bitb -- key terms and tools
DESCRIPTION
Bret Giles and Lacey Brown's presentation at agencyside's "Back in the Black" account team training.TRANSCRIPT
Key Terms, Tools and 10 Things you must do
Glossary of Terms
• Refer to pages 43 – 46 for key digital marketing terms
• Any questions?
Tools
• Refer to Appendix A on page 57
• Any questions?
Review Survey Results: Poll Everywhere
Content Marketing vs. Content Strategy
• Which most closely refers to the creation, management and governance of content on-site?
A) Content Marketing
B) Content Strategy
Display Advertising
• Which type of ad appears while you are waiting on the desired page or action to load?
A) Interstitial
B) Flash
C) Pop-up
Dayparting
• As it pertains to Dayparting, which of the following is true?
A) You can conserve a small budget
B) You are able to set times / hours / intervals to elicit the best response
C) It’s something you can manage on Google AdWords
D) All of the above
Location Based Marketing
• Which of the following is NOT a LBS tool?
A) Gowalla
B) Yelp
C) Atlas
D) Foursquare
FunctionFox
• FunctionFox offers simple ____________ tracking and ___________ management.
The 10 things you should
absolutely, positively invest in this year
#10
Hold an Expert Series Event.
#9
Become a Publisher / Think like a Publisher.
#8
Change your Pricing Strategy: Get off of % of Media Growth.
#7
Monetize Facebook.
#6
Test Real-Time Bidding for a Display Client.
#5
Make your Site Mobile-Ready / Tablet Friendly.
#4
Identify a Staff Member to “Re-Create” their Role
#3
Read up on: Near-Field Communication,
Screen Convergence, HTML5… They’re Coming!
• www.agencyside.net
• www.adage.com/blog/small-agency-diary
• www.mashable.com
• www.smashingmagazine.com
• www.allthingsd.com
#2
Decide on 1 thing you will absolutely do within 30 days as a
result of attending BITB.
• Fill in your letter and self-address your envelope. agencyside will mail this to you in 30 days to hold you accountable!
#1
Attend an agencyside class & sign up for BOLO 2011
Thank You
• Please take a few moments to complete a couple of surveys.
• Agency Compensation Study
• Our contact information can be found on page 56 of the workbook.