birchbox csr campaign pitch deck
TRANSCRIPT
![Page 1: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/1.jpg)
Rui, Micayla, Elena PDGM 5120, Fall 2014
CSR CAMPAIGN
1
![Page 2: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/2.jpg)
RUI MICAYLA ELENA
2
![Page 3: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/3.jpg)
WHAT IS BIRCHBOX?
Surprise & delight
Expert curation
Inspiration Community
Novelty
Discovery e-commerce
3
![Page 4: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/4.jpg)
Research suggests thatthere is a well-established link
between shopping and a heightened sense of happiness.
4
![Page 5: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/5.jpg)
OUR CUSTOMER INTERVIEWS
CONFIRM THE SAME“My friends love
opening a Birchbox box. It is changing the way people are buying
things.”
- Diddy
“I just like not knowing what I am going to get
every month. I am a product junkie. I like trying new things.”
- Fiona
“They have very nice packaging. Last month
they had a special anniversary packaging, a fancier box. They do
a good job.”
- Vidushi
5
![Page 6: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/6.jpg)
Reach women across the US and
make a positive social impact.
6
![Page 7: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/7.jpg)
WHAT IS A CSR CAMPAIGN?
GREATER GOOD
ACTION
POSITIVE EFFECT
7
![Page 8: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/8.jpg)
8
![Page 9: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/9.jpg)
33% of young women are dissatisfied with their looks,
up from 26% in 2012. Girls’ Attitude Survey, Girlguiding
9
![Page 10: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/10.jpg)
41% of 18-to 24-year-olds retouch their own photos before posting
them to social media. SheKnows
10
![Page 11: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/11.jpg)
“50% claim the use of social networks like Facebook and
Twitter makes their lives worse” The University of Salford, UK study on social media’s effects
on self-esteem and anxiety
11
![Page 12: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/12.jpg)
SUCH HAPPINESS WEARS OFFEVENTUALLY...
12
![Page 13: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/13.jpg)
Guilt for accumulation,
overconsumption and waste is a growing trend
13
![Page 14: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/14.jpg)
Millenials are driving an ever growing
trend of capitalism with a conscience.
14
![Page 15: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/15.jpg)
A MORE LASTING HAPPINESS?
15
![Page 16: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/16.jpg)
WHAT IS HAPPINESS,ANYWAY?
genetics
circumstances
IN YOUR CONTROL:thoughts, actions,
behaviors
40% 50%
10%
Source: research conducted by Sonja Lyubomirsky, a psychology professor at the University of California, Riverside16
![Page 17: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/17.jpg)
40% IS UPFOR GRABS!
17
![Page 18: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/18.jpg)
18
![Page 19: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/19.jpg)
LASTINGHAPPINESS
Beinggrateful
Helpingothers
NewExperiences
Nurturing Relationships
Source: happify.com19
![Page 20: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/20.jpg)
SAVOREXPERIENCES
Use all senses
Share with someone else Pay attention to
little details
Dwelling on the moment
Source: happify.com20
![Page 21: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/21.jpg)
HAPPINESS IS A SKILLTHAT YOU CAN
DEVELOP
21
![Page 22: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/22.jpg)
BIRCHBOX WILL HELP YOU DO
JUST THAT!
22
![Page 23: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/23.jpg)
23
![Page 24: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/24.jpg)
HAPPINESS BEYOND THE BOX
Birchbox Community
Society
Customer
24
![Page 25: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/25.jpg)
B*HAPPY MESSAGES
Birchbox Community
Society
Customer
25
![Page 26: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/26.jpg)
• Beautifully designed to appeal to all senses
• A reminder of something to be grateful for
• Experiential treat
INSPIRATION AND
MOTIVATION
Customer
26
![Page 27: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/27.jpg)
#BHappy INSPIRATION
WALL
Birchbox Community
Society
Customer
27
![Page 28: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/28.jpg)
• Share and interact
• Daily inspiration
• Power in numbers
• Nurture relationships
LET’S TALK HAPPY!
Birchbox CommunityCustomer
28
![Page 29: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/29.jpg)
Birchbox Community
Society
Customer
B CAUSEINITIATIVE
29
![Page 30: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/30.jpg)
30
![Page 31: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/31.jpg)
• Natural way to boost happiness
• Supporting customer by supporting causes they care about
• Opportunity to share and interact
GIVING FEELS GREAT!
Birchbox Community
Society
Customer
31
![Page 32: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/32.jpg)
WHAT ABOUT THE BUSINESS SIDE?
32
![Page 33: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/33.jpg)
HAPPINESSIS GOODFOR BUSINESS!• Customer loyalty
• Stronger community
• Brand at the center of conversation
• A more fulfilled society
• An example to follow
33
![Page 34: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/34.jpg)
34
![Page 35: Birchbox CSR Campaign Pitch Deck](https://reader033.vdocument.in/reader033/viewer/2022061605/55a7b93a1a28ab146d8b4713/html5/thumbnails/35.jpg)
35