
0%
5%
10%
15%
20%
25%
30%
35%
1 3 5 7 9 13 20 30 41 61 86 122
172
281
479
1454
O-D City Pair Market Size (log scale)
Dis
coun
t Car
riers
Rev
enue
Sha
re
of A
ll M
arke
ts in
Siz
e G
roup Connections
![Page 69: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/69.jpg)
HCCs Raise Average FareBy Emphasizing Connecting Markets
• Average Fare for All Passengers: $146• Average Fare for HCC Passengers: $166• Average Fare for LCC Passengers: $102
![Page 70: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/70.jpg)
HCC Revenues are 1/3 Small MarketsLCC Revenues are 10% Small Markets
0%
10%
20%
30%
40%
50%
60%
70%
1 3 5 7 9 13 20 30 41 61 86 122
172
281
479
O-D City Pair Market Size (log scale)
Cum
ulat
ive
Rev
enue
s
HCCsLCCs
Connections
![Page 71: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/71.jpg)
Hubs Make Travel Possible
• Hubs exist to serve small markets• For US domestic network
– 25% of revenues are from small markets– Over 30% of HCC revenues– Under 10% of LCC revenues
• International “small markets” add to this• US has higher share nonstop than world
![Page 72: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/72.jpg)
Economics of “Small Markets”
• Half of world-wide loads are connecting• Small cities have small markets• Small Markets pay more• Value is there
– Small cities have lower living costs• Lower housing costs• Higher air travel costs
– Air Travel connects small cities to trade
![Page 73: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/73.jpg)
Fares are Linear With Distance
• Average Fare = $153 + $0.043 * Dist– R-square = 0.13– All US domestic markets with valid data– Excluding Hawaii– Mix of HCC and LCC markets– 18,000 data points (Airport Pair O-Ds)
![Page 74: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/74.jpg)
Fares are Higher for Small Markets(Includes both Small and LCC Presence Effects)
For Pax < 10/dayFare = $117 + 0.046 * Distance
257 data points; R-square = 0.42For 10/day < Pax < 100/day
Fare = $106 + 0.037 * Distance 758 data points; R-square = 0.37
For Pax > 100/dayFare = $98 + 0.035 * Distance
671 data points; R-square = 0.34
![Page 75: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/75.jpg)
HCC Fares are Higher for Small Markets
For Pax < 10/dayFare = $127 + 0.042 * Distance
R-square = 0.24For 10/day < Pax < 100/day
Fare = $110 + 0.036 * Distance R-square = 0.30
For Pax > 100/dayFare = $115 + 0.031 * Distance
R-square = 0.22
![Page 76: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/76.jpg)
LCC Fares are Higher for Small Markets
For Pax < 10/dayFare = $111 + 0.0442 * Distance
R-square = 0.33For 10/day < Pax < 100/day
Fare = $100 + 0.034 * Distance R-square = 0.31
For Pax > 100/dayFare = $83+ 0.032 * Distance
R-square = 0.38
![Page 77: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/77.jpg)
LCCs Price Close to HCCs in Very Small Markets
Pax < 10/dayHCC fare = $127 + 0.042 * Distance LCC fare = $111 + 0.044 * Distance
![Page 78: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/78.jpg)
LCCs Price Connections Close to HCCs
10/day < Pax < 100/dayHCC fare = $100 + 0.036 * Distance LCC fare = $100 + 0.034 * Distance
![Page 79: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/79.jpg)
LCCs Fares In Nonstop Markets are LowHCC fares are a mix of all-HCC and with-LCC Markets
Pax > 100/dayHCC fare = $115 + 0.031 * Distance LCC fare = $83 + 0.032 * Distance
![Page 80: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/80.jpg)
Full Model Includes 3-4 Variables
Fare = $102 + 0.040* Distance (R2 = 0.36)
Fare = $131 + 0.038* Distance – 6.4 * Ln(Pax) (R2 = 0.36)
Fare = $153 + 0.037* Distance – 6.9 * Ln(Pax)- $23 if LCC presence (R2 = 0.48)
Fare = $151 + 0.037* Distance – 7.0 * Ln(Pax)- $20 if LCC presence + $26 if HCC only (R2 = 0.48)
![Page 81: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/81.jpg)
William Swan:
Data Troll
Story Teller
Economist
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![Page 83: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/83.jpg)
Minot, N. Dakota, USA, is served over one Hub
airport Destination Dist (km) Passengers fareMSP MINNEAPOLIS/ST. PAUL-INTL 724 23.9 191$ PHX PHOENIX, ARIZONA, USA-INTL 1879 8.7 215$ LAS LAS VEGAS, NEVADA, USA-MCCARRA 1771 5.6 213$ DFW DALLAS/FT. WORTH, TEXA-INTL 1747 5.0 241$ SEA SEATTLE/TACOMA, WASHIN-SEA/TAC 1574 4.9 209$ DCA WASHINGTON, DC, USA-NATIONAL 2211 4.8 309$ DEN DENVER, COLORADO, USA-INTL 974 4.7 197$ MCO ORLANDO, FLORIDA, USA-INTL 2797 4.5 226$ LAX LOS ANGELES, CALIFORNI-INTL 2139 3.7 220$ SAT SAN ANTONIO, TEXAS, USA 2097 3.6 331$ ANC ANCHORAGE, ALASKA, USA 3360 3.0 245$ ORD CHICAGO, ILLINOIS, USA-O'HARE 1263 2.9 225$ ATL ATLANTA, GEORGIA, USA 2152 2.7 255$ SFO SAN FRANCISCO, CALIFORNIA, USA 2082 2.7 219$ EKO ELKO, NEVADA, USA 1418 2.6 48$ IAH HOUSTON, TEXAS, USA-INTERCONT 2097 2.6 290$ LGA NEW YORK LA GUARDIA 2323 2.6 228$
Rest of World (117 more Cities) 2022 91 240$ TOTAL/avg 1818 177 230$
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Minot Feeds to Minneapolis Hub
MOT
MSP
![Page 85: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/85.jpg)
18:00 Bank Gives Minot 38 DestinationsInbound Bank Outbound Bank
Origin Depart Hub Origin Depart Hub Hub Arrive Destin' Hub Arrive Destin'city time time city time time ==> time time city time time cityONT 1200 1727 DLH 1655 1748 1848 2116 MBSBOS 1505 1728 SAN 1210 1748 1849 2136 CMHSNA 1200 1728 IND 1604 1749 1850 2227 HPNPSP 1210 1729 TUL 1550 1750 1850 2130 AZOPDX 1210 1729 DTW 1700 1753 ==> 1835 2030 MEM 1850 2130 AZOMSO 1355 1730 GRB 1641 1755 ==> 1836 1932 FAR 1850 2215 TYSCWA 1630 1731 MKE 1635 1756 ==> 1837 2159 IAD 1850 900 LGWGFK 1620 1731 SJC 1215 1756 ==> 1838 2159 RDU 1851 2142 DTWRST 1650 1732 RAP 1530 1757 ==> 1839 2209 PVD 1852 2128 FNTSMF 1205 1732 DTW 1705 1759 ==> 1839 2214 GSO 1853 2217 BWIORD 1600 1734 DSM 1650 1759 ==> 1840 2207 BDL 1854 2246 BOSDFW 1510 1735 MSN 1645 1800 ==> 1841 2108 GRR 1855 2255 ORFYEG 1355 1735 MOT 1635 1800 ==> 1842 2139 BUF 1855 2008 MLIYYC 1357 1735 SFO 1220 1800 ==> 1843 2104 OKC 1855 2124 LANABQ 1405 1739 BOI 1415 1804 ==> 1844 2210 ATL 1856 2126 DFWLNK 1615 1740 GEG 1312 1804 ==> 1845 2159 ROC 1857 2158 YYZDCA 1559 1741 ATL 1620 1805 ==> 1845 2022 SBN 1858 2007 GRBSTL 1600 1742 MDW 1635 1809 ==> 1845 2134 DAY 1859 2002 OMALAX 1215 1744 CVG 1655 1809 ==> 1846 2208 CLT 1900 2200 PIT
YWG 1618 1744 CWA 1715 1815 ==> 1847 2208 DCA 1900 2027 ORDBIS 1630 1747 1847 2253 TPA 1901 2030 MCI
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Minot Connects to the World
![Page 87: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/87.jpg)
Most Markets are Small
0%2%4%6%8%
10%12%14%16%
<3.12
5<6
.25<1
2.5 <25
<50
<100
<200
<400
<800
<160
016
00+
Passengers per Day One Way
Shar
e of
RPK
s Too Small For Nonstop
![Page 88: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/88.jpg)
Half of Travel is in Connecting Markets
0%2%4%6%8%
10%12%14%16%
O&D Passengers per Day
Shar
e of
Wor
ld R
PKs
Connecting Markets
Nonstop Markets
![Page 89: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/89.jpg)
Lots of O&D Connections
0%10%20%30%40%50%60%70%80%90%
100%
3001000
20003000
40005000
6000
7000800
09000
1000011000
12000
St. Mi. Range Block (excludes US domestic O&Ds)
Shar
e of
O&
D P
asse
nger
s4-leg connectDouble Connect1-connectthrunonstop
![Page 90: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/90.jpg)
Half the Trips are Connecting
050000
100000150000200000250000300000350000400000
St. Mi. Range Block (excluding US domestic)
ASM
s (0
00/d
ay)
3+legs2-legsNonstops
![Page 91: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/91.jpg)
Connecting Share of Loads Averages about 50%
0%10%20%30%40%50%60%70%80%
0 2000 4000 6000 8000 10000Flight Distance (Km)
Loca
l Tra
ffic
Shar
e of
O
nboa
rd
![Page 92: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/92.jpg)
Long-Haul Flights are from Hubs, and carry mostly connecting traffic
0%10%20%30%40%50%60%70%80%90%
100%
100 150 200 250 300 350 400 450 500Seats per Departure
Loca
l % o
f Onb
oard
Loa
d
Trend
Markets over 5000km
Point-to-Point Markets
![Page 93: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/93.jpg)
Hub Concepts• Hub city should be a major regional center
– Connect-only hubs have not succeeded– Early hubs are centers of regional commerce
• Early Gateway Hubs get Bypassed– Early International hubs form at coastlines– Interior hubs have regional cities on 2 sides
• Later hubs duplicate and compete with early hubs– Many of the same cities served– Which medium cities become hubs is arbitrary– Often better-run airport or airline determines success– Also the hub that starts first stays ahead
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ORD
ATLDFW
DEN
JFK
LAX
MIA
SFO
Regional and Gateway Hubs in US
![Page 95: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/95.jpg)
Three Kinds of Hubs• International hubs driven by long-haul
– Gateway cities– Many European hubs: CDG, LHR, AMS, FRA– Some evolving interior hubs, such as Chicago– Typically one bank of connections per day
• Regional hubs connecting smaller cities– Most US hubs, with at least 3 banks per day– Some European hubs, with 1 or 2 banks per day
• High-Density hubs without banking– Continuous connections from continuous arrivals and departures– American Airlines at Chicago and Dallas– Southwest at many of its focus cities
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ORD
ATLDFW
DENJFK
LAX
MIA
SFO
Secondary Hubs in US
STLSLC
CVG
PHX
IAH
MSPDTW PIT
EWR
SEA
![Page 97: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/97.jpg)
Value Created by Hubs
The idea in business is to Create ValueDo things people want at a cost they will pay
Hubs make valuable travel optionsFeeder city gets “anywhere” with one
connectionFeeder city can participate in trade and
commerce
Hubs are cost-effectiveMost destinations attract less than 10 pax/dayConnecting loads use cost-effective airplanes
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Hubs Build Loads First, then Frequency
$-
$100
$200
$300
$400
$500
$600
0 50 100 150 200 250Seats
Trip
Cos
t Per
Sea
t
Too Expensive
Good Balance
Add Frequency
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Hubs Give Competitive Advantages
• Less peaking of demands, as variations in different markets average out
• Dominate feeder legs– Connect loads allow dominant frequency– Connect loads avoid small, expensive airplanes– Feeder cities can be “owned”
• Dominant airline will get 15% market share advantage• Dominant airline can control sales channels• Control of feeder cities makes airline attractive to alliances
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Hubs Compete with Other Hubs
• Compete on quality of connection– Does the airport “work?”
• Short connecting times• Reasonable walking distances• Reliable baggage handling• Few delayed flights• Recovery from weather disruptions• Later flights for when something goes wrong
![Page 101: Biography for William Swan](https://reader036.vdocument.in/reader036/viewer/2022082216/56815db7550346895dcbe563/html5/thumbnails/101.jpg)
Hubs Develop Pricing Mixes
• Higher fares in captive feeder markets• Low discount fares in selected connecting
markets to fill up empty seats– Low connecting fares compete against
nonstops– Select low fare markets against competition– It pays to discount and fill
• Unless you discount your own high-fare markets