bite layout
TRANSCRIPT
-
8/9/2019 Bite Layout
1/18
HEALTH+FUN
ON THERUN
-
8/9/2019 Bite Layout
2/18
To be the most preferred brand for sandwiches
across India.
-
8/9/2019 Bite Layout
3/18
To be our customers' favorite place in terms of is
Quality, Service, Cleanliness & Value - an
unflinching BITEs ideology that their customers
must always get quality products, served quickly
and with a smile, in a clean and pleasant
environment, and all at a fair price.
-
8/9/2019 Bite Layout
4/18
-
8/9/2019 Bite Layout
5/18
Presence of large no of coaching classes near by
for example IMS, Endeavour, Futurism, Vision, PT
Education
-
8/9/2019 Bite Layout
6/18
25 ft
20 ft
5 ft
5 ft
10 ft
2 ft
8 ft
12.5 ft 7.5 ft
Take away Beverages Cashier
8 ft 6 ft11 ft
1 ft
Kitchen Office
W.R
1 ft
-
8/9/2019 Bite Layout
7/18
475 Sq. Ft.
Total Area: 500.00 Sq.Ft.
Built-up Area: 475.00 Sq. Ft.
Carpet Area: 300.00 Sq. Ft.
Commercial Shops in GHOD DOD ROAD
Rent: Rs. 25,000
Deposit 1,00,000
Price Per Unit: Rs 84 per sq. ft.
-
8/9/2019 Bite Layout
8/18
Store time : 9 a.m to 8 p.m
Employee- 1 cashier , 2 helpers (Rs 21,600
p.a each)
Vegetable collection- apmc market Dumbhal,
Sardar Market, Puna Kumbharia Road, Surat -
396010 whole sale market
-
8/9/2019 Bite Layout
9/18
VEG sandwich Rs.15
VEG toast sandwich Rs. 20
Cheese sandwichRs.25
Grilled veg sandwich .Rs.30
Cheese grilled sandwich. Rs.35
Cheese veg grilled sandwich..Rs.45
Tea .Rs. 7
CoffeeRs.10
Cold drinksRs.12
-
8/9/2019 Bite Layout
10/18
-
8/9/2019 Bite Layout
11/18
STRENGTHS
Healthy and hygienic condition
Location advantage
Reasonable price
Reception to local needs
WEAKNESSES
Well established competitors
Lack of brand recognition
Lack of promotion
-
8/9/2019 Bite Layout
12/18
OPPORTUNITIES
Growth
Customization
Revision of menu
THREATS
Competition
Food contamination
-
8/9/2019 Bite Layout
13/18
Billboard advertising
Flyers in newspapers
local cable TV advertising Opening up food stalls at events
Setting up tasting booths at local neighborhood
events Having an event benefiting a students event, will
be an inexpensive way to achieve positive word-
of-mouth.
-
8/9/2019 Bite Layout
14/18
Fixed cost
Electricity Rs 24,000
Water - Rs 12,000
Salary - Rs 21,600 Rent - Rs 3,00,000
Machinary Rs 40,000
Total - Rs 3,97,600
-
8/9/2019 Bite Layout
15/18
Variable cost
Interiors Rs 1,00,000
Preliminary cost Rs 20,000
Advertising Rs 50,000 Total - Rs 1,70,000
-
8/9/2019 Bite Layout
16/18
Average number of customers expected
daily 100
Average purchase price Rs 20
Sales of Rs 2,000 daily
Yearly sales of Rs 7,20,000
-
8/9/2019 Bite Layout
17/18
SALES Rs 7,20,000
(LESS) VARIABLE COST Rs 1,70,000
CONTRIBUTION Rs 5,50,000
(LESS) FIXED COST Rs 3,97,000
PROFIT Rs 1,53,000
-
8/9/2019 Bite Layout
18/18
PV ratio = Contribution/sales
= (5,50,000/7,20,000)*100
= 76 %
BEP = FC / PV
= 3,97,600/.76
= 5,23,157
BEP achieved in 9 Months