biotrade and market opportunities...09/12/2013 1 accessing and developing markets for biodiversity...
TRANSCRIPT
09/12/2013
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Accessing and developing markets for biodiversity products and
servicesPeruBiodiverso Project lessons
Vanessa Ingar Elliott, BioTrade Specialist – Ministry of Environment [email protected]
Encouraging entrepreneurship
Developing associative
schemesIncreasing
export supplySustainable businesses
Seizing nichemarkets
Technical Secretariat of BioTrade National Commission: PromperúExport promotion, with emphasis on SMEs
BioTrade and market opportunities
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Export of biodiversity goods
• FOB value 2012: US$ 255 M
• Exports 2012:
Tara US$ 56 M/+34%Quinua US$ 33M/+28%Maca US$ 10.6 M/+24%Sacha inchi US$ 2.8M/+79%Lúcuma US$ 1.5 M/+59%Camu Camu US$ 1 M/+25%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Valor FOB de exportaciones de Biodiversidad(Miles US$)
2009
2010
2011
2012
Fuente: SIICEX‐Promperu
Organic ProductsSustainable ProductsFairTradeDietary SupplementsFunctional FoodsNutraceuticalsCosmeceuticalsSpecialty Foods
Niche Markets
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Certification schemes related to BioTrade
Source: PeruBiodiverso Project
This leads to:
Market positioning of biodiversity based products
Differentiation: Exotic products,specialty foods, certified(organic, fairtrade, kosher, etc.)
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PeruBiodiverso Project
Challenges in value chains of biodiversity products
Problem PeruBiodiverso response
Low confidence/ asymmetric flow of information
• Technical groups• Public‐private partnerships (PPP)
Weak management • Strengthening of organizations• Participation in trade fairs
Low added value •Implementation of social and environmental standards•Good agricultural, collection and manufacturing practices•Research and innovation
Unsustainable use of natural resources
•Management plan•Environmental standards
Inadequate laws •Promote participation of public institutions•Validate experiences in implementing BioTrade
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Results and achievements
Commercial advisory:
• SIPPO, 14 companies in trade fairs and commercial training to accessinternational markets (sales € 1.4 million).
• Domestic market: Ecologica, 12 producer associations and microenterprises in Mistura y Biofairs
• PeruNatura trade fair and Biofair of Surquillo
• Development of 3 Novel Food dossiers
• Commercial information and market strategies for 6 products
• Transfer experiences in commercial promotion to Promperú.
Supply
• 6 companies implemented HACCP certification
• 331 has under organic certification
• 2500 has under management plans
• 8 PPP for supply development
• 5 innovation projects
BioFach
Perú Natura
Mistura
Some lessons
Ha
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Some lessons learned so far
• P&C verification scheme• Stakeholders with tools for promotion of value chains
• Collaboration model among companies and public sector and producers
• Development of “tailor made” tools and processes for BioTrade initiatives
http://perubiodiverso.pe/
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Thank you
Vanessa Ingar ElliottBioTrade Specialist Ministry of Environment [email protected]
http://biocomercioperu.pe/