bklyn haus ny content meetup | dealnews.com | 4.18.12
TRANSCRIPT
How to Develop Content to Garner Media Attention
Lindsay Sakraida, Features Director
dealnews.com
• dealnews.com Features Director• At the company for 3.5 years• Previously an Associate Editor at
American Photo• Avid tennis fan and occasional
freelance sports writer
About Lindsay
• Top deal aggregation site, celebrating its 15th anniversary.
• We find, research and list deals so users can better assess offers.
• Focused predominantly on computers and electronics.
• On average, the site receives 20 million monthly page views.
About dealnews.com
Deals are fleeting, so we need lasting content to:• Keep people on the site longer• Generate and build search
value• Give media outlets a reason to
cover us
How do features fit into a deal
site?
Avoid competing with bigger media outlets by using data only
you can offer.
• What data do you have?• What story can you tell?
• How can you make it relevant to existing and potential readers?
Using exclusive data to create unique
content
Case Study: Black Friday Predictions
Media Placements
Media Placement
• Lifehacker Placement – 40,000 visits
• Overall, within three months – 500,000+ visits
From Black Friday to Cyber Monday, dealnews experienced a 44% increase in unique visitors and 43% increase in page views versus the same time period in 2010.
RESULTS
RESULTS
Overall Traffic Trend
Aug-0
5
Sep-
05
Oct-0
5
Nov-0
5
Dec-0
5
Jan-
06
Feb-
06
Mar-0
6
Apr-0
6
May-0
6
Jun-
06
Jul-0
6
Aug-0
6
Sep-
06
Oct-0
6
Nov-0
6
Dec-0
6
Jan-
07
Feb-
07
Mar-0
7
Apr-0
7
May-0
7
Jun-
07
Jul-0
7
Aug-0
7
Sep-
07
Oct-0
7
Nov-0
7
Unique Visitors Visits Page Views
Q4 2010
Q4 2011
Monthly Buying Guide: Published April 2, 2012 @ 5:00 a.m.
Interviewed on ABC 7 NY: April 2, 2012 @ 9:30 a.m. (aired at 4:56 p.m.)
Media coverage on a continuous basis
