birdman (fox searchlight)
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
BIRDMAN (FOX SEARCHLIGHT) Online Marketing/Print/Social Media
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for BIRDMAN. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Print Advertising – 10/9 AND 10/24 issues of Campus Circle 6. Newsletter Advertising/Calendar Listing – Promoting film release 7. Sweepstakes/Screening – Pages hosted on campuscircle.com
The campaign has 724 clicks (includes 509 bitly clicks), 7,242 content related page views and 98 social media shares to date.
Print Advertising
Screening Page
Page Views– 3,646 Entries – 927
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 267K+. Clicks – 195
Dedicated Email
Delivered – 22K+ Opened – 2,182
Clicks 404
Campus Circle
Newsletter Emails – 22,326 Opens – 2,266
Weekly Newsletter Campaign Clicks– 20
Calendar Listing
Page Views – 66 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 316
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Social Media
Social Media #2
Screening Page
Page Views– 1,019
SM Shares - 85 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Screening Demo - Age
Screening Demo - Gender
Screening Demo - Ethnicity
Screening Demos - Status
Sweepstakes Page
Page Views– 1,046
SM Shares – 13 Entries – 509 to date
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status