bioparks revisited

8/8/2019 Bioparks Revisited

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Bernard Harrison & Friends WAZA Conference 2005 New York The way forward for wildlife conservation

Bioparks RevisitedThe Way Forward For Wildlife Conservation

Bernard HarrisonPrincipal Partner Creativity & Design

Bernard Harrison & Friends


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Outline What is a biopark Paradigm shifts & new paradigms Why paradigmsshift!

Develop zoos which our public willvisit

We need to think more laterally


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What is a biopark?


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46 th Conference in Singapore 1991Topic was on bioparks

Mike Robinson

Pushp Kumar Willie Laubascagne

Karen Sauseman Laura Mumaw Murrey Newman Sherry Sheng Bernard Harrison


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Arent biopark logical? Display & interpret ecosystems Use & integrate techniques from

Zoos & aquariums

Botanic gardens & arboretums Natural history & anthropologymuseums

Art galleries


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Museums & Art Galleries are.inner city institutions, confined in constrained buildings


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Aquariums were traditionally....constrained water front sites because of access to seawater


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Botanic Gardens & Arboretums have ...strong research bias & large taxonomic collections of plants


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Zoos have always suffered from .....skeletal permanence - their history often written in stone!


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14 years later still no bioparks? Smithsonian, San Diegos Balbao Park,

Albuquerque Biological Park, ArtisAmsterdam & Antwerp Zoos

Contain zoos, aquariums museums,planetariums & botanical gardens inthe park

Lack integration of display andinterpretation techniques


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Why the world has no bioparks?We bioexhibit institutions are victims

of our past. That leaves us, just like evolving animals, with structures that are subject to gradual small changes and not to revolutionary recasting

Mike Robinson


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Paradigm Shifts & New Paradigms


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An accepted paradigm

Zoos have smelly toilets


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An accepted paradigm

Zoos have lousy food


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Old ParadigmCircuses are Pass


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New Paradigm

Cirque du Soleil


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New Paradigm

Cirque du Soleil

Got rid of animals Married theatre with

acrobatics Shifted up-market Charged 3 times the

price


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Paradigm shifts in the zoo world


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Paradigm Shift 1

Moated Revolution

Carl Hagenbeck

Animal dealer Hamburg 1907


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Paradigm Shift 2

Marine Parks

Sea World, SanDiego opened in

1964 Business men Milt Shedd,

George Malayand DaveDemonte


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Paradigm Shift 3

Lion Safari Parks

JimmyChipperfield

Circus owner Longleat 1966


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Commercial parks took away marketshare from zoos

Knew what public

want Zoos reinvent

themselves more scientific disassociation

with circuses chimpanzees tea

party


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Paradigm Shift 4

Night Safari

Displaying nocturnal animal at night


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Paradigm Shift 5

Disneys Animal Kingdom

Worlds mostexciting and

expensivenaturalisticallyreplicated

animal park


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Why paradigmsshift!


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Why paradigms..shift A biologically driven concept for a new

zoo, such as a biopark, will almostcertainly come from outside the zooindustry

Has to be self sustaining -commercially viable


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Why dont zoo directors shiftparadigms?

Paradigm shifts come mainly from

outsiders to the industry/on apersonal journey Circumstances often dictate

innovation Forced to take a risk/ grasp an

opportunity


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Why dont zoo directors shiftparadigm?

Most zoo directors are scientists &

salaried The businessmen who are CEOs are

beholden to curators Zoo directors come up with the

smaller innovations but never the real

quantum leaps You have to start from scratch


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Why paradigms..shiftHagenbeck had:

Personal wealth Reinforced

concrete Expertise in

animalhusbandry

Was on apersonal journey


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Sea World had Commercial money

location tropical,USA tourism belt

New watertreatmenttechniques

acrylic

Milt Shedd


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Chipperfield had Access to private cars Chain-link fences Plenty of lions


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Night Safari had Right timing -

tourisminfrastructuredevelopment push

Singapore is firstdeveloped, tropicalcountry

Regular sunsettimes, pleasant &long nights


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Animal Kingdom had Worlds largest

commercialentertainmentcompany

Strategicopportunity tobundle it with

their otherthemes parks


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The way forward for wildlifeconservation is to develop zoos which

our public will visit


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Why are zoos boring for adults?

They are not!

We just make them child centric We only capture 10% of the worlds

population! Market research - primary reason for

visit is a family day out with the kids

A self fulfilling philosophy


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Why are zoos boring for adults? We develop zoos with children as the

lowest common denominator We dont focus on adults Sophisticated experiences, better

information, experiential F&B andretail


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Do we have a problem?..

Personally - Id say we do!


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We need to think more laterally.


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have clever ideas..


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we need to be more innovative.


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be a little irreverent


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stop our obsession with charismaticmega-vertebrates


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Besides aquariums, botanical gardens,

museums & art galleries .


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we need to introduce display andinterpretation techniques from more

industries like..


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theme park interactive rides


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virtual reality aquariums


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.from the film industry

i t i


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use animatronics

Computers

HydraulicsBatteries

I n d u s t r i al L i gh

t & M

a gi c L

t d


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.and computer generated imigery


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.draw from the theatre

Sovereign Hill Skansen


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son & lumiere

Gi z a


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real .son & lumiere


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.different exhibition techniques


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use technology from other industries


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..look at nature more often


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.and walk our animals around a bit

Penguin Parade in Zurich


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use safaris as a bench mark


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hot air balloon safaris in Kenya


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.camel safaris in Australia

you never know what youll see on an


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Most male marsupials: Have a bifurcated penis. Its purpose is a mystery Only kangaroos have a single tip

y y

Australian safari!


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Thank you

bioparks revisited

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