biotensils
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Saving Spring – One Utensil at a Time…. A Movement A Call A Promise. BioTensils. From Plastics to Life: A Green Business Plan. Pure Inspirations… - Sustainability through good business sense. 2/31. For us, this isn’t simply about earning money or about passing a Marketing Class… - PowerPoint PPT PresentationTRANSCRIPT
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BioTensils
Saving Spring – One Utensil at a Time…
A MovementA Call
A Promise
From Plastics to Life: A
Green Business Plan
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It is a curious situation that the sea, from which life first arose, should now be threatened by the
activities of one form of that life. ~Rachel Carson
It is a curious situation that the sea, from which life first arose, should now be threatened by the
activities of one form of that life. ~Rachel Carson
• For us, this isn’t simply about earning money or about passing a Marketing Class…
• For us…Earth, the place we call home, is calling on to us… And that’s why we’re doing this…
• Simple Solutions: A Company… A Movement (A Promise to Help Earth Regain its Balance)
• We Believe, Spring Will Come Again…
Pure Inspirations…-Sustainability through good
business sense 2/31
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• Plastics, Disposables… A Throw Away Society…
• If we can’t make people stop using plastic, then we can make plastic safer
• An Act of Adaptation• BioTensils: Plastic utensils that goes
back to the environment in 60-90 days.
What are we going to do?3/31
There is a sufficiency in the world for man's need but not for man's greed. ~Mohandas K. Gandhi
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What are we going to do?4/31
For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled – Richard Feynman
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• Five Step Process1. Study the Industry – Listen, Observe, Learn2. Get BioTensils Up and Running3. Price it Competitively4. Market it to Major Consumers (Fast Food
Chains)5. Safeguarding BioTensils: Ensuring the Earth
Tomorrow
How are we going to do it?5/31
Till now man has been up against Nature; from now on he will be up against his own nature.
-Dennis Gabor
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Study-Listen, Observe, Learn6/31
The activist is not the man who says the river is dirty. The activist is the man who cleans up the river. – Ross Perot
The Domino Effect…
-Fast food companies are expected to continuously allot bigger budgets for promotional campaigns like the Ronald McDonald’s House Charities’ distribution of reading materials…
-Increased demand for ready-to-eat meals will create demand for disposable goods such as disposable spoons and forks, and polystyrene products.
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Strengths• Biodegradable Utensils are
the first of its kind locally. • Oxo-Biodegradable
Utensils have faster degradation time.
• The cleanliness of using plastic utensils can prove to be more efficient than using reusable silverwares.
Study-Listen, Observe, Learn7/31
We do not inherit the earth from our ancestors, we borrow it from our children.- Native American Proverb
What have we learned?
Weaknesses•Cost of Chemical Additive Increases Base Price of BioTensils•Lack of Experience and Learning Curve
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Opportunities• Present society has
shifted its outlook towards advocating environmental compatibility.
• Bills have been proposed to reduce the usage of plastics in the commercial industry.
Study-Listen, Observe, Learn8/31
Man must feel the earth to know himself and recognize his values.... God made life simple. It is man who complicates it. -Lindbergh
Threats•Oil industry affects the supply and demand for such plastics•.Instability of the Dollar-Peso Exchange Rate
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The universe is not required to be in perfect harmony with human ambition. – Carl Sagan
The universe is not required to be in perfect harmony with human ambition. – Carl Sagan
Study-Listen, Observe, Learn 9/31
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We cannot command Nature except by obeying her.-Francis Bacon
We cannot command Nature except by obeying her.-Francis Bacon
Study-Listen, Observe, Learn10/31
So now, who is going to buy it?
•Fast food chains (Jollibee, McDonald’s, Yum! Brands, etc.)•Small to medium food enterprises•Food packaging wholesalers•Any one who wants to save the Earth!
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Study-Listen, Observe, Learn 11/31
If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age. –Jacques Barzun
And, how much?
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On the Mark…Get Set Go!
Waste not the smallest thing created, for grains of sand make mountains, and atomies infinity. –E. Knight
12/31
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On the Mark…Get Set Go!
Nature provides a free lunch, but only if we control our appetites. ~William Ruckelshaus
13/31
Retail Store – for not customized and small ordersLounge – for meetings with clients and with employees-Unoccupied space allotted for production line expansion
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On the Mark…Get Set Go!
Every day is Earth Day
14/31
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15/31
We could have saved the Earth but we were too damned cheap. – Kurt Vonnegut
How much is earned?Profits = saving the Earth
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16/31
We could have saved the Earth but we were too damned cheap. – Kurt Vonnegut
Pricing it CompetitivelyJust to show you how competitive we are
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17/31
Economic advance is not the same thing as human progress. ~John Clapham
Getting it Out THERE!In Four Ways
A Roadshow for the Major ClientsMcDonalds, Jollibee, Yum Brands- Call them personally and schedule a
meeting- Present to top management - what is the
product, how it is made, cost and special promos, benefits
- Offer samples for them to see and study- Negotiations for interested clients
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18/31
Getting it Out THERE!
Manila F.A.M.E • October (3 days)• Set up a booth and exhibitor• Give out brochures• Videos playing about plastics in general, oxo-biodegradable technology• Show samples • Negotiations about ordering and payment
I'm not an environmentalist. I'm an Earth warrior. ~Darryl Cherney
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19/31
Getting it Out THERE!
The PR CampaignWrite-ups (twice a month)• Personally hire famous writers to write articles and columns about Biotensils (state
the situation, introduce product, technology behind it, benefits)Information Sheet / Posters (whole year) • Distribute to food establishments, public offices, schoolsWebsite (www.simplesolutions.com)• How clients and consumers get access to us
We never know the worth of water till the well is dry. ~Thomas Fuller
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20/31
Don’t blow it, good planets are hard to find. – Time
Getting it Out THERE!
Special Feature:Simple Solutions
presents BioTensils –
earth saving utensils
Special Feature:Simple Solutions
presents BioTensils –
earth saving utensils
BioTensils-For Greener Eating
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21/31
There is nothing in which the birds differ more from man than the way in which they can build and yet leave a landscape as it was before. ~Robert Lynd
Getting it Out THERE!
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22/31
Getting it Out THERE!
I'm not an environmentalist. I'm an Earth warrior. ~Darryl Cherney
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23/31
Getting it Out THERE!
• Earthday - BioTensils as utensils for their meals• Sponsor Greenpeace by donating 1% of our net income before taxes• Quid pro quo with Greenpeace. • Sponsor feeding programs (DOH)
I think the environment should be put in the category of our national security. Defense of our resources is just as important as defense abroad. Otherwise what is there to defend? ~Robert Redford
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29/31
To live a pure unselfish life, one must count nothing as one's own in the midst of abundance. -Buddha
And now, allow us to show you financial viability
-A total of 2M for Advertising
-50% Equity ; 50% Debt – The Moderate Approach
- To Sustain Simple Solutions, we need to sell 4600 units
- A Net Income of 4 Million Pesos for Year 1
1% of which goes to Greenpeace
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30/31
Because we don't think about future generations, they will never forget us. ~Henrik Tikkanen
And even if…
•Remind market about BioTensils being the pioneers in this technology
•Competitive Credit Terms
Product Duplication
•Part-time workers
Supply Shortage
•Power generator
Equipment Breakdown
Power FailureLabor Shortage
•On-call technician
•Call supplier for technical support and safety stock
•Safety stock
Competition•Increase marketing campaign
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BioTensils
BioTensils“To food establishments
who want to take the step
towards sustainable living, we offer BioTensils – plastics made safer.
Antenor CruzAustria
RiñaTan
Zanganeh
A Movement By: