biz bash trends fall 2013 richard aaron
TRANSCRIPT
Breakthrough Ideas
for Planners
Presented by
Richard Aaron CMP, CSEP
President BizBash Media, NYC, NY
The Faces of Richard
• Broadway Actor
• Event Planner
• Entrepneur
• Professor
• Idea Explorer
Memorologist
• Creating crystalline memories for attendees
• WOW factor
• Lasting impressions
• Get’s the buzz factor going
You are
• Celebration Architects
• Curators of Entertainment
Self-Reliance Ralph Waldo Emerson
“ Man is his own star.
The soul that can render an
honest and a perfect man,
Commands all light,
all influences all fate!”
A Paradigm Shift
Info AgeStore, Access,
Manipulate,
Transfer
Collaboration AgeShare, Integrate,
Co-create
Copyright 2011 Boone Associates
Experiential
Events
Auto Show: Jeep
Chairs and entertainers fly
“A mind that is
stretched by a new
experience can never
go back to its original
form”Oliver Wendell Holmes
Lack of Movement
RECORD YOUR FAVORITE IDEAS
• Select your top and record
VISION
WHAT INSPIRES US
ACTIVATIONS
Experiences
become
transformational
My favorites
RATE THE GUESTS
ING Activations TargetMotivational buttons promote new
sports line
Avian live young activation
HP Fashion Activation-Painted 3D Models
TECHNOLOGY and
EVENTS
Digital ScavengerQR codes
VINE
The mobile app sharable six-second video
Pioneering event planners have used the service to build buzz before during and after events tying into twitter
USB Bracelet as ID for Event
RFID Sent Pic to Facebook pageI-PAD Check inMobile & Apps
EVENT DESIGN
Geometric step and repeat -angles
Letter on Black
Marquee Oxygen launch letters
Turner Web Set to announce deal
Affair of the Arts MiamiNational Young Arts Foundation
SAG Art Deco Awards
Mylar Tunnel Entrance
STEP AD REPEATS
Colorful new style
Fox Ventures palate furniture-green
One way events doomed
• New Definition of Event
– Cohesive experience that immerses target audience brand in cross platforms expanding message
– Creating community so consumers evangelize brand
Holiday Party Look Line
Texture and color range
FOOD
Fall PairingsSheppards Pie and Guinness
Vegan Fall Menus+ Sparkling RoseRoasted red kuri squash, burrata cheese, baby green mustard
Red/White Sangria& One bite Paella
Not Hot toddy of Sparkling CiderChorizo tart
Tai Skirt Tacos with Pilsner
Brulee Cinnamon toast and with Iced Cider gelee
Guacamole trioOyster, feta, pinenuts
TREND VS. FAD
DISPLAYED
FUN
ARTY DISPLAY
Food Experiences
ELABORATE PLEASE
Fill your own Beignet
flavored custards
Gastronomy
Ice Flowers
SMORES ARE READY
Food content sign for guests?
THEMESHats off
Cinderella theme at the opera gala in Toronto
Guests entered on a pink carpet, flanked by trumpeters
Princess and the PEA
Plaza Gatsby party
Storybook Ball Gala
Snow White and the Seven Dwarfs, escort cards at the fairy tale-themed gala were calligraphy-printed cards attached to red apples.
Unique idea for Escort cards
ENTERTAINMENT
Fine Art
Sven Hip hop
William Close- earth harp
Animated Light
Projection - $$
Moving Video
Projection - $$$
The Technical Stuff: Projections
Stock Metal Gobo - $ Photographic Gobo -$$
The Technical Stuff: Projections
INTERACTIVE PROJECTIONS
PROJECTION MAPPING IMAGE WARPING
ARCHITECTURE & BEYOND
PROJECTION MAPPING
FAVORITE IDEAS
• Select your top favorite 3 and record
Don’t be afraid to ask for help
Prepare for the unexpected
Surround yourself with positive
energy
The Event Pledge:Constantly observe,
Strive to innovate,
Ignite self reliance
INSPIRATION
THANK YOU!
Breakthrough Ideas
for Planners
Presented by
Richard Aaron CMP, CSEP
President BizBash Media, NYC, NY