biz events asia may 2016
DESCRIPTION
The Creativity and Innovation EditionTRANSCRIPT
THE
CREATIVITY AND
INNOVATIONEDITION
Untitled-6 1 2516 325 pm
Introducing a new world class convention exhibition and entertainment destination on Sydneyrsquos sparkling harbour A high-tech contemporary design supported by superior services ICC Sydney is located in the heart of Australiarsquos commercial cultural and innovation capital
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
ICCSYDNEYCOM SALESICCSYDNEYCOM+61 2 8297 7600
MANAGED BY AEG OGDEN
Untitled-3 1 18416 1832 IFC ICC Sydney ADindd 7 30416 101 pm
MY
CMY
1 Hangzhou Tourism ADindd 1 21416 454 pm
2APR 2016v
MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom
GUEST EDITORSChan Wee TeckWeeTeckChangpjcom
Vince OtaVinceOtagpjcom
CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom
CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
GINA SIN ASSOCIATE EDITOR
ginabizeventsasiacom
EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom
CHAN WEE TECKGUEST EDITOR
WeeTeckChangpjcom
2MAY 2016
VINCE OTAGUEST EDITOR
VinceOtagpjcom
3APR 2016
GRIT FOR CREATIVITY
In 2013 Angela Lee Duckworth indicated at TED
Talk that the key to success is grit Duckworth
studied grit and conducted surveys in the Chicago
public schools Part of the study included waiting
around more than a year to see which students will
graduate
ldquoGrit is passion and perseverance for very long-
term goals Grit is having stamina Grit is sticking
with your future day in day out not just for the
week not just for the month but for years and
working really hard to make that future a reality
Grit is living life like its a marathon not a sprintrdquo
explained Duckworth
Whether itrsquos a teacher at school or someone
working at an event management company
the responsibility of grooming talent towards a
sustainable future often tests onersquos ability not
to buckle under pressure The same pressure is
experienced by event planners whose creativity and
innovation are tested constantly
Biz Events Asia is honoured to work with creative
duo Chan Wee Teck and Vince Ota of George P
Johnson We aim to deliver the message that
creativity and innovation can win the commercially
unviable price war Asia likes engaging in
We heard of an incident in Southeast Asia where
a corporate end user pulled the plug on a creative
agency a week out from the event and proceeded
using all the creative work at the show What added
insult to the industry was the common practice
of not paying any deposit for work completed It
is discouraging that suppliers felt that there is
nothing they can do
As Biz Events Asia networked with business leaders
at IMEX Frankfurt in April 2016 we learnt that what
is lacking is the respect for the business events
industry The economic impact measurements used
by the business events bureaux are now considered
sophisticated The gathering of 40 politicians and
advisors with business leaders at IMEX to recognise
the impacts of this industry that is far beyond
tourism is the evidence of this sophistication
Like technology creativity and innovation are not
the only attributes for success However they are
powerful enablers Enabled to help the industry
work together to further educate others that this
industry is too important not to pay the right price
for its services ldquoCheaprdquo cannot be associated with
pricing because it spells disaster as true talent
leaves the industry jaded and worse still even
before they join
Duckworth warned ldquoWhat I do know is that talent
doesnt make you gritty Our data shows very
clearly that there are many talented individuals who
simply do not follow through on their commitments
In fact in our data grit is usually unrelated or even
inversely related to measures of talentrdquo
We hope you find grit whilst enjoying this edition
SALES amp MARKETING
SINGAPORE OFFICE
Michelle Lim
michellebizeventsasiacom
Charline Wong
charlinebizeventsasiacom
Michelle Choon
michellechoonbizeventsasiacom
INTERNATIONAL MEDIA
REPRESENTATIVES
CHINA Mary Yao
Email marymhichinacom
Tel +86 10 6551 5663 ext 8008
DUBAI Corina Denov
Email corinadenovthemediavantagecom
Tel +971 4 425 3300
SOUTH KOREA Alexander Paik
Email apcommnavercom
Tel +82 10 5042 1337
Visit us online for regular updates
throughout the month bizeventsasiacom
Privacy Policy Business amp Tourism
Publishing Asia is committed to
managing your personal information in
accordance with the Privacy Act For a
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MAY 2016
Biz Events Asia is the official media partner and member of
THAILAND OFFICE
The Amiris Co Ltd
Email sirimatheamiriscom
Tel +66 81 822 3286
3MAY 2016
Our cover image features
the IMEX Awards and Gala Dinner
Read about IMEX Frankfurt 2016 from page 14
MAY 2016 BIZEVENTSASIACOM
THE PULSE OF ASIA FOR BUSINESS EVENTS
THE
CrEaTiviTy and
innovaTionEdiTion
2-3 First Wordindd 3 2516 156 pm
4MAY 2016
COVER STORYIMEX Frankfurt 2016 proves the
staying power of trade shows
14
SINGAPOREAsian Wealth Management Forum
Singapore | May 2016
MALAYSIASustainable Development Conference
Kuching Malaysia | July 2016
CHINAInternational Conference on Economics and
Business Management (ICEBM)Beijing China | June 2016
1514MAY 2016 MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
JAPANInternational Hokkaido Forum (IHF)
Sapporo Japan | June 2016
EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis
President | SACEOS CEO | East West
Planners
Selina ChavryGlobal Managing Director
Pacific World
Damion BreustHead of Corporate
Relations Asia Pacific Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
HONG KONGHR Summit
Wan Chai Hong Kong | May 2016
4-5 Contentsindd 4 2516 204 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
Introducing a new world class convention exhibition and entertainment destination on Sydneyrsquos sparkling harbour A high-tech contemporary design supported by superior services ICC Sydney is located in the heart of Australiarsquos commercial cultural and innovation capital
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
ICCSYDNEYCOM SALESICCSYDNEYCOM+61 2 8297 7600
MANAGED BY AEG OGDEN
Untitled-3 1 18416 1832 IFC ICC Sydney ADindd 7 30416 101 pm
MY
CMY
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2APR 2016v
MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom
GUEST EDITORSChan Wee TeckWeeTeckChangpjcom
Vince OtaVinceOtagpjcom
CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom
CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
GINA SIN ASSOCIATE EDITOR
ginabizeventsasiacom
EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom
CHAN WEE TECKGUEST EDITOR
WeeTeckChangpjcom
2MAY 2016
VINCE OTAGUEST EDITOR
VinceOtagpjcom
3APR 2016
GRIT FOR CREATIVITY
In 2013 Angela Lee Duckworth indicated at TED
Talk that the key to success is grit Duckworth
studied grit and conducted surveys in the Chicago
public schools Part of the study included waiting
around more than a year to see which students will
graduate
ldquoGrit is passion and perseverance for very long-
term goals Grit is having stamina Grit is sticking
with your future day in day out not just for the
week not just for the month but for years and
working really hard to make that future a reality
Grit is living life like its a marathon not a sprintrdquo
explained Duckworth
Whether itrsquos a teacher at school or someone
working at an event management company
the responsibility of grooming talent towards a
sustainable future often tests onersquos ability not
to buckle under pressure The same pressure is
experienced by event planners whose creativity and
innovation are tested constantly
Biz Events Asia is honoured to work with creative
duo Chan Wee Teck and Vince Ota of George P
Johnson We aim to deliver the message that
creativity and innovation can win the commercially
unviable price war Asia likes engaging in
We heard of an incident in Southeast Asia where
a corporate end user pulled the plug on a creative
agency a week out from the event and proceeded
using all the creative work at the show What added
insult to the industry was the common practice
of not paying any deposit for work completed It
is discouraging that suppliers felt that there is
nothing they can do
As Biz Events Asia networked with business leaders
at IMEX Frankfurt in April 2016 we learnt that what
is lacking is the respect for the business events
industry The economic impact measurements used
by the business events bureaux are now considered
sophisticated The gathering of 40 politicians and
advisors with business leaders at IMEX to recognise
the impacts of this industry that is far beyond
tourism is the evidence of this sophistication
Like technology creativity and innovation are not
the only attributes for success However they are
powerful enablers Enabled to help the industry
work together to further educate others that this
industry is too important not to pay the right price
for its services ldquoCheaprdquo cannot be associated with
pricing because it spells disaster as true talent
leaves the industry jaded and worse still even
before they join
Duckworth warned ldquoWhat I do know is that talent
doesnt make you gritty Our data shows very
clearly that there are many talented individuals who
simply do not follow through on their commitments
In fact in our data grit is usually unrelated or even
inversely related to measures of talentrdquo
We hope you find grit whilst enjoying this edition
SALES amp MARKETING
SINGAPORE OFFICE
Michelle Lim
michellebizeventsasiacom
Charline Wong
charlinebizeventsasiacom
Michelle Choon
michellechoonbizeventsasiacom
INTERNATIONAL MEDIA
REPRESENTATIVES
CHINA Mary Yao
Email marymhichinacom
Tel +86 10 6551 5663 ext 8008
DUBAI Corina Denov
Email corinadenovthemediavantagecom
Tel +971 4 425 3300
SOUTH KOREA Alexander Paik
Email apcommnavercom
Tel +82 10 5042 1337
Visit us online for regular updates
throughout the month bizeventsasiacom
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MAY 2016
Biz Events Asia is the official media partner and member of
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The Amiris Co Ltd
Email sirimatheamiriscom
Tel +66 81 822 3286
3MAY 2016
Our cover image features
the IMEX Awards and Gala Dinner
Read about IMEX Frankfurt 2016 from page 14
MAY 2016 BIZEVENTSASIACOM
THE PULSE OF ASIA FOR BUSINESS EVENTS
THE
CrEaTiviTy and
innovaTionEdiTion
2-3 First Wordindd 3 2516 156 pm
4MAY 2016
COVER STORYIMEX Frankfurt 2016 proves the
staying power of trade shows
14
SINGAPOREAsian Wealth Management Forum
Singapore | May 2016
MALAYSIASustainable Development Conference
Kuching Malaysia | July 2016
CHINAInternational Conference on Economics and
Business Management (ICEBM)Beijing China | June 2016
1514MAY 2016 MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
JAPANInternational Hokkaido Forum (IHF)
Sapporo Japan | June 2016
EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis
President | SACEOS CEO | East West
Planners
Selina ChavryGlobal Managing Director
Pacific World
Damion BreustHead of Corporate
Relations Asia Pacific Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
HONG KONGHR Summit
Wan Chai Hong Kong | May 2016
4-5 Contentsindd 4 2516 204 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
MY
CMY
1 Hangzhou Tourism ADindd 1 21416 454 pm
2APR 2016v
MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom
GUEST EDITORSChan Wee TeckWeeTeckChangpjcom
Vince OtaVinceOtagpjcom
CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom
CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
GINA SIN ASSOCIATE EDITOR
ginabizeventsasiacom
EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom
CHAN WEE TECKGUEST EDITOR
WeeTeckChangpjcom
2MAY 2016
VINCE OTAGUEST EDITOR
VinceOtagpjcom
3APR 2016
GRIT FOR CREATIVITY
In 2013 Angela Lee Duckworth indicated at TED
Talk that the key to success is grit Duckworth
studied grit and conducted surveys in the Chicago
public schools Part of the study included waiting
around more than a year to see which students will
graduate
ldquoGrit is passion and perseverance for very long-
term goals Grit is having stamina Grit is sticking
with your future day in day out not just for the
week not just for the month but for years and
working really hard to make that future a reality
Grit is living life like its a marathon not a sprintrdquo
explained Duckworth
Whether itrsquos a teacher at school or someone
working at an event management company
the responsibility of grooming talent towards a
sustainable future often tests onersquos ability not
to buckle under pressure The same pressure is
experienced by event planners whose creativity and
innovation are tested constantly
Biz Events Asia is honoured to work with creative
duo Chan Wee Teck and Vince Ota of George P
Johnson We aim to deliver the message that
creativity and innovation can win the commercially
unviable price war Asia likes engaging in
We heard of an incident in Southeast Asia where
a corporate end user pulled the plug on a creative
agency a week out from the event and proceeded
using all the creative work at the show What added
insult to the industry was the common practice
of not paying any deposit for work completed It
is discouraging that suppliers felt that there is
nothing they can do
As Biz Events Asia networked with business leaders
at IMEX Frankfurt in April 2016 we learnt that what
is lacking is the respect for the business events
industry The economic impact measurements used
by the business events bureaux are now considered
sophisticated The gathering of 40 politicians and
advisors with business leaders at IMEX to recognise
the impacts of this industry that is far beyond
tourism is the evidence of this sophistication
Like technology creativity and innovation are not
the only attributes for success However they are
powerful enablers Enabled to help the industry
work together to further educate others that this
industry is too important not to pay the right price
for its services ldquoCheaprdquo cannot be associated with
pricing because it spells disaster as true talent
leaves the industry jaded and worse still even
before they join
Duckworth warned ldquoWhat I do know is that talent
doesnt make you gritty Our data shows very
clearly that there are many talented individuals who
simply do not follow through on their commitments
In fact in our data grit is usually unrelated or even
inversely related to measures of talentrdquo
We hope you find grit whilst enjoying this edition
SALES amp MARKETING
SINGAPORE OFFICE
Michelle Lim
michellebizeventsasiacom
Charline Wong
charlinebizeventsasiacom
Michelle Choon
michellechoonbizeventsasiacom
INTERNATIONAL MEDIA
REPRESENTATIVES
CHINA Mary Yao
Email marymhichinacom
Tel +86 10 6551 5663 ext 8008
DUBAI Corina Denov
Email corinadenovthemediavantagecom
Tel +971 4 425 3300
SOUTH KOREA Alexander Paik
Email apcommnavercom
Tel +82 10 5042 1337
Visit us online for regular updates
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MAY 2016
Biz Events Asia is the official media partner and member of
THAILAND OFFICE
The Amiris Co Ltd
Email sirimatheamiriscom
Tel +66 81 822 3286
3MAY 2016
Our cover image features
the IMEX Awards and Gala Dinner
Read about IMEX Frankfurt 2016 from page 14
MAY 2016 BIZEVENTSASIACOM
THE PULSE OF ASIA FOR BUSINESS EVENTS
THE
CrEaTiviTy and
innovaTionEdiTion
2-3 First Wordindd 3 2516 156 pm
4MAY 2016
COVER STORYIMEX Frankfurt 2016 proves the
staying power of trade shows
14
SINGAPOREAsian Wealth Management Forum
Singapore | May 2016
MALAYSIASustainable Development Conference
Kuching Malaysia | July 2016
CHINAInternational Conference on Economics and
Business Management (ICEBM)Beijing China | June 2016
1514MAY 2016 MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
JAPANInternational Hokkaido Forum (IHF)
Sapporo Japan | June 2016
EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis
President | SACEOS CEO | East West
Planners
Selina ChavryGlobal Managing Director
Pacific World
Damion BreustHead of Corporate
Relations Asia Pacific Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
HONG KONGHR Summit
Wan Chai Hong Kong | May 2016
4-5 Contentsindd 4 2516 204 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
2APR 2016v
MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom
GUEST EDITORSChan Wee TeckWeeTeckChangpjcom
Vince OtaVinceOtagpjcom
CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom
CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
GINA SIN ASSOCIATE EDITOR
ginabizeventsasiacom
EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom
CHAN WEE TECKGUEST EDITOR
WeeTeckChangpjcom
2MAY 2016
VINCE OTAGUEST EDITOR
VinceOtagpjcom
3APR 2016
GRIT FOR CREATIVITY
In 2013 Angela Lee Duckworth indicated at TED
Talk that the key to success is grit Duckworth
studied grit and conducted surveys in the Chicago
public schools Part of the study included waiting
around more than a year to see which students will
graduate
ldquoGrit is passion and perseverance for very long-
term goals Grit is having stamina Grit is sticking
with your future day in day out not just for the
week not just for the month but for years and
working really hard to make that future a reality
Grit is living life like its a marathon not a sprintrdquo
explained Duckworth
Whether itrsquos a teacher at school or someone
working at an event management company
the responsibility of grooming talent towards a
sustainable future often tests onersquos ability not
to buckle under pressure The same pressure is
experienced by event planners whose creativity and
innovation are tested constantly
Biz Events Asia is honoured to work with creative
duo Chan Wee Teck and Vince Ota of George P
Johnson We aim to deliver the message that
creativity and innovation can win the commercially
unviable price war Asia likes engaging in
We heard of an incident in Southeast Asia where
a corporate end user pulled the plug on a creative
agency a week out from the event and proceeded
using all the creative work at the show What added
insult to the industry was the common practice
of not paying any deposit for work completed It
is discouraging that suppliers felt that there is
nothing they can do
As Biz Events Asia networked with business leaders
at IMEX Frankfurt in April 2016 we learnt that what
is lacking is the respect for the business events
industry The economic impact measurements used
by the business events bureaux are now considered
sophisticated The gathering of 40 politicians and
advisors with business leaders at IMEX to recognise
the impacts of this industry that is far beyond
tourism is the evidence of this sophistication
Like technology creativity and innovation are not
the only attributes for success However they are
powerful enablers Enabled to help the industry
work together to further educate others that this
industry is too important not to pay the right price
for its services ldquoCheaprdquo cannot be associated with
pricing because it spells disaster as true talent
leaves the industry jaded and worse still even
before they join
Duckworth warned ldquoWhat I do know is that talent
doesnt make you gritty Our data shows very
clearly that there are many talented individuals who
simply do not follow through on their commitments
In fact in our data grit is usually unrelated or even
inversely related to measures of talentrdquo
We hope you find grit whilst enjoying this edition
SALES amp MARKETING
SINGAPORE OFFICE
Michelle Lim
michellebizeventsasiacom
Charline Wong
charlinebizeventsasiacom
Michelle Choon
michellechoonbizeventsasiacom
INTERNATIONAL MEDIA
REPRESENTATIVES
CHINA Mary Yao
Email marymhichinacom
Tel +86 10 6551 5663 ext 8008
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Email corinadenovthemediavantagecom
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Email apcommnavercom
Tel +82 10 5042 1337
Visit us online for regular updates
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MAY 2016
Biz Events Asia is the official media partner and member of
THAILAND OFFICE
The Amiris Co Ltd
Email sirimatheamiriscom
Tel +66 81 822 3286
3MAY 2016
Our cover image features
the IMEX Awards and Gala Dinner
Read about IMEX Frankfurt 2016 from page 14
MAY 2016 BIZEVENTSASIACOM
THE PULSE OF ASIA FOR BUSINESS EVENTS
THE
CrEaTiviTy and
innovaTionEdiTion
2-3 First Wordindd 3 2516 156 pm
4MAY 2016
COVER STORYIMEX Frankfurt 2016 proves the
staying power of trade shows
14
SINGAPOREAsian Wealth Management Forum
Singapore | May 2016
MALAYSIASustainable Development Conference
Kuching Malaysia | July 2016
CHINAInternational Conference on Economics and
Business Management (ICEBM)Beijing China | June 2016
1514MAY 2016 MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
JAPANInternational Hokkaido Forum (IHF)
Sapporo Japan | June 2016
EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis
President | SACEOS CEO | East West
Planners
Selina ChavryGlobal Managing Director
Pacific World
Damion BreustHead of Corporate
Relations Asia Pacific Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
HONG KONGHR Summit
Wan Chai Hong Kong | May 2016
4-5 Contentsindd 4 2516 204 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
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Untitled-6 1 2516 325 pm
3APR 2016
GRIT FOR CREATIVITY
In 2013 Angela Lee Duckworth indicated at TED
Talk that the key to success is grit Duckworth
studied grit and conducted surveys in the Chicago
public schools Part of the study included waiting
around more than a year to see which students will
graduate
ldquoGrit is passion and perseverance for very long-
term goals Grit is having stamina Grit is sticking
with your future day in day out not just for the
week not just for the month but for years and
working really hard to make that future a reality
Grit is living life like its a marathon not a sprintrdquo
explained Duckworth
Whether itrsquos a teacher at school or someone
working at an event management company
the responsibility of grooming talent towards a
sustainable future often tests onersquos ability not
to buckle under pressure The same pressure is
experienced by event planners whose creativity and
innovation are tested constantly
Biz Events Asia is honoured to work with creative
duo Chan Wee Teck and Vince Ota of George P
Johnson We aim to deliver the message that
creativity and innovation can win the commercially
unviable price war Asia likes engaging in
We heard of an incident in Southeast Asia where
a corporate end user pulled the plug on a creative
agency a week out from the event and proceeded
using all the creative work at the show What added
insult to the industry was the common practice
of not paying any deposit for work completed It
is discouraging that suppliers felt that there is
nothing they can do
As Biz Events Asia networked with business leaders
at IMEX Frankfurt in April 2016 we learnt that what
is lacking is the respect for the business events
industry The economic impact measurements used
by the business events bureaux are now considered
sophisticated The gathering of 40 politicians and
advisors with business leaders at IMEX to recognise
the impacts of this industry that is far beyond
tourism is the evidence of this sophistication
Like technology creativity and innovation are not
the only attributes for success However they are
powerful enablers Enabled to help the industry
work together to further educate others that this
industry is too important not to pay the right price
for its services ldquoCheaprdquo cannot be associated with
pricing because it spells disaster as true talent
leaves the industry jaded and worse still even
before they join
Duckworth warned ldquoWhat I do know is that talent
doesnt make you gritty Our data shows very
clearly that there are many talented individuals who
simply do not follow through on their commitments
In fact in our data grit is usually unrelated or even
inversely related to measures of talentrdquo
We hope you find grit whilst enjoying this edition
SALES amp MARKETING
SINGAPORE OFFICE
Michelle Lim
michellebizeventsasiacom
Charline Wong
charlinebizeventsasiacom
Michelle Choon
michellechoonbizeventsasiacom
INTERNATIONAL MEDIA
REPRESENTATIVES
CHINA Mary Yao
Email marymhichinacom
Tel +86 10 6551 5663 ext 8008
DUBAI Corina Denov
Email corinadenovthemediavantagecom
Tel +971 4 425 3300
SOUTH KOREA Alexander Paik
Email apcommnavercom
Tel +82 10 5042 1337
Visit us online for regular updates
throughout the month bizeventsasiacom
Privacy Policy Business amp Tourism
Publishing Asia is committed to
managing your personal information in
accordance with the Privacy Act For a
copy of our Privacy Policy please go to
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MAY 2016
Biz Events Asia is the official media partner and member of
THAILAND OFFICE
The Amiris Co Ltd
Email sirimatheamiriscom
Tel +66 81 822 3286
3MAY 2016
Our cover image features
the IMEX Awards and Gala Dinner
Read about IMEX Frankfurt 2016 from page 14
MAY 2016 BIZEVENTSASIACOM
THE PULSE OF ASIA FOR BUSINESS EVENTS
THE
CrEaTiviTy and
innovaTionEdiTion
2-3 First Wordindd 3 2516 156 pm
4MAY 2016
COVER STORYIMEX Frankfurt 2016 proves the
staying power of trade shows
14
SINGAPOREAsian Wealth Management Forum
Singapore | May 2016
MALAYSIASustainable Development Conference
Kuching Malaysia | July 2016
CHINAInternational Conference on Economics and
Business Management (ICEBM)Beijing China | June 2016
1514MAY 2016 MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
JAPANInternational Hokkaido Forum (IHF)
Sapporo Japan | June 2016
EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis
President | SACEOS CEO | East West
Planners
Selina ChavryGlobal Managing Director
Pacific World
Damion BreustHead of Corporate
Relations Asia Pacific Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
HONG KONGHR Summit
Wan Chai Hong Kong | May 2016
4-5 Contentsindd 4 2516 204 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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56MAY 2016
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
4MAY 2016
COVER STORYIMEX Frankfurt 2016 proves the
staying power of trade shows
14
SINGAPOREAsian Wealth Management Forum
Singapore | May 2016
MALAYSIASustainable Development Conference
Kuching Malaysia | July 2016
CHINAInternational Conference on Economics and
Business Management (ICEBM)Beijing China | June 2016
1514MAY 2016 MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
JAPANInternational Hokkaido Forum (IHF)
Sapporo Japan | June 2016
EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis
President | SACEOS CEO | East West
Planners
Selina ChavryGlobal Managing Director
Pacific World
Damion BreustHead of Corporate
Relations Asia Pacific Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
HONG KONGHR Summit
Wan Chai Hong Kong | May 2016
4-5 Contentsindd 4 2516 204 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
5MAY 2016
ISSUEMAY 16
AUSTRALIADigital Government Australia Forum
Canberra Australia | May 2016
40 DelveInto Singapore Innovative technology and event
spaces that make up the experience
44 DelveInto Laos Why the city of Luang Prabang is
more than incentive-travel ready
48 WiredUp Physical web beacons and augmented
reality technology at events
50 DiningMattersArt attack Pompeii-style
51 Engage InterContinental Singapore newly
refurbished spaces inspire
6 SoundBites
10 TakingTheLead
12 FreshIdeas
20 TheCreativityampInnovationEditionWhat drives creativity and innovation in
business events
30 Knowledge
32 Associations
34 DelveInto South KoreaDiscover creative incentive travel ideas and
team building activities in Busan and Jeju
SOUTH KOREA New Energy Forum
Seoul South Korea | June 2016
Deanna VargaAssistant Director
Commercial amp Visitor Services Australian National Maritime
Museum
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta LachmandasExecutive Director
The Institute of Service ExcellenceSingapore Management University
THAILANDInternational Conference on
Information Technology and
Computer Science
Pattaya Thailand | July 2016
Donrsquot miss our special
supplement from Pullman Hotels
Co-Meeting by Pullman
29
4-5 Contentsindd 5 2516 205 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
6MAY 2016
TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya
Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market
value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in
Europe following the success of the inaugural event in Andalucia Spain
GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC
JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space
6MAY 2016
7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
7 Coex ADindd 7 30416 1259 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
8MAY 2016
INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area
VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management
1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland
SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry
8MAY 2016
NUMBERS
9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
9 WOW Awards ADindd 9 21416 459 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
10MAY 2016
VIENNARepresentatives of Viennarsquos congress
industry joined forces with the Vienne
Convention Bureau to secure the 2017
Associations World Congress Taking
place May 2-4 2017 over 300 delegates
will be attending the Associations
Network Congress where directors
and senior managers of scientific
associations in every conceivable
discipline who have a major influence
on the international congress business
will be at The Austria Center Vienna
the Hofburg Vienna and Austrian
Airlines are supporting the event
alongside congress managers RAM
MALAYSIAMalaysia continues to make inroads
into the medical meetings arena by
securing the 18th Congress of Asian
Society for Vascular Surgery Taking
place in Kuala Lumpur Malaysia from
November 1-4 2017 the congress is
expected to attract 800 delegates
The country is no stranger to bidding
and hosting international medical
conferences having just won the World
Cancer Congress which will be held
in Asia for the first time It has also
been the host city to the 2014 ASEAN
Federation of Cardiology Congress
and the 2015 Australian Society of
Gynaecologic Oncologists Annual
Scientific Meeting This year Malaysia
is set to host the Asian and Oceanian
Congress of Neurology Community
Based Rehabilitation World Congress
and Congress of Asia Pacific Association
of Allergy Asthma and Clinical
Immunology
Consulting travel agent Mondial and the
Hotel Imperial and Hotel Bristol members of
the Starwood Hotels Group To Damian Hutt
Executive Director of Associations Network
the partnership decision with Vienna was
simple ldquoAn obvious choice and highly
professional The excellent coordination
of the proposal by the Vienna Convention
Bureau made it easy to choose Vienna for
our event in 2017rdquo The Associations World
Congress will provide attendees with the
opportunity to network learn about and
thoroughly understand current trends and
developments so that they can use insights
obtained to optimise their own events
10-11 Taking the Leadindd 10 2516 210 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
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56MAY 2016
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
11MAY 2016
CHINAThe China National Tourism
Administration (CNTA) and Visa has
signed the 2016 China-US Tourism
Year Promotion Cooperation Plan
The signing ceremony was attended
and addressed by Li Shihong CNTA
Vice Chairman and Ellen Richey Vice
Chairman Risk and Public Policy at
Visa Inc According to the cooperation
plan both partners will jointly launch a
series of events to promote the image
of ldquoBeautiful Chinardquo attract more
American tourists to China improve the
tourism consumption environment and
service quality in China and enhance
tourism trade cooperation and cultural
understanding between China and the
United States Visa celebrated the news
at an event at the Great Wall of China
where nearly 1000 US visitors were
invited to climb the Jinshanling section
of the Great Wall alongside decorated
US Olympians and Team Visa athletes
Meryl Davis and Charlie White
FROM THE BUREAUX
SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)
programme beyond China and India to corporate meeting and incentive travel groups from Europe
and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group
the pilot edition of the rewards programme features cocktail experiences and thematic business
tours alongside attractive group airfares to complement business trips In addition to attractive
group airfares and other in-flight benefits when travelling to Singapore and beyond from points in
Europe and North America via Singapore Airlines groups will receive complimentary air tickets for
every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also
offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations
in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017
and should travel with at least 20 people by December 31 2017
AUSTRALIAThe Melbourne Convention Bureau has
announced at the 2016 IMEX Frankfurt
trade show that it is heading towards
closing the 1516 financial year as
one of the strongest incentive years
on record ldquoWe have achieved a 42
percent increase in incentive travel
business secured on the last financial
year and the year isnrsquot even over yetrdquo
said Karen Bolinger CEO Melbourne
Convention Bureau (MCB) Four major
incentive travel group wins will inject
an estimated AUD503 million (USD
million) into the Victoria economy
attracting over 9500 delegates over
the next two years They are China Life
Insurance 2016 Taiwan Life Insurance
2016 Perfect China 2017 and AIA Hong
Kong Insurance 2018 Perfect China will
be one of the largest incentive travel
reward groups in Victoria and will bring
6000 delegates to the city and regional
areas adding an estimated AUD334
million to the economy
10-11 Taking the Leadindd 11 2516 210 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
12MAY 2016
Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall
The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy
Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy
12 Fresh Ideasindd 12 2516 212 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
13 Tourism Technology Asia ADindd 13 1516 1240 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
14MAY 2016
CoverStory
BLOOMING FAMILY AFFAIR
WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES
14-17 Cover Storyindd 14 2516 213 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
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56MAY 2016
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ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
15MAY 2016
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can
step away from my office and this is one of them that I valuerdquo
ALISE LONGCMM Manager Strategic Meetings amp Events at DSM
in the Netherlands
The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest
Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards
MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day
Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition
Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity
The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts
CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators
Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives
ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of
14-17 Cover Storyindd 15 2516 213 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
16MAY 2016
ldquoThe many senior politicians and government officials from
across the globe attending the Politicians Forum this year are
testament to the increasing recognition of the important role
that the meetings and incentive travel industry plays in driving
economic development particularly in knowledge economiesrdquo
CARINA BAUERCEO of The IMEX Group
them that I valuerdquo said Alise Long CMM
Manager Strategic Meetings amp Events at
DSM in the Netherlands
BUSINESS CONNECTIONSThe power of business referral is the
driving force behind the sharing economy
PCO alliances exhibited at IMEX From
Global PCO Alliance and World PCO
Alliance to Euromic which introduced a
new logo all these alliances seek to work
with organisations that think alike and are
specialists in the membersrsquo respective
country
Innovation is key to success for these
alliances too For example INCON
has an award that focuses on digital
infrastructure According to the INCON
website the Award rests on a simple
principle that meetings are better when a
first class digital infrastructure is made
available along with applications and tools
that enhance the delegate productivity
and experience It also recognises
meeting venues that work innovatively to
enable top-class connected meetings
The winner Austria Centre Vienna whose
accolades include the ability to provide
high quality WLAN for 20000 participants
was announced at IMEX Frankfurt
Roslyn McLeod INCON Co-Chair and
Managing Director of arinex said ldquoWe
are delighted that Vienna has won
this yearrsquos award which is by far our
strongest entry We hope that other
venues will follow suit and lift the quality
of digital infrastructure across the whole
industryrdquo
IMEX Group is the founding partner of
the Meeting Design Institute where 25
exhibiting members like Double Dutch
cvent and Quick Mobile showcase the
latest technology and educational
content to event planners
REWARDING CONNECTIONSThe second day at IMEX was the longest
day of the show The fun IMEXrun was
a complete sell out at both IMEX shows
when it was created in 2015 In 2016
the run was sponsored by VisitRio and
it attracted 800 registrations Runners
get to choose the country they wish to
represent to strive towards winning the
ldquoMost Action Nationrdquo award ldquoWe are
delighted to be partnering with sports by
tlc to hold the IMEXrun again Since its
launch a year ago the event has become
an important part of our wellbeing
initiatives and is hotly anticipated by
exhibitors and buyers alike We are
grateful to Rio and Brazil for their
continued support of this eventrdquo says
Carina Bauer CEO of IMEX The IMEXrun
is a part of IMEXrsquos ldquoBe Well at IMEXrdquo
initiatives Other elements include health
amp wellbeing education sessions the new
Be Well Lounge which is a device-free
space to healthy food options on offer at
IMEX cafeacutes and exhibitor stands
More awards were handed out at the
14th annual IMEX gala dinner held at
the Sheraton Frankfurt Airport Hotel
The IMEX Academy Awards for the Asia
14-17 Cover Storyindd 16 2516 214 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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Ƿ୯փఔŨ쨗
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
17MAY 2016
Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development
HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and
credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders
The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo
Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo
The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry
new stand structures showcased
executives attended Association Day amp
Evening
education tracks and 3 forums
politicians and political advisors
registered for IMEXrun
group appointments
hosted buyers
individual appointments and booth presentations
1200
57000
50
300 1040 800
9000
IMEX FRANKFURT 2016 STATISTICS
Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million
14-17 Cover Storyindd 17 2516 214 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
18MAY 2016
$9(5725$szlig TCEB
Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds
For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime
With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin
The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to
be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities
Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand
Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles
For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom
18MAY 2016
18 TCEB Advertorialindd 18 2516 215 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
19 TCEB ADindd 19 30416 1143 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
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M
Y
CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
20MAY 2016
THE CREATIVITY AND INNOVATION
EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE
SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS
TheCreativityandInnovationEdition
20MAY 2016
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
21MAY 2016
UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET
HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS
BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS
WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON
Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide
When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo
Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind
VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016
ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity
According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub
Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion
Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations
21MAY 2016
22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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Ƿ୯փఔŨ쨗
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
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22MAY 2016
TheCreativityandInnovationEdition
The above images
showcase Picorsquos creative
process of the ldquoFuture of
Usrdquo exhibition at Gardens
by the Bay Look out for
this event case study in
Biz Events Asia May 11
e-newsletter
To advance competition and to remain
relevant corporate event planners and
intermediaries have to think beyond
logistics With attendees becoming
more selective exceptional company
branding through creative and
innovative event marketing experience
is expected especially by the younger
audience
INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great
opportunities of working with leading
Internet companies like Tencent Baidu
and Alipay in China The single biggest
challenge faced by these companies is
the pace of innovation especially when
they are to maintain their leadership
position in Chinarsquos Internet industry In
the case of Tencent and Alibaba there
isnrsquot a single entity in the world that has
the breath of offering the ecosystem
they have established and are looking
to grow
Faced with the above one of the above
Internet companies established a very
unique means of driving innovation
amongst agencies on their roster Twice
a year key leading agencies on their
roster are invited for a review to assess
efficacy of activation platforms that GPJ
worked on and to lock heads in deriving
new strategies approaches and tactics
The key challenge here is the fact
that agencies competing in the same
space are put together to ldquooutshinerdquo
each other in coming up with creative
approaches and innovative means of
promoting a particular Intellectual
Property (IP) or category of IPs
Although GPJ was skeptical in view of
the fact that we were all competitors for
the same services having experienced
these sessions on more than one
occasion was hugely beneficial for
their clients The encounters also shed
light on the uneven distribution of
capabilities within the same space
LESSON LEARNTWorking with clients in the business
of Internet has also motivated GPJ
to re-look engagement models and
approaches With sound key account
management experience and accolades
GPJ seeks to achieve a pro-active
engagement model that departs from
the traditional model of project-based
engagement This in turn switches
GPJrsquos mindset into a partnership
mode with existing and potential
clients co-existing and co-working
with sister brand agencies in
developing integrated experiences
that are accented with local
relevance and context Transcreation
is one of GPJrsquos strengths when
operating in local markets one that
is focused on delivering KPIs which
are very often not only driven by
brand objectives but sales objectives
as well
As the events industry redefines
experiential marketing GPJ views
the consumer experience as a
continuum Not as one typified by
tactics but as a seamless journey
that very often begins on mobile
devices and ends with either an
online retail experience or a physical
activation leading to the brand
22MAY 2016
ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
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CMY
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ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo
being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners
INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo
Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding
of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed
SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes
the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces
These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual
23MAY 2016
24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
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24MAY 2016
TheCreativityandInnovationEdition
event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to
In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking
MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and
tell a clear concise story throughout the engagement
For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative
ldquoGreat creative connects through great consumer insightrdquo
Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza
24MAY 2016
Photos provided by Events Travel Asia Land Rover event
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
25MAY 2016
25MAY 2016
What do creativity and innovation mean
to GPJ
Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation
What is experiential marketing and
why is it important
What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts
the choice of being ldquotuned inrdquo in the hands of consumers today
How do experiential marketing
agencies justify the cost of its
services What are some false
perception
We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One
misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain
What makes experiential marketing
agencies unique
We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves
How do experiential marketing
agencies select the venues
The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us
KEY POINTS by Chan Wee Teck
Managing Director of George P Johnson
25MAY 2016
Photos provided by George P Johnson SAP event
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
26MAY 2016
What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel
and demonstrate value we need to know the industry if not better as well as our clients
List the top technology more events should consider adopting 1 Technology that offers consumers
a personalised journey from the get go
2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content
TheCreativityandInnovationEdition
3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience
List new trends in sensory event 1 Friend Finding Networking
applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking
2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes
How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives
26MAY 2016
Photos provided by George P Johnson SAP event
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
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ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
27MAY 2016
ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries
The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few
The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want
something unconventional however mentally is not prepared to change
bull Presenting ideas that are more creative than the client can imagine
bull Creative and innovative ideas may give the false perception of inflated cost structure
bull Not containing creative ideas within allocated budgets and not deliver return on investment
bull The clientrsquos project committee cannot convey the creative approach to their management
To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals
Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients
IN THE BLOOD
THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG
and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity
Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically
27MAY 2016
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
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MY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure
In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours
Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged
Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel
PULLMAN SPECIALISATION
Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today
According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
UNCAPPED REWARDS
Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility
Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill
It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months
Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
STRUCTURED FUNCTIONALITY01
02
Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions
wwwpullmanbangkokkingpowercom
COASTAL CHIC
Pullman Junction Superior Room
ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo
Anthony Bennett
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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Ƿ୯փఔŨ쨗
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56MAY 2016
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
03
Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme
With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop
Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa
wwwpullman-danangcom
EASE OF ACCESS
Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences
It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children
Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar
wwwpullmanbangkokgrandesukhumvitcom
Tapas Y Vino Premium Deluxe Room
Superior Room
Azure Beach Bar
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
05
04MODERN CONNEXION
DAYDREAM VIEWS
Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings
Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green
wwwpullmanphuketarcadiacom
Ocean Grand Room
Hotel Lobby
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
06
Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events
Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop
Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background
wwwpullman-saigon-centrecom
POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery
Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district
Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night
wwwpullmanbangkokhotelgcom
Cobalt Restaurant amp Bar
Deluxe Room
Scarlett Terrace Wine BarG Deluxe Room
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
30MAY 2016
Building the unconventional
experienceuniplan hong Kong shares the formula for
creating experiential events By engaging audiences with its environment content
and technology
30MAY 2016
Knowledge
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
31MAY 2016
out-of-the-box events are defined
as unconventional cutting-edge and
creative allowing guests to connect
and engage with the brand through an
unforgettable experience
here are four strategies we use to
execute an out-of-the-box event
along with examples to illustrate
Brand storytelling - every brand
has its own unique story to tell
translating this story in a way that
resonates with the guests through
live experience is the key to creating
a successful and out-of-the-box
event the goal of the story is to get
attendees involved in the character
and bring the story to life similar to
watching a movie our role was to
understand the brand components
and find a way to immerse guests
in a world where they connect
in interesting ways using digital
integration and creating elements of
surprise is part of that connection
ExampleMercedes me Store Openingmercedes me a life style brand is
known to be synonymous with f1
fashion and art to bring these very
aspects out of the brand we created
a live experience that immersed
our guests through a series of
activities from digitally interactive art
performances to a grandeur fashion
show with hugo Boss a f1 car placed
at the event venue was the centre of
attention and the atmosphere brought
guests into the f1 world a mercedes
story was curated to depict a building
up to current history connecting the
story to the whole event
Digital integration ndash in todayrsquos digital
era it is absolutely critical for us to
leverage this phenomenon to create
another form of engagement with the
audience this is an excellent tool to
bring out a personalized experience
(one-to-one connection)
ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror
reflected the guestsrsquo actions onto the
3d mirror creating an illusion that
the guests are doing crazy and scary
actions on the rooftop of the giant aia
house photos of these scenes were
31MAY 2016
taken and electronically sent to
guests to share their experience via
social media platforms
through this event aia wanted to
create a larger-than-life experience
for visitors as an opportunity to
engage with the aia brand and to
create new relationships with the
brand in a positive light in order
to achieve this uniplan needed
to design and build a fun-filled
environment that attracted large
crowds of visitors of all ages and an
opportunity for visitors to leave their
contact information with aia
Element of surprise - what often
makes an event memorable are
elements of surprise these
elements can range from small
decorations to large wow moments
Dorsquos Donrsquots
leverage digital elements in a smart
manner that engages connects your
audience in a deeper way
donrsquot use digital technology for the sake
of including new technology
find ways to create the unexpected
elements of surprise
donrsquot force new ideas to be your
wow moment these moments are a
combination of already existing ideas and
how you build them
focus on the experience of the guests
from the guestrsquos point of view not
from the stakeholdersrsquo point of view
donrsquot limit yourself to typical spaces and
format try to find ways to change spaces
and design spaces to fit your theme
Balance needs of the stakeholders
with the needs of the event when
delivering what is best for the show
donrsquot be afraid of changes new ideas
come in and out we are inspired by what
we see on a daily basis small ideas can
blossom into big wow moments
find priority of your budget even if its
limited
donrsquot force creative solutions in a short
time creative solutions that are cost
effective takes time
donrsquot be afraid to take guests out of
their comfort level (eg sit down event to
standing event)
donrsquot think big budget is your wow
moment sometimes small ideas create
that moment
ExampleMoet Power of Film Galaa raw industrial venue was transformed
into a luxurious posh space for some
of the most renowned celebrities in the
world
the austere clearwater Bay film studio
was transformed into a luxurious event
space for the celebration and honouring
of filmaidrsquos recent definitive moments
the event theme of ldquotechnicolor and
monochromerdquo created an exciting
visual experience for more than 500
guests and celebrities that attended
the event Key celebrity appearances
included moetrsquos brand ambassador fan
Bingbing tilda swinton donnie yen and
Jamie campbell
Dorsquos and Donrsquots in Live Events
Biz events asiarsquos Knowledge section is
brought to you by the singapore institute of
technology
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
32MAY 2016
32MAY 2016
ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE
INTO ASIAWORDS JENNIFER SALSBURY
Associations
32-33 Associations-ASAEindd 32 2516 233 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
33MAY 2016
Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community
ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend
The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed
With active members from industries in all walks of life ASAErsquos key value is
33MAY 2016
JENNIFER SALSBURYContributing Editor
to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country
Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo
ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE
Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from
Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries
Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations
Contact Jenny at jenniferimc-conventionsolutionscom
32-33 Associations-ASAEindd 33 2516 233 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
34MAY 2016
34MAY 2016
FIND OUT WHY BUSAN AND JEJU ARE
TWO PROMISING DESTINATIONS FOR
CREATIVE INCENTIVE TRAVEL AND
EVENTS
DelveIn
to
SOUTH KOREA
Songsan Ilchulbong In Jeju Island South Korea
34-38 Delve Into South Koreaindd 34 2516 239 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
35MAY 2016
2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND
SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION
From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that
BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do
THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands
Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak
FUN AND GAMES IN KOREArsquoS COASTAL
GETAWAYS
Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet
PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined
As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo
SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As
WORDS BEN JORDAN
34-38 Delve Into South Koreaindd 35 2516 239 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
36MAY 2016
guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards
Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action
Haeundae beach is one of the popular beaches in Busan
Jeju Folk Village
DelveInto
is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours
For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers
TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by
In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony
Being a Star in Busan
JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau
SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example
34-38 Delve Into South Koreaindd 36 2516 239 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
37MAY 2016
smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes
Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork
Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast
MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits
Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos
Ulaanbaatar Mongolia
Jeju Folk Village
KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr
Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine
ISFNT-12 Shows Horse Sense
34-38 Delve Into South Koreaindd 37 2516 239 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
38MAY 2016
DelveInto
THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK
The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities
The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies
A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee
ACTE EDUCATION FORUM RETURNS TO SEOUL
Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers
Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo
ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea
Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo
Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo
Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts
34-38 Delve Into South Koreaindd 38 2516 241 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre
EARLY - BIRD DISCOUNT ENDS 20 MAY
AFNC16 afncasscociationsnetau
AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
40MAY 2016
H
OW IS INNOVATION AND TECHNOLOGY
TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE
SINGAPOREDelveIn
to
40MAY 2016
40-43 Delve Into Singaporeindd 40 2516 243 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
41MAY 2016
A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA
KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY
WORDS GINA SIN
Held at Hotel Vagabondrsquos Bar Vagabond
the Salon the future of hospitality
panel discussion covered design and
technology trends and advances this
year and how they are affecting guest
experiences Panellists include Allan Yip
Vice President Marketing Distribution
and Brands at Artyzen Hospitality Group
Paul Semple Principal at HASSELL
Judith Davidson Head of Marketing at
HomeAway James amp Tamara Lohan
Founders of Mr amp Mrs Smith Hotels and
Bleisure Traveller Damion Breust
DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within
less than a decade has enabled the
hospitality industry to better identify
how and what truly engages the user
experience However designing how
technology should be used in guest
experiences is no mean feat As Mrs
Lohan shared a hotel she came across
had all their staff constantly on their
mobile phones She later realised that
they werenrsquot being rude ndash they were all
working through a work group chat
Breust commented that technology has
advanced rapidly the past five years
allowing more trusted platforms to
provide trusted information Consensus
was that while technology is an enabler
of communication it should not replace
common sense and service standards
Being able to anticipate a guestrsquos needs
before being asked for it defines the fine
FUTURE FORETOLD
art of hospitality know-how An example
of this is the service experience at The
Upper House in Hong Kong
Renowned shared economy and
disruptor HomeAwayrsquos Judith Davidson
affirmed that technology allows
the everyday citizen to participate
in hospitality turning homes into
businesses Other than giving home
owners a go technology gives travellers
preferred options from local experience
driven location to the number of
bedrooms and common space in a home
that promotes emotional connection
with each other Davidson stressed that
at HomeAway no matter how advanced
technology is a human is needed on the
other end of the phone when there is
trouble
DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip
explained that data has changed the
way hotels are designed With a clearer
understanding of what consumers want
design needs to focus first on consumer
needs Service design also needs to
be personable ldquoIf there is something
I wonrsquot install at home it will not be
installed in my hotelrdquo said Yip
Supporting Yiprsquos comments was Paul
Semple from HASSELL He believes
that design is the curator of experience
and it is best to cut through the ldquonoiserdquo
(negativity from online platforms)
and understand what consumers
really want such as how consumers
use accommodation rooms HASSELL
works closely with clients to unlock
opportunities instead of building facilities
in a hotel that are of less importance like
business centres
ADVICE FOR THE FUTUREKapoor suggested that big and
boutique hotels could share knowledge
experience and work together for a
more sustainable future of hospitality
According to Yip one should respect
the principle that a brand cannot be
everything to everybody so it is best not to
complicate hotels If the basics are right
the future may not be as bumpy
Semple seconded the bumpy future but
insisted that the industry should continue
to filter out noise Davidson sees the
potential of hospitality and suggested
the industry to have a less cookie cutter
approach as travellers are seeking more
unique experiences When using shared
economy services consumers can also
be offered a bundle of other services like
cleaners drivers and babysitters
As the only consumer on the panel
Breust challenged the industry to keep
up with change and be aware of pitfalls
Security will remain a main concern
of business and leisure travellers The
industry has to work hard to address
security concerns He predicted that in
three years the market will be different
again
40-43 Delve Into Singaporeindd 41 2516 243 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
42MAY 2016
DelveInto
This enclave was a convent school and
quarters 160 years ago and has since
been gazetted as a national monument
Given a facelift last year as part of
a SGD45 million refurbishment the
CHIJMES Hall has been a popular
venue for gala dinners and increasingly
a hotspot for lifestyle events such as
fashion shows or team building activities
The carefully restored high ceilings
and stained glass windows add a touch
of glamour while the long aisles come
in handy when planning for something
different Conveniently located across the
road from the City Hall MRT Interchange
the exciting new mix of dining and
entertainment offerings within the
CHIJMES complex are also perfect for
unwinding post-event
Banquet Seating 300 pax
Living up to its reputation for efficiency
safety and the ease of doing business
it isnrsquot hard to see why Singapore
thrives as a destination for global events
and meetings Delegates attend a myriad
of events all year round which turns the
focus on organisers to create memorable
concepts and experiences
Meeting spaces are changing in favour of
the unconventional and organisers are
driven to move their events out of the box in
order to keep delegates engaged
Singaporersquos rich and diverse cultural
influences have created a unique blend of
the old and new It is a modern metropolis
that glitters with historical gems From a
chapel to the old Supreme Court explore
five spaces that promise to add a twist to
your next event
A decade-long project that was only
completed in November last year the
National Gallery Singapore was designed
to retain elements of what were formerly
the Old Supreme Court Building and
City Hall Currently the largest visual
arts venue and museum in Singapore
the Gallery houses the Supreme Court
Terrace which was designed around the
original Supreme Court Rotunda dome
The versatile space at the Level 4
Mezzanine also features tree-like
structures extending to the glass roof
that provides an interesting centrepiece
and icebreaker
An added draw is the adjacent Glass
Room that can function as a separate
reception area overlooking the dome
Theatre Seating 265 pax (Supreme Court)
125 pax (Glass Room)
CHIJMES HALL CHIJMES
THE NATIONAL GALLERY SINGAPORE
BRILLIANT EVENT
IDEAS ARE BEST
REALISED IN
SPACES THAT
TELL A GREAT
STORY OPEN THE
DOORS TO FIVE
VENUES EACH
A CHAPTER OF
SINGAPORErsquoS
COLOURFUL
HISTORY
VENUES THAT DEFY CONVENTION
WORDS ONG WENLI
DESIGN amp LAYOUT GAVIN LIN
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
43MAY 2016
Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy
The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match
Banquet Seating 400 pax
The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings
The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces
Theatre Seating 120 pax
This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions
Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex
Theatre Seating 130 pax
THE PAVILION FAR EAST SQUARE
THE CHAPEL NATIONAL DESIGN CENTRE
THE POD NATIONAL LIBRARY BUILDING
40-43 Delve Into Singaporeindd 43 2516 243 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
44MAY 2016
44MAY 2016
FIND OUT WHY THE ALLURING CITY
OF LUANG PRABANG IS MORE THAN
INCENTIVE TRAVEL-READY
DelveIn
to
LAOS
Sofitel Luang Prabang
44-47 Delve into Laosindd 44 2516 247 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
45MAY 2016
AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ
EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS
WORDS GINA SIN
It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos
Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers
Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel
LAND OF ZEN
Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)
En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available
STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices
buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms
In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool
The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class
To relax and rejuvenate LE SPA offers treatments and therapies that combine
44-47 Delve into Laosindd 45 2516 247 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
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Ƿ୯փఔŨ쨗
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ȱĈŪ
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ৠ٧ginabizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
46MAY 2016
the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels
ldquo
ldquoMorning market
Monks receiving Alms
TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer
ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists
As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo
EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle
The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects
DelveInto
Photo credits SUPERADRIANMEcom
44-47 Delve into Laosindd 46 2516 247 pm
47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
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47MAY 2016
Ock Pop Tok
Asian salad with buffalo meatKuang Si Waterfall Park
3 Nagas Luang Prabang MGallery by Sofitel
brought about by environmental
issues in Laos The Butterfly Park
was established 11 months after the
couple started work in Laos It is open
to the public and creates educational
experiences for schools to create
awareness about the importance of
preserving nature Volunteer biologists
botanists and entomologists visit and
train the local staff who are funded
by donations and entry ticket sales
Funding will also help provide safe and
free transportation for groups up to 30
children
Approximately 30 kilometres away
from the city Tat Kuang Si is home to
one of the most stunning waterfalls
in Southeast Asia as well as the Free
the Bears Tat Kuang Si Bear Rescue
Centre Learn about the various
bear species and the sanctuaryrsquos
rescue efforts Trek up to the top of
the waterfall for some great photo
opportunities or dip into one of
the many cooling pools as you go
downstream
Social enterprise Ock Pop Tok began
working with Lao artisans in 2000 after
being inspired by a vision to create
opportunities for weavers to advance
their skills and secure a sustainable
source of income for their families and
communities Nestled on the banks
of the Mekong Ock Pop Tokrsquos Living
Crafts Centre offers visitors a chance
to learn more about Lao textiles and
handicrafts including classes to
create your own textile or weave your
own bamboo basket
For a touch of exclusivity Luxury
on the Mekong offers private boat
charters for both overnight and day
charters The boat named Dok Keow
is 28 metres in length and comes
equipped with a kitchen two bed
rooms and ensuite bathroom and a
shower area Catering and itineraries
can be fully customised such as a
picnic or champagne brunch at a
stopover on a sandbank
BOURNE IDENTITYThe fabric of diverse ethnic groups
their traditions and cultural identities
form the heart and soul of Laos The
Traditional Arts and Ethnology Centre
(TAEC) is the only independent non-
proft museum and resource centre
in Laos dedicated to the collection
preservation and interpretation of
the traditional arts and lifestyles of
the countryrsquos many ethnic groups
Learn about TAECrsquos broad range of
museum and community engagement
activities or take part in one of the
TAEC director-led seminars or half-day
handicraft workshops
While Luang Prabang is considered the
tourism hub of Laos it never feels like
a bustling tourist trap found around the
region The languid pace friendly faces
and picturesque landscapes will more
than make up for almost any weather
conditions that may come your way
44-47 Delve into Laosindd 47 2516 247 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ɽৠ٧elbizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
MY
CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
48MAY 2016
THE NEW REALITY
48MAY 2016
WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS
48-49 Wired Upindd 48 2516 254 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶
ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
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CM
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CY
CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
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Untitled-6 1 2516 325 pm
49MAY 2016
WiredUp
The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on
A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application
To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers
WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement
The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20
companies now manufacture Eddystone beacons that support the Physical Web protocol
The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle
As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees
GREGORY CORNELIUSManaging DirectorModn Media
49MAY 2016
The future of beacons and events
Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ
AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG
speaker profiles event social networks and surveys
szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising
48-49 Wired Upindd 49 2516 301 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
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MY
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CMY
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
50MAY 2016
From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour
If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore
A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate
FEAST WITH YOUR EYES
AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART
EXPERIENCE
10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night
Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water
Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature
WORDS GINA SIN
50MAY 2016
Gambero
Lobster Tail
Welsh Lamb Saddle
Patagonian Tooth Fish with Heirloom vegetables
50 Dining Mattersindd 50 2516 303 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
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56MAY 2016
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56 Chinese Editorial Lettersindd 56 2516 315 pm
C
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
51MAY 2016
Engage
The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project
Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned
Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three
HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL
SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY
WORDS GINA SIN
PHOTOS CHUA YI KIAT
culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen
Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling
journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building
The Lobby Lounge Presidential Suite - Living Area
51 Engageindd 51 2516 305 pm
52MAY 2016
ՇNjȉொĤʗ၅
ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶
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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶
ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
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ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
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56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
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56 Chinese Editorial Lettersindd 56 2516 315 pm
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insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
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52MAY 2016
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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510
ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶
ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶
ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶
ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা
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ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ
ӍŶவʕǟ뼶
ldquoldquo
52MAY 2016
52-53 Chinese Overarchingindd 52 2516 308 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
53MAY 2016
ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务
有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不
同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅
B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标
ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供
GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地
场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo
哪些技术是商务及会展活动应采用的
1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大
型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用
53MAY 2016
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
54MAY 2016
连年成长的法兰克福IMEX展 WORDS EL KWANG
2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者
封面故事
55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
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55MAY 2016
ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或
活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long
荷兰蒂斯曼集团战略会议及活动经理
在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展
IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调
会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系
澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局
战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业
世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素
企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性
Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一
对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议
奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席
加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛
澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长
IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用
许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
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ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
56MAY 2016
PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶
ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶
ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶
ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶
ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶
ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶
ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶
ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶
Ƿ୯փఔŨ쨗
NjՠƺȉՇҜƺ
ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷
ɑջ୯Ѯ뼷
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ŭʃ
56MAY 2016
BIZEVENTSASIACOM2016ŭ5ʃ
ՇNjȉொĤʗ၅
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
ৠ٧ginabizeventsasiacom
8KPEG1VCৠ٧יVinceOtagpjcom
JCP9GG6GEMৠ٧יWeeTeckChangpjcom
56 Chinese Editorial Lettersindd 56 2516 315 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm
C
M
Y
CM
MY
CY
CMY
K
insert-BEA-PW_Mar16pdf 1 10032016 91035
IBC Pacific World ADindd 1 21416 456 pm
Untitled-6 1 2516 325 pm