#biznessbranding & marketing for startup businesses
DESCRIPTION
This presentation was given at the 5th Annual GTCC Small Business Summit to the startup track for small businesses. The goal is to think about the entire marketing plan from the font to the color choice and then on to the actual social media that is used to promote the brand.TRANSCRIPT
Chisa D. Pennix-Brown, MBA Show Up & Show Out! [email protected]
Creating a Marketing & BrandingPlan
What is Marketing? The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
The 5 W’s oWho oWhat oWhereoWhen oWhy
1
2Create a Visual for people to recognize
Think about oColor oLogo oPrinting
ResourcesDeviantArt.com
3Create an Editorial CalendaroWhen are you going to post?oWhat are you going to post?oHow often you are going to post?
TIPSThink about holidays when promotingCheck local business events & calendarsUse pop-culture to tie it into the message
4Find the Best Times to PostAutomate Basic Messages oIFTTT.comoBufferApp.comoTwuffer.comoDlvr.itoGremln.com
TIPSRemind yourself with your own calendarSet reminders in your phone
5Measure your results oUse surveysoAsk clients/customersoRegistrationsoPurchases oLikes/Subscribers/Followers
TIPSSurveyMonkey.comWufoo.com Capture Email Addresses
Questions
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