bisleri-111022073349-phpapp01 (2)
TRANSCRIPT
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PRESENTED
BY
PRATIK.A.DHAKES.Y.BTECH
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CONTENTS
1. INTRODUCTION2. HISTORY
3. BRANDS
4. COMPOSITION
5. COMPETITORS
6. OPERATION OF BISLERI
7. MARKET ANALYSIS
8. PURIFICATION PROCESS
9. MISSION
10. REFERNCES & EXTERNAL LINKS
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INTRODUCTION
Bisleri is a brand of bottled water in India. Bislerihas 60% market share in packaged drinking water in
India.
Product range comprises of two variants : Bisleri
with added minerals & Bisleri Mountain Water. It is available in 8 pack sizes: 250ml cups, 250ml
bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20
litre.
Its operations run throughout the subcontinent ofIndia and is one of the leading bottled water
supplying companies in India.
As of 2007, Bisleri has 8 plants & 11 franchisees all
over India.
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HISTORY
FOUNDED 1965
HEADQUARTERS MUMBAI,INDIA
KEY PEOPLE FELICE
BISLERI(FOUNDER)
RAMESH.J.CHAUHAN(CHA
IRMAN)
PRODUCTS BOTTELED WATER
PARENT PARLE BISLERI LTD
WEBSITE www.bisleri.com4 PRATIK.A.DHAKE
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cont.
Bisleri was originally an Italian company created by
Felice Bisleri, who first brought the idea of sellingbottled water in India.
Bisleri then was introduced in Mumbai in glass
bottles in two varieties bubbly & still in 1965.
Parle bought over Bisleri (India) Ltd. in 1969 and
started bottling water in glass bottles under the
brand name Bisleri.
The brand name Bisleri is so popular in India that itis used as generic name for bottled water.
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CONT.
Later Parle switched over to PVC non-returnable
bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding
Bisleri operations.
In 2003 Bisleri announced its venture to Europe.
After that Ramesh J. Chauhan sold his stake to
Wakharikar & Sons,but all operations are under
Ramesh J.Chauhan.
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COMPOSITION
The composition of Bisleri Water in milligrams perlitre (mg/l):
160-TDS
7.2-ph factor
13.6-Calcium
22-Chlorides
58-Bicarbonate
7.8-Magnesium 2-Nitrate
19.3-Sulphates
66.1-Hardness8 PRATIK.A.DHAKE
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BRANDS
MOUNTAIN WATER
Bisleri mountain water emanates
from a natural string,located in Uttranchal
and Himachal nestled in vest ShivalikMountain ranges.
It is available 250ml,500 ml,1L,1.2L
2L,1.5L and 5L.
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MINERAL WATER
Bisleri mineral water contains minerals
such as magnesium sulphate and
potassium bicarbonate which are essential
for healthy living.
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FIZZY SODA
It is the most recent
product of bisleri.
Fizzy soda is carbonated
water and comes underSoft water segment.
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BISLERI VEDICA
Mountain water from the natural himalayas.
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COMPETITORS
KINLEY
Kinley is a product of
coca cola.
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AQUAFINA
Aquafina is a product
of pepsico pvt Ltd.
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HIMALAYAN WATER
Himalayan water is a product of tata group.
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KINGFISHER PREMIUM
Kingfisher premium is a product of
United Breweries group.
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OPERATIONS OF BISLERI
The Bisleri bottled water range comprises of:-
500 ml
1 litre,
1.2 litre 2 litre
5 litre and
20 litre jars .
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OPERATIONSOFBISELRI(cont)
250 ml cups and 330 ml bottles though in very limitednumbers for now
20-litre jar comprises about 40 per cent of overall
Bisleri sales, the one-litre bottles account for
approximately 25 per cent brand sales.
The main source of water is bore well.
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Cont
`
There are 250 workers working in Sahibabad plant.
The production process adopted by Bisleri is batchproduction.
The time taken to fill one bottle is approximately 5minutes.
The workers work in 3 shifts which comprises of 60-70 workers per shift.
The maintenance of the machines is done every
month and every 45 days there is sanitation andcleanin of the machine.19 PRATIK.A.DHAKE
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MARKET ANALYSIS
Pie chart
shows the
sale wise
distributionof various
pack sizes.
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Piechart showing percentage sales of following
mineral water in aweek
45%10%8%20%17%
Bisleri Aquafina Kinley Hello Others
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WASTE MANAGEMENT
PET garbage is purchased about 5000 kg every
month, processed it and sold it to other companies .
PET waste can be recycled into carpets, car parts,
fabrics, Fiberfil (for products like pillows and jackets),
etc.
The PET powder enhances the bonding ability of
asphalt which strengthens the roads.
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PURIFICATION PROCESS
It takes a lot to bring out the sweet taste of purity. Every single drop of water that drips into a bottle of
bisleri has to go through a stringent 6-step
purification process.
First,groundwater is ozonized to destroy virus andbacteria.The next step of purification involves a sand
filter which removes coarse particles up to 30
microns in size.
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Cont
A carbon filter is then used to remove colour and
odour,followed by Reverse Osomosis to filter harmfulminerals and salts.
The penultimate step is the fortification of water with
minerals.
Finally,the water is Ozonized once more to ensurezero-contamination during bottling and storage.
Now,you can go ahead and enjoy the sweet taste of
purity.
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MISSION
To provide the highest quality product, keeping in mind all aspects including
freshness, purity and safety, and making
it easily available to the consumer at avery affordable price.
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Quick info -- And you thought its only water
Bisleri has been around for over four decades.
Origin: Italian entrepreneur Felice Bisleri brings the bottled waterbrand to India in 1965
Early avatar: In glass bottles, in two variants: Bubbly and Still
The Chauhan factor: In 1969, Chauhan buys the brand (for its clubsoda)
Big break: In 1993, when Bisleri was sold in half-litre packages for Rs5
Big gamble: A foray into transportation. It worked. Today, Chauhanhas some 2,000 trucks nationwide
Annual growth rate of Bisleri: 35-40 per cent.
Bottles sold per day: 15 million
Number of retail outlets covered: 3,15,000 Exclusive distributors: 3,400
Number of factories: 54, will have another 30-32 more by March2010
New variants: Bisleri Mountain Water, Bisleri Mountain Water fromthe Himalayas. Contemplating launch of enhanced water, vitaminwater and flavoured water26 PRATIK.A.DHAKE
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REFERENCES AND EXTERNAL
LINKS
wikipedia
www.bisleri.com
www.business-standard.com
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