“The most important new technology since the smart phone” –MIT Technology Review

THE LEAP

Team LEAPLEAP

Max NeoDhanasekar Rajagopal

Wilson Oh

Ramasamy Venugopal Shuchi Dangwal

Agenda

• Introduction

• Customer Selection

• Value Proposition

• Value Capture

• Scope of Activities

• Strategic Control

• Introduction

• Customer Selection

• Value Proposition

• Value Capture

• Scope of Activities

• Strategic Control

INTRODUCTIONINTRODUCTION

Leap Motion•Start-up established as OcuSpec in 2010.•Low Profile till May 2012.•Positive reviews by review bodies.

Source: singularityhub.com

David Holtz, CTO Michael Buckwald, CEO

The Leap• iPod sized gesturerecognition humancomputer interface

• Connects to acomputer via USB

Group video

• 200 times more sensitivethan existing touch-freetechnologies

• Uses intuitive gestures

• Tracks movement downto a 1/100th of amillimetre.

• Affordable

• Distinguishes individual fingersand objects

Evolution of Human ComputerInterfaces

Tech

nica

lPer

form

ance

Mouse

TouchScreen

GestureRecognition

Tech

nica

lPer

form

ance

Effort

Leap Technology

• Uses an array of infraredsensors.

• Motion detecting algorithmis the secret.

• Consumes only 1-2% of theCentral Processing Unit(CPU)

• Does not require the use ofa Graphics Processing Unit(GPU) at all..

• Uses an array of infraredsensors.

• Motion detecting algorithmis the secret.

• Consumes only 1-2% of theCentral Processing Unit(CPU)

• Does not require the use ofa Graphics Processing Unit(GPU) at all..

Market Potential

Source: Global Touchless Sensing and Gesture Recognition Market (2010 – 2015), published by MarketsandMarkets

2010 2015

CUSTOMER SELECTION

ConsumersDemand for

Leap

Manufacturers’Demand for

Leap

Collaborators

No. Apps

Demand forApps

+RManufacturers’

Demand forLeap

Diffusion of technology intomainstream market

Consumers

VALUE PROPOSITION

Value Proposition

11/15/2012

Value Proposition - Gaming

Casual Gamers

More intuitive compared tomouse or even touch screens

11/15/2012

Source: wrixel.com

Source:ehow.com

Professional Gamers

Casual Gamers

Value Proposition - Gaming

Greater responsiveness

11/15/2012

Greater accuracy

Source: blogs.scientificamerican.com

Source: thecoolgadgets.com

Greater responsiveness

Value Proposition - Robotics

Self Navigate

Mimic Human Movement•Control Multiple Itemsconcurrently•No Training Required•Let Computer do the thinking•Simple and More nature way ofcontrol

11/15/2012

Mimic HumanMovement

Self Navigate

Mimic Human Movement•Control Multiple Itemsconcurrently•No Training Required•Let Computer do the thinking•Simple and More nature way ofcontrol

Value Proposition – Music & Video

Electronic Music Playing or learningInstruments

Value Proposition – Music & Video

DJ/Music Mixing Video Editing

Organic Feel Efficient Flexibility to Create and Edit

For Surgeons• Contactless. Maintain

sterilization• Manipulating screens• Viewing reports

Value Proposition – HealthcareFor Surgeons• Contactless. Maintain

sterilization• Manipulating screens• Viewing reports

Physiotherapy

• To remotely monitor patientsas they undergo rehab

• Engage children recoveringfrom injuries by mergingphysiotherapy and games

• Offers better ergonomicscompared to mouse

• More intuitive 3Dinterface

• Greater accuracy andresponsiveness

• Easy to use with simpleform factor

• Relatively cheaper thancompetitors

Value Proposition – Art & Design

11/15/2012

• Offers better ergonomicscompared to mouse

• More intuitive 3Dinterface

• Greater accuracy andresponsiveness

• Easy to use with simpleform factor

• Relatively cheaper thancompetitors

Source: Siemens website

Source: Salisbury University website

High

Strategy Canvas

Low

Leader

LEAPKinectSoftKineticMouseTouchscreen

The Leap

$

LeapTechnology

$ (License)

$ (Revenue)

Products

ConsumerElectronics

Manufacturer

Value Capture

End User

23

$

Apps

$ (Revenue)

$ (Commission)

$(%age of Net

Revenue)

$ (License)

ConsumerElectronics

Manufacturer

App StoreSoftwareDevelopers

Apps

Scope of Activities- Operations

Outsourcehardware

manufacturing

Builddistribution

Channels

Collaborationwith application

developers

Explorationwith

developers

Enhance theirown software Integration

Scope of Activities- R&D

Pragmatists

Scope of Activities- Marketing

Visionaries

Technology Enthusiasts Conservatives

• Protect IP – Protecting the sourcecode

• Develop App World – Robust andInnovative

• Innovate – Improving Technology• Form alliances – Alliances with

software developers

Strategic control –Sustaining Profitability

• Protect IP – Protecting the sourcecode

• Develop App World – Robust andInnovative

• Innovate – Improving Technology• Form alliances – Alliances with

software developers

Key resources

Keyactivities

Keypartners

Valueproposition

Customerrelationships

Customersegments

ChannelsAffordable

Manufacturerof Leap

Patents &SDK

R&D

SDKDevelopment

Third partydistributionAccurate

Intuitive

3 DimensionCOLLABORATORS

SoftwareDevelopers

&ConsumerElectronicProducers

Self/ AutomatedService

Gaming

Robotics

Music &Video

Healthcare

www.businessmodelgeneration.com

Cost structure Revenue streams

License Fee Commission Sale

Manufacturerof Leap

Patents &SDK

Third partydistribution

Website

Accurate

SensitiveTalentDistributors of

Leap

R&D ManufacturingSales

&Marketing

Healthcare

Arts &Design

Q & AQ & A