‘SWOT’ ANALYSIS

Analysis Strengths.

Analysis Weaknesses.

Analysis Opportunities.

Analysis Threats.

Strengths :-

INC is One of the oldest party in India.

‘Gandhi ‘ name use as a brand.

Emotional and personal touch with poverty level , illiterate and rural area as well as urban people.

New promises and past performance (food bill lokpal bill )

Present ‘Rahul Gandhi’ as young Leader .

Longer area coverage and other UPA partyspositive

Response .

Weaknesses:-

Only promises less fulfilment

Failure in good governance.

High inflation, slow economy growth , corruption ,

Unemployment .

Violence against women

Opportunity:-

Attract Anti – Modi voting bank conversion.

In fight between BJP & AAP congress make profit .

INC Have opportunity to take minority and Muslim

vote bank.

Rebuild image and increases wining sets in 2014

election.

Telangana issue congress play important roll

Threats :-

Party internal unrest.

AAP AND BJP

Unhappy party leaders

People want change in government ,

BHARATIYA JANATA PARTY.

Strengths:-

democratic party which power is not centralize

present narendra modi as pm candidate.

Growth and Development like Gujarat model.

Good use of electronic media and social media.

Positive opinion poll , and fever able condition.

Youngster support .

Leader ship skilled.

BHARATIYA JANATA PARTY Weaknesses:-

Lack support from minority and Muslim

community

Party condition in south India is very poor .

Relation with RSS and Hindutva sangathan

BJP are involved in godhra kand ,Babri Mosque

dispute .

BHARATIYA JANATA PARTY

Opportunity :-

2014 election BJP given party tickets to minority

leaders to convert minority vote bank.

BJP could be in a position to win electoral fights in

states where it directly takes on Congress.

business house are supported Narendra modi as

PM.

New 12 cr. Voter register in 2014 election . BJP Try

to covert it on his voting bank.

BHARATIYA JANATA PARTY

Threats:-

Threats from state and national party like congress, MNS , AAP , BJD.

Internal unrest

3rd fret ( BSP SAP CP ETC)

SOUTH Indian party .

Vote dividetion.

AAM AADMI PARTY.

Strength:-

Anti- corruption movement .

Success in Delhi election and first government

present Arvind Kejriwal as PM candidate.

Higher popularity and clean image .

AAM AADMI PARTY.

Weakness:-

Limited financial resources .

Fresher in politics and inexperience.

Limited area only urban not in rural

Lack of communication skill

Failure to give good government in Delhi. 49days

Fight against media .

AAM AADMI PARTY.

Opportunity:-

Big public support AAP given tuff fight to

congress and BJP

2014 election AAP take opportunity to grow

there party

Emotional support against corruption .

Arvind Kejriwal is raising leader

Attract anti-Congress voters

AAM AADMI PARTY.

Threats:-

Internal unrest

public thing they are incapable

They lost some support of middle class after

Kejriwal dharna, and somnath bharti incident.

They take support from congress to run Delhi

government and there for they lost trust .

CONCLUSION UNDER SWOT ANALYSIS :-

INC :- good family background, current ruling party

, good top to lower level relation but lack of

leadership, current situation is inferable.

BJP :- popular leader, youngster support,

development model, positive opinion poll but lack of

minority community support , vote dividetion.

AAP:- clean image , anti corruption policy , success

in Delhi election but fresher , inexperience, lack of

trust .

Finally we say that in 2014 election BJP AND

CONGRESS are fight directly and AAP play

kingmaker role .